Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
You know you've got a great service that gets people results. But how do you get people to your website to sign up for that service?
Good SEO—search-engine optimization—is critical. Your SEO practices (or lack thereof) affect where you rank in search results, and you don't wanna be on page 2.
Here, digital-marketing expert Mateo Lopez unpacks some of the secrets of on- and off-page SEO and what you can do to direct more traffic to your website for free.
Links:
Gym Lead Machine
The Guide to Local SEO for Gym Owners
AGuard
Gym Owners United
Chalk It Pro
Timeline:
3:02 – What is SEO?
6:02 – Why SEO matters.
9:34 – General vs. local SEO.
12:57 – The Two-Brain SEO course.
13:59 – Where good SEO can increase your visibility.
15:30 – What determines who gets the top rankings.
19:37 – Why you shouldn’t stuff keywords.
21:27 – How to improve your rankings.
23:11 – Using content to rank higher and increase domain authority.
26:32 – White- and black-hat SEO.
28:09 – Why you need to be on Google My Business.
31:19 – SEO: What not to do.
37:24 – How Gym Lead Machine can help you get more website traffic and leads.
40:13 – Two easy things you can do today to improve your SEO.
Nutrition coaching is a fantastic way to improve client results while increasing revenue for your gym—if it's done well.
The gyms with the most successful nutrition-coaching programs are the ones who treat it with the same level of professionalism as fitness coaching. After completing and implementing the Two-Brain Nutrition Coaching course, designed by registered dietician and Nutrition Rx founder Jen Broxterman, several gym owners have increased monthly front-end revenue by as much as $4,000.
Here, Jen explains exactly what world-class nutrition coaching looks like and how gym owners can quickly launch an amazing, revenue-boosting nutrition program.
Links:
Two-Brain Nutrition Coaching
Chalk It Pro
Level Method
Gym Owners United
Contact:
nutrition@twobraincoaching.com
Timeline:
1:42 – Defining success in nutrition coaching.
5:11 – The client-centered approach.
9:52 – How to coach a vegan if you love meat.
13:20 – Real-world return on investment.
17:58 – Low barrier to entry.
22:54 – The difference between gyms that make money with nutrition coaching and gyms that don’t.
27:36 – Treating nutrition coaching with professionalism.
29:25 – Don’t take a consultation at a hockey game.
33:47 – The biggest mistake new nutrition coaches make.
37:54 – Look for the little levers with the biggest ROI.
41:23 – Be a curious scientist.
44:59 – The No. 1 soft skill of world-class nutritionists.
How many leads do you get a month? Of those, how many book an appointment? And of those, how many actually buy?
That's number is your close rate, and in February 2021, Joanne Cogle's was 100 percent.
Here, she joins Mike Warkentin to talk about how she did it.
Links:
Should You Post Your Prices on Your Website?
Nutrition Challenges Are Dead. Kickstarts Are the Answer
Level Method
Gym Owners United
Two-Brain Coaching
Timeline:
1:50 – Getting to a 100 percent close rate.
5:03 – The power of confidence.
7:02 – The lead-nurture process.
11:30 – Transparent pricing.
13:06 – Narrowing the niche.
19:40 – What happens in the consultation.
24:49 – Presenting options and closing the sale.
28:23 – The right time to upsell additional services.
31:00 – Goal-setting sessions and the 90-day review.
35:17 – Staffing and SOPs.
39:12 – Don’t forget to be nice.
Look at all those clients and staff members—what would think if they knew the real you? If they knew what a fraud you actually are?
If you've ever had thoughts like those, welcome: You're a fellow sufferer of imposter syndrome.
Imposter syndrome is that voice inside our heads that tells us we're not actually as good as everyone thinks we are; that we've got them all fooled. Everybody has this voice, and as psychotherapist Bonnie Skinner says, it's not actually your enemy. The trick is to learn how to respond to it.
Here's how to challenge that voice and put imposter syndrome to rest.
Links:
Imposter Syndrome
Crushing Imposter Syndrome
Two-Brain Summit 2021
Arbox
Two-Brain Programming
Gym Owners United
Contact:
bonnie@skinnerpsychotherapy.com
Timeline:
2:26 – What imposter syndrome is trying to protect us from.
7:21 – Projecting our thoughts onto others.
10:29 – Imposter syndrome and entrepreneurship.
11:35 – Coping with imposter syndrome and anxiety.
15:06 – When to “fake it ‘till you make it”—and when not to.
18:24 – Responding to the imposter in your head.
20:54 – Sharing your struggles with a community.
25:08 – Not even the best of the best are immune to the syndrome.
25:57 – Bonnie Skinner at the Two-Brain Summit: The impact of the subconscious mind.
27:59 – What to do when anxiety and doubt creep in.
30:19 – Be average today so you can be magnificent tomorrow.
32:15 – How mentorship can help.
You know your program works. You're confident you can help clients reach their goals and change their lives. So why do you sweat and stammer when it comes time to ask for the sale?
You're not actually bad at sales, says Jeff Burlingame, Two-Brain sales expert. You just have a bad sales process.
On April 24, Jeff will join renowned sales expert Joe Marcoux to deliver a virtual Sales Mastery Workshop. The workshop will help gym owners and coaches increase sales confidence and boost close rates as well as teach how to develop a sales staff.
Learn more in this episode of Two-Brain Radio.
Links:
Sales Mastery Workshop
All about the Sales Mastery Workshop
Joe Marcoux
AGuard
Two-Brain Coaching
Gym Owners United
Timeline:
1:13 – How to recoup the value of the Sales Mastery Workshop.
5:39 – Dealing with the fear of sales.
9:11 – How to get more confident.
13:33 – Nobody is actually bad at sales.
18:08 – What the Sales Mastery Workshop has to offer more advanced salespeople.
22:57 – What the workshop will look like.
25:51 – Who is Joe Marcoux?
No one said owning a gym would be easy, and it certainly hasn't been for Tina Ferringer.
Her gym's roof collapsed. A staff member stole her ideas, opened a new gym and undercut her on prices. Then COVID-19 hit and shut her gym down for two months.
But Tina's not complaining. In fact, she says she's thankful for the opportunities for growth. Tune in to learn how she sprung back from crisis and made her business stronger than ever.
Links:
Incite Tax: Profit First for Microgyms
Forever Fierce
Gym Owners United
Timeline:
1:28 – Betrayed by a staff member.
5:53 – Getting help from a mentor.
7:53 – Dealing with adversity.
9:56 – Adapting to COVID.
13:43 – Revenue PRs during the pandemic.
15:24 – The real reason for the work.
Chris Doster swore he'd never go to work high. Or drink and drive. Or use intravenous drugs. But he did all three, and he couldn't stop—until he decided to fight to give his son a chance at life.
He threw away the drug paraphernalia and got a sponsor—and got into fitness. It didn't take long before he had a new mission in life: to help other people improve their lives with health.
But although he had all the passion in the world, he couldn't help people if he couldn't keep his new gym, CrossFit TYL, open. So he started mentorship with Two-Brain Business.
Listen to his amazing story and learn just how far Chris and his business have come here.
Links:
CrossFit TYL
Two-Brain Coaching
Gym Lead Machine
Paying Attention to Mental Health With Colm O'Reilly
Timeline:
2:33 – Falling prey to drugs and alcohol.
4:49 – Crossing off the list of nevers.
6:47 – Breaking the cycle.
10:13 – The work beneath the surface.
11:12 – Small wins.
13:35 – A new kind of high.
14:31 – Opening CrossFit TYL.
16:13 – Starting in the garage.
20:16 – Transcend Your Limits.
23:42 – Wearing all the hats.
27:55 – Pulling the trigger on mentorship.
30:27 – Working on the business instead of in it.
34:20 – Big things to come.
38:56 – Mental health, mindset and never giving up.
Your bookshelf is full of business books. You listen to all the podcasts and join all the right groups on social media. So why aren't you making more money?
You don't need more knowledge, you need clarity. You need to know what to do right now.
Start by getting off Facebook and taking action in these six core areas of your business.
Links:
Level Method
Two-Brain Affinity Marketing guide
Free Tools
Two-Brain Programming
"Gym Owners Handbook"
Timeline:
1:44 – Your problem isn’t lack of knowledge.
4:28 – How to keep your clients longer with one-on-one onboarding.
7:08 – Sell more to your current clients with the prescriptive model.
9:04 – Get more leads with affinity marketing.
14:45 – Improve operations with a staff playbook.
15:45 – Teach your vision.
17:48 – Upgrade your team.
20:41 – Beat overwhelm with mentorship.
Why did you get into the fitness business?
It probably wasn't to spend all day marketing and worrying about sales. But that's what you'll be doing if you don't prioritize retention.
Join Chris Cooper for a fireside chat on why retention is more important than marketing—and how you can improve it.
Links:
Gym Lead Machine
Microgym Myths: The Market Chases Excellence
Two-Brain RampUp Program
Two-Brain Affinity Marketing guide
Incite Tax: Profit First for Microgyms
Gym Owners United
Gym Owners Handbook
Timeline:
00:47 – You didn’t sign up for this.
4:47 – Referral marketing at every level.
5:38 – Affinity marketing and Two-Brain’s new guide.
9:59 – Retention matters: Do the math.
12:50 – Tactics to keep clients long term.
14:43 – Tag-teaming with other local experts.
15:58 – Starting with the right clients in the first place.
Running a business with your significant other can be awesome and inspiring while also being stressful and demanding. You see each other all day. You talk shop all day. Pretty soon, work problems become home problems and vice versa—and you can't even go home and vent to your spouse!
Two-Brain fitness-business mentor Kenny Markwardt gets it. He runs Sandpoint Strength and Conditioning with his wife Jenn, and the two have had their fair share of ups and downs.
Here, Kenny shares his hard-won wisdom on how to work with your spouse—without burning down the house.
Links:
Sandpoint Strength and Conditioning
“Couple-Preneurship”: How to Work With Your Spouse
Couple-Preneurship: How to Hire Your Spouse
Couple-Preneurship: What to Do When Things Go Wrong
AGuard
Two-Brain Coaching
The State of the Industry Guide
Timeline:
3:35 – Speaking from experience.
7:00 – Common challenges couplepreneurs face.
10:28 – Benefits of running a business with your spouse.
12:14 – Preventing pitfalls.
12:55 – Make a financial plan.
15:01 – Setting boundaries.
18:19 – Don’t forget to work on the relationship.
21:11 – Setting goals.
24:50 – How to solve problems and settle arguments.
27:54 – What spouses can do today to improve themselves as couplepreneurs.
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