Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
On this episode, we sit down with Chris Cooper, the founder of Two-Brain Business.
Nearly ten years ago, Chris ran into trouble with his first business--a CrossFit gym--and hired a mentor. He began feverishly writing down all the lessons he was learning and blogging them along his journey to help others. Hundreds of blog posts later, Chris launched his first book, Two Brain Business, which is now the bestselling fitness business book of all time! In 2016, he launched TwoBrainBusiness.com and began mentoring other gyms so they could experience the same success he had!
Today, TwoBrain spans the globe with a mentoring team of 21, over 480 gyms in the TwoBrain family, and a growing group of entrepreneurs who don't own gyms.
Join us today as we go over how Chris started Two Brain Business, the next steps for Two Brain, and the future of the Two Brain Radio podcast!
Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/ or schedule your free mentoring call by clicking here!
Links:
https://www.facebook.com/twobrainbusiness/
https://twitter.com/twobraincoach
Timeline:
0:44 – The founding of Two Brain Business
6:32 – Growing Two Brain Business from this point forward
10:45 – How Two Brain is helping businesses outside of CrossFit
13:52 – Where are CrossFit Gyms ahead and where are they behind?
19:21 – How can business owners get a leg up within their business?
23:50 – Long-term planning of Two Brain Business
27:59 – Leveling up the Two Brain Content
32:51 – Two Brain Stories with Josh Crill
Episode 144– The LinkedIn Expert – AJ Wilcox
I've always been puzzled by LinkedIn.
On one hand, all of my ideal clients seem to be on there. LinkedIn is the social media for professionals, where you can identify high earners and find local entrepreneurs. And I think entrepreneurs are great CrossFit clients: they can afford it; they have a more open schedule; and they understand my rates and my hours.
On the other hand, LinkedIn doesn't make it easy to advertise to these people. The news feed is a slow trickle, compared to Facebook's torrent of cat pics and presidential memes.
AJ Wilcox has spent over $100M on LinkedIn Ads. His team manages the largest and most sophisticated accounts on LinkedIn worldwide. He says we have two choices: spend a minimum of $5000 per month on LinkedIn, OR spend nothing. In this episode, he shares the best practices for both strategies to get leads from the platform.
AJ Wilcox has been an online marketer since 2007 and managed hundreds of Google Adwords, Facebook and LinkedIn campaigns. In 2014 he decided to venture out on his own and started B2Linkedin an effort to spread the success he was experiencing on LinkedIn while advertising to other companies. Today AJ is a certified LinkedIn Ads Partner.
Join us today as we dive into how you can apply LinkedIn advertising to your CrossFit gym or business. According to AJ, a solid campaign should following the following steps:
A – Audience – You’ve got to be able to target your audience efficiently
M – Message – Figure Out what you want to say to your audience
O – Offer – What are you going to say to get someone’s attention
Checkout AJ’s FREE eight point LinkedIn marketing checklist here: https://b2linked.com/checklist/
Links:
https://www.linkedin.com/in/wilcoxaj/
Timeline:
1:30 – Introduction to the LinkedIn Expert AJ Wilcox
3:28 – What is the difference between Facebook and LinkedIn Ads?
4:37 – Does LinkedIn contain the target audience for your gym?
5:33 – Spending over $100 Million Dollars on LinkedIn
6:47 – Getting started with LinkedIn Ads
9:32 – Why LinkedIn is more expensive than Facebook and other platforms?
11:09 – What can you do on LinkedIn with a small budget and just starting out?
14:36 – Obtaining new CrossFit clients using LinkedIn
16:28 – Small versus large audience targeting on LinkedIn
17:19 – Strategies for getting started on LinkedIn
18:30 – The biggest mistakes people make on LinkedIn
21:49 – How to approach business to consumer on LinkedIn
22:58 – Content that performs well on LinkedIn
25:21 – Will LinkedIn continue to grow in the future?
27:30 – How important is social proof on LinkedIn compared to other platforms
29:09 – One big success story from using LinkedIn
31:50 – TwoBrain stories with Brain Zimmerman
On this episode, I interview Matt Albrizio of Forever Fierce. Forever Fierce is a custom apparel company that is hyper-focused on affiliate owners worldwide. Matt walks us through just how important retail is and why it should become a priority within your CrossFit Gym starting now.
We talk about apparel in the fourth quarter of 2018, the importance of having a theme, and what you should be looking to do in 2019! Additionally, Matt talks about how to make the easiest $1,000 dollars you have ever made. Seriously, you do not want to miss out on this.
Are you ready to get started with your hoodie order? Click Here: https://foreverfierce.com/pages/request-a-design
Want to learn more about an apparel plan? Click Here
https://foreverfierce.com/blogs/news/get-on-an-apparel-plan
Links:
matt@foreverfierce.com
https://www.instagram.com/frvrfrce/
https://www.facebook.com/frvrfrce/
Timeline:
1:42 – Apparel and associating them with specific themes
3:23 – Why is now the time to start focusing on hoodies?
5:47 – Key elements of a good hoodie design?
9:25 – The most important components of staff retention
16:55 – CrossFit apparel going forward in 2019
22:54 – How to contact Forever Fierce
25:25 – Two-Brain Stories with Greg Strauch
Every few months on this podcast, I like to take a chance to answer the big questions within the CrossFit World. Usually, the answers to these questions are tactical: "Should I raise my rates?" or "Should I deaffiliate?"
But there are three BIG questions that I've been sitting on and rolling around for months. These questions have been coming up more and more: either through our Tinker program (for higher-level entrepreneurs) or through phone calls with CrossFit gym owners.
The first question is about entrepreneurial freedom; the second dives deep into human motivation and its ties to marketing; and the third is a question I last saw around 2010, but is making a comeback now.
Kaleda Connell has made it to Tinker Phase:
She makes more than enough money at her gym
She only does the work she wants
Her staff initiate programs and sell memberships
She owns her building
...and, as you'll hear, she's practically the mayor of her town. She even invites other entrepreneurs in to help THEM!
And she's done it in UNDER THREE YEARS.
In a town of 2500 PEOPLE.
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