Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Two-Brain Marketing Episode 20: David Oquendo
On today's episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with David Oquendo, owner of Rapid Fit KC in Kansas City, Missouri.
Though many gyms sell personal training, few sell it as the primary offering. Though Rapid Fit does offer group-fitness classes, the first step to joining the gym is to go through the Rapid Fit KC 90 Day Transformation: 90 days of one-on-one training that gets a new client up to speed and seeing results fast.
This is a high-ticket item that, at $460, doesn't come cheap. However, David says the investment helps clients stay committed and the one-on-one attention gives them good results fast, making them more likely to stay long term.
Links:
https://rapidfitkc.com
Contact:
rapidfitmethod@gmail.com
Timeline:
2:10 – Why focus on personal training?
4:18 – Turning to Two-Brain after a $16,000 loss.
6:01 – Selling confidence.
9:58 – The value of a high-ticket offering.
12:28 – A foundation of PT protects both client and owner.
17:09 – Creating stable income for staff.
19:13 – How to get clients to buy high-ticket packages.
23:00 – The key to success: a great team.
Two-Brain Radio With Sean Woodland, Episode 11: Mekenzie Riley
On today’s episode, Sean Woodland talks with four-time CrossFit Games athlete Mekenzie Riley.
This week, Mekenzie will make her fourth career appearance at the CrossFit Games and her third as an individual, which she qualified for with an 11th-place finish in the worldwide CrossFit Open.
She talks a lot about overcoming adversity. Mekenzie dealt with some pretty serious stuff when she was younger—including battling disordered eating, body-image issues and the loss of her parents—but overcame it all to become a successful CrossFit Games athlete.
Mekenzie also shares how she prepared for the Games in Madison and what she would consider a successful season.
Links:
https://growyournutritionbusiness.com/2019-crossfit-games-workshop/
Contact:
Instagram: @itskenzieriley
Timeline:
1:37 – Training in the weeks leading up to the CrossFit Games.
4:28 – Struggling with body image as a teenager.
6:55 – Overcoming anorexia and bulimia.
10:39 – To overcome an eating disorder, you have to want to get better.
14:31 – Remembering Mekenzie’s hero: Her mother.
18:50 – Dealing with the loss of her parents.
22:01 – From Zumba instructor to CrossFit enthusiast.
24:27 – Becoming a CrossFit competitor.
27:39 – Lessons learned from Games past: Be grateful.
30:48 – Training around the new CrossFit Games season structure.
37:45 – What will it take for the 2019 Games to be a success?
Two-Brain Marketing Episode 19: Mauricio Leal
On today's episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with Mauricio Leal, head coach and co-owner of CrossFit Cypher in Richmond, California.
Mauricio was one of Two-Brain Business' first clients and had been running CrossFit Cypher for four years by the time Two-Brain came along. Still, the gym was barely making ends meet and Mauricio was stretched to capacity—so he joined the family. Though he was apprehensive about the mentorship process at first, today, Mauricio says the experience has been integral to the gym's survival and revival.
In this episode, you'll learn how Mauricio went back to square one to establish systems and processes, eliminate discounts and overhaul the No-Sweat Intro process. He also shares how he learned to manage Facebook ads effectively, today spending $1,000 a month on ads to generate $4,000 in front-end sales.
Links:
https://crossfitcypher.com/
https://growyournutritionbusiness.com/2019-crossfit-games-workshop/
Contact:
mauricio@crossfitcypher.com
Timeline:
2:34 – On b-boying and b-girling and the naming of CrossFit Cypher.
4:32 – Trading engineering for fitness.
8:50 – The crossroads: How desperation drove Mauricio to mentorship.
12:00 – The first steps with Two-Brain: Establishing SOPs and ditching discounts.
17:11 – Selling the hero’s journey.
19:21 – Attentive listening and the goal-review process.
19:56 – Paid ads, lead funnels and building rapport with potential clients.
22:58 – The No-Sweat Intro: making an emotional connection.
27:47 – Finding a tribe in the Two-Brain family.
Episode 177: Handling Difficult Conversations With Per Mattsson
In this episode, Greg Strauch speaks with leader, entrepreneur and Two-Brain Business mentor Per Mattsson.
When it comes to leadership and entrepreneurship, Per has done it all. He spent more than a decade working in the education system—starting as a high-school teacher before advancing to vice principal and then principal—and has also served as a leadership consultant helping educators, administrators and politicians develop and improve their leadership and communication skills.
In 2009, Per opened one of Sweden’s first CrossFit affiliates and 2015, he launched the food-delivery service PaleoBoxen. He’s the founder of the Coaches Congress—Europe’s largest annual gathering for gym owners and coaches—and he’s also a valued Two-Brain Business mentor.
Join us to learn how Per navigates tough conversations and manages conflict.
Links:
https://twobrainbusiness.com/how-to-handle-tough-conversations/
https://twobrainbusiness.com/mentor-item/per-mattsson/
https://www.coachescongress.com/
Contact:
Per@twobrainbusiness.com
Timeline:
0:49 – Per’s background in education and administration.
2:35 – Dealing with difficult parents as an educator.
6:49 – How Per’s experience as a foster parent prepared him to handle problems as an entrepreneur.
8:44 – The inspiration behind a career of service and entrepreneurship.
11:14 – Tough conversation tactic No. 1: Listen and gather information.
14:42 – Tough conversation tactic No. 2: Ask questions.
18:00 – When tough conversations get emotional.
19:30 – Tough conversation tactic No. 3: Agree on a solution and make a plan for next time.
Two-Brain Radio With Sean Woodland, Episode 10: Scott Thornton
On today’s episode, Sean speaks with former NHL player and current CrossFit coach Scott Thornton.
Scott spent 18 years in the NHL after being drafted third overall by the Toronto Maple Leafs in the 1989 Entry Draft. He played nearly 1,000 regular-season games during his career, spending time with the Leafs, Edmonton Oilers, Montreal Canadiens, Dallas Stars, San Jose Sharks and the Los Angeles Kings.
Scott talks about his career in the NHL, how his lifelong love of fitness led him to CrossFit and how he completed an Ironman without having run for more than 90 minutes prior to the race. You'll also hear about some of his favorite coaching moments from the NHL as well why he's passionate about helping everyday people get fit.
Links:
https://indestri.com/coaches/scott-thornton/
Contact:
Instagram: @thorty27
Timeline:
2:56 – The pressures and expectations of being a high draft pick.
7:05 – Highlights of Scott’s 18-year NHL career.
8:15 – Playing alongside his younger cousin, Joe Thornton.
9:57 – How Scott trained while in the NHL.
12:10 – Why he decided to do an Ironman.
13:52 – Using CrossFit for Ironman training.
16:35 – Finding a new passion after hockey: Movement.
18:42 – Attending the CrossFit Level 1 Seminar and starting a gym in his garage.
21:40 – The garage gym: going from “hobby job” to business.
23:17 – Spreading the word with “old-school” marketing.
25:04 – The key to the gym’s longevity: Community.
27:06 – How Scott’s NHL experience helped him become a great coach by teaching him communication.
30:08 – The most rewarding aspects of coaching CrossFit.
32:05 – What Scott’s training looks like now as a master.
36:37 – Always learning: Scott’s goals for the future.
Episode 176: Mike Flynn
Today we are joined by Mike Flynn: entrepreneur, author, podcast host and all-around good human being.
Mike and Chris met through their mutual publisher, Scribe, and soon discovered they shared a connection: Mike's CrossFit coach, Greg Amundson—aka one of CrossFit's "original firebreathers"—was the very first Two-Brain Radio guest. He also worked with Chris in Kenya for CrossFit For Hope.
In this podcast, Mike shares the fundamental principles of his book, "Master the Key: A Story to Free Your Potential, Find Meaning and Live Life on Purpose," and how they can help entrepreneurs find self-worth and pursue their passion through the six caves: Faith, family, fitness, friends, finances and fun.
You'll learn why finding your "why" isn't enough to achieve lasting success, the true meaning of passion, how to break down your own narrative and reframe it for success, and how CrossFit—and your CrossFit gym—can help others do the same.
Affiliate owners: Interested in learning how implementing a nutrition program at your gym could take your business to the next level? Attending the CrossFit Games? Join Chris and Nicole Aucoin, founder of Healthy Steps Nutrition, for a FREE breakfast and mini-workshop Saturday, August 3, at the Madison Sheraton in Madison, Wisconsin.
Space is limited, so sign up here today: https://growyournutritionbusiness.com/2019-crossfit-games-workshop/
Links:
https://www.amazon.com/Master-Key-Potential-Meaning-Purpose/dp/1544502079
https://theimpactentrepreneur.net/
https://crossfitamundson.com/
Contact:
https://theimpactentrepreneur.net/contact/
Instagram: @theimpactmike
Timeline:
2:47 – The four pieces of the key to success.
5:18 – Understanding passion.
8:23 – Breaking down our own narrative and reflecting on adversity.
11:48 – Actively exploring the deep, dark caves to find the treasure within.
16:18 – "Worth before why."
20:00 – Why entrepreneurs need community.
24:36 – Having uncomfortable conversations.
28:49 – Mike’s journey to CrossFit.
36:28 – CrossFit as a tool for the mind, not just the body.
39:19 – How to find other like-minded entrepreneurs.
43:02 – A glimpse of a class at CrossFit Amundson: more than a workout.
Our TOPPODCAST Picks 
