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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
When was the last time you took a good hard look at your expenses? Not just the big ones like rent or utilities, but really looked at where your gym's money is going and whether your getting a good ROI on that spend?
Josh Thorn owns Vashon Strong in Washington state, and he runs a lean business. But that doesn't mean he's a penny pincher. He just knows how to make his money work for him.
Tune in to learn his tips for cuttings costs and spending wisely.
Links:
Vashon Strong
Arbox
Forever Fierce
Gym Owners United
Timeline:
1:43 – The $50-a-month gym-management software Josh uses.
9:51 – Do you have to be a penny-pinching miser?
14:24 – Getting creative and gradual growth.
21:13 – DIY vs. the value of your time.
23:40 – Trades and barters: Yea or nay?
29:03 – How to decide if something is worth the cost.
32:05 – The most valuable thing in Josh’s gym.
When Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper.
Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up.
It's a story you just gotta hear to believe. Tune in for a master class on raising rates.
Links:
CrossFit Uvær
Book a free call with a Certified Two-Brain Mentor!
Driven Nutrition
Drink O2
Gym Owners United
Timeline:
1:18 – How CrossFit Uvær’s rate increase made the news.
2:05 – Putting prices into perspective (spoiler alert: They were dirt cheap).
6:21 – Deciding what the new rates should be.
8:18 – Best-laid plans, razed by the COVID-19 pandemic.
13:42 – Pulling the plug.
15:59 – Member reactions and getting called by a reporter.
19:09 – How the press actually helped CrossFit Uvær’s case.
24:35 – The surge of new potential clients.
28:31 – What to do if you’re scared to raise your rates.
Have you ever gone to a big summit or conference, gotten fired up and filled a notebook with great ideas — only to go home and do nothing with them?
It's a common mistake, and it's a great way to waste the money you spent on that event. So how do you get a good ROI from attending a live event?
Here's how Chris Cooper does it.
Links:
Register for the 2020 Two-Brain Summit!
Drink O2
Chalk It Pro
Gym Owners United
Timeline:
00:29 – Why summits are great for entrepreneurs.
4:01 – One action pays for the cost of the event.
7:28 – The most valuable lesson Chris learned about getting a good ROI on events.
10:44 – What Chris learned from Colin Powell.
14:09 – What Chris learned from Seth Godin.
16:07 – What Chris learned from Henry Rollins — and his snail-mail marketing list.
22:53 – What Chris learned from Gary Vaynerchuk (before the slouchy hats and F-bombs).
25:39 – How Lisa Nichols got Chris on his feet.
28:14 – Live events and the power of “who luck.”
34:01 – Using summits and live events to strengthen your team.
The 2021 Two-Brain Summit starts in nine days — which means nine days from now, your life is gonna change.
That is, if you join us on June 19 and 20 for some world-shattering keynotes and actionable workshopping that will send you home with a plan — and the accountability and fire to execute it.
Here, Chris Cooper explains how and why he chose this year's Summit speakers — including Navy SEAL Jocko Willink, Lisa Nichols, Todd Herman and Bonnie Skinner — and gives a sneak peek at the resources gym owners and their staff will walk away with.
Links:
Register for the 2020 Two-Brain Summit!
Two-Brain Radio With Laurie Drummond: How to Get the Right People in the Right Roles at Your Gym
AGuard
Drink O2
Timeline:
4:42 – Why now is the perfect time to spend $400 on developing yourself and your staff.
7:51 – What Jocko Willink is going to do for gym owners at the Summit.
11:59 – How Lisa Nichols will change your life.
14:58 – Todd Herman and the 90-day sprint.
17:20 – Pouring gas on the fire by activating your staff.
21:22 – How Laurie Drummond will help you transform your team.
23:25 – Learning elite leadership with Bonnie Skinner.
Fitness is about more than workout times and macros. The quality of your thoughts is just as important to overall health and well-being. And if you're in the business of helping people get healthy, that means coaching what's between the ears.
That's why gym owner and Certified Two-Brain Business fitness mentor Colm O'Reilly founded the Mindset Coaching course with Two-Brain Coaching.
Here, he joins fellow mentor Josh Martin to talk all about mindset: what it is, why it matters and how you can help your clients improve theirs.
Links:
Two-Brain Coaching: Mindset Coaching course
Stress, Anxiety and Entrepreneurs: How to Improve Your Mental Health
Two-Brain Programming
Beyond the Whiteboard
Timeline:
6:15 – The Zen master, a boy and a horse.
10:52 – Why your clients need mindset coaching.
18:00 – Turning down the noise.
22:46 – The power of letting go.
26:02 – Rewriting negative self-talk.
31:29 – Stilling the mind.
35:20 – Setting intentions.
38:37 – Leading by example.
41:00 – Measuring success with mindset coaching.
45:03 – Focus on what you can control.
47:13 – Mindset coaching and ROI.
Noah Abbott was a coach for years before he opened Lumos Fitness Collective in Austin, Texas. And while the gym did well enough, his perpetual coach's perspective prevented him from leaning into challenges and doing more.
So when the COVID-19 pandemic left him with some spare time in his schedule, Noah signed up for RampUp with Two-Brain Business.
Working with a mentor, Noah said, has helped him evolve his voice and decision-making skills as an authority figure, revamp his intake process, and build thriving PT and nutrition programs that are helping his staff develop careers. Plus, the gym is making more revenue month over month than ever.
Here's just some of what Noah learned through mentorship and the RampUp program.
Links:
Lumos Fitness Collective
RampUp: Book a free call!
How to Make $100,000 Per Year With 150 Clients
Level Method
Beyond the Whiteboard
Gym Owners United
Timeline:
2:10 – Developing an owner’s perspective.
7:53 – Revamping the intake process.
12:38 – Why RampUp?
16:33 – Mentorship, flexibility and finding the right solutions.
23:24 – Building careers for staff.
26:10 – One year later: Increased membership and revenue.
28:07 – When—and how—to expand.
32:24 – Moving forward: Mentoring coaches and expansion by replication.
Mat Fraser might be able to do a workout with 400 weighted pistols immediately followed by 300 freestanding handstand push-ups and a 1-rep-max snatch, but that doesn't mean you should program it for your clients.
"But he's the inspiration!" you say. "They need something to work toward!"
True. But most of your clients have goals like losing weight, getting stronger, or just staying fit for their daily lives. That doesn't mean you should set the bar low, but think how much your clients will accomplish if they're not constantly feeling like they're falling short.
Here, Brooks DiFiore of Two-Brain Programming talks with host Mike Warkentin about how to program for your client avatar and how Two-Brain Programming's philosophy can help make your clients happier while improving your gym's revenue.
Links:
Two-Brain Programming
Incite Tax
Arbox
Gym Owners United
Timeline:
1:09 – Are your clients frustrated?
3:34 – Overprogramming: How we got here.
8:08 – Why “program for the best, scale for the rest” doesn’t always work.
12:11 – How the CrossFit Games have influenced gym programming.
15:18 – Re-evaluating expectations.
18:08 – Reversing the equation.
20:17 – Where do benchmark workouts fit in?
24:06 – Programming to your client avatar.
25:28 – How Two-Brain Programming helps gym owners retain and please clients.
27:21 – Three workouts modified for three different clients with three different goals.
32:22 – It’s about providing better service.
34:40 – How to try Two-Brain Programming for free.
Jeff Holloway was ready to call it quits.
He loved coaching, but running a gym business was another story. He was working 50-60 hours a week, and he just couldn't do it for another 10 years.
Then COVID-19 hit, and a single document saved his gym: Two-Brain's free guide, "How to Add Online Training in 24 Hours."
Once he saw his business was going to survive COVID, Jeff went all in and joined Two-Brain's RampUp program. Mere months later, after implementing new systems and programs and following his mentor's guidance, the gym saw a 30 percent increase in revenue—a lifetime PR in the heart of the pandemic.
Tune in to learn how RampUp helped Jeff transform his business, build careers for his coaches and start waking up eager to face new challenges each day.
Links:
CrossFit Rome
Two-Brain Programming
RampUp program
Chalk It Pro
Gym Owners United
Book a free call
Timeline:
1:57 – “I didn’t know how to run a business.”
3:38 – “I can’t do this for 10 more years.”
5:53 – The document that saved Jeff’s gym.
10:34 – The power of systems.
14:30 – The scariest change: raising prices.
19:57 – Hitting a lifetime revenue PR.
23:31 – Enjoying the business again.
27:11 – What to do if you’re ready to pack it in and call it quits.
When was the last time you updated your Google My Business page? It only takes a few minutes, but it could have a critical impact on the success of your business.
Your Google My Business page is a free business listing on Google. And no surprise: The better you flesh out your listing, the better you'll rank on Google's various search platforms.
Here, digital-marketing expert Mateo Lopez will tell you exactly how your GMB page affects where you rank on Google searches and in Google maps—as well as how to optimize your listing to get more leads.
Links:
Google My Business
Beyond the Whiteboard
Two-Brain Coaching
Gym Lead Machine
Timeline:
3:19 – What is Google My Business?
7:35 – The Google knowledge panel.
9:30 – Keyword searches and how GMB determines where you rank.
14:13 – How your business name in GMB affects your rankings.
22:15 – Choosing your business category.
27:27 – The importance of accuracy.
31:29 – The power of pictures.
35:35 – Increase your reach with GMB posts.
37:21 – Posting reviews on GMB.
40:11 – The one thing you should never do on your GMB page.
You can teach a great squat. But do you want to be coaching the 5-a.m. class when you're 70?
If not, you might want to think about other ways to generate long-term wealth—and for some gym owners, investing in real estate just might be the best way to do that.
Here, Mike Warkentin speaks with two gym-owner-turned-investors to learn exactly how and why they've used real estate to grow their wealth. Two-Brain founder Chris Cooper shares his experience investing in commercial real estate while Two-Brain Fitness Business mentor Jeff Smith covers the residential side.
Plus, you'll get a glimpse into what the Two-Brain Tinker group has to offer gym owners who are ready to start seriously growing their wealth.
Links:
Beyond the Whiteboard
AGuard
Gym Owners United
Timeline:
1:02 – Chris Cooper’s journey into real-estate investing.
5:34 – Owning your gym’s building: risk vs. reward.
11:29 – Who should consider buying?
13:12 – How to get the inside scoop.
15:07 – Commercial or residential?
18:27 – Figuring out what’s possible.
20:27 – Real estate: cheaper—and safer—than other retirement savings options.
25:32 – How Jeff Smith got into the real-estate game.
26:37 – Risk management.
29:28 – Jeff owns a bunch of residential properties. So why does he still rent space for his gym?
35:05 – The “BRRR” strategy
38:41 – Not a get-rich scheme, but the next phase in the entrepreneurial life cycle.
42:10 – How to bridge the gap from gym owner to wealth accumulator.
43:18 – What happens in the Tinker group—and how to get in.
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