Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
John Schadler, Executive Director of Monogram, delves into storytelling in luxury brand marketing. Effective storytelling, even in the realm of luxury brands, doesn't rely on complex narratives or flashy gimmicks. The most impactful stories are often rooted in simple human truths that resonate deeply with audiences. Today, John discusses crafting stories in high-end markets.
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
John Schadler, Executive Director of Monogram, delves into storytelling in luxury brand marketing. The landscape of luxury has evolved beyond the tangible into the realm of emotional and distinctive experiences. Thus, luxury brands must pay meticulous attention to detail throughout the entire customer journey, from initial interaction to post-purchase care. Today, John discusses decoding the secrets of luxury branding.
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, even faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. How are marketers using retail media, and how do you leverage it for your brand? Listen to Brian Mandelbaum, the CEO at Attain as he discusses the exploits of the retail media network and what’s to come. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
There's a pent-up demand for experiences. People have adopted a direction that has them more attuned to their computers and being home. It has created a loneliness pandemic. How do you create experiences that lead into communities to help fill this void? Listen to Jeff Stelmach, Global President of Spiro, as he discusses overcoming the experience deficit. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Consumer behavior is constantly changing. What is driving these changes? Firstly, consumer trust has declined so much that there's so little consumer trust for governments, media, and NGOs. It opened up the opportunity for brands to become community builders to build trust and affinity. What are the other ways consumer behavior is changing? Listen to Jeff Stelmach, Global President of Spiro, as he discusses the macro changes affecting consumer behavior. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to create work for clients more quickly, effectively, and impactfully will be at the forefront of the industry's evolution. Today, Matt discusses the future of brand and agency relationships.
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining processes and driving impactful outcomes. Today, Matt discusses AI for brands and agencies.
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, taking risks, and turning setbacks into opportunities. Today, Akeem discusses making now your moment. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our TOPPODCAST Picks 
