Roadmap to Referrals

Latest Episodes:

Ep #222: Why I Won't Give You This Answer Sep 13, 2022

Show notes

"What do I need to do to take care of my referral sources the right way?"

It's one of the most asked questions that I don't answer, and there is a very specific reason why. I teach a number of different strategies that are foundational to the success of your business. I also teach strategies that are situational and next level. These strategies are generally for existing or current referral sources, not potential referral sources.

If I give you a referral plan of touchpoints without knowing anything about your specific business or clients, it will not be customized to your actual referral sources—and, therefore, it will not work. These touchpoints must be based on who your referral sources are. It must be personalized. So, let's dive into how to make this a more unique experience for each of your referral sources.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/222

Ep #221: Successful Referral Building Sep 06, 2022

Show notes

Referrals are hands down the best way to grow your business—but you hear me say that all the time. So, today we will be talking to Chris Pentrack and Chris Cynkar about what it looks like to be successful at referral building. As the co-owners of Expense Reduction Analyst, as well as owners of multiple other businesses, they have a true understanding of what it takes to build out a referrable business. In this episode, they will be sharing their lived experience and advice for building a referrable business and why this is so important.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/221

Ep #220: Business Development Series: Q&A Aug 30, 2022

Show notes

Although sales is an incredibly big part of growing your business, it is different from referrals, so I appreciate you taking the time to listen in. In the final episode of this series, I will be sharing how to set your clients up for success while they're on the buyer's journey, the importance of managing expectations from the beginning of your relationship with a prospect, and how I grew my business to the level it is at today.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/220

Ep #219: Biz Development Series: Experts Weigh In Aug 23, 2022

Show notes

Whatever you're doing right now, stop. Pull out a piece of paper or a new blank document on your computer and get ready to take some notes. This episode is unlike any episode I have ever done, and the tips, advice, and ideas will be overflowing. We will be joined by five experts who have incredible brilliance in each of their given areas, so make sure to tune in!

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/219

Ep #218: Business Development Series: Vitamin or Medicine? Aug 16, 2022

Show notes

What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I'll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned!

Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about the economy going into a recession. What does it mean to be necessary or supplemental when people start to restrict their budgets and freeze their spending? I'll cover that and give you some key takeaways that will allow you to communicate effectively with your prospects and position yourself for success.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/218

Ep #217: Business Development Series: Nurturing Prospects Aug 09, 2022

Show notes

Nurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a "Yes! I want to be your client!" quite quickly, some people may take a while to warm up - that's where nurturing comes in.

So, what can you do to continue to nurture prospects when they have ghosted you or they aren't quite ready to give you an answer? And how can you ensure that you remain present in their mind throughout their decision-making process? I'll be answering these questions and more in this episode.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/217

Ep #216: Business Development Series: Closing into Clients Aug 02, 2022

Show notes

In earlier episodes in this series, we talked about awareness, defining sources, and the buyer's journey. Now we are covering that important last step in business development: the close. When a customer says yay or nay to your proposal or offer, that is the close. This is part of the process that makes some people squirm or sweat, but fear not—I have some incredible tips and ideas for you that will make the closing go smoothly and successfully.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/216

Ep #215: Business Development Series: The Buyer's Journey Jul 26, 2022

Show notes

No matter what industry you're in or what kind of business you are running, it's important to have a framework to help you understand who your ideal customers are and how they behave before purchasing. So, in this episode, I will be explaining what exactly the buyer's journey is, what this will entail and how to make sure you're making it as easy as possible for your prospects to purchase from you.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/215

Ep #214: Business Development Series - Figuring Out Your Sources Jul 19, 2022

Show notes

One of the key areas of business development is getting clients—but how do you get clients if you don't know or understand where they come from? We will be digging in today to figure out the sources where your clients come from and how people learn about your business.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/214

Ep #213: Business Development Series: Message Jul 12, 2022

Show notes

With all the different parts involved in understanding business development, I think one that gets overlooked the most is your message. This is why we are focusing on what you say and how you say it, today. In this episode, we are joined by Kelley Hartnett and Angie Schultz, who are both StoryBrand certified guides. So, if you are hoping to up your copywriting and messaging game, stay tuned.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/213

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