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This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in London, England. Register here!
Today we are talking about hiring staff. We are joined by two special guests: Two-Brain Mentor Danielle Brown, and Jay Augusta of BarbellJobs.com.
Hiring staff can be one of the most stressful and time consuming processes when it comes to running your gym. Danielle and Jay break down simple steps you can take to make this a painless process and get the right talent fast!
First, Danielle will first talk about the different places you'll find the BEST staff: from stage 1 (build your own coaches from within your gym community) to stage 4 (post an ad.) That's where Jay's service, BarbellJobs.com, steps in.
Jay talk about his new website which is helping gym owners hire coaches and personal trainers online.
This episode is brought to you by Affiliate Guard. Affiliate Guard provides elite insurance coverage for affiliates. Visit their website at affiliateguard.info for more information!
In this Interview:
Should you be hiring from within your gym or outside sources?
What important traits should a potential coach or personal trainer have?
What are some examples of bad hiring experiences?
Plus:
What mistakes do people make when hiring coaches and personal trainers?
What should the interview process look like when finding a candidate?
How to screen online candidates effectively
About Danielle:
Dani grew up in a suburb just south of Boston, Massachusetts. As a kid she was always thinking big, as she contemplated growing up to become an anesthesiologist, an actor, or a marine biologist— but never a business owner, and certainly not a business owner in the fitness industry.
Nonetheless, Dani had an unquenchable thirst for self-help and self-development, and by the age of eighteen she had accumulated about 100 books on those subjects.
Fast forward to September of 2011 where Dani and her now-husband, Jason Brown, opened their gym CrossFit 781. Dani dove into learning anything and everything about business that she could, and found that she enjoyed it very much. A new passion was born. Her husband Jason brought 15 years of experience in strength and condition and practical application of training clients. It was truly a perfect complement.
Today Dani puts all she knows about self-improvement, self-development, and the law of attraction to use every day in her business and while mentoring clients. She truly believes that there are only boundaries where one places them on themselves; that with education comes confidence, and with confidence comes belief in oneself.
About Jay:
Jeremy (Jay) Augusta is the owner of Barton County Strength Club. Like me, Jay runs a multifaceted entrepreneurial vision: he has a coffee company, BarbellJobs.com, and even ran an insurance company for MMA gyms for awhile.
One of Jay's greatest innovations within BCSC was The Joy Prom, a full-on prom night for the local special needs community. You have to love the guy's heart; but his BRAIN is on full display in this episode, and his skill for identifying and solving problems is exceptional.
Timeline:
2:37 – Should you be hiring from within or are there other options?
3:38 – What traits do internal candidates exemplify for hiring from within
5:10 – The Advanced Theory Course and learning about what it’s like to be a trainer
6:08 – What if nobody in your gym meets the requirements you are looking for?
8:03 – Reaching out to other local gyms for help with coaches and personal trainers
9:50 – What happens if no internal or local gyms have any candidates?
12:36 – Looking online for coaching and personal training sites
14:19 – What is the worst hiring experience Danny has ever had? <
You have a LOT of opportunities.You probably also have a lot of hard things that you NEED to do. And FOMO. And overwhelm. And maybe a family that would love to see your face in the daylight hours…How do you take action on everything, or prioritize? Which thing do you do first? How do you overcome fear of possible outcomes and knock over the first domino?In this short episode, I’ll tell you how.This episode is brought to you by the 2017 TwoBrain UK Summit, November 11-12 at Thames CrossFit in London, England. Register here!If you’re a gym owner and haven’t read Two-Brain Business, you can get a copy here. My original blog, which started in 2009, was DontBuyAds.com (it hasn’t been updated in YEARS.)A few resources to get you started:Action! – my podcast episode from last monthSeth Godin’s blogWhatcha Gonna Do with That Duck? by SethThe ShipIt Journal (or I use 750words.com. Two-Brain family members use the 2017 CEO Book)The TwoBrain Incubator is here.The Dan Martell episode is here.Find Gino Wickman’s books (Traction and Get a Grip) here.UpCoach will soon be available to everyone, not just TwoBrain Business clients.Get free help from our series of videos here: WWW.TWOBRAINBUSINESS.COM/HELPNext week’s guest will be Jeremy Augusta of BarbellJobs.com!
What are the benefits of capping membership?
Jeff Smith of Cannon CrossFit in Texas joins us on the show today. Before becoming involved with CrossFit, he was buying up buildings and holding them to develop cash flow assets. This is a super important episode as we discuss the keys to developing and growing your investments to include an array of options. Take notes and be sure to reach out to Jeff with any questions you may have!
Jeff and I both highly recommend Rich Dad, Poor Dad by Robert Kiyosaki.
In this Interview:
What is a cash flow asset?
The three ways that real estate investing makes you money
The benefiting of getting started with an SBA loan
Plus:
Understanding how cheap it is to own your own building - this is the calculator tool I use (make sure you choose "blended" under "payment types" to determine the real monthly payment).
Why you should buy and hold instead of buy and sell
Are mutual funds the best investment choice for my portfolio?
About Jeff:
Jeff grew up in Illinois playing just about every sport possible. Following his collegiate football career he enlisted in the U.S. Army where he served as part of the 75th Ranger Regiment.
Jeff was introduced to CrossFit by some of his buddies who were still in the military. It was an immediate fit for Jeff’s competitive drive and the community aspect allowed him to make numerous new friends following his move to Houston. When Jeff is not involved at his gym, he enjoys teaching and mentoring others for how to develop cash flow assets.
Timeline:
1:31 – Jeff Smith Introduction
4:41 – What is a cash flow asset?
7:34 – The three ways that real estate investing makes you money
9:08 – What is the first step to buy your first building?
11:48 – The benefit of starting with an SBA (Small Business Association) Loan
13:30 – Understanding how cheap it is to own your building rather than rent.
15:52 – The ability to sublease your building and create extra cash flow
17:22 – Splitting your business into two separate assets
19:39 – Why are we recommending to buy and hold instead of buy and sell
22:05 – What percentage of a portfolio should be in cash flow assets
23:40 – Why mutual funds may not be the best investment choice
28:19 – Jeff’s experience investing in residential and commercial real estate
31:40 – Deciding between investing in residential versus commercial real estate
33:21 – Where to find a real estate investment group
35:00 – Investing in a franchise. Is it worth it?
38:05 – Investing in others with peer to peer investing
40:00 – Investing in the stock market via index funds
42:05 – Is it possible to turn your business into a passive income business
43:27 – At what stage does your time become too valuable to coach a class
Contact Jeff:
Jeff@cannoncrossfit.com
http://www.cannoncrossfit.com/
Is the old model of "hiring a full-time admin person"--or even hiring a GM for your gym--obsolete?
If you've hired a GM before, you've probably broken out their task list in advance; then calculated the time necessary to do the work; then evaluated their ability to execute. Right?
(If you haven't done this for all of your staff, including coaches, you need the Incubator.)
And you've probably read The Four-Hour Workweek, where author Tim Ferriss uses Virtual Assistants (VAs) to help him reduce his workload and automate replicable tasks. When I read it, the idea of using VAs to help in the service industry seemed like a pipe dream. After all, we're not fulfilling orders: we're greeting people at the door, calling them on Fridays, and writing them love notes.
The VA business has changed a LOT since Ferriss' book. Virtual Assistants are everywhere, but the spectrum of help is broad--from highly-qualified freelancers to low-paid ESL speakers.
Ari Meisel's company, GetLeverage.com, sits between highly-qualified VAs and your business. GetLeverage.com believes in two steps BEFORE hiring a VA:
Optimizing your processes
Automating your processes
THEN hiring a VA, where possible.
In this Interview:
How Ari battled Crohn’s disease and came out on the other side
Optimizing the 80/20 rule to get the best results possible
An example of how Get Leverage can take on a process and outsource it
Plus:
Prioritizing which ideas you want to take on in your business and personal life
What is most important when consider which tasks to outsource
The top ways that a virtual assistant can help a CrossFit Gym
About Ari:
Ari started his career back in 2006 in the real estate industry. After being diagnosed with Crohn’s disease: A highly debilitating digestive ailment, Ari was unable to lead a normal life. He lost weight, energy and the ability to work with any regularity. Through large amounts of trial and error, Ari was able to regain control of his life and beat this seemingly unbeatable disease and is now symptom free.
Ari now runs a virtual assistant company called Get Leverage. Less doing and more living are the results of Ari’s amazing journey back to health happiness and wellbeing. Ari currently lives in New York City, where he spends every ounce of free time with his wife and four kids.
Ari has written several books, including Idea to Execution and Less Doing, More Living.
Timeline:
0:58 – Ari Meisel Introduction
4:55 – What is an example of the type of work Get Leverage will do?
6:05 – Optimizing the 80/20 rule to get the best results
7:59 – Optimizing your time by creating processes
9:45 – An example of a weekly process and how it is handled at Ari’s company
11:19 - Optimizing processes outside of work within your personal life
14:01 – The manual of being you. Creating and documenting your steps
16:31 – Prioritizing which ideas you want to work on in your business and personal life
18:05 – What is most important to outsource to a virtual assistant?
21:44 – At what stage should you outsource your primary service?
25:25 – What are the concerns most people have with using virtual assistants?
26:58 – What are the top areas that virtual assistants can help CrossFit Gyms
29:07 – How much autonomy over money and time should we give to a virtual assistant?
31:21 – Why Get Leverage uses Slack instead of traditional email
33:00 – Thoughts on the freelance lifestyle and Ari’s service
Contact Ari:
https://getleverage.com/
https://twitter.com/arimeisel?lang=en
https://www.fa
This is an important replay of an episode from August, 2016. I think everyone should listen to this episode every YEAR, and read Bob's book ("The Go-Giver") every year too. "The Go-Giver" is a career-changing book for many professionals. In this episode, co-author Bob Burg talks about value, influence and changing the way you look at business. Bob starts with an overview of the 5 Laws of Stratospheric Success: Value, Compensation, Influence, Authenticity and Receptivity. Then Bob talks about INTRINSIC VALUE: the value that's built into your experience. These can also be broken into five parts: excellence, consistency, attention, empathy and appreciation. This is what you're giving people. Notice that Burg lists "consistency" as part of excellence. He also emphasizes individual attention (even in a group setting) and appreciation - which doesn't mean "discounts". Bob says "The key to receptivity is staying open to "Probably the biggest upside-down misperception about selling is that it's about taking. And it's not! Selling is all about giving." He continues: "Selling is simply discovering what the other person needs, wants or desires and helping them to get it." Bob has never heard our "No-Sweat Intro" or "Bright Spots" interview questions, but he virtually walks through the entire conversation verbatim. Start with a conversation. Ask questions. Make a recommendation as a coach--not as a salesman. This is why offering a "free CrossFit trial" Bob mentions "How To Win Friends and Influence People" by Dale Carnegie, which I give to every prospective coach at Catalyst. "Ultimately, people do things for their reasons, not our reasons" - Dale Carnegie Here are 3 things Bob learned from Carnegie: Everyone seeks happiness Happiness is relative Resources are limited. How does a "Go-Giver" say NO to clients who are bad fits or opportunities that will squander their limited time and attention? Bob gives us tactful ways to do so. "I'm not a big believer in being a martyr." A quick overview of The Go-Giver: You can go to Bob’s website www.TheGoGiver.com and immediately download Chapter One from his international bestseller The Go-Giver and access lots of value-added resources such as the special report, The Go-Giver Way: Five Principles for Creating a Culture of Excellence. Buy The Go-Giver series here: tgg-bundle-low-res Music in this episode by The Blessed Cassettes. Recorded on August 11, 2016. Two-Brain Business is now available on Audible.com!
You probably have a great idea. I've never met an entrepreneur who didn't have at least one.
You might even know the steps to get there.
So why aren't you doing it?
If you're a fan of this podcast, you probably own a business.
You probably have an idea to make your business better.
You might not know the first steps. Or (more likely) you're probably chasing TEN ideas and finishing none.
This episode is dedicated to ACTION: doing the things that will make a difference. Knocking over the first domino. Shipping. Publishing.
When I started writing DontBuyAds in 2008, there was a severe lack of knowledge in the microgym community. We didn't know what to charge, or how to sell our services. I was guilty. So as I learned from my first mentors, I published everything on that blog (and then in Two-Brain Business, yada yada.) But in the new age of abundant information, there's a new problem: lack of filtering.
Believe it or not, you probably already know more than you need. The scope of opinion on how to run your business online is vast. Even when it's backed by comparison and data, the sheer volume can be paralyzing. I wrote, "Do You Know TOO Much?" last week, if you want to read more.
There are two parts to the "success" equation: knowledge, and action.
In my first four years spent mentoring other gym owners, I focused on knowledge: my seminars were crazy-long lectures; I sold courses online of my talking head. I no longer do either, because both stopped working for people.
Gym owners would attend these 16-hour knowledge dumps, go home and--take zero action. Or they'd buy an online course, watch a few videos, get overwhelmed, and stop.
When I founded TwoBrainBusiness.com, I took the opportunity to build our programs around what WORKS: mentorship, accountability, AND knowledge. Anyone who compares the 2017 program with the model I used in 2012 (or even 2015) will immediately see a huge difference in the updated delivery...and the results.
Why are TwoBrain gyms so successful? They're coached to take action.
How can I produce this much content, and still have time to take 5-6 phone calls lasting an hour every day? How did I write two books (Help First and Two-Brain Business 2.0) in 70 days? How do I focus on shipping when I have over 80 emails, 40 text messages, and hundreds of Facebook notifications every single day?
This is my strategy for Action.
I share this with TwoBrain gym owners on our regular calls, and I'm sharing it with you now. I know this will probably further the divide between gyms doing very, very well and gyms who aren't going to make it. Gym owners who take action will pull even further ahead of gym owners who don't, and this episode will make that divide even broader. I'm okay with that. To save The Movement, I believe some of us need to push even farther, and then model success for everyone else. Are there millionaire gym owners out there? You'd better believe it. Do they own multiple locations and have thousands of clients? Not most of them. What IS the difference between you and them?
Action.
Enjoy the podcast, and when you're ready to take your OWN action, click here to kick off the Incubator.
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