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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Want real sales stats from the world's top microgyms?
Chris Cooper has them, and he'll give you three leaderboards in this episode of "Run a Profitable Gym." You'll hear the exact set, show and close rates for our Top 10 gyms in May 2023.
Even better, Coop will tell you what these owners did to get these numbers, and he'll give you tips to help you improve your own stats.
For example, if people are booking consultations but not showing up, you can send video confirmation messages to boost your show rate. Struggling to close? Maybe you need to practice clarifying the prospective member's problem and offering a precise solution.
Most gym owners didn't get into the business to sell, but if you don't learn how to acquire clients, you can't help anyone become fitter. Check out Coop's tips, then unplug your marketing funnel so you can change more lives.
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Gym Owners United
0:26 - Four key sales metrics
3:08 - Free consultations booked
5:15 - Shows for free consultations
8:18 - Top closers
10:59 - How to get more leads
11:40 - Get more appointments booked
14:28 - Get more people to show
17:46 - Closing more sales
Can you use a gym business to become a millionaire?
Yes!
In fact, you can do it in three different ways. In this episode, Chris Cooper lays them out for you and answers all the common questions that pop up.
Here are the paths:
1. Build and scale the gym business you have.
2. Reinvest your profit.
3. Leverage your audience and start another business.
Coop will provide the pros and cons of each strategy and explain which ones are best for different kinds of entrepreneurs. He'll also give you tips to help you succeed with the strategy you select.
Listen to this episode and take clear, calculated action. If you do, you'll be on the path to wealth.
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Gym Owners United
0:48 - Strategy 1: Build and scale
23:51 - Strategy 2: Reinvest your profits
37:08 - Strategy 3: Start another business
Gym owners make the best millionaires. Here's why:
They dedicate their lives to helping others get fit and healthy. And when they achieve financial success, they use it to dramatically improve their communities.
Yet so many hardworking gym owners can't see a feature that includes wealth—or they question why they should aspire to be wealthy at all. Isn't it more noble to serve and sacrifice?
The reality: If gym owners don't generate profit and create businesses that support their families, they'll leave the industry and clients will be left without leaders. It's happened too many times to count. But stable businesses that reward their owners serve clients for decades, and successful, happy fitness entrepreneurs can use their extra income to help others to a greater degree.
Two-Brain founder Chris Cooper has a mantra: Make lots of money and give it away. In this episode, he explains why you should become a millionaire and how you can use that success to improve your town.
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Gym Owners United
0:40 - Is it realistic?
2:51 - Why should you care?
5:28 - What does “wealth” mean?
8:32 - Life changes
12:44 - Why only some succeed
15:13 - Millionaire problems
17:31 - Greed?
Events create "sticky stories" for your clients, and they can generate revenue and improve retention. But you'll burn a lot of hours planning and running an event, and many gym owners have discovered they're actually losing money if they factor in all the time. Worse, events can also lead to burnout for you and your staff.
The solution: Partner with other event organizers.
A partner handles the actual event and all the work associated with it. You simply provide prizes and create training programs that help people prepare for the event.
Instead of overextending yourself and your staff, you're generating real profit for the gym, and coaches are making money by helping eager people perform better in great events such as fun runs, Spartan or other obstacle-course races, or fitness competitions.
Even better, your clients will show up motivated and ready to train because they have an event on the calendar. You'll get to celebrate their progress and their success on game day, but you won't have to set up obstacle walls at 3 a.m. and then tear everything down in the dark after the last competitor finishes.
If competitions stress you out, Chris Cooper has the exact plan you need to partner with other event organizers so everyone wins.
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Gym Owners United
2:07 - Creating experiences and stories
4:19 - Profit by partnering and creating training programs
7:25 - Commission structures
10:20 - Feeder events
12:06 - Recap
If you're stressing over your group classes, stress no more. Chris Cooper is going to tell you how to ensure your sessions are generating revenue and retaining clients.
He'll tell you exactly how many people should be in your classes to maximize length of engagement, and he'll give you the steps to calculating the value of each class. With that data in hand, you'll be able to see which classes add to your bottom line and which ones actually cost you money.
From there, Chris will tell you what you might do instead of running poorly attended classes, and he'll explain how to make schedule changes that don't anger your members.
Remember: Profitable gyms run on metrics and data. If you don't know how valuable each group class is, you're flying blind.
Listen to this episode, run your numbers and make sound decisions to grow your gym business.
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"Setting Your Schedule"
"Your Schedule, Your Life"
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Gym Owners United
0:38 - Key retention metrics
2:12 - Ideal class sizes
4:52 - Are group classes costing you money?
7:52 - Practical examples
11:09 - Retention drop-off
13:18 - Kill it or fill it
Two-Brain Business is capping mentorship clients at 1,000.
Why? Founder & CEO Chris Cooper explains.
Coop also has a member cap at his gym, Catalyst Fitness in Sault Ste. Marie, Canada, so he's seen how it works for clients and businesses.
In this episode, Chris explains how a client cap will help current and future Two-Brain clients, and he'll give you some tips on how a client cap can help a fitness business.
If you're already a mentorship client, expect even more speed as you work to improve your business. And if you're looking to join Two-Brain, now's the time to book a call!
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Gym Owners United
0:54 - Coop caps his gym
3:23 - Speed for Two-Brain clients
5:44 - Culture, focus and fit
9:35 - Caps and future clients
13:46 - How caps help businesses
It pays to be a winner—literally.
In this episode, Chris Cooper explains what will happen to your gym business if you're the best in town.
This isn't about warm fuzzies and "we're the best" marketing taglines that don't mean anything. Coop's all about the measurable effects of recognition as "the best steakhouse in the city."
If you work hard to earn that title, you can expect better retention, easier client acquisition and more profit.
In fact, the effects of being the best gym or fitness studio compound over time—so start working to become the No. 1 choice for your ideal clients right now.
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Seeds and Weeds: Your Best Clients
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Gym Owners United
0:44 - Exponential growth
3:54 - Ascension value
5:55 - Being the best for your target demographic
Tommy Alfinito's gym is crushing it: Hygge Fitness earned a spot on our Top 10 leaderboard for revenue in April—and it's not spending any money on ads.
Even better, Tommy only works about four hours a month at the gym. With a stable business under him, he can dedicate time to his next adventure: Wildfether Distilling in New Jersey.
In this episode of "Run a Profitable Gym," Tommy shares his secrets of gym ownership. He explains how focusing on the right things at the right time boosted revenue, how systems equal success in gyms, and how he created a "referral culture" that encourages his clients to bring their friends and family to Hygge Fitness.
Check out Tommy's advice, then systemize something at your gym so you can generate more revenue in less time.
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Building a Referral Culture
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Gym Owners United
1:24 - Focus and grow
7:21 - Retention and referrals
20:36 - 150-client model
23:22 - Attracting ideal clients
How much revenue do the best gyms in the world generate each month—and how do they do it?
Chris Cooper has the answers, and all will be revealed as he runs through the Top 10 leaderboard for gym revenue in April 2023.
Every gym on the leaderboard earned more than US$53,000 in April, and the No. 1 score will blow your mind.
But Coop's got more than just numbers. He actually asked the owners of the top gyms how they earned so much, and he'll tell you exactly what they said.
You might be surprised: These gyms aren't all focusing on massive marketing campaigns to find new clients. They're using other tactics to generate huge revenue, and Coop will tell you what they are.
Listen, then use what you learn to grow your own bottom line.
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Gym Owners United
1:20 - No. 10
2:04 - Consistent numbers
3:01 - No. 9 to No. 5
5:31 - No. 4 to No. 1
7:12 - Tips from the leaders
Two-Brain mentorship is an investment with enormous ROI for gym owners.
Here, Chris Cooper walks you through the complete process, from high-grade free help to upper-level mentorship for experienced entrepreneurs who are building legacies.
If you're not ready for mentorship yet, join our Gym Owners United group for mountains of free resources that will help you grow your gym.
When you're ready to take the next step, Two-Brain has three levels of mentorship designed to help you earn $100,000 a year and then build an empire that can serve a host of clients and support any lifestyle you want.
Our mentorship practice has helped hundreds of gym owners build profitable, sustainable businesses, and we can help you, too.
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Gym Owners United
0:27 - Gym Owners United
1:07 - RampUp
3:26 - Growth Toolkit
4:44 - Tinker Stage
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