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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
As a gym owner, you probably aren't being paid what you're worth—but you can change that.
Today, Chris Cooper channels Bob Burg of "The Go-Giver" and explains that value has five parts: excellence, consistency, empathy, attention and appreciation. Chris provides tips on how gym owners can focus on each element to raise their value, help people to a greater degree and make more money.
Remember, it's not enough to be a great coach. To succeed as a gym owner, CrossFit affiliate owner or studio owner, you must create value for your clients.
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Gym Owners United group
1:30 - Excellence and consistency
4:57 - Empathy and attention
8:52 - Appreciation
Keith Yungel of CrossFit Pawling used to work endless hours doing every task at his gym. He missed time with his family, and his hourly rate was low.
Now, as the CEO of his fitness business, he's working about 10 hours a month and taking home $867 per hour. He made the transition in about 2.5 years, and he'll tell you exactly how he did it.
The key: creating standard operating procedures for every role in the gym, then filling those roles and mentoring team members to success.
If you're asking how to make more money in less time at your gym, studio or CrossFit affiliate, Keith lays out the exact steps his mentor gave him to reclaim his time and earn the income he deserves.
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Gym Owners United group
3:43 - Offloading tasks and becoming a CEO
8:30 - Creating standard operating procedures
13:38 - Keith's current high-value roles
17:09 - How to start reclaiming your time at your gym
How do you figure out what to do as a fitness entrepreneur to move your business forward?
The possibilities are endless, so Chris Cooper gives you five filters you can use to evaluate your options. Then he lays out a clear point of focus for each of the first three stages of entrepreneurship.
Using these tools, you'll be able to find the clarity you need to take specific actions to grow your business.
If you ever feel confused, overwhelmed or like you're spinning your tires, this is the episode for you.
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How to Create Impact and Legacy as a Gym Owner
Founder, Farmer, Tinker, Thief Quiz
1:46 - The five filters
2:58 - The BS filter
4:40 - The math filter
5:54 - The time filter
6:57 - The variables filter
8:26 - The context filter
10:18 - Clarity in Founder Phase
11:57 - Clarity in Farmer Phase
16:15 - Clarity in Tinker Phase
Staffing mistakes—they're all too common in gyms and other small businesses.
Chris Cooper has made a ton of errors with staff in many businesses over the years, and today he'll share his four golden rules for staffing with you.
These rules come from Cooper's trial and error, but if you listen and take action, you can avoid mistakes, heartache and stress at your fitness business.
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Gym Owners United group
1:09 - The first rule
3:13 - The second rule
5:36 - The third rule
11:28 - The fourth rule
It used to take new gym owners a long time to get to profitability. But now fitness entrepreneurs can blow past the once-mandatory period of losses and struggling to start earning money fast. The key: the book "Start a Gym" by Chris Cooper—along with the related course and free resources.
Cooper, a gym owner, created the package to help fitness entrepreneurs build strong, stable businesses that last for decades, and you can use it to get your business on the right track today.
In this episode of Two-Brain Radio, Mike Warkentin talks to gym owner Chris Plentus about how he used one part of the Start a Gym plan to add about 70 new members on his move to a new location. Plentus relied on the Founders Club tactic for this growth, and new gym owners can use the exact same plan to launch a new business with 60, 70, 80 or even 90 members signed up and ready to go on Day 1.
No secrets here. Plentus shares exactly what he did to add these members, and Warkentin will tell you exactly how you can get an instruction manual and free Founders Club resources.
If you're starting a gym, this episode is the key to becoming profitable fast.
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Start a Gym website, course and free resources
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Gym Owners United group
1:50 - The Founders Club adds 70 members to Kanna Fitness
3:02 - The Founders Club offer details
13:13 - Adding value without discounts
20:45 - The Founders Club timeline
23:00 - How much work and time does the Founders Club tactic require?
26:38 - How the Founders Club helps gym owners reach profitability
You know that problem client needs to go—so how do you solve the problem without misery?
In this episode of Two-Brain Radio, Chris Cooper explains how you can set up referral partners who will be able to help the clients you can't. With this network in place, you'll be more likely to offload clients you don't want so you can focus on your best clients.
If you don't have a plan, you're likely to get angrier and more frustrated with your worst clients, then eventually blow up. That's bad for you, the client and the business.
To get ahead of issues, listen to this show, then take action. When you determine a client is a bad fit for your gym, you'll have a plan in place.
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Seed Clients and Weed Clients
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Gym Owners United group
1:45 - Referring bad fits elsewhere
3:50 - Finding referral partners in your town
7:21 - Learning from a mistake
You might feel like you need every single client at your gym.
But the truth is that subpar, unpleasant clients will prevent you and your staff from doing great work with A+ clients.
Today, Chris Cooper will explain why you don't need "bottom feeders" and how to prevent them from taking up space in your business. You can still serve them—by helping them find a different place to train.
By allowing only the very best clients into your gym, you'll create an environment everyone will love, and your stress levels will drop dramatically.
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Bigger Isn't Better (and It Might Be Way Worse)
Seed Clients and Weed Clients
Gym Owners United
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0:54 - The Goldfish
5:00 - Bigger isn't better
9:45 - Dealing with clients who don't fit
12:20 - Finding referral partners
That contract you found on the internet and altered for your gym—it might not hold any weight.
Worse, it could get you in big trouble with the law.
Most gym owners don't know it, but membership contracts must be carefully crafted to ensure they fall in line with local standards designed to protect consumers. If your contracts fall outside those standards, you could be at great risk.
On today's episode of Two-Brain Radio, gym owner and lawyer Matthew Becker of Gymlawyers.com returns to discuss differences in state laws and how you can make sure your contracts are up to code. Listen, then take action to reduce your risk. And if you're lost when it comes to evaluating your contracts, Matthew can help.
Links
Gymlawyers.com
Book a Call
Gym Owners United group
2:42 - Do you really need a written contract?
3:28 - State laws on prepaid membership contracts for gyms
7:05 - What needs to be in your contract?
12:19 - Cancellation and refund policies
14:04 - The buyer's-remorse clause
16:32 - Differences in contract laws between states
21:32 - How do you start figuring this out for your gym?
24:35 - Penalties for illegal contracts
When gyms start making more money, their owners often don't think about paying themselves more. But your business exists to serve you, and you deserve to earn a good living from your gym.
On today's episode of Two-Brain Radio, Chris Cooper offers four reasons to charge more at your gym, and then he provides five ways to give yourself a raise.
Two-Brain exists to help you make more money from your business so you can change more lives. If you're struggling to pay your bills and never get home in time to see your family, you'll have nothing left for your community. Pay yourself what you're worth, then devote your extra time and energy to serving others.
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Gym Owners United
Book a Call
0:35 - Reasons to charge more at your gym
5:10 - Why you should give yourself a raise
6:50 - How to make sure your income grows as your gym grows
11:50 - How to use your new income
You might think setting up an LLC for your gym is enough—but it might not be.
In fact, you might be doing five things—accidentally or on purpose—that severely limit your corporation's ability to protect you.
For example, if you use your corporation's bank account as your personal piggy bank, you'll find yourself personally vulnerable in the event of a lawsuit. No operating agreement? No protection. Cut corners with paperwork? You're at risk.
But you can prevent the ability of litigators to "pierce the corporate veil" by following Matthew Becker's advice. Becker is the owner of Gymlawyers.com and Industrial Athletics in Pittsburgh, Pennsylvania. In this video, he details the five ways gym owners kneecap their corporations and increase their personal risk.
Watch, then take Matthew's recommended steps to protect yourself and your business.
Links
Gymlawyers.com
Gym Owners United
Book a Call
1:57 - What is an LLC and what does it do for gym owners?
4:07 - Operating agreements
7:22 - Distributions
10:42 - Taxes
12:18 - Commingled funds
14:40 - Lack of formality
18:56 - Recap
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