Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
If you've got questions about Two-Brain mentorship, Chris Cooper's got answers.
In this episode, Coop runs through the most common questions about business coaching for gym owners.
What can you expect in terms of ROI? How do we match you up with a mentor? Can you change mentors?
How fast can you turn a gym around? Can a mentor help even if things are going well right now? (Yes!)
Does Two-Brain work with gyms that aren't affiliated with CrossFit?
Why should you work with Two-Brain and not another mentorship company?
You'll get answers to these questions and more from Two-Brain's founder. And if you've got a question that didn't show up here, join the Gym Owners United group and ask it there. We'd be happy to provide an answer!
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0:34 - Do you work with non-CrossFit gyms?
2:57 - Can I ever switch mentors?
4:49 - Will I see ROI?
6:59 - How long will it take to turn my gym around?
8:25 - Do I need a mentor if things are good?
10:53 - How is Two-Brain different?
15:15 - Can I just use your free content?
18:07 - What if I don’t want to raise my rates?
20:57 - How do we choose your mentor?
Semi-private training is a game changer for coaches and gym owners.
The concept: One skilled trainer can deliver personalized programming to two to four clients during the same hour. They aren't doing versions of the same workout. They're doing workouts tailored to their exact goals.
Semi-private training is a win for clients who might want more attention than they'd get in group classes but can't afford to do one-on-one PT three times a week.
Coaches win, too: If a trainer has four semi-private training clients, the hourly rate can be well north of $80.
And the gym owner who uses a Two-Brain Business pricing and pay structure in a semi-private program will generate a lot of profit.
In this episode, semi-private expert Brian Bott lays out a warp-speed implementation plan for owners and coaches. He'll tell you what you can expect in terms of rewards, how to set the program up and price it, how to sell it to existing clients, and how to market it to new clients.
Listen, then get this program going at your gym or studio!
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Revenue Boost: How to Launch a Nutrition Program in Six Weeks
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Gym Owners United
4:45 - Owner benefit
7:11 - How to implement
10:27 - Selling semi-private training to current clients
18:40 - Acquiring new clients
The real key to long-term business success: keeping clients for years.
Retention is even more important in the fitness business. You can’t save lives if clients quit after a few months. Long-term adoption of exercise and nutrition strategies requires at least two years of consistent attendance. Sadly, the industry average for retention is under eight months, even in coaching businesses.
Then consider economics: You can’t build a sustainable gym business with high churn. If you’re constantly losing members, you’ll struggle to turn a profit, and you'll spend too much time and money marketing.
So what actually keeps clients in gyms long term? Our data reveals five keys. In this show, Two-Brain founder Chris Cooper digs into each retention pillar—use the links below to take action to improve your business!
Links
1. Results
The Prescriptive Model
Two-Brain client resources
2. Fame
How Sharing Joy Makes You Happy
Two-Brain client resources
3. Compatibility
Unlikable Gym Owners: Don't Do This Stuff!
Two-Brain client resources
4. Consistency
Gym Business Systems: How to "Survive a Bus Crash"
Two-Brain client resources
5. Referrals
Building a Referral Culture
Two-Brain client resources
Book a call: Click here
2:08 - Pillar 1: Results
3:52 - Pillar 2: Fame
5:29 - Pillar 3: Compatibility
8:12 - Pillar 4: Consistency
9:38 - Pillar 5: Referrals
Can you launch a nutrition-coaching program that will generate about 10 percent of gross revenue at your gym in just six weeks?
Yes—and we'll provide you with an exact plan to do it.
Cynthia Fotti is a Two-Brain Business mentor and gym owner who has built a very successful nutrition-coaching program, and now she teaches other gym owners to do the same thing.
In about 20 minutes, Cynthia lays out a step-by-step plan a gym owner can use to get a simple but very effective nutrition-coaching program up and running—from obtaining a credential to launching a group kickstart to selling ongoing coaching when the challenge ends.
Listen, take notes and take action. If you do, you'll help more clients, create a career for a coach and add to your bottom line.
Links
How to Generate 20 Percent of Gross Gym Revenue Through Nutrition
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Gym Owners United
1:38 - 10 percent of gross revenue
5:06 - Kickstart launch
8:15 - Pricing your kickstart
11:50 - Marketing: getting the word out
22:47 - Providing solutions for clients
The 2023 Two-Brain Summit is an investment for entrepreneurs.
The annual event is designed to connect top gym owners and coaches with world-class speakers, expert business mentors and forward-thinking peers so they can grow their businesses fast.
In this episode, Chris Cooper lays out the agenda at the summit and explains how attendees can use the knowledge they acquire to generate huge ROI. It's all about growing gyms and coaching practices.
Chris also goes over some new features for 2023, including social events and workouts led by Jason Khalipa of NCFIT.
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Two-Brain Summit Tickets
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2:20 - Headliners: Jason Khalipa, Dan Martell, Chris Cooper
4:38 - Additional Day 1 speakers
12:36 - Workouts
13:08 - Day 2
23:14 - The path to success
Dixie Burns made it onto the Two-Brain Top 10 Leaderboard for March 2023 with her stellar client count.
So how did the owner of a 24/7 access gym do it? And how does she keep her clients when so many similar gyms regularly bleed members?
In this episode of "Run a Profitable Gym," Dixie and host Mike Warkentin talk about the importance of client check-ins and strong connections—even in an access gym. According to Dixie, it's key to link up with her clients to make them feel valued.
If you run an access or 24/7 gym, check out Dixie's tips and then take action to keep more of your members longer.
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6 Simple Steps to Generate Revenue Using a Local Fitness Event
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Gym Owners United
3:18 - The No-Sweat Intro
8:31 - Opening communication
9:44 - Quarterly motivation
12:20 - Client check-ins
16:58 - What does a good access gym feel like?
19:50 - Demographics and churn
22:59 - Client success manager duties
Gyms with huge client counts—how do they do it?
Many gym owners reach a certain number of clients—often 150—and then growth stalls. But other gyms go on to hit 300, 400 or even 700-plus clients.
In this episode, Chris Cooper reveals the client counts of the Top 10 Two-Brain gyms in March 2023, then he explains exactly what the owners did to reach these levels.
Some of the secrets: goal review sessions, affinity marketing, airtight retention, reacquisition campaigns, special events and guidance from a mentor.
You won't get this info anywhere else. If you're looking to increase your client count, listen to this show and then take action.
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Gym Owners United
4:40 - Virtuosity
6:14 - Teach staff the "why"
7:51 - Cleanliness and "clean systems"
10:47 - Focus on retention
Jason Khalipa has learned a lot of hard lessons in gyms. Getting his start in a traditional facility, Jason went on to become one of the most famous CrossFit affiliate owners after winning the 2008 CrossFit Games.
In this interview with Chris Cooper, Khalipa describes how his fitness business evolved into NCFIT—a company with bricks-and-mortar locations, digital streams and corporate fitness programs that served the likes of Western Digital, Twitter, GoPro and Lucasfilm.
The 2020 pandemic shutdowns forced Jason to adjust his business, so he consolidated NCFIT with the intent of growing anew with California's restrictions behind him. His current plan: Make every aspect of his expanding business world class.
This June in Chicago, Jason will share his passion for virtuosity—doing the common uncommonly well—at the Two-Brain Summit. He'll speak about excellence in business ownership and how fitness coaches can move from a rating of 7 to 10 out of 10.
As an added bonus, Jason will coach morning workouts each day for attendees to demonstrate what he believes is true excellence as a fitness coach.
Links
Two-Brain Summit tickets
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Gym Owners United
0:00 – Intro
1:29 – NCFIT 2020-2023
6:44 – Lessons and the future
8:26 – Virtuosity in business
16:36 – Coaches: from good to great
20:49 – Programming evolution
28:00 – NCFIT workouts at the Two-Brain Summit
Joe De Sena is the founder and CEO of Spartan and Death Race, as well as the author of books including "Spartan Up!" and "10 Rules for Resilience."
An entrepreneur with a rich history, Joe created brands and events that give runners and fitness athletes a chance to experience exciting challenges.
In this interview, Joe and host Chris Cooper discuss Spartan's link to the gym world, certifications for coaches and the new DEKA indoor challenge. Also on the call: Benjamin Killary, Spartan's national field sales director.
The trio also discuss the early days, the growth of the company and the future.
Watch, then throw on your running shoes and sprint toward a set of monkey bars.
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4:03 - Gym/Spartan connection
7:46 - Early days
10:44 - Pivotal moments
12:39 - Certification
17:32- DEKA challenge
22:01 - After the race
24:50 - Affiliation
Gyms just don't generate enough revenue from nutrition coaching.
Despite the fact that nutrition services naturally link up with fitness coaching, most gyms aren't seeing much movement at the bottom line.
The stats: About 74 percent of gyms offer some sort of nutrition coaching, but these services only contribute about 4 percent to gross revenue, on average. That number is far too low, and gym owners are leaving money on the table. Worse, they're missing a golden opportunity to help clients get results faster.
Ric Thompson of CrossFit PTC implemented a nutrition-coaching program that benefits his gym in a big way. He created Smart and Simple Nutrition to deliver habits-based coaching, and the company also partners with other gyms to help them generate nutrition revenue.
In this episode, Ric talks with Chris Cooper to offer advice on selecting nutrition coaches, onboarding clients, navigating legal restrictions, and building a nutrition program that will create long-term success for clients and business owners.
Links
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Gym Owners United
Smart and Simple Nutrition
0:54 - Why your nutrition program is failing
1:21 - Finding the right coach
10:00 - How to roll out your nutrition coaching
13:55 -Smart and Simple integration
16:26 - Legalities
18:22 - Real-life example
21:45 - Social media and marketing
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