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Two-Brain Radio: Steph Chung
On this episode, Sean speaks with former CrossFit Games athlete and current Invictus Fenway coach Steph Chung.
Steph knows a thing or two about hard work. Before becoming a competitive CrossFit athlete, she graduated magna cum laude with a degree in biological sciences from the esteemed Cornell University. She also spent two years teaching pre-medical biology in Qatar.
She originally started CrossFit to supplement her college gymnastics training but discovered a love for CrossFit competition in its own right while in the Middle East, eventually becoming a three-time Meridian Regional athlete and making her CrossFit Games debut in 2018.
Steph tells Sean why she changed career tracks from med student and academic to CrossFit coach, how her academic background makes her a better trainer and what the CrossFit community is like in the Middle East.
Links:
https://invictusfenway.com/
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
Contact:
Instagram: @stephchung2
Timeline:
1:59 – Graduating magna cum laude from Cornell.
2:43 – Steph's thesis: “The potential effects of magnesium deficiency in pregnant mothers and their fetuses."
5:12 – What it’s like to be surrounded by brilliant minds.
6:40 – Postponing pre-med to teach in Qatar.
9:37 – The transition from student to teacher.
13:37 – A shift in professional goals: From treating symptoms to curing disease.
14:52 – Discovering CrossFit: “I had never picked up a barbell before.”
17:54 – From cherry picker to competitive CrossFit athlete.
20:17 – The CrossFit scene in Qatar.
22:33 – Steph’s athletic evolution over her three-year Regional career.
24:11 – The power of positivity.
25: 33 – Competing among the fittest on Earth.
26:27 – Returning to the U.S. and becoming a coach at Invictus Fenway.
28:16 – How to relate to the average-Joe athlete.
29:42 – Lessons learned from her coach and husband Rob.
31:50 – How to give clients the best hour of their day.
34:00 – The future of Steph’s competitive CrossFit career.
Sasha Kone is a 38-year-old mom of two, a horse dentist and also the owner of Endless Mountains CrossFit in Towanda, Pennsylvania, a mountain town of less than 3,000.
Sasha discovered CrossFit after six years of doing functional fitness training with a personal trainer, part of her chiropractor-mandated treatment for low-back pain caused by years of holding heavy horses' heads while she worked. She loved the CrossFit-style training so much that she trained in her barn with jury-rigged barbells made of pipe and sand.
Soon, her buddies started training with her in the barn, and with no CrossFit gyms in the entire county, she decided to affiliate less than a year ago. Though the gym experienced a burst of initial growth, membership plateaued at 30 and she knew she needed help.
That's where Two-Brain came in. With the help of Two-Brain Marketing and the Incubator, Sasha learned to learn from her seed clients, how to place ads and how to develop a lead-nurture and No-Sweat Intro process that turns leads into sales.
Links:
https://www.endlessmountainscrossfit.com/
https://foreverfierce.com/
Contact:
https://www.endlessmountainscrossfit.com/contact
myhorsedentist@gmail.com
Timeline:
2:49 – From field hockey in Philly to the cowgirl life.
6:01 – Moving to Kentucky to become an equine dentist.
8:12 – How years of lifting horses’ heads led Sasha to fitness.
9:29 – Opening the first affiliate in Bradford County.
12:40 – The early days of Endless Mountains CrossFit: three classes per day and no membership fees.
13:44 – When the fire hose went dry: “I need help.”
17:41 – First lesson from Two-Brain: Learn from your seed clients.
19:43 – Learning to lead nurture.
22:41 – Learning how to have conversations that result in sales.
25:00 – How Sasha went on vacation in her first year of ownership.
In today's episode of Two-Brain Radio, we're treating you to something special: an airing of the final motivational speech of the 2019 Two-Brain Summit, delivered by Two-Brain mentor and owner of West Little Rock CrossFit Jeff Jucha.
In his speech, Jeff explains why you have a duty to succeed. He makes the distinction that duty is not drive, dreams or callings, but the thing inside you that tells you the world needs what you were designed to give it. He shares the stories of his childhood that taught him to recognize duty and to let go of the things keeping him from fulfilling it.
Jeff also speaks about limiting beliefs. Also known as imposter syndrome, these are the thoughts and perceptions that blind us to our value, keeping us from using our gifts and strengths to serve the world.
If you're a human being who's ever wanted to succeed, you won't want to miss this.
Links:
https://twobrainbusiness.com/mentor-item/jeff-jucha/
https://westlittlerockcrossfit.com/
https://drivennutrition.net/
Contact:
jeff@westlittlerockcrossfit.com
Timeline:
4:30 – You’re going to change lives—it’s not a question of “if,” but “how.”
6:18 – Why motivation isn’t the magic key to success.
9:47 – Duty and the sense of inner purpose.
11:27 – Duty is not the same as dreams.
12:39 – Duty is not a sense of drive.
13:42 – Duty is not a calling.
16:02 – What duty feels like.
21:00 – Where duty comes from: Experience and chemical makeup.
27:28 – Duty is a compass.
30:27 – The car ride that put Jeff on crutches and gave him his first sense of duty.
35:39 – Leaving home to live in a 79 “tan and turd-brown” El Camino.
39:08 – Setting ego aside to come back home.
40:43 – To get what you want, ask not how to get it but what’s keeping you from it.
43:38 – What gazelles can teach us about focus and success.
47:12 – Leave the option of failure behind.
48:29 – Leave limiting beliefs behind: Strength is in the mind, but so is weakness.
50:31 – You're stronger, not weaker, for your struggles.
54:18 – The immense value you hold—and your duty to succeed.
Two-Brain Radio: Adrian Bozman
On this episode of Two-Brain Radio, Sean Woodland talks with one of the OGs of CrossFit, Adrian Bozman. He is one of the few people in the world of CrossFit who is best known by his nickname: “Boz.”
Boz has been around the sport and the training methodology for nearly 15 years. He's been a member of the CrossFit Level 1 Seminar Staff and currently serves as one of the head judges at the CrossFit Games.
He and Sean talk about how he initially got involved with CrossFit, what it’s like dealing with some of the interesting questions he fields from athletes during competition and some of his more memorable moments from his CrossFit career.
Links:
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
Contact:
Instagram: @apbozman
Timeline:
1:34 – Finding CrossFit from amidst a fitness landscape “littered with trash” in the early 2000s.
5:14 – Getting coached by Nicole Carroll at the original CrossFit Santa Cruz.
6:19 – From San Francisco CrossFit trainer to L1 staff member.
7:16 – The “raw,” early days of the L1 Seminar.
8:02 – A decade on the road.
9:21 – The magic of the L1.
11:16 – How Boz got abandoned with Austin Malleolo, naked in a Russian bath house.
14:55 – Becoming “Head Judge.”
16:22 – On the evolution of the CrossFit Games judging team.
17:26 – Bizarre athlete-briefing questions: “Just keep going until you get tired.”
20:56 – What it takes to be a good judge at the CrossFit Games.
24:36 – The origins and evolution of “Ro vs. Boz.”
28:51 – Boz’s fitness today: CrossFit, jiujitsu and a garage gym.
34:15 – The highlight of it all: The culture of CrossFit.
Two-Brain Radio: Jeff Burlingame
On this episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jeff Burlingame, senior Two-Brain Business mentor and owner of Friction CrossFit in Grand Rapids, Michigan.
Before opening Friction CrossFit five years ago, Jeff honed his skills through a longstanding career in sales, first as a personal trainer and then as a manager of multiple gyms and hundreds of trainers within a globo-gym franchise.
Yet, when he first opened his affiliate, the business almost failed. Though he knew how to close a sale, he didn't know how to choose a good business partner or when to expand. After he joined Two-Brain Business in 2016—what he described as a "year of revelations"—he learned how to set a strong foundation for his business and hire the right people, boosting Friction CrossFit's revenue by 250% the following year.
Today, Friction CrossFit is running so well that Jeff has "fired" himself and now devotes his time teaching others how to do what he's done through Two-Brain. In this episode, you'll get a taste of just that: How to choose a partner, how to hire, how to phase yourself out and how to turn a free No-Sweat Intro into a closed sale.
Links:
https://frictioncrossfit.com/
https://twobrainbusiness.com/free-call-form/
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
https://www.amazon.com/Eat-That-Frog-Great-Procrastinating-ebook/dp/B001AFF25W
https://www.amazon.com/Sales-Bible-Ultimate-Resource-Revised/dp/0471456292
https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601/ref=sr_1_3?gclid=EAIaIQobChMI2cT5_aux5AIVQtbACh1XCgxoEAAYASAAEgK3svD_BwE&hvadid=177354208507&hvdev=c&hvlocphy=9019572&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=13582753279892882256&hvtargid=kwd-612503615&hydadcr=21931_9689508&keywords=the+little+red+book+of+selling&qid=1567399995&s=gateway&sr=8-3
https://www.amazon.com/Psychology-Selling-Increase-Thought-Possible/dp/0785288066
https://www.amazon.com/Sales-Performers-Sales-Specific-Emotional-Intelligence/dp/1119312574
Contact:
jeff@twobrainbusiness.com
Timeline:
3:50 – The origins of “Friction” CrossFit: the flip of an encyclopedia page.
5:26 – From chubby kid to personal trainer.
9:11 – Jeff’s top recommended reading for sales.
13:54 – From CrossFit hater to Kool-Aid drinker.
17:51 – Working two jobs, living with the in-laws and opening Friction CrossFit.
19:12 – Almost losing it all just six months into ownership.
19:40 – From near bankruptcy to a 250% revenue increase after the Incubator.
23:01 – On business partners: If you have to have one, make sure they’re your opposite.
25:54 – How to fire yourself.
Two-Brain Radio: Rory Mckernan
On today’s episode, Sean Woodland talks with one of the original members of the CrossFit Games media team: Rory Mckernan.
Rory is probably the most recognizable face when it comes to the media side of the sport of fitness. He played a key role in building the CrossFit Games media team over the years and is still covering the season and the athletes today.
He and Sean talk about how he got started with CrossFit, some of his favorite memories from the early days of the media department, his latest collaboration with two-time CrossFit Games champion Katrin Davidsdottir on her book, "Dottir," and what's in store for Rory's future.
Links:
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
https://www.amazon.com/Dottir-Becoming-Two-Time-CrossFit-Champion/dp/1250142644
https://www.youtube.com/channel/UCmjrf8sQjdEzOeP9Q8e_3_A
Contact:
Instagram: @rorymkernan
Timeline:
1:54 – Homegrown: Before becoming the face of the CrossFit Games, Rory was a coach.
3:41 – The early days of the CrossFit Level 1 and Level 2 seminars.
6:22 – Accidentally ending up on camera at the 2008 CrossFit Games.
7:40 – Learning how to edit video and becoming CrossFit Media’s second employee.
9:17 – The birth of the CrossFit Games Update Show.
12:33 – Wall-to-wall whiteboards, all-nighters and endless retakes.
17:45 – How a Regional recap almost got ruined by a church hymn.
19:31 – Covering the 2012 Camp Pendleton Games event with just a few phones and 30 minutes’ notice.
23:40 – Why it all mattered: making a difference in people’s lives.
27:38 – Coming on board to co-write “Dottir.”
31:39 – Breaking down the process of writing “Dottir.”
33:48 – On editing and the book that almost wasn’t.
36:41 – Glimpsing Katrin’s humanity.
41:09 – Moving from Santa Cruz, California, to Cookeville, Tennessee.
43:51 – Deep breaths and figuring out what comes next.
Two-Brain Radio: Sara Carter
On this episode of Two-Brain Radio, Mateo Lopez speaks with Sara Carter, owner of CrossFit PortSide in Gulfport, Mississippi.
When Sara opened her gym six years ago, she was running a one-woman show. She coached all the classes on top of everything else that needs to be done to keep a gym running. Then, when she finally hired some help, she made the mistake of hiring friends instead of seeking out people who were committed to the business for the long haul.
Since then, Sara's overhauled her business with the help of Two-Brain mentorship. She learned how to define her vision and hire the right people to support it, how to delegate and how to use digital marketing more effectively, consistently turning about $300 in ad spend per month into around $3,000 in front-end sales.
Links:
https://www.crossfitportside.com
https://incitetax.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
Contact:
sara.carter@twobrainbusiness.com
Timeline:
2:49 – From collegiate basketball coach to CrossFit gym owner.
5:25 – The early days of CrossFit PortSide: a one-woman show.
6:28 – Early marketing strategy: Just hope someone will walk through the door.
8:56 – The problem with hiring your friends.
14:55 – Learning how to advertise.
16:43 – Breaking down the lead-nurture process.
17:54 – The 90-day transformation package and how also including personal training in group-fitness packages leads to better client retention.
21:00 – To convert a potential client, let them talk. As much as possible.
22:28 – Always be hiring.
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