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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Clients stay with your business for two main reasons: They're solving the problem that brought them to you and they're enjoying the process.
So how can a business owner ensure both of those things are happening for every client in the gym?
In today's episode of Two-Brain Radio, Chris Cooper shares some tips from gym owner and Certified Two-Brain Mentor Jeff Jucha. Listen and learn how to deliver a successful, personalized program that will guarantee client success and happiness.
Links
Delivering a 10-out-of-10 Experience
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Gym Owners United group
1:26 - Figuring out each client's "10 out of 10" experience
5:03 - How to deliver that experience
7:32 - Checking in with clients regularly
9:44 - Converting this experience into long-term retention
Partnerships: They can be great. But they can also cause you to lose money and time.
In this episode of Two-Brain Radio, Chris Cooper lays out the three levels of partnership that will tempt gym owners. For each level, Chris will tell you exactly what to do, and he'll provide examples of common mistakes entrepreneurs make.
Listen, then use this info to ensure any partnership you make provides you with a clear investment on your money and time investment.
1:47 - Risks of partnerships
2:45 - The first level of partnership
4:55 - The second level of partnership
7:40 - The third level of partnership
10:40 - Mistakes and examples
16:39 - Chris's basic rules for partnerships
Are you struggling to hire at your gym? Chris Cooper has the answer.
First, maybe you're trying to fill the wrong roles. Chris will tell you which hires to prioritize so you offload the right tasks while ensuring clients still get the service they want.
Then, Chris has four simple steps to finding coaches:
1. Hire from within.
2. Hire the best in town.
3. Find the "future best."
4. Advertise.
Listen for important details on each strategy and you'll never struggle to fill the holes at your gym.
0:56 - Step 0
2:45 - Step 1
4:57 - Step 2
7:24 - Step 3
9:40 - Step 4
Can a virtual assistant help a gym owner? Yes—but only if you follow the right process.
Two-Brain founder Chris cooper lays out seven steps to hiring a great VA and five steps for A+ onboarding in this episode of Two-Brain Radio.
A VA can take a lot of work off your plate, but only if you find the right person and train them to do things exactly the way you want. If you hire the cheapest person and then toss them into the pool, they'll sink and you'll be stuck correcting and micromanaging.
To reclaim your time and grow your business with a VA, follow Chris's plan.
Two-Brain clients: Assistantly is now in the Marketplace. Check it out through the Two-Brain App.
0:30 - What are VAs and what are some common hiring mistakes?
2:00 - Seven steps to hiring a VA
7:40 - Two-Brain and Assistantly
9:40 - Five steps to onboarding a VA
Ronan Mahon, owner of Movement Fitness in Dublin, Ireland, placed his gym on all three Two-Brain Business sales leaderboards in July. He booked a ton of appointments, had a 100 percent show rate and closed a huge number of sales.
After closing three sales on the day of this interview, Ronan took a few minutes off to share his secrets with host Mike Warkentin.
An experienced salesperson from his days before he was a gym owner, Ronan lays out all the tweaks he's made to his sales process. He combines automation with personal touches to produce results, and he also does something few others do: He sells on the phone rather than in person.
Some will say this doesn't allow him to engage people face to face, but Ronan explains that a phone connection allows him to contact leads at warp speed and close sales in fewer than 15 minutes.
Links
"Should You Hire an Ad Agency for Your Gym?"
Bob Burg's conversation starters
1:01 - Sources of leads
3:45 - Starting to sell on the phone
8:08 - Speed of response
8:56 - Sales tips and techniques
14:57 - Client avatars, qualification and the client journey
18:49 - Upselling, intros and value
24:39 - Sales stats and a phone-close example
30:42 - How to get better at marketing
9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them.
In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business.
While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind them don't change.
First, we systemize everything. Then we focus on key metrics:
1. Client head count
2. Average revenue per member
3. Length of engagement
4. Return on investment
5. Effective hourly rate
6. Net owner benefit
We also track important marketing metrics: leads, set rate, show rate and close rate.
After that, we focus on optimization and then growth—helping a gym improve its metrics fast. The result: Strong, stable businesses with owners who are able to live the lives they want.
Links
"How to Make $100,00 Per Year With 150 Clients"
1:00 - Systemizing any business
2:30 - Metrics for gyms
3:25 - Optimizing a business
6:55 - Scaling a business
A kids program is a great way to add revenue to your gym–but many gym owners don't know how to fill fitness classes for children. Chris Cooper has nine ways to do it.
Just a few examples:
Chris has six more doses of rocket fuel for your kids program. Listen, then take action to add or improve a key revenue stream at your gym.
1:00 - Tactics 1-9
12:55 - Recap
Selling supplements in your gym has changed a lot in the last few years. So how do you navigate the current market and begin selling supplements with low risk?
On today's episode of Two-Brain Radio, Chris Cooper is joined by Mike Shelly from Thorne. They discuss the landscape of nutritional supplementation, the best supplements for gyms to sell, and how to get started with retailing using Thorne and Two-Brain tools and tactics.
*Gut health microbiome swipe is patent pending.
Link
To get the guide Chris mentions in this show, join the Gym Owners United Facebook group and click here.
00:39 - Who is Thorne?
03:08 - Perception of supplements in the gym space
05:13 - Three challenges gym owners face
14:06 - "How much inventory?"
17:14 - Taster nights and how much to stock
19:37 - How to recommend supplements as a coach
24:59 - Demonstrating quality and trust to your clients
28:07 - The future of health testing with Thorne
“Hey, Coop, can you tell me how your lead-nurture process works at Two-Brain?”
This question prompted Chris Cooper to pull back the curtain and explain exactly how he built his business through conversations. You can use the same process to build your gym, too.
Listen as Chris lays out four simple steps to using conversations to get more gym clients. Bonus: You can use a similar approach to increase your retention and re-engage departed members.
Chris used content marketing to build the largest gym-mentorship business in the word, and all his secrets are on display for you. Listen, learn, then start the conversations that will grow your business.
Links
Growth Program
Tinker Program
2:53 - Bridging the gap between awareness and commitment in 4 steps
6:30 - Bob Burg's 10 conversation starters
10:14 - Conversations that increase retention
11:20 - Reacquiring departed clients
12:59 - The Authority Ladder
"We are in the business, you and I, of changing lives. If somebody comes into your gym and leaves a month later, they have not changed their life."
Two-Brain founder and gym owner Chris Cooper said that, and if you're a coach, trainer or fitness entrepreneur, you know it's true.
So how do you measure "lives changed?" And how do you make greater changes in the lives of clients? The key: increasing retention—or length of engagement (LEG). The longer you keep clients, the more their lives will be changed. And your gym will benefit, too.
To help you, Chris has a simple way to track length of engagement, as well as tips for increasing it.
Listen, take action, change lives and build a thriving business.
0:41 - Changing lives through retention
6:23 - Driving retention up
14:27 - Tracking metrics and calculating LEG
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