REWORK

Latest Episodes:

Exit to Community Sep 08, 2020

Show notes

A group of startup founders, investors, and thinkers are reimagining corporate ownership to take into account all of the people who help build the business—not just executives and investors, but customers, users, and suppliers. Their vision for Exit to Community is outlined in this zine, and two of its authors come on Rework to talk about their vision for a more equitable and inclusive end game for tech startups.

Show Notes

Zebras Unite website | Twitter - 1:18

"Exit to Community: A Community Primer" zine - 1:24

Mara Zepeda on Twitter | Mara's previous interview on Rework - 1:52

Hearken and Switchboard's merger - 1:56

Nathan Schneider's website | Nathan on Twitter - 2:11

Media Enterprise Design Lab - 2:17

"Meetup to the People: How a Zebra could Rise from a Unicorn's Fall" (Medium) - 4:41

"Meetup was a darling of the tech industry. But can it survive WeWork?" (NBC News) - 4:45

ESOP - 10:49

The #WeAreTwitter #Buy Twitter campaign - 20:17

Exit to Community peer learning cohort - 21:50

Apps Without Code Sep 01, 2020

Show notes

We're back from our August hiatus! To kick things off, we have a conversation with Tara Reed, the CEO of Apps Without Code. She started an online art advising business without knowing how to code, and that early success led to an entire company and educational program that teaches others how to do the same. Tara talks about her career, the tools she uses, and why she hates the term "non-technical founder."

Show Notes

Selling Sunset on Netflix - 00:42

The Hills - 00:54

A BuzzFeed News profile of the reality show producer behind Selling Sunset and The Hills - 1:04

Columbo - 1:30

IMDb TV - 1:40

Wailin discusses her idea for an app to help you choose a streaming provider at the end of this episode - 1:56

Tara Reed on Twitter | LinkedIn - 2:36

Apps Without Code - 2:41

Google Offers - 4:06

"Sources: Groupon rejects Google's $5 billion offer" (story co-written by Wailin in the Chicago Tribune, 2010) - 4:10

Kollecto - 5:05

Strikingly - 6:57

Kollecto on Product Hunt - 8:02

Kollecto on BetaList - 8:03

SurveyGizmo - 9:40

500 Startups - 9:52

Bubble - 11:25

Zapier - 13:13

Tara's TEDx Detroit talk - 17:07

The apps Tara teaches are: Glide | Mighty Networks | Sharetribe | Thinkific | CloudMatch - 17:48

Spark AR - 21:05

Apps Without Code's free class | bootcamp - 24:36

Jek Porkins - 25:23

Wedge Antilles - 25:35

Rerun - Breaking the Black Box Aug 25, 2020

Show notes

Basecamp co-founder David Heinemeier Hansson sparked a national controversy this week when he posted a series of livid tweets about how his wife received a much lower credit limit than he did on their Apple Cards, despite applying with the same financial information. What began as a rant against opaque algorithms turned into a regulatory investigation and more. In this episode, Dr. Ruha Benjamin of Princeton University and entrepreneur Mara Zepeda, co-founder of the XXcelerate Fund and Zebras Unite, talk about how the tech and financial sectors perpetuate systemic inequalities and how to start repairing the damage—or building something more equitable and inclusive from the ground up.

Rerun - Nevermore, Amazon Aug 18, 2020

Show notes

In the spring of 2019, Danny Caine, the owner of the Raven Book Store in Lawrence, Kansas, overheard a customer saying she could buy a new hardcover online for $15. Danny took to Twitter to explain the economics of independent bookstores and the thread went viral, putting the 32-year-old small business in the national spotlight. Danny comes on Rework to talk about why his activism and outspoken stance against Amazon haven’t just felt right, but been good for business too.

Rerun - Mr. DHH Goes to Washington Aug 11, 2020

Show notes

Basecamp co-founder and Chief Technology Officer David Heinemeier Hansson has been ranting on Twitter about monopolistic practices in Big Tech for a while, and he recently got an unexpected opportunity to air his grievances about Google, Apple, and Facebook in front of a congressional subcommittee. In this episode, David debriefs on his experience and Basecamp’s data analyst, Jane Yang, talks about her work helping David prepare for his appearance.

The Email That Changed My Life Aug 04, 2020

Show notes

Basecamp probably wouldn't exist today if not for an email that David Heinemeier Hansson sent Jason Fried in 2001. That correspondence was the beginning of a partnership that produced Basecamp, several books, and most recently HEY, the company's new email service. This episode is our love letter to email. Hear from David and Jason, as well as other artists, writers, and founders about the emails that changed their lives.

Show Notes

HEY - 00:11

Our episodes on how HEY was
...conceived - 00:15
...designed - 00:16
...branded - 00:17
...launched - 00:18

Jason Fried on Twitter | DHH on Twitter - 1:06

The 37signals manifesto - 1:35

Signal v. Noise - 1:58

Saya Hillman on Twitter | Instagram - 4:53

Saya's company, Mac & Cheese Productions - 4:57

Rick Cosgrove - 8:50

Agency EA - 8:54

Samsung Developer Conference - 9:12

Julie Wernau on Twitter - 11:41

Mike McGee on Twitter - 16:26

AnitaB.org - 16:32

Neal Sáles-Griffin on Twitter - 16:37

Mike recounted the story of founding Code Academy (later renamed The Starter League) in a series on Medium. Here's Part 1 - 17:58

Nate Otto's website | Instagram - 20:13

Goose Island Born + Raised - 21:28

The mural Nate painted for one of Warby Parker's Chicago stores - 22:32

Liz Fosslien's website | the book she co-authored and illustrated, No Hard Feelings - 23:09

Our episode featuring Liz and her co-author, Mollie West Duffy - 23:13

Two Weeks Jul 28, 2020

Show notes

Basecamp released its new email service, HEY, on June 15. It was supposed to be a calm, controlled product launch, but what followed was a period that CEO Jason Fried described as "chaotic, enthralling, (and) horrible." Basecamp got into a public fight with Apple over the HEY iOS app and the customer support team made emergency hires to help with an unprecedented caseload—all during a turbulent time for the world at large. This is the story of those two weeks, in the voices of the people who fixed bugs, answered customer emails, fended off security threats, and pulled off one of the most audacious undertakings in company history.

Show Notes

HEY - 00:30

David Heinemeier Hansson on Twitter - 00:50

Jason Fried on Twitter - 1:22

Kristin on Twitter - 3:21

Javan on Twitter - 3:53

Jason's HEY demo on YouTube - 4:21

HEY's desktop apps - 5:26

Dylan on Twitter - 7:09

Zach on Twitter - 8:37

David's "burn this house down" tweet - 12:03

Protocol's coverage of Apple's rejection - 14:21

Macintosh SE - 16:20

Conor on Twitter - 18:26

Signal v. Noise post written for Juneteenth - 19:34

Lexi on Twitter - 20:54

Jason Fried's open letter to Apple about IAP - 22:09

TechCrunch interview with Phil Schiller - 23:32

David's olive branch tweet - 24:51

HEY for Work - 28:51

Rosa on Twitter - 31:32

Jorge on Twitter - 31:58

Michael on Twitter - 32:33

Jonas on Twitter - 33:00

"Hire When It Hurts" and "Welcome Aboard" are our episodes about Basecamp's hiring and onboarding processes - 36:08

Jason Fried's letter, "Apple, HEY, and the Path Forward" - 40:11

WWDC 2020 - 40:26

A League of their Own clip (you zip it, Doris!) - 41:24

Jeff on Twitter - 41:43

Troy on Twitter - 42:27

Chase on Twitter - 45:48

"The HEY Way" explains the case against Inbox Zero - 46:25

"Office Space," our episode on leaving the Chicago office - 50:12

This Week in Startups episode featuring DHH - 51:20

Basecamp's jobs page - 52:43

Q and HEY, Part 2 Jul 21, 2020

Show notes

Basecamp co-founders Jason Fried and David Heinemeier Hansson held a recent livestream session where they answered questions about HEY, the company's new email service. You can listen to Part 1 or watch the entire livestream on YouTube.

Show Notes

Q1: What's the timeframe on new features? - 00:38

HEY for Work - 00:50

Shape Up - 1:13

Apple vs. HEY - 4:33

It Doesn't Have to Be Crazy At Work - 6:07

Q2: How did you get HEY.com? - 7:12

"How we acquired HEY.com" (Signal v. Noise) - 7:30

Q3: When would you say you've taken on Gmail? - 9:53

Q4: What's the environmental impact of HEY? - 14:14

Data analyst Jane Yang's SvN post on carbon negativity - 15:45

Q5: It's been crazy at work for the last couple weeks. How do you get back to normal? - 15:52

Q6: Now that you have two products, are you concerned with context switching in the future? - 17:38

Q7: What's the problem with "inbox zero?" - 20:04

Q8: How could I possibly move to HEY with 16 years of emails in Gmail? - 24:10

HEY's guide for moving from Gmail - 24:10

Q and HEY, Part 1 Jul 14, 2020

Show notes

Jason Fried and David Heinemeier Hansson held a livestream session where they answered audience questions about Hey, Basecamp's new email service. In Part One, they discuss feature requests, customer support, and plans for hiring. The full Q&A can be viewed on YouTube.

Show Notes

HEY.com - 00:10

Jason Fried on Twitter | DHH on Twitter - 00:24

Jason and David's remote work Q&A, Part 1 and Part 2 - 1:03

Q1: What's your suggestion for managing the Feed? - 1:29

Q2: What are you going to do about signatures? - 5:03

Q3: What's a feature you've gotten the most requests for that you won't bring to HEY? - 6:13

Q4: Who led UI/UX for HEY, and do you do any user research? - 8:48

Q5: What's the intended purpose of the Previously Seen section? - 9:57

Q6: Having support with actual humans for an email service seems unique. Are you planning to lean into that with your marketing? - 11:33

Q7: What's your vision for enterprise HEY adoption? - 13:49

Q8: What about accessibility? - 16:11

Q9: What about recruiting? - 16:45

Q10: Do you recycle email addresses after someone stops paying? - 20:05

Q11: Do you offer monthly subscriptions? - 22:35

Q12: Now that you've launched, is there anything you wish you would have done differently? - 26:07

@heyhey on Twitter - 31:50

Manos: The Hands of Hey Jul 07, 2020

Show notes

Basecamp's marketing designer, Adam Stoddard, talks about how Hey's visual brand came to be. He discusses influences from Pixar to Charles and Ray Eames to The Raveonettes, and reflects on what it's like to work as a department of one on such an all-encompassing project.

Show Notes

Manos: The Hands of Fate - 00:04

Mystery Science Theater 3000 - 00:07

Our previous episode "Hey, What's Going On?" with Jason Fried and David Heinemeier Hansson giving an overview of Hey - 00:35

Our previous episode "Designing Hey" with Jonas Downey - 00:38

Our previous episode "An Email Account Is Born" with Merissa Dawson, on creating a demo account - 00:40

Adam Stoddard on Twitter - 00:58

Hey.com - 1:08

"Screen emails like you screen calls" - 2:59

"How it works" - 4:25

Toy Story of Terror! - 8:42

Procreate app - 9:27