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    Business

    REWORK

    A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

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    Latest Episodes:
    BONUS - Breadcamp Apr 30, 2020
    Show notes

    Basecampers Nathan Anderson and Joan Stewart talk about their love of baking bread and how to get started if you're a newbie. As Joan says, you just have to believe.

    Show Notes

    The New York Times chocolate chip cookie recipe, adapted from Jacques Torres - 00:43

    Nathan Anderson on Twitter - 1:00

    Nathan attended Artisan Bread Camp, taught by Tom Edwards. Read a Washington Post story about the reporter's experience at the same session (Nathan is briefly mentioned in the article and is in one of the photos.) - 2:00

    Bon Appétit YouTube channel - 2:14

    Joan Stewart on Twitter - 2:17

    "Brad and Claire Make Sourdough Bread" - 2:35

    Claire Saffitz on Instagram - 2:39

    Bread magazine - 3:00

    Recipes for using sourdough starter discard - 5:05

    Edna Mode - 7:25



    Product Strategy Q&A with Jason Fried and Ryan Singer Apr 28, 2020
    Show notes

    CEO Jason Fried and Head of Strategy Ryan Singer talk about the Shape Up approach to product development that we use at Basecamp. They discuss organizing work in six-week cycles, how to handle disagreement, and how so much of the process boils down to making trade-offs. You can also watch the full video of this Q&A session.

    Show Notes

    Going Remote Q&A videos on YouTube - 00:57

    Basecamp's remote work resources - 1:00

    Jason Fried | Ryan Singer on Twitter - 1:09

    Hey, Basecamp's forthcoming email product - 1:23

    Shape Up: Stop Running in Circles and Ship Work that Matters - 2:17

    Q1: How do you go about planning something from scratch? What are the different milestones in the product-planning process? - 4:59

    An explainer of six-week cycles - 6:10

    An explainer of finding the epicenter from Getting Real, Basecamp's earlier book on product development - 11:50

    Q2: How do you decide how far to break down projects? Can you be so granular that you reach a point of diminishing returns? - 13:31

    Shape Up chapter on scopes - 16:10

    Q3: How do you decide which pitches to execute, and how often do you disagree? - 19:32

    Spikeball - 27:55

    Q4: How is potential value creation assessed in the betting process? - 27:58

    Q5: How do you alert someone about work that needs to be done by them? - 34:45

    Q6: How do you do a 6-week cycle for a whole new project? - 37:10

    Inverted pyramid - 38:36

    Q7: How do you pitch the Shape Up process to someone who’s not technical? - 39:28

    Q8: How do you train team members to learn the work process? - 42:28

    Q9: How do conversations with customers fit into the shaping and strategy? - 46:22

    Q10: What do you do about people who ignore the breadboarding and fat marker techniques? - 50:33

    Q11: Is there a utility in using software? - 54:49

    Q12: When approaching features like two-factor authentication or encryption, how do you balance what’s most secure with what’s most convenient for users? - 55:22

    Q12: How did you decide to work on Hey? What’s the bet and how did you structure the team separate from Basecamp? - 1:03:10

    Highrise - 1:03:26

    "Highrise is back with Basecamp" (Signal v. Noise ) - 1:07:22


    Going Remote: Kids at Home Apr 23, 2020
    Show notes

    Several of Basecamp's working parents talk about (not) getting things done with small children around, navigating responsibilities and feelings with partners, structuring the day, primal screaming, and more. You can also watch the full video replay of this Q&A session.

    Show Notes

    Going Remote series on YouTube - 00:10

    Basecamp's Remote Resources page - 00:39

    Question 1: If you’re home with kids under three, how do you work while they’re craving your attention? - 4:00

    Going Remote episode about customer support - 6:25

    Art for Kids Hub on YouTube - 15:31

    Lunch Doodles with children's book author Mo Willems - 15:51

    LeVar Burton does #LeVarBurtonReadsLive on his Twitter feed - 15:55

    Question 2: How do you navigate tension between partners when one person bears more of the childcare responsibilities? - 19:22

    Question 3: What morning habits do you have to keep yourself aligned? - 23:33

    Basecamp on Twitter - 27:23


    The Soul of an Entrepreneur Apr 21, 2020
    Show notes

    David Sax is the author of the new book The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He comes on the show to debunk the Silicon Valley narrative that only a rarefied subset of people can succeed as founders, and shares examples from his book of business owners whose complex relationship with freedom, risk, and success offer a fuller picture of entrepreneurship.

    Read David's recent op-ed in the New York Times, "The Coronavirus Is Showing Us Which Entrepreneurs Matter."

    Show Notes

    David Sax's website | Twitter - 1:16

    The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth - 1:21

    "At 21, Kylie Jenner Becomes The Youngest Self-Made Billionaire Ever" (Forbes) - 7:05

    A 2017 Daily Beast profile of Kris Jenner's mother - 7:21

    ESOPs - 17:16

    Article by Daniela Papi-Thornton in the Stanford Social Innovation Review about "heropreneurship" - 20:54

    Save the Deli by David Sax - 23:40

    The Revenge of Analog by David Sax - 23:52

    Maxim's May/June 2018 issue featuring Heidi Klum - 24:40

    The Soul of an Entrepreneur on Bookshop.org - 26:15



    Going Remote: Customer Support Apr 16, 2020
    Show notes

    Going Remote is a series of bonus episodes where different Basecampers answer questions about how they do their work remotely. In this episode, Merissa Dawson and Chase Clemons answer questions about providing customer support, including how they talk to angry customers and how they onboard new team members. The full version of their Q&A, including a visual walkthrough of the support team's Basecamp account, can be found on YouTube.

    Show Notes

    Design lead Jonas Downey's Going Remote episode - 00:18

    Basecamp's customer support team - 00:26

    Going Remote playlist on YouTube | Full version of Merissa and Chase's session - 00:39

    Question 1: How do you talk to customers who are really angry or not nice? - 00:54

    Chase talks more about his experience managing a deli in this Rework episode - 2:41

    Question 2: Who hops on the calls with customers, someone from Support or from the Product team? - 4:26

    Question 3: It's tough right now. What's something you could tell a support specialist from around the world? - 6:18

    Question 4: Any tips or tricks for helping onboard new people in customer support, especially when remote? - 8:54

    More detail about the Support team's onboarding process is in this Rework episode - 9:42

    Basecamp on Twitter - 13:32


    Work Out From Home Apr 14, 2020
    Show notes

    Fitness studios, like many other businesses, had to scramble to change over from in-person to virtual operations almost overnight. In this episode, three business owners in the fitness and wellness industry share their stories of how they've pivoted and how they're continuing to look after their communities' well-being during a difficult time.

    Note: After we wrapped editing on this episode, Haji Healing Salon launched two support groups that meet weekly with a clinical psychologist. If you're interested in signing up, click on "Healing Services" on Haji's website.

    Show Notes

    Arts + Public Life residency program at the University of Chicago - 3:14

    Haji Healing Salon website | Instagram - 3:19

    "Haji Healing Salon Aims to be 'Oasis and Sanctuary' On Bustling 79th Street in Chatham" (Block Club Chicago) - 4:04

    Philly Dance Fitness website | Livestream - 7:22

    Take It Off Broadway - 8:43

    StreamingVideoProvider - 11:10

    Punchpass website - 14:21

    Punchpass webinar on getting classes online - 17:04

    Hot Yoga Burlington - 18:30

    "Zoom Rushes to Improve Privacy for Consumers Flooding Its Service" (New York Times) - 23:06



    Going Remote: Design Apr 09, 2020
    Show notes

    We're starting a new series of bonus episodes called Going Remote. We'll have different Basecampers answer questions about how they do their work remotely. In this first episode, design lead Jonas Downey talks about how he and his team collaborate with each other, give feedback, and communicate with their developer colleagues. These episodes are adapted from an ongoing series of livestreamed Q&As, which you can find in their entirety on Basecamp's YouTube channel.

    Show Notes

    Video of Jonas' Q&A | YouTube playlist of all Q&As - 00:33

    Jonas Downey on Twitter - 00:39

    Question #1: I’m planning on doing design thinking sessions for groups. How should I channel the team aspect in a virtual call with 20 to 30 people? - 4:25

    Question #2: What tools do you use to replace whiteboarding and Post-It sessions? - 6:33

    Reflector app - 7:31

    Question #3: It seems like most communication you do runs through Basecamp. How do you communicate the intricacies of designs to engineers, and what’s your workflow? - 8:51

    Basecamp co-founders Jason Fried and David Heinemeier Hansson's live walkthrough of the company's Basecamp account - 8:54

    Question #4: Do you use version control tools like Abstract? - 12:46

    Question #5: In the meeting-averse culture of Basecamp, how does design work get reviewed and approved? - 16:23

    Question #6: Do you use any design tools, or do you design in the browser? - 17:44

    Question #7: Is it required at Basecamp for a designer to know how to code? - 18:48

    Question #8: How many designers do you have at Basecamp? - 20:21

    Question #9: I'm interested in the dynamic between designers and product managers. Do you do project management yourself using tools like Jira or Trello? - 21:07

    Question #10: How do you balance between designer and manager roles? - 23:00

    Basecamp on Twitter - 25:35


    Phone a Friend Apr 07, 2020
    Show notes

    We're back from hiatus! In this episode, we sit down with Quaker theologian and small business owner Wess Daniels, the author of the book Resisting Empire: The Book of Revelation as Resistance. He talks about the value of silence; reshaping systems of money and power; and building community during a time of struggle.

    Show Notes

    Wess Daniels on Twitter | His blog, Gathering In Light - 1:19

    Resisting Empire: The Book of Revelation as Resistance (Barclay Press) - 1:27

    Friends Center at Guilford College - 2:11

    Fireweed Coffee Co - 2:29

    Wess's blog post on holding a family meeting - 4:10

    Poor People's Campaign - 15:48



    Remote Work: Extreme Edition (Rerun) Mar 31, 2020
    Show notes

    We place a long-distance phone call to Antarctica to chat with Kathrin Mallot, an astrophysicist who works at the IceCube Neutrino Observatory in the South Pole. In this episode, Kathrin talks about preparing for a work assignment in a super remote part of the world; practicing self-care during the punishing Antarctic winter; getting along with coworkers that you also live with in close quarters; frozen nose hairs, snacks, Internet access, and more! This episode was originally run in February 2019.

    Show Notes

    The IceCube website - 00:46

    What is a neutrino? (Scientific American) - 1:13

    SNOLAB in Canada is an example of a neutrino observatory located in an old mine - 1:58

    Emsisoft - 2:48

    Skynet satellite (and the other Skynet) - 4:38

    Mt. Erebus in Antarctica is the southernmost active volcano on the planet - 14:00

    The Thing (the 1982 version by John Carpenter) - 19:28

    The IceCube website has an entire section about living at the South Pole - 26:53

    The defibrillator scene in The Thing (Warning: VERY SCARY! And gross!) - 27:39

    The blood test scene in The Thing (Warning: ALSO VERY SCARY AND GROSS) - 27:50



    Remote Work Q&A, Part 2 Mar 25, 2020
    Show notes

    This is the second part of a two-hour live Q&A on remote work that Jason Fried and David Heinemeier Hansson held last week. Part 2 covers questions about interruptions, mental health, hardware and software tools, and building culture as a remote company. You can find Part 1 on our feed in your podcast app or on our website. If you'd like to watch the Q&A session in its entirety, you can do that on Periscope. You can also check out Basecamp's Guide to Internal Communication.

    Show Notes

    Question 1: How do we get aligned with coworkers without interrupting them through chat/phone calls and while respecting their time? - 4:03

    Pings (direct messages) in Basecamp - 6:34

    Hey is Basecamp's upcoming email product - 7:23

    "Interruption Is Not Collaboration," our episode where we discuss Office Hours - 8:45

    It Doesn’t Have to be Crazy At Work - 10:48

    Question 2: How would you encourage leaders to prepare (or how has Basecamp prepared) for an eventuality where large numbers of workers will be sick for extended periods of time? Adding more buffers to time estimates? - 14:15

    Question 3: How can we best nudge our bosses in the right direction with this stuff? - 18:39

    The Guardian published an article that mentions DHH's efforts to shame companies whose employees aren't allowed to work from home - 18:57

    David's tweet asking for stories of companies - 19:08

    Denver Post article about Charter Communications' remote work policy - 19:41

    REMOTE: Office Not Required - 21:23

    Question 4: Where do you put ideas that are mostly about code? Do you have discussions in GitHub for that? - 25:06

    Tuple - 26:58

    Question 5: What can you do for taking care of the emotional well-being of the work community that’s going to be remote for weeks in the middle of such unprecedented crises? - 27:32

    You can send reports of companies to corona-reports@hey.com - 30:36

    Question 6: How do you each spend your typical days at Basecamp? How do you balance team collaboration and meetings with more solo, “deep” work? - 34:33

    "Wait, other people can take your time?" (Signal v. Noise) - 41:36

    Question 7: How do you set up a culture and understand cultural fit when building a fully remote organization? - 41:54

    "Introducing the 5x12" (Signal v. Noise) - 43:48

    "The books I read in 2019" (Signal v. Noise) - 45:10

    The Basecamp Employee Handbook - 46:51

    Question 8: How do you help first-time WFH employees to ensure we are getting the most out of them? - 48:38

    Question 9: How do you manage boredom, anxiety, and isolation while working remote alone? - 51:25

    Question 10: What technologies (hardware included) are you excited about (outside of Basecamp) to help support remote? - 55:45

    A photo gallery of Basecamp employees' work-from-home setups -


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