Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Noah Lekas, a Freelance Writer and Editor, delves into brand storytelling and literary approaches in marketing. While data is crucial for understanding our audience, it's the stories we tell that truly resonate with them. Transforming insights into compelling narratives not only captures attention but also creates lasting connections with our audience, ultimately driving successful marketing campaigns. Today, Noah discusses narrative brand marketing.
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Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external agencies, companies can empower their in-house teams for success. Today, Kasper discusses maximizing in-house marketing competencies.
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Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, tier two, and production. Today, Kasper discusses revolutionizing in-house marketing.
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Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply creating a "stunt" isn't enough anymore to succeed in this dynamic space, and brands need a strategic approach that resonates with the audience, builds connections, and leaves a lasting impression. Today, Sara discusses succeeding in experiential and branded activations.
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Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns leverage cultural moments to reinforce established brand messages, fostering long-term momentum and impact. Today, Sara discusses the best content right now for brand campaigns.
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Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's small business campaign. Today, Raphael discusses Amazon Australia's small business startup campaign.
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Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and collaboration opportunities with larger organizations. Today, Raphael discusses Facebook Australia's gift guide campaign.
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As a CMO, what if you could get validation for your product before the launch? How much easier would your job be if you could validate which direction you're going to take to make sure it's a product that has a competitive edge and a product that consumers want without spending a couple of hundred grand? Listen to Justin Chen, Co-founder of PickFu, as he discusses how brands like Thrasio are doing excellent, budget-friendly consumer research-led product design. Show Notes
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The mobile gaming space is intense. One of the biggest issues with many games is that they fail on launch. They think it will be great, but they don't get the downloads. Maybe the marketing doesn't hit, or maybe the app icons aren't attractive enough. There’s only one way to find out: consumer research. Listen to Justin Chen, Co-founder of PickFu, as he discusses how Conor McGregor used customer research to win mobile gaming. Show Notes
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From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses preparing for a TikTok ban. Show Notes
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