Stay ConnectedWe’ve already helped 3,000 gym owners become more profitable, and we’re the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Building a great fitness program for kids requires a very specific approach tailored to young people—and their parents.
For example, you can't scream like a drill sergeant and hope pre-teens will develop a lifelong love of movement. You also can't just promote a "super-fun program" to parents who want more than balloon and parachute games for their young ones.
Remember: The parents are the actual clients, and you must solve their problems and help them accomplish their goals with your program.
In this lecture delivered at the 2022 Two-Brain Summit in Chicago, Brand X Method co-founder Jeff Martin explains how to approach kids coaching so you can satisfy parents and set young athletes up for a lifetime of movement and health.
Listen, then use Jeff's advice to improve or start your own kids program—a key revenue stream for a microgym.
Links
Book a Call
Gym Owners United
2:38 - Excelling kids
4:09 - Target lessons
9:32 - Learning to move
16:02 - Breaking it down
21:32 - Maximizing potential
24:42 - Succeeding with youth programs
How much do gym owners make each month?
Chris Cooper has the exact figures.
In this edition of "Run a Profitable Gym," he serves up the Top 10 leaderboard for net owner benefit in June 2023. It runs from US$17,000 to $45,000!
And this isn't gross revenue for the business. It's exactly what each gym owner took home. The numbers are actually three-month rolling averages that ensure huge year-end disbursements and other anomalies don't cloud the stats. These are consistent, sustainable levels of income.
After a run through the numbers, Coop offers four reasons gym owners must focus on making money. Then he explains how financial success allows fitness entrepreneurs to invest and transform the communities around them.
Take inspiration from these gym owners, then build your own business to provide for your family, serve clients, create careers and improve your city or town.
Links
Book a Call
Gym Owners United
0:48 - The Top 10
3:16 - Four reasons gym owners must make money
9:47 - From income to investment
13:52 - Tinkers: top-level gym owners who invest
15:43 - Entrepreneurial success helps communities
In his speech at the 2022 Two-Brain Summit in Chicago, Chris Cooper highlighted the power of entrepreneurial impact.
Passionate fitness entrepreneurs have the ability to change lives on a one-to-one basis in the gym, but they can also expand their influence to affect the communities around them.
To help the gym owners in the room increase their impact, Chris led them through an exercise to help them identify the people they need around them, then make a precise plan to guide their actions over the next year.
You can make that same plan right now. Download the worksheet via the link below and fill it out as Chris talks. Then dedicate yourself to personal and entrepreneurial growth over the next 12 months. If you do, you'll be amazed at what happens to your business, your family and the world around you.
Links
Impact worksheet
Book a Call
Gym Owners United
6:26 - The North Star and key crew
16:23 - Fuel and income
22:30 - Investing in yourself
32:26 - New tools for gym owners
35:56 - Impact vs. legacy
41:44 - Lion Flag awards
45:04 - Impact pledge
To move from owner-operator to CEO, you'll have to develop staff, and gym owner Chris Williams of CFT Fitness has cracked the code.
In fact, Williams earned an award for Coach Education and Opportunity at this year's Two-Brain Summit for fitness entrepreneurs.
In this episode, Chris explains how he built up his staff and prepared them to take over gym operations, coaching, customer service, client retention and other aspects of the business. By developing a system and delegating to team members, Chris freed himself to spend more time with his family and grow his business.
Chris also shares some of the mistakes he made as an inexperienced gym owner so you can avoid them.
To take your first step toward being the CEO of a thriving fitness business, listen to this show. Then focus on developing your staff.
Links
The Value Ladder
Book a Call
Gym Owners United
5:08 - Owner-operator to CEO
8:11 - Departmentalization and tasks
14:00 - Staff development
22:36 - How to start
If you want to move into the CEO role, you must offload lower-value tasks to staff. As each task comes off your plate, you'll have more time to grow the business.
So how do you start buying back your time? Chris Cooper has the answer.
In this episode, he explains how he offloaded tasks at his gym, and he provides a plan to help you create standard operating procedures and a priority list for hiring.
Once you have people in place, you've got to keep them—so Coop's got details on a Career Roadmap plan that's designed to help you retain staff members and help them earn more.
Finally, Chris lays out a Staff Ascension Model that will help you invest in your team’s growth and provide clear pathways for advancement,
If you follow this plan, you'll create a strong culture that ensures team members buy in, understand and implement the vision of the business, know how to grow the business and generate revenue, and stay in your business for years to come.
Links
Gym Hiring Plan and Job Descriptions
The Case for Part-Time Coaches
Intrapreneurialism 101 guide
Book a Call
Gym Owners United
1:19 - Who to hire first
5:14 - Climbing the value ladder
6:55 - Creating careers
10:44 - Ascending staff
When should I switch mentors?
How do I buy my building?
How can I get more out of mentorship?
Is it even possible to become a millionaire as a gym owner?
Chris Cooper answers these and other burning questions about mentorship with Two-Brain Business. If you've ever wondered what mentorship is all about, this is the show for you.
If you have a question Coop didn't answer, leave a comment or ask in it our industry forum, Gym Owners United.
Links
Book a Call
1:56 - When to switch mentors
7:13 - How to be more coachable
14:34 - 1:1 vs. group coaching
21:05 - How do I buy a building?
25:37 - What's a certified millionaire?
In this episode, you'll learn all about the four main personality types you'll see in your gym:
1. Fact-based extroverts
2. Fact-based introverts
3. Relationship-based extroverts
4. Relationship-based introverts
Two-Brain founder Chris Cooper and mentor/gym owner Brian Bott discuss the defining characteristics of each personality type so you understand what members of each group need and want.
First, Chris and Brian will give you everything you need to know to make more sales.
For example, fact-based introverts need and want information, but they can also struggle to make decisions when they get overloaded. To close with this group, you're going to need to zero in on prime concerns and then provide clear solutions to problems.
You'll have to take a different approach when a fiery relationship-based extrovert wants to jump into a workout within 30 seconds of entering the building.
Next, Chris and Brian will tell you how to coach different kids of people—and manage them if they're on staff.
If you learn about these four personality types, you'll be a much more effective gym owner.
Links
Book a Call
Gym Owners United
2:03 - Fact-based extrovert
3:25 - Fact-based introvert
5:29 - Relationship-based extrovert
7:53 - Relationship-based introvert
10:29 - Selling to each personality type
24:34 - Coaching each personality type
37:19 - Managing each personality type
Should you buy another business or replicate your existing business when expanding your gym empire?
The answer is "it depends." Both paths can be successful. But they have unique pros and cons that will influence different kinds of entrepreneurs.
To give you a roadmap to expansion, Two-Brain founder Chris Cooper sits down with Swedish gym owners Per Mattsson and partners Karl Solberg and Oskar Johed to discuss the bright spots and challenges found on each route to a multi-gym empire.
Karl and Oskar choose to replicate a very successful model over and over in startup gyms, while Per prefers to buy other gyms. All are having great success expanding their influence and serving more clients, and they'll provide inside tips that will help you make smart decisions yourself.
If your first gym is stable and profitable and you're thinking about taking the next step, this episode has essential info that will help you avoid mistakes and grow your business faster.
Links
Book a Call
Gym Owners United
1:30 - The Swedes
3:14 - Building with Karl and Oskar
8:49 - The "150 Model": Overlap and systems
19:15 - Buying with Per
26:12 - Fixes and overlaps
27:32 - Staff training
33:24 - Two paths: pros and cons
How can you become a millionaire gym owner and build a lasting legacy? The key is using a four-stage approach to create an airtight business: systemize, optimize, grow and scale.
If your business is a chaotic mess, your first step is systemizing everything so each client gets excellent service every single time. With basic systems in place, you can then audit and refine them so they're perfect.
At that point, you add fuel to the well-oiled machine and move faster. The growth phase is less about experimentation and more about doubling down on the things that are producing measurable results.
The final stage: scale. Will you add a second location or expand your current one? What's the next step to building your empire?
In this episode, Two-Brain Business founder and CEO Chris Cooper walks you through all the stages and shows you what to do to ascend. Even better, he'll point out the traps that can kill momentum or even send you back to a previous stage.
Listen, take action and build a world-class gym.
Links
Book a Call
Gym Owners United
1:34 - Stage 1: Systemize
4:34 - Stage 2: Optimize
7:24 - Stage 3: Growth
11:39 - Stage 4: Scale
12:54 - The Traps
18:31 - Recap
How did Nate Muller's gym earn spots on three of our Top 10 leaderboards for sales in May 2023?
Today, Nate shares his secrets for getting more leads, booking more free consultations, getting people to show for those meetings and closing sales.
The best part: Green Lake Strength and Conditioning isn't using complex sales systems and gimmicks. Nate's got simple, clear systems in place, and they work like a charm. They're so simple that you can easily replicate them at your fitness business.
Generating referrals and online reviews, offering convenient appointment slots, solving problems for prospective clients and tracking metrics—it's all simple. But most gym owners don't do this stuff, and their sales suffer.
To boost your numbers today, check out this episode and then take action in your gym, studio or affiliate.
Links
"The Prescriptive Model"
Book a Call
Gym Owners United
1:44 - Organic SEO and referrals
4:26 - Reviews
10:38 - Nate's gym and ideal client
13:58 - Key systems for increasing show rate
16:17 - The sales process and measurable improvements
21:24 - Training salespeople
23:46 - Do this today
Our TOPPODCAST Picks 
