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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
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On today’s podcast we are joined by Tate Stewart of CrossFit 1420. Tate is a former college football player and strength-and-conditioning coach from Houston, Texas. Today we talk about leadership in the service industry. Tate is an accomplished gym owner, and he's about to complete the Two-Brain mentor-in-training program.
Read more about The Path to Mentorship here.
Reminder: The 2017 Two-Brain Summit is coming this June 3rd and 4th in Chicago. Be sure to register now!
In this Interview:
A unique story about service to others from Chris
The process of raising your gym’s rates
The TwoBrain mentoring philosophy
Plus:
How Tate started with CrossFit
Learning from mentors and the important role they play
Is a Lion Untested a Lion At All?
About Tate:
Tate is a former college football player at the University of Houston. After suffering from a bad injury he transitioned into a college strength-and-conditioning coach and helped athletes prepare for the NFL draft. Tate was introduced to CrossFit and while initially hesitant, he became hooked very quickly. With the motivation to provide a better life for his family, he opened a CrossFit gym, CrossFit 1420.
Tate is a selfless leader, constantly putting others before himself. This can be credited largely to his mentors throughout his life. The importance of good mentorship is invaluable and something Tate believes strongly in.
Timeline:
2:47 – A unique story about service to others
8:33 – Tate Stewart introduction and how he got started in CrossFit
10:27 – Tate’s start as a college football strength and conditioning coach
11:37 – The first impression of the CrossFit world
13:48 – Making big changes to open a gym and provide for a family
15:58 – Turning to others to find help, how to find a mentor
20:53 – Tate’s introduction to the Two-Brain Family
23:15 – What is the greatest lesson Tate ever learned from his father?
26:50 – The mentorship of legendary coach Lee Hayes
28:57 – The personnel structure of Tate’s gym and keeping everyone on the same page
35:18 – The process of raising rates by exhibiting authoritative and servant leadership
39:57 – The response from clients after raising rates
44:04 – Grandfather Rates and how to implement them and deal with inconsistent rates
54:03 – How important is it for a mentor to have gone through struggles in their own life
61:56 – The process of being trained as a Two-Brain mentor
68:36 – The mentoring process under the Two-Brain philosophy
Books we mention in this episode:
Three Kings: A Study in Brokenness, by Gene Edwards
The Power of One, by Bryce Courtenay
Silence, by Shusaku Endo
Episode 69 – Raphael Paulin-Daigle
Today’s guest is Raphael Paulin-Daigle of SplitBase.com. He is a conversions expert who is extremely passionate about helping businesses grow. He'll teach us not just about website and Facebook marketing conversions, but also about the first impressions clients receive when they come through the door and how to follow up with people.
With Facebook ads in particular, many business owners boost a post or build an ad, hoping for an immediate payback. What they SHOULD do is plan the result they want to get, create a solid offer, target the exact people they can help MOST, then build the ad. And then test, test, and test again.
For example, a common problem many people report is a high response rate (lots of views, shares and comments) with no action. This is conversion: Do your "leads" from your ads take action, or not? You can have a fantastic ad leading to a very poor landing page, and get zero results. If so, you're not bad at marketing; you're bad at converting. Raphael is very, very GOOD at converting.
Marketing is all about helping people and building a relationship. Be sure to follow along and take good notes on all the strategies presented today!
The 2017 Two-Brain Summit is coming this June 3rd and 4th. Be sure to register here for this event!
In this Interview:
Plus:
About Raphael:
Raphael became involved in digital marketing through his first startup about seven years ago. It is no surprise conversion optimization was the first thing to catch his attention. His creativity and admiration for good design, combined with his interest in psychology, human behaviors and growth made conversion optimization the perfect match.
It was at this moment that SplitBase was born. Raphael assembled a team of conversion analysis, copywriters, and designers to deploy and execute his full conversion methodology within his client’s promises. A methodology that has continually produced millions of dollars of growth for SplitBase clients.
Raphael has given keynotes and workshops to marketers, bank executives, and CMOs of Fortune 500 companies around the world. He now oversees conversion strategy and operations as the CEO of SplitBase.
Dan Martell is one of my OWN mentors.Last September, I traveled to the Archangel summit in Toronto, Canada to listen to Seth Godin, Gary Vaynerchuk and Robin Sharma. As lunchtime rolled around, I wanted to leave and get a sandwich; but then Dan Martell was introduced. His talk was so compelling in the first TWO minutes that I stopped short of the door and sat back down. When I finally DID go for lunch, my phone died. I didn't check my messages for six hours. When I did, I discovered several missed text messages from Dan himself. Dan is a CrossFitter. His coach saw my post about attending Archangel, and texted Dan to meet "the CrossFit business guy." I'm now part of Dan's mastermind group--15 entrepreneurs from all over North America who are growing their business from the $2 to $5 million mark. On the podcast today, Dan is going to be talking about how he helps entrepreneurs obtain better focus, scale their business, and maintain their entrepreneurial confidence. This is not my typical "how-to" episode, but there are almost a dozen strategies you can use TODAY to become better at business, relationships and life. Like man, Dan prioritizes "perfect day" thinking instead of "just do more work". After all, more work isn't the goal: a better life IS.
This is a short post I wrote for Medium.com on the coach's role in youth sports. The correlation between coaching fitness and coaching sport is massive - in other words, almost the same. We as fitness coaches can teach volunteer coaches a LOT, and I feel compelled to do so. Plenty more to come on this topic, mostly published at TwoBrainCoaching.com.
Would a rose, by any other name, smell as sweet? How do you describe your service?
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