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Two-Brain Radio: Life During and After Competition With Lindsey Valenzuela
In this episode of Two-Brain Radio, Sean talks with four-time CrossFit Games athlete Lindsey Valenzuela.
She finished second overall at the CrossFit Games in 2013 and is a member of the group of athletes who trained in Southern California 10 years ago known as the Valley Girls. Lindsey also owns CrossFit Automo in Moorpark, California.
While Lindsey was competing, she was one of the most powerful athletes in the women’s field. She and Sean talk about some of the highlights of her career at the CrossFit Games, how becoming a mother affected her life in and out of the gym and what it’s like to have a husband who’s a law enforcement officer.
Links:
http://www.autumocrossfit.com/
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
Contact:
Instagram: @liftlikelindsey
Timeline:
1:40 – The Filthy Fifty: Lindsey’s first CrossFit workout.
4:10 – Life among the Valley girls.
8:20 – Committing to CrossFit and qualifying for the CrossFit Games.
9:43 – Adjusting to individual competition.
11:20 – Highlights of the 2013 CrossFit Games.
14:02 – Where the fire comes from.
15:02 – Witnessing the explosion of the Games firsthand.
17:40 – Taking a break from competition to start a family.
19:33 – Training as a mom vs. as a competitive athlete.
22:31 – On becoming a parent.
23:48 – Lessons learned from parenting.
26:17 – Coaching everyday athletes.
27:18 – On being married to a cop.
31:38 – Reflecting on her CrossFit career: what she’s most proud of.
Two-Brain Radio: Success in a Saturated Market With Amy Milyard
Amy Milyard is the owner of Stoic CrossFit in Fruita, Colorado. Though five CrossFit gyms share the small market there, a combination of trust and communication has allowed all to co-exist in harmony.
Stoic CrossFit isn't the first CrossFit gym Amy has owned. From 2010 to 2013, she and her husband owned what she called a hobby CrossFit gym in Fruita before selling and moving away. This time, gym ownership is a business, not a hobby, and Amy had to learn to run it accordingly.
In this episode of Two-Brain Radio, Amy shares how she learned to handle the business side of gym ownership, including developing roles and tasks, improving communication with her staff and learning how to market and sell, recently turning a $64 ad campaign into $3,000 in front-end sales.
Links:
https://stoiccrossfit.com
https://drivennutrition.net
Contact:
info@stoiccrossfit.com
Instagram: @stoic_crossfit
Timeline:
3:28 – Owning a hobby gym before the days of Stoic CrossFit.
6:30 – Maintaining relationships with competing CrossFit gyms.
9:57 – Returning to Fruita and taking over Stoic CrossFit (formerly CrossFit Single Track).
10:54 – The “aha” moment: having to cancel classes because of a delayed flight.
12:43 – Growing with Two-Brain: SOPs and learning to communicate with staff.
16:54 – On selling fitness, not CrossFit.
20:20 – Going from word of mouth to real marketing campaigns.
24:38 – Learning from mistakes: putting the wrong staff member in the sales seat.
26:44 – The key to the intro process: Listening.
30:19 – Adapting the sales process to your strengths.
32:38 – Failure as a learning opportunity.
Food for Thought Friday - Do You Have to Work for Your Business?
Just because you own a gym doesn't mean you have to spend the rest of your days running it. If that's what you want to do, great! But if your entrepreneurial spirit is urging you to try something new; if you want to travel the world and not have to worry about your business back home; if you just want to spend more time with family and less time in the gym—all it takes is getting the right systems and people in place.
If you want to learn to set up your business to work for you—even if you don't work for it—book a Free Help Call with a mentor today.
Book your Free Help Call: https://twobrainbusiness.com/free-call-form/
Two-Brain Radio: Meet the Dalai Lama, Open a CrossFit Gym—With Brandon Evans
Brandon Evans is the owner of Heart and Hustle Fitness in Brampton, Ontario, Canada, but that's not what he and Greg Strauch talk about on this episode of Two-Brain Radio. Rather, Brandon shares the strange and powerful journey that eventually led him to gym ownership.
You'll learn about the three months he spent milking cows in New Zealand. You'll hear about his experience trekking through the jungle to illegally cross the border into Burma, and the perspective he gained speaking with exiled orphans.
Brandon also shares some powerful lessons he learned while spending three days listening to the Dalai Lama teach in India—and how all those experiences came together to create the vision for Heart and Hustle Fitness.
Links:
http://heartandhustle.fit/
Contact:
http://heartandhustle.fit/contact/
Instagram: @heartandhustlefitness
Timeline:
2:50 – Deciding to travel the world at 23.
3:32 – Milking cows in New Zealand.
5:12 – Trekking through the jungle—barefoot—to illegally enter Burma.
5:58 – Learning gratitude from orphans in exile.
9:52 – Dheli, India: “Heaven and hell in the same place on earth.”
13:53 – Ramadan in Kashmir and the stone flour mill.
15:15 – Meeting the Dalai Lama.
16:41 – Lessons from the Dalai Lama: love, compassion, gratitude and being the best version of yourself.
21:15 – The kindness of strangers amidst true poverty.
23:02 – Hitchhiking across the Indian Ocean.
26:04 – Returning to Canada and finding true wealth in CrossFit.
27:49 – Deciding to open a CrossFit gym to better the lives of others.
30:45 – Positive thinking is just like CrossFit: Mechanics, consistency, intensity.
32:51 – The power of sitting in silence.
Two-Brain Radio: Training WWE Superstars With Josh Gallegos
Josh Gallegos has been involved in CrossFit for 10 years. You are probably most familiar with him as one of the floor announcers you hear at competitions like the CrossFit Games. But Josh is also the coach for some of the biggest names in the WWE. He does programming for the likes of Seth Rollins, Becky Lynch, Cesaro and Bayley just to name a few. Josh talks about how he first got involved with training WWE Superstars, his passion for coaching and how he’s using his Deadboys Fitness program to spread the message of fitness.
Links:
https://www.deadboysfitness.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs/dp/1544501498
Contact:
Instagram: @joshyg27
Timeline:
2:00 – From CrossFit hater to “Captain CrossFit.”
5:13 – How getting laid off from his dream job led to working at Regionals.
9:04 – Catfishing Seth Rollins.
11:33 – Programming for WWE stars.
13:39 – The evolution of wrestling training and how CrossFit gives wrestlers an edge.
17:34 – Getting to know WWE superstars outside of the ring.
20:04 – Lessons from coaching world-class wrestlers.
21:12 – The birth of Deadboys Fitness and unrequited smack talk.
22:58 – Deadboys Fitness: a program to get wrestling fans off the couch.
26:44 – Deadboys “seminars”: a different kind of meet and greet.
29:59 – Appreciating the journey.
31:39 – When a layoff is a blessing in disguise.
Two-Brain Radio: Taking Control of Your Business With Natalie Marcom
When Natalie Marcom opened Nakoma CrossFit in Lake Havasu City, Arizona, she knew fitness. She had lost a significant amount of weight with CrossFit herself and felt right at home coaching people. Running a business? Not so much. For a long time, she just "white-knuckled it."
She knew she needed some guidance to grow her business and make it sustainable for the long haul, but she was skeptical about Two-Brain mentorship at first. But just three months after she decided to give it a shot, the investment had already paid for itself.
Since joining the Two-Brain family, Marcom's fixed costs have decreased by 10%, she saw about a 200% increase in attendance during July—normally the leanest month—and turned $260 in ads into $4,400 in front-end sales.
Links:
https://www.nakomacrossfit.com/
Contact:
natalie@nakomacrossfit.com
Timeline:
2:46 – Mistaking a CrossFit gym for a Christian gym.
4:16 – Deciding to open her own gym.
5:54 – Starting from scratch and “white-knuckling it.”
6:41 – A long courtship with Two-Brain.
9:32 – The goal: Make Nakoma CrossFit a “legitimate business.”
10:31 – Opening the fire hose: record attendance, increased revenue and decreased fixed costs.
14:38 – Learning to create ads.
17:07 – On selling a service.
18:13 – The lead-nurture process: From Acuity to video text messages to phone calls.
20:14 – If you just listen to prospective clients, they’ll sell themselves.
22:14 – Setting a foundation for retention.
25:36 – Words of wisdom: Ask for help and let go of fear.
Food For Thought Friday: Are Your Members Telling You What They Want?
You wouldn't tell your doctor what to prescribe you or what kind of treatment you need. So why would you expect your clients to do the same?
Listen to a prospective client's goals first, before assuming what they need. Then, simply prescribe them the next step.
Two-Brain Radio: Covering the Sport of Fitness With the Buttery Bros
On this episode of Two-Brain Radio, Sean Woodland talks with Heber Cannon and Marston Sawyers, better known collectively as the Buttery Bros.
Heber and Martson have been involved in CrossFit and the Sport of Fitness for ten years, bringing you the action and taking you behind the scenes of the CrossFit Games, Regionals, Invitationals and more. They were instrumental in the creation of four of the top 100 best-selling documentaries on iTunes while they were working at CrossFit Inc.
Now, they're out on their own, creating more great content around the CrossFit Games season. They talk about how they got started making videos for CrossFit, the challenges they faced while creating their documentaries, some of their most memorable moments from the past 10 years—and how they turned Buttery Bros from dream to reality.
Links:
https://www.youtube.com/channel/UCp00ppkfPFBUTiiNNd8kS9Q
https://butterybros.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
Contact:
Instagram: @butterybros
Timeline:
2:31 – How it all started: From knee rehab and a Vanilla Ice documentary to covering the Sport of Fitness.
6:35 – Transitioning from highlight videos to feature-length films.
8:15 – The challenges of documentary filmmaking.
11:02 – It takes a village: the team behind the screen.
13:28 – Developing relationships with CrossFit Games athletes.
15:05 – After the CrossFit Inc. layoffs.
17:25 – Becoming businessmen.
21:18 – Producing content outside of the CrossFit umbrella.
24:01 – From dream to reality: financing the Buttery Bros.
25:42 – The 2019 Reebok CrossFit Games? Or Game of Thrones?
27:21 – Adapting to the story you’re dealt.
30:18 – The time Sam Briggs bit off a beer cap and other highlights from a decade of CrossFit Games coverage.
33:02 – When Marston outran Mat Fraser at the CrossFit Games.
34:41 – The meaning behind the madness.
37:20 – The future of the Buttery Bros: See you in Aruba.
Two-Brain Radio: From "Coasting Along" to Serious Growth With Teegan Webb
When Teegan Webb opened SkyBox boxing studio with her husband just over two years ago, her only goal was to have a cool job. They were making ends meet, but not growing or doing any real marketing. After they joined the Two-Brain family, they launched their first ad campaign, turning $380 in ad spend into $8,500 in front-end sales.
In this episode, you'll learn how Teegan caters to both competitive boxers and everyday athletes just looking to get fit, how she boosted revenue with targeted ad campaigns and how she learned to balance keeping the roles and tasks she loves with delegating low-value tasks to others.
Links:
https://www.skyboxstudio.com.au/
http://affiliateguard.info/
Contact:
Instagram: @skyboxstudiogeraldton
Timeline:
4:47 – Turning a passion for fitness into a job.
6:08 – SkyBox Studio at a glance: kids programs, boxing, PT and more.
7:48 – How to cater to both competitive athletes and everyday clients just looking to get fitter.
10:47 – Pre-Two-Brain: Making ends meet, but with no real sense of direction.
13:13 – Revolutionizing SkyBox marketing: from simple word of mouth to targeted campaign strategies.
15:56 – On-ramp for boxing: a six-week package.
17:54 – Discovering a love for lead nurturing.
20:41 – The lead-nurture process: phone calls, No-Sweat Intros and puppies.
23:50 – Running a business with your spouse.
26:04 – From cool job to serious business.
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