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78% of new clients at Catalyst (my gym) in 2016 listed an aesthetic goal as their top priority.
"Fat burning" trumped "performance". "Fat loss" beat "strength". No one said, "I want to move better", keeping my 21-year-streak alive.
If your clients want to look like bodybuilders, why NOT incorporate some bodybuilding movement into your programming?
The line between "functional movement" and "bodybuilding" has never been a clear one. What makes a biceps curl non-functional? What makes a bench press un-CrossFit?
No one is adding mirrors to CrossFit gyms here. But would adding a hypertrophy element to your programming address what people actually WANT when they come to your gym? Food for thought.
Most guys who walk in your door don't want a better "Fran" time. They just want to look like Bill.
Bill Shiffler is the founder of CrossFit Renaissance, of Philadelphia. He's a professional bodybuilder, and today' he'll answer questions about combining physique-specific work with CrossFit.
Bill's program is Renaissance Physique. Today we dive into all sorts of topics about this program, how it works, and how you can start implementing the program at your gym.
Check out this two-week starter template for more information on how it works.
In this Interview:
Plus:
About Bill:
Bill is the founder of CrossFit Renaissance and Renaissance Physique. Prior to CrossFit, Bill was a wrestler and body builder. He is a certified strength and conditioning specialist (CSCS), Level 2 CrossFit trainer, and natural pro bodybuilder. He is passionate about helping people reach their goals whatever they may be. His new program Renaissance Physique uses HMT (Hyper Metabolic Training). This program is based on cutting edge and science based techniques to maximize both hypertrophy and superior metabolic conditioning delivering maximum results.
Timeline:
1:31 – Bill Shiffler Introduction
2:32 – Renaissance Physique Introduction
4:25 – Bill Shiffler’s background and start with CrossFit and Body Building
6:52 – The Renaissance Physique training methodology
7:26 – Who is Renaissance Physique for?
8:18 – What is Renaissance Physique?
11:34 – Hypertrophy and its relation to CrossFit
13:11 – Getting bigger and building size while doing CrossFit
14:50 – Specific movement focus for someone wanting to gain weight with CrossFit
16:14 – How many reps should you be doing to build mass?
17:32 – Volume is key with hypertrophy training
17:53 – Preventing accidental weight gain
19:40 – Showing a desired physique picture during a consultation
21:29 – Addressing body aesthetic through nutrition
22:46 – Calculating a client’s BMR (Basic Metabolic Rate)
23:18 – Determining a safe rate of weight loss
24:00 – Setting up a client’s macronutrient partition
25:44 – Customizing a client’s nutrition and training program
26:41 – Why choose Renaissance Physique over pure CrossFit
27:41 – Why recommend pure CrossFit for a client over Renaissance Physique
29:16 – Hypertrophy based classes as a group
30:24 – Delivering Renaissance Physique to a client
33:13 – Focusing on body aesthetic after the CrossFit Open
34:30 – Marrying CrossFit Physique with bodybuilding
36:00 – Using the two week CrossFit Physique template for male and female clients
37:48 – Would hypertrophy and CrossFit be good for en
If you read the habits and tricks of very successful people, most of them say they start their day at the gym. Their readers ooh and aah at their dedication to exercise habits at 6am.But what about US - the one turning those lights on before Mr. GrowthHacker shows up? And in the CrossFit world, all too often, it’s the same person who turns the lights off at night.Sherman is really exceptional at balancing work, faith and family. He's got his priorities straight. His business is built to support his family and his time...instead of the other way around. I think this is an important one.
Why I Started Reading "Tools For Titans" - And Why I StoppedI love Tim Ferriss. There, I said it.I love his podcast. "The Four-Hour Workweek" got me looking for ways to increase the value of my time. So I was really, really excited to get his book.300 pages in, I still loved it. But I put it on the shelf. The interviews, commonalities and stories were good. But I wasn't taking action on ANY of it.“Knowledge without action makes you a fool. Knowledge with action makes you successful.” - Jim RohnIt's easy to become trapped in a web of great ideas. But as coaches, we know that our clients don't need more IDEAS. They need more action.They don't need another "ripped abs" program from a magazine. They need to get protein at each meal. Starting today.My clients (gym owners) don't need to choose between FitAid and Kill Cliff. They need to write down how they run a CrossFit class. Today.You probably don't need more ideas. In fact, if you listened to the 2016 episode, and didn't take action on any of those ideas, stop listening now and go write contracts for your coaches. Take action.If, though, I haven't talked you out of listening to this episode, then press "Play".Timeline:2:49 – The Prescriptive Model 7:48 – Who can we coach?13:16 – Corporate opportunities for CrossFit17:23 – The Pre-OnRamp Program24:26 – The Challenge Mindset26:18 – SobrietyWOD27:50 – Gym "hubs" to develop coaches and services31:03 – Cobranding and helping other gym owners34:26 – Gamification 37:31 – Overarching expertise 40:44 – The subscription model within healthcareI struggled with recording this one. Last year's episode was a very popular one (and a watershed moment for some listeners, who DID take action and saw some huge results.)Many of the ideas that appear on this podcast are quickly copied and redistributed as fresh catch from other fishmongers. As a writer (albeit amateur) this really grates on me. As the founder of the largest mentoring practice in the fitness industry, it stirs up my legal soup.BUT as a gym owner who was once struggling to pay himself, I know that one idea can mean the difference between buying groceries and going hungry. That's why I'm going to keep this podcast going for another year.It's also the reason most of the content on the TwoBrainBusiness.com site has direct, actionable steps. Ideas are a beautiful web; but they're so sticky that we're sometimes caught.It's easy to get caught in a web of consumption.The Incubator is all about ACTION. Most gym owners who do our free consultation have lots of ideas; they don't know Step 1. That's the Incubator. Clear, step-by-step instructions and mentorship to get their business MOVING.
Last year, Nicole Aucoin of Healthy Steps Nutrition was my guest. She was launching a program to help gym owners add a nutrition component in their gym with minimal work. Nicole, a Registered Dietitian, teaches staff how to run the program, provides the gym with templates to use (for challenges, restaurant partnerships, and even corporate groups) and mentors the coaches running the program. It's an amazing value, and a year later, she has dozens of affiliate gyms.NOW she's opening a CrossFit affiliate, and with a blank slate, she's making nutrition a key component to her service offering.Adding a nutrition component in my gyms has done more than increase revenue. It's given us a new perspective on value, and what a fitness prescription should include. It's also opened the door to a larger stream of clientele than exercise has alone, because most people seeking weight loss will try a "diet" long before they'll try exercise.In this episode, you'll:Learn about how to set up a nutrition program at any CrossFit gymGenerate additional revenue totaling into the thousands of dollars annuallyAdd a critical piece to your coaching practice.What we cover:The foundations of a solid nutrition programThe prescriptive models relation to nutritionHydration's role in weight loss and performanceLifestyle changes for the long termPlus:Is Coffee okay to drink regularly?How to avoid the drive through and learn to prep foodPre and Post workout nutritionFirst steps to starting a nutrition planAbout Nicole:Nicole is the founder of Healthy Steps Nutrition. She realized at a young age how important nutrition was when her mom was diagnosed with cancer. She attended the University of Florida and was part of the cheerleading team. It was during this time that she realized nutrition was a field she wanted to pursue long term. She has worked in the nutrition and fitness business for over 10 years helping thousands of clients around the world. Her program is currently run at over 40 CrossFit gyms worldwide where she helps empower people to make healthy lifestyle changes.Timeline:1:30 – Nicole Aucoin Introduction4:20 – Nicole’s background and how she became a dietician and got started with CrossFit7:22 – The foundations of a solid nutrition program9:30 – Accountability and consistency within a nutrition program12:00 – The prescriptive model and its relation to nutrition12:36 – Introducing nutrition to your CrossFit box members15:12 – The Sugar Shocker. How much sugar is in your food?15:43 – Hydrations role in weight loss and performance16:24 – Is coffee okay? Well it depends.16:54 – Lifestyle Changes for the long-term17:32 – Avoiding the drive through and prepping food18:19 – Tools for continued nutrition success18:46 – Supplementing your nutrition19:07 – Pre and Post workout nutrition20:24 – Testing, working a plan, and coaching nutrition development23:17 – Creating a challenge for your clients and tracking fairly25:31 – Ongoing coaching and long-term nutrition for corporate clients31:40 – Legality and what can a dietician and nutritionist legally advise33:46 – First steps to starting a nutrition program35:49 – The procedure for starting a new nutrition program39:11 – How to work with a restaurant on nutrition41:30 – First steps to take to become a nutrition expertNOTE: In the last six minutes of this interview, a pesky little echo appears (I shouldn't have taken out my earphones - whoopsie.) My artistic sense said, "Cut this section out" but it's SO valuable that I left it in. My apologies. 42:38 – Common challenges to starting a nutrition program at their gym43:48 – How to local with a local dietician or nutritionist45:18 – Starting a CrossFit gym with a blank slate48:56 – How to reach NicoleContact Nicolehttp://www.healthystepsnutrition.com/
Who are YOU? A three-sided question this week.
Today’s episode is a re-run from a recent webinar entitled “How to Set Your Rates.”
In this episode, we talk about raising rates at your gym and the tactics and repercussions that go along with this action. I also lay out a plan for how to make this happen and perform a question and answer session.
In this Interview:
•Calculate the income you need for your perfect day.
•The top services and other revenue streams you need.
•The math behind raising costs.
•My story of starting my first gym.
•Why discounts should be eliminated!
•How to calculate gross income and profit margin.
•Question and answers from gym owners.
Timeline:
0:17 – How to set rates introduction.
2:06 – Poll of who is joining the webinar.
2:49 – Why should you eliminate discounts.
4:15 – My story of starting a gym.
6:36 – Hiring a business consultant.
7:10 – What is your perfect day?
8:25 – How much income do you need?
9:17 – How to calculate gross income and profit margin.
10:12 – Extrapolating your net goal to a gross goal.
11:22 – Client payment spectrum.
13:31 – What are your diverse revenue streams?
15:15 – What are the top services and other revenue streams?
17:54 – What is your premium service?
19:49 – The math behind raising costs.
26:13 – Using the Two Brain Business template.
27:14 – Explaining rate increase to clients.
28:57 – Pulling the trigger on a rate increase.
30:43 – How to apply the Two Brain methods to your business.
34:16 – Question and answer time.
Are you an inventor? Should you be?
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