REBLutionize Your Marketing, Your Business, Your Life

Ep. 41: The Growth Hack No One Shares Jun 19, 2025

SUMMARY

In this episode of REBLutionize, we sit down with Jennifer Barnes, founder and CEO of Optima Office, to break down the crucial (and often misunderstood) roles of controllers, CFOs, and HR in scaling a business. From financial strategy to AI-powered insights, we cover the tools and mindsets every entrepreneur needs to thrive—without drowning in spreadsheets.

Takeaways

Start with a controller, not a CFO. Many businesses think they need a CFO, but without clean books, even the best CFO can’t help.

Don’t DIY HR. Especially in states like California, relying on Google for HR compliance can be a huge liability.

Debt vs. equity. Jennifer shares a compelling argument for funding growth through loans rather than partnerships.

Marketing is not optional. Investing in brand awareness and lead gen is vital—even if ROI isn't instant.

Data is power. Tools like Power BI are transforming how CEOs access and understand their business performance.

Episode Chapters

00:00 – Welcome + Guest Intro

01:00 – What Optima Office Actually Does

02:00 – Why Most Companies Need a Controller First

03:40 – Common Mistakes in HR and Accounting

04:50 – Why Giving Equity Isn’t Always the Answer

06:10 – Marketing Spend: How Much Is Enough?

08:30 – The CFO’s Role in Strategic Budgeting

11:00 – ROI, Data, and Why You Need to Track Everything

12:00 – Power BI: Game-Changer for Ops + Insight

15:00 – AI Tools That Save Time (and Your Sanity)

17:30 – Company Culture and Building a Fun Team

20:00 – The Risk Side of AI: Deepfakes + Phishing

22:00 – Final Advice: Why Every Business Needs a Controller + HR Lead

24:00 – How to Work with Optima Office

Guest Bio

Jennifer Barnes is the CEO and founder of Optima Office, a firm specializing in outsourced accounting, finance, and HR leadership. With a team of over 100 local professionals, Optima supports startups to public companies with fractional roles, gap-filling, and full departmental leadership. Jennifer is a passionate advocate for smart financial strategy, clean books, and a culture of collaboration and fun.

Ep. 44: Marketing on Autopilot (AI + Make.com) Jun 19, 2025

Summary:

In this episode of REBLutionize Your Marketing, REBL Risty interviews Keith Moehring, CEO of L2 Digital, to uncover how AI-powered automations are transforming the marketing landscape. Keith shares how his systems automate content creation, analytics, and outreach—freeing up teams to focus on strategy while AI handles the heavy lifting. If you're only using ChatGPT, you're barely scratching the surface.

Key Takeaways:

AI + Automation = Superpowers: Learn how integrating tools like ChatGPT, Perplexity, Make.com, and 11Labs can streamline content, email, and analytics workflows.

The 80/20 Rule for Content: Keith’s automations handle 80–90% of the work, leaving humans to polish, approve, and post.

Custom AI Workflows: From branded case studies to weekly analytics summaries, Keith shows how to automate the work marketers hate most.

Tone That Sounds Like You: Learn how to feed your content into AI tools to generate brand-consistent output.

Start Small, Scale Fast: Keith’s tip: Begin with daily repeatable tasks. Use ChatGPT first, then graduate to automations.

⏱️ Notable Chapters:

00:00 – Keith’s journey into AI and automation

03:00 – What AI automation really looks like

10:00 – How case studies are written in minutes, not hours

17:00 – The (slightly creepy) power of website visitor automation

20:00 – Analytics automation using the 5 Whys

22:45 – Auto-generating editorial calendars from performance data

28:00 – Who automation is really for

30:00 – Why automation helps, not replaces, your team

Guest Bio:

Keith Moehring is the CEO of L2 Digital, a digital agency specializing in AI-powered marketing automations. With a background in data, integrations, and process design, Keith helps small and mid-sized businesses scale their marketing without scaling their teams—by automating the content, analytics, and outreach tasks most marketers dread.

Follow Keith on LinkedIn: Keith Moehring on LinkedIn

Ep. 43: Agency Life VS Corporate Life Jun 12, 2025

Summary

In this episode of REBLutionize Your Marketing, REBL Risty and Rob Esposito sit down with marketing veteran Ron Marcus to explore his rich journey across corporate marketing, agency life, and nonprofit leadership. From launching one of the first YouTube lifestyle channels to navigating career pivots during economic downturns, Ron shares real-world insights on branding, culture, resilience—and how he's now reemerging with Purpose-Powered Marketing.

Takeaways

Corporate vs. Agency: Ron compares the culture, stability, and creative freedom across both worlds—and what to consider before making the switch.

The Power of Reinvention: After layoffs and burnout, Ron returns to his roots with a brand-new consulting practice built on purpose and clarity.

Brand 360: A brand isn't just visuals—it's culture, delivery, and customer experience. Ron explains why internal alignment is everything.

Lessons from Failure: From the 2009 crash to missteps in early YouTube monetization, Ron embraces every experience as a stepping stone.

Consulting with Heart: Ron’s new focus is helping small businesses and nonprofits uncover their unique value and deliver it with integrity.

🧭 Chapters to Note:

00:00 – Ron’s Mad Men roots and agency dreams

04:30 – Launching an early YouTube channel (ShindyTV)

07:44 – From nightlife content to nonprofit leadership

11:20 – Surviving layoffs & pivoting back to consulting

13:44 – Job search struggles, networking, and Never Search Alone

18:38 – Why Purpose-Powered Marketing was born

25:13 – Ron’s process for rebranding small businesses & nonprofits

30:39 – Culture, leadership, and how it affects your brand

34:36 – Final advice: own your mistakes, protect your brand

Guest Bio:

Ron Marcus is a veteran marketing strategist with decades of experience across startups, tech firms, creative agencies, and nonprofits. He founded Purpose-Powered Marketing, a consulting practice dedicated to helping mission-driven organizations clarify their brand, align their culture, and communicate their value. From directing corporate rebrands to launching early YouTube shows, Ron brings creative depth and business acumen to every project.

Ep. 42: Generate Leads With Contests + Robots That Sell Jun 05, 2025

Summary:

In this episode of REBLutionize Your Marketing, REBL Risty chats with direct response legend John Dwyer—the man who got Jerry Seinfeld to promote a bank—to explore how smart incentives and AI can transform your marketing ROI. From $20 Facebook ads generating 1,000 leads to AI voice bots that convert better than humans, John breaks down real-world strategies for small business owners and marketers who want results now, not next quarter.

Takeaways:

Think differently: Start with the offer (taste the product), then build brand loyalty—not the other way around.

Smart contests work: Give away your product as a prize to attract a hyper-targeted audience.

Data is king: Incentivize customers to share their info—then market to them directly.

AI bots close the gap: Voice automation can follow up instantly and scale faster than humans.

Sampling sells: Give away a slice of your service to prove value upfront and generate leads.

Chapters:

00:00 – Welcome + Why Seinfeld Said Yes

01:30 – What is Direct Response Marketing (Really)?

03:10 – The $20 Facebook Ad That Generated 1,000 Leads

04:50 – Why Restaurants Should Stop Advertising and Start Collecting Data

07:45 – How to Turn AI into a Lead-Converting Machine

09:20 – Free Vacations as a Sales Tool

12:30 – Customizing AI Bots for Trades & Small Biz

14:00 – How Marketing Agencies Can Use This Strategy

17:45 – 100 Missed Calls = $17K Lost—Until AI Fixed It

19:40 – The Seinfeld Story: Behind the Campaign

22:45 – Incentives That Outperform Discounts

Guest Bio:

John Dwyer is the founder of The Institute of WOW and a pioneer in direct response marketing. Known for signing Jerry Seinfeld to a bank campaign (and milking it for all it’s worth), John has helped brands drive massive ROI with contest-driven lead generation, wow-factor incentives, and now, AI-powered voice bots. His client roster includes McDonald's, KFC, Rupert Murdoch's media empire—and thousands of small businesses ready to grow.

Ep. 40: Can AI Save Journalism? May 23, 2025

Summary
In this episode of REBLutionize Your Marketing, host Reb Risty chats with Alicia Shapiro, CMO and Head of News at AInews.com. They explore the fast-paced world of AI, from ethical journalism to hands-on tools like ChatGPT and Claude. Alicia breaks down how business leaders, marketers, and journalists alike can stay informed, upskill quickly, and use AI responsibly—without feeling overwhelmed by the noise.

Takeaways
Start Small with AI: Test free versions of tools like ChatGPT and Claude to ease into the world of AI.
Get Certified: Big tech companies (Google, AWS, Nvidia, Microsoft) offer free or low-cost certifications that can make you more competitive in the job market.
Privacy Matters: Know how to adjust chatbot settings to protect your data—or go open source for full control.
Journalism & AI Can Coexist: Alicia shares her framework for AI-assisted, ethical reporting using tools like Copyscape, Perplexity, and Canva.
Paid AI Plans = Power Tools: For those using AI professionally, paid plans unlock essential capabilities and reduce limitations.

Guest Bio
Alicia Shapiro is the CMO and Head of News at AInews.com, where she leads content creation, daily newsletters, and podcast interviews with AI leaders. With 12+ years of experience running a social media agency, Alicia brings a marketer’s heart and a journalist’s rigor to the AI space. She’s passionate about making AI accessible, accurate, and ethical—especially for business leaders and aspiring digital journalists navigating this new era.
Connect with Alicia
Website: AInews.com
Daily & Monthly Newsletter Subscriptions Available
Email: alicia@ainews.com
LinkedIn: Alicia Shapiro

Ep. 39: AI Won't Replace You--But This Might May 20, 2025

Summary:
In this episode of REBLutionize Your Marketing, host Reb Risty sits down with Kate VanderVoort to explore the real-world impact of AI on marketing, leadership, and the evolving job market. From her early days in social work to leading the charge in ethical AI and social media innovation, Kate shares how businesses can responsibly adopt AI tools like custom GPTs, embrace automation, and prepare for the future of autonomous agents—all while keeping humans at the center.

Takeaways
AI is already transforming marketing, operations, and strategy.
Custom GPTs offer huge potential for workflow automation and personalization.
Education and transparency are critical to building trust in AI adoption.
The rise of autonomous AI agents is the next major evolution.
Ethical, human-centered implementation is essential for sustainable growth.
Guest Bio
Kate VanderVoort is a pioneer at the intersection of social media, ethics, and artificial intelligence. With a background in social work, Kate brings a human-first lens to technology. She’s the founder of The AI Grapple podcast and an advocate for thoughtful AI adoption that empowers rather than replaces. Kate helps organizations understand the risks, opportunities, and real-life applications of AI tools—from custom GPTs to emerging autonomous agents.

Ep. 38: Addressing Business Challenges with Action May 20, 2025

This conversation delves into personal experiences, insights on growth, and reflections on learning. The speakers share their thoughts on various topics, emphasizing the importance of personal development and the lessons learned along the way.

Takeaways:
Personal experiences shape our understanding of growth.
Learning is a continuous journey that requires reflection.
Engaging in conversations can lead to valuable insights.
It's important to embrace challenges as opportunities for growth.
Self-awareness plays a crucial role in personal development.
Sharing experiences can foster deeper connections with others.
Growth often comes from stepping outside of our comfort zones.
Listening to others can provide new perspectives on familiar topics.
Reflection on past experiences can guide future decisions.
Gratitude is an essential part of the learning process.

If you would like to talk with Greg, you can reach him at
Mammoth Results
C: 760 331-9753
Greg.lehr@Mammothresults.com

Ep. 37: Unlocking the Power of Neuroscience in Business May 20, 2025

In this conversation, Chris King discusses the intersection of neuroscience and business, emphasizing the importance of understanding brain function to enhance productivity and creativity in teams. He differentiates between B2B and B2C approaches, highlighting the practical and strategic nature of B2B while acknowledging the more intuitive aspects of B2C. King introduces the concept of 'flow states' as a means to achieve peak performance and challenges traditional work models that equate longer hours with greater productivity. He advocates for a mindset shift that allows individuals and teams to envision what is truly possible, leveraging language and belief systems to drive results.

Takeaways:
Neuroscience can help make seemingly impossible things happen.
B2B and B2C require different approaches and mindsets.
Flow states can exponentially increase productivity and creativity.
Challenging traditional work models can lead to better outcomes.
Language has a profound impact on our mindset and actions.
Removing limiting beliefs is crucial for achieving goals.
Creating innovative environments requires freedom from traditional hierarchies. Mindset shifts can transform what we believe is possible.
Effective coaching focuses on future goals rather than past stories.
Understanding human systems can lead to better team dynamics.

If you want to speak with Chris King you can contact him at 310.382.4653.

Ep. 36: Revolutionizing Sales and Marketing with AI & Automations May 20, 2025

In this conversation, Greg Grand discusses the critical intersection of sales and marketing, emphasizing the importance of building a solid sales infrastructure, overcoming CRM adoption challenges, and integrating marketing efforts with sales teams. He shares insights on leveraging AI for personalized prospecting and highlights key strategies for ensuring sales team success, including the significance of structured onboarding and realistic expectations for new hires.

Takeaways:
-Sales and marketing must work together for effective growth.
-Building a strong sales infrastructure is essential for success.
-CRM adoption is often hindered by team perceptions and habits.
-Unified platforms enhance collaboration between sales and marketing.
-AI can significantly improve sales prospecting efforts.
-Sales leaders should adopt a servant leadership approach.
-Compensation plans are crucial for motivating sales teams.
-New sales hires require structured onboarding to succeed.
-Expectations for new sales hires should be realistic and patient.
-Continuous learning and adaptation are key in the evolving sales landscape.

If you would like to speak with Greg Grand, please contact him at greg@gsquaredadvisors.com.

Ep. 35: Mastering Digital Organization: Tips for Businesses and Individuals Aug 29, 2024

In this episode, Reb Risty engages in a conversation with Alex Brzozowski, Founder of Be Organizing.

Alex is a digital organization guru, helping individuals and businesses declutter their digital spaces for increased productivity and peace of mind.

In this episode, Alex shares her journey and expertise in digital organization. Key takeaways:

✅ The emotional and psychological benefits of decluttering your digital space.

✅ The transformative power of customized digital organization methods for both personal and business growth.

✅ Practical steps to maintain digital order and avoid the common pitfalls of disorganization.

Tune in as we explore the multifaceted world of digital organization and how it can revolutionize your everyday life.

Don't miss out on the expert insights Alex has to share about creating a more disciplined and efficient digital environment. Watch now and take the first step towards a stress-free digital life!

Ep. 34: How Drone Technology is Revolutionizing Outdoor Advertising Aug 01, 2024

In this episode, Reb Risty holds an enlightening conversation with Jamar Williams, the Founder and CEO of Promo Drone.

Jamar shares fascinating insights into the dynamic display messaging world of Promo Drone. Key takeaways:

✅ Marketing opportunities through the use of drones in public spaces.

✅ How adaptive messaging can enhance public safety efforts.

✅ The journey from a service-based model to becoming a product supplier and OEM.

Jamar delves into his entrepreneurial journey, discussing the challenges and opportunities in this groundbreaking field. He also highlights how drones are becoming indispensable in both the commercial and public sectors, offering fresh perspectives on their future applications.

Stay tuned to discover how Jamar and his team are pioneering new ways to communicate and engage communities and get inspired by his valuable advice for fellow entrepreneurs.

Don't miss out on this captivating episode. Tune in now and expand your horizons with the future of drone technology!

Learn more about Promo Drone here: https://promo-drone.co

Ep. 33: Key Tools for Scaling Your Business Efficiently Jul 11, 2024

In this episode of the REBLutionize Podcast, Reb Risty chats with Ray Adler, a certified EOS implementer with over 30 years of experience as a business growth coach, having helped improve the leadership, sales, and operational performance of more than 200 companies globally. Key takeaways:

✅ The intricacies of the Entrepreneurial Operating System (EOS)

✅ Common pitfalls business owners face

✅ Actionable advice for maintaining a healthy work-life balance

As a special treat, Ray offers listeners the opportunity to receive the first chapter of Gino Wickman's influential book, "Traction," to further explore the EOS methodology.

This episode is packed with insights and practical advice to help you elevate your business. So sit back, tune in, and let's revolutionize your marketing together!

Ep. 32: Navigating PR Crises: Strategies for Maintaining Business Reputation Jun 20, 2024

In this episode, Reb Risty holds a thrilling conversation lined up with Dave Oates, founder of PR Security Service. He's the crisis PR expert you want to know—but hope you never have to call.

In this episode, Dave shares invaluable insights into the unpredictable world of crisis management. Key takeaways:

✅ How to deal with unforeseen reputation challenges.

✅ The complexities of social media backlash.

✅ The importance of proactive communication, empathy, and action.

We dive into real-life scenarios, and he also offers practical tips for businesses of all sizes on how to prepare for potential crises and respond to negative reviews online.

Stay tuned as we explore how to protect your brand's reputation in today's fast-paced, information-saturated world, and pick up some of the best non-business advice that Dave has to offer.

Ep. 31: The Role of CRMs and Automation in Business Process Improvement Jun 13, 2024

In this episode of the REBLutionize podcast, we're diving into the world of CRM systems and business automation with a truly special guest: Steve Brown from ROI Online.

Not only is Steve a fellow StoryBrand guide, but he's also a business visionary who helps progressive-minded business owners streamline their operations and amplify their marketing efforts. Key takeaways:

✅ How CRM tools and automation can transform your business processes.

✅ The essentials to choose the right tech stack.

✅ How robust systems and processes can create a scalable business.

Whether you're a small business owner feeling overwhelmed by tech or looking to scale and maybe even sell your business, this episode is packed with insights you can't afford to miss.

Ep. 30: How Virtual Latinos Is Transforming Small Businesses Jun 06, 2024

In this episode, Reb will be diving deep into the world of virtual assistance with our special guest, Jaime Nacach, Founder and CEO of Virtual Latinos.

If you're a small business owner, entrepreneur, or solopreneur juggling multiple tasks but not quite ready for a full-time employee, this episode is for you. Key takeaways:

- Jaime's journey from digital marketing to founding Virtual Latinos

- Why hire virtual assistants from Latin America

- Benefits and challenges of outsourcing and remote work

Don't miss out on this insightful discussion that could revolutionize how you manage your business workload. Tune in, take notes, and get ready to transform your approach to virtual assistance.

Learn more about Virtual Latinos: https://www.virtuallatinos.com

Ep. 29: The Role of Communication in Cybersecurity May 30, 2024

In this episode of the REBLutionize Podcast, Reb Risty sits with Mitch Mayne, Director of Threat Intelligence and Cybersecurity Research at Akamai Technologies, to delve into the crucial, often overlooked, role of communication in cybersecurity.

As companies face increasing cyber threats, it's not only the IT teams that need to be on high alert; effective communication can be the key to saving your brand during a crisis.

Key takeaways:

- The importance of having a proactive incident response plan.

- Storytelling and proactive communication.

- Creating a solid communication strategy.

Tune in to learn how combining technical skills with compelling storytelling can fortify your cybersecurity efforts and keep your brand's reputation intact!

Ep. 28: Positive Mindset and Strategic Marketing for Personal and Business Growth May 23, 2024

In this episode, Reb Risty sits down with the multi-talented India Kern, a certified divorce coach, AI coach, and marketing expert.

In this episode, we delve into the transformative power of mindset. India shares how she guides individuals through some of life's toughest challenges, such as divorce, by helping them find purpose and adopt a positive outlook. We'll explore:

- India's journey from a graphic designer to a coach

- The significance of mindset in business and personal success

- Practical steps to maintain a positive and productive routine.

Whether you're a solopreneur, a marketer, or simply someone looking to improve your mental approach, this episode is packed with valuable insights and inspiration.

Stay tuned as we revolutionize your marketing, your business, and your life!

Connect with India and learn more about her coaching services: https://www.indiakern.com

Ep. 27: Empathy in Sales: A Masterclass with Harry Spaight and Reb Risty May 09, 2024

Join Harry Spaight, Founder of Selling With Dignity, and Reb Risty, Head REBL at REBL Marketing, as they engage in a roleplay scenario that unpacks a common challenge many of us face: getting stuck after a proposal meeting.

With this roleplay, they dissect:

✔️ The art of navigating client hesitations

✔️ The strategic use of empathy to connect and understand the client’s perspective.

From knowing when to embrace silence to the importance of scheduling follow-up meetings, today's conversation is packed with actionable insights designed to empower you and improve your sales approach.

Whether you’re a seasoned marketer or a newcomer looking to polish your technique, this episode promises to be both enlightening and practical.

Stay tuned as we explore these topics on the REBLutionize Podcast.

Tune in to our latest episode and get more insights about this kind of sales approach: https://open.spotify.com/episode/1myaNxxzBxBy5kYMZkNYrD?si=ad4cde3cd5654cc7

Ep. 26: How to Sell with Integrity and Success: Lessons from Harry Spaight May 02, 2024

In this episode, Reb Risty sits with sales expert Harry Spaight, exploring the fusion of sales and marketing. Today, we delve into how to transition from a sales approach to a service mindset.

Key takeaways:

- Spaight's company philosophy, "Selling with Dignity."

- Basic fundamentals of successful sales without aggressive techniques.

- Strategies for successful networking.

- Importance of emotional intelligence and psychology in sales.

Whether you're a seasoned salesperson or just looking to refine your client interactions, this episode promises to equip you with strategies to enhance your sales technique while maintaining dignity and integrity in your business practices.

Tune in to revolutionize your approach to sales and transform your business relationships.

Learn more about Selling With Dignity and their unique insights: https://sellingwithdignity.com

Ep. 25: From Minneapolis to Global Marketing Leader: Daniel Khabie Shares His Journey Apr 25, 2024

Join Reb Risty in this REBLutionize Podcast episode as she sits with Dan Khabie, the pioneering mind behind Court Avenue, a digital transformation agency.💡

Tune in to unveil his incredible journey from a passionate Minnesotan to an international business leader.

From his roots as a Midwesterner to creating groundbreaking global companies; Dan shares his insights on the power of food and culture, the emotional and strategic pivots in his career, and the disruptive innovations at Court Avenue that blend technology, strategy, and design to transform consumer interactions.⚙️

Key takeaways:

✅ Establishment of Court Avenue.

✅ Current and future implications of AI in business.

✅ Advice for small businesses and entrepreneurs.

✅ Importance of instinct in conjunction with data for business decision-making.

Get ready to jump into a rich discussion filled with actionable insights on harnessing AI, digital transformation, and the essence of building successful, human-centric businesses!

Learn more about Court Avenue: https://courtavenue.com

Ep. 24: Transforming Small Business Marketing with the EOS System Mar 28, 2024

In this episode, Reb Risty sits with EOS Professional Implementer Scott Goodrich to discuss the Entrepreneurial Operating System (EOS) and its impact on small business success. Scott Goodrich is a Professional EOS Implementer. He works with Entrepreneurs and Small Business Owners to help them get what they want from their businesses by sharing the simple tools and practices associated with EOS, the Entrepreneurial Operating System.

Key Takeaways:

- The 3 main components of EOS - vision, traction, and team health

- The importance of staying focused in business planning

- Scott's advice on small business success

Tune in to discover how EOS Worldwide can revolutionize your approach to marketing and business growth with strategic planning!

Special offer from the guest: a free copy of the book Traction for those curious to explore more about EOS. Reach out to Scott: scott.goodrich@eosworldwide.com.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottgoodrich-eos/

Ep. 23: Marketing Strategy Essentials: Core Objectives, Audience Insights, and Consistent Messaging Mar 22, 2024

In this episode, Reb Risty will dive into the importance of creating a solid marketing strategy, especially for small businesses.

This is what you'll learn:

- The importance of focusing on three core objectives

- The value of understanding your audience

- The importance of refined messaging and consistency

With practical advice and a focus on simplicity, Reb aims to help businesses revolutionize their marketing approach without breaking the bank.

Tune in for valuable tips on streamlining your marketing strategy and achieving success in the year ahead!

Ep. 22: Small Business Success: Strategies for Streamlined Marketing Plans Mar 14, 2024

In this episode, Reb Risty speaks with Sarah Noel Block from Tiny Marketing, a company specializing in helping small businesses with marketing departments of one or two.

Key takeaways:

- Challenges faced by small businesses.

- Strategies for creating streamlined and executable marketing plans.

- The importance of customer interviews in shaping content strategy.

- The role of internal subject matter experts in content creation.

Sarah also offers practical tips for small businesses looking to implement effective marketing strategies.

Tune in to discover how small businesses can revolutionize their marketing approach and set the stage for future success!

Special offer from the guest: 50% off their StrategicSpark, a 60-minute session where we identify goals, challenges, and processes

Learn more about Tiny Marketing: https://www.sarahnoelblock.com

Ep. 21: Building a Better World: Responsible Social Media and Workplace Empowerment Mar 07, 2024

In this episode, Reb Risty sits down with Jeffrey McKinney, the CEO and founder of Diverse Perspectives. Jeff's mission is to build technology that delivers a better world, providing a platform where entrepreneurs and business owners can thrive.

Key takeaways:

- Celebrate failures as part of the shaping process.

- Empowering individuals and businesses to make a positive impact.

- The future of responsible social media and workplace culture.

Join us for a thought-provoking conversation on redefining workplace culture and building a better world!

To learn more about Diverse Perspectives and Respocial, and discover how you can get involved in their mission, visit www.ourdiverseperspectives.com.

Ep. 20: Maximizing LinkedIn for Business Development: The Keys to Reach, Searchability, and Leads Feb 29, 2024

In this episode of REBL Marketing, host Reb Risty dives into the world of LinkedIn marketing with special guest Brian Traichel, owner of My Target Client, a company specialized in optimizing LinkedIn profiles for business development.

The discussion covers:

- The importance of a well-crafted profile.

- The power of personalized outreach.

- The key metrics to track for success on the platform.

Tune in to discover the secrets of leveraging LinkedIn for business growth and learn how to revolutionize your marketing strategy.

Special offer from the guest: a 15-minute LinkedIn profile review by mentioning the podcast episode https://www.linkedin.com/in/briantraichel/

Ep. 19: Nurturing Future Leaders: the Innovative Approach of Giant Leaps for Children's Education Feb 22, 2024

In this episode, Reb Risty sits down with Michael Trezza, the founder of Giant Leaps, to discuss the innovative strides being taken in revolutionizing education and preparing children to be leaders in an ever-changing world.

Key takeaways:

- Giant Leaps' mission to prepare children for a rapidly changing world.

- The benefits of tailoring education to individual strengths and interests.

- Promoting curiosity, confidence, and critical thinking in kids.

Tune into the episode to discover more insights on how Giant Leaps is reshaping education!

Feel free to explore more about Giant Leaps at https://giantleapslearning.com and subscribe to their YouTube channel @giantleapslearning for informative videos about the program.

Ep. 18: Self-Care for Business Owners: An Approach to Wellness for Stressful Lifestyles Feb 15, 2024

In this episode, Reb Risty sits with Dr. Erica Oberg from Vita Lab Wellness to discuss about the importance of prioritizing self-care, especially for business owners.

Dr. Erica offers valuable insights on why taking care of yourself can ultimately lead to better business management.

Key Takeaways:

- Prioritizing self-care can lead to better business management and overall well-being.

- Simple strategies like getting more B vitamins in your diet or taking short breaks for meditation can have a significant impact on stress management.

- Wellness services like those offered at Vita Lab Wellness, including IV vitamin therapy and cutting-edge technology like the emsculpt neo machine, can be a game-changer for busy professionals.

Tune in to the episode to discover how investing in your health can elevate your business success.

Special offer from the guest:

Exclusive $50 off your first service at Vita Lab Wellness by mentioning "REBL marketing" when you book your appointment or using the code "REBL" online: https://vitalabwellness.com

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We help busy B2B business owners & professionals leverage strategic video content to make their message sticky and stand out from the competition.

We get it! Good video content is hard to create and manage. That's why REBL has created a video marketing program that provides you with turnkey video content for your marketing channels so you can grow your business.

It includes a marketing content strategy and plan, a thorough pre-production process (script writing, practice sessions, storyboards, etc.), seamless production services, pain-free post-production, and distribution if needed.

When you are ready to start creating video content, the process is simple.

1) We start with a strategy and creative session where we understand your objectives

2) We create dynamic content for your digital platforms

3) You engage MORE customers with great video content

👉 https://reblmarketing.com

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Ep. 17: Bridging Business and Trust with the Better Business Bureau Feb 02, 2024

In this episode, Reb Risty sits down with Matthew Fehling, a champion of good business, President and CEO of the Better Business Bureau serving the Pacific Southwest. They discuss: - how the BBB is evolving to become a valuable resource for businesses in the community - unique initiatives and programs the BBB offers to help businesses grow and succeed - the importance of actively listening and interpreting feedback - the impact of having a strong, dedicated team Tune in to learn more about the innovative ways the BBB is supporting businesses and how you can take advantage of their resources. Special offer from the guests: Get your free pass: https://www.ignitesparkedbybbb.org/sandiego

Ep. 16: The Next Wave: Unveiling Emerging Social Media Trends and New Platforms Jan 19, 2024

In this special episode, we featured Heather Bradshaw, Growth & Operations Strategist at Normandy Digital Marketing Solutions Inc., with our co-host Sean Flannery, Co-Founder of Max Lux Media.

Reb, Sean, and Heather discuss:

- emerging social media platforms

- which platforms small businesses should be on and strategies for each

- creating trending content vs. avoiding trends

Normandy Digital Marketing Solutions https://www.normandysolutions.com/

Ep. 15: Cracking the Code: The Power of Blueprints in Crafting Impactful Marketing Campaigns Jan 11, 2024

In this special episode, we featured Joseph Freeman, The CEO of Digitopia Agency with our co-host Sean Flannery, Co-Founder of Max Lux Media.

Digitopia is a HubSpot Diamond Partner agency specializing in B2B digital growth strategies on HubSpot.

Reb, Sean, and Joseph discuss:

- the importance of the process, platform, and people to succeed

- how Digital Utopia Methodology can help you be strategic with your campaigns

- the significance of timelines and milestones in achieving campaign success

Special offer from the guest:

Download the blueprint: https://www.digitopia.agency/lp-digital-utopia-blueprint

Special Episode: Embrace The Ripple Effect Jan 05, 2024

Sometimes, a small thing like a heated argument can lead to unexpected outcomes, like a 'hit and run.'

The lesson? Our actions have consequences: they create ripples, affecting not just us but those around us. So, how about creating a positive ripple today? Share a kind word or do a little extra for someone. It seems little, but it matters.

Let's make good things happen!

#reblmarketing #rippleeffect #marketingadvice #businessowner #CEOadvice

Ep. 14: From a Garage to a Successful Business: Destination Baby Co Story Dec 21, 2023

In this episode, we featured Joshua Plummer, the Founder and CEO of Destination Baby Co., a pioneering company based in sunny San Diego, California.

They specialize in providing essential services to make the lives of traveling families easier and more convenient. Reb and Joshua discuss:

- the key to starting an entrepreneurship journey

- the success story and business model of Destination Baby Co.

- the benefits of going through the BBB Empower by GoDaddy program.

Special offer from the guest: 20% off any gear cleaning or gear rented.

Ep. 13: Content Marketing Trends to Help Navigate the AI Revolution Dec 14, 2023

In this episode, we featured Chad Frederick Gilbert, NP Digital Sr. Director of Content Marketing. NP Digital is a digital marketing agency that specializes in search engine optimization (SEO), content, social media, and paid media. They work with enterprise clients and challenger brands to grow their businesses. Reb and Chad discuss the latest marketing trends and AI tools that every marketing professional and entrepreneur needs to know. Furthermore, you'll learn: - What kind of AI tools are emerging and what to expect - Which AI tool is best for content production - What are the top things to focus on during the AI revolution to stay ahead of the curve? Special offer from the guest: 30% off of the complete Marketing Evolution Virtual Summit: https://advanced.npdigital.com/2023-summit-is-over/ code: https://npd.thrivecart.com/marketing-evolution-summit/?coupon=NPDFRIEND

Ep. 12: How AI is Changing Marketing Now and Into The Future Nov 02, 2023

In this episode, we featured Branden Cobb, Fractional CMO at MarketingExec.us.

With over 15 years of experience in marketing, Branden helps small to medium-sized businesses with their marketing strategy on an as-needed basis. Branden and Reb discuss how AI is changing marketing now and into the future.

Furthermore, you'll learn:

- how to leverage AI

- what are some good resources to learn from

- why everyone, even marketers, ne

ed to use AI tools

- how to help clients understand the value AI brings

Quick AI Resources

What is Artificial Intelligence? In 5 minutes - https://www.youtube.com/watch?v=2ePf9rue1Ao

What Is AI? 5 Mins |Simplilearn - https://www.youtube.com/watch?v=ad79nYk2keg

AI Generative Platforms -https://drive.google.com/file/d/1tqm9VAzN0GHvahGC3LYBeQkPL1hXdw6H/view

Ep. 11: Cold Outreach & LinkedIn Automation Tools to Boost Sales Oct 19, 2023

In this episode, we featured Kathryn Nuñez, the Founder of The Social Selling Agency, a done-for-you lead generation service for B2B companies. With over 30 years of experience in sales and marketing, Kathryn helps businesses drive revenue growth through optimized outreach campaigns. Kathryn and her team handle everything from identifying and engaging qualified prospects to managing ongoing nurturing and conversions. Furthermore, you'll learn: - How to do cold outreach - What's the first step to do cold outreach - What do we think about LinkedIn automation tools - How did Kathryn help a recent client with their cold outreach Special offer from the guest: Free strategy session - 30 min ($147 value) https://bookme.name/KathrynEvansNunez/lite/strategy-call

Ep. 10: Integrating e-Learning Into Your Business to Boost Sales and Client Renewals Sep 14, 2023

In this podcast episode, we featured Ken Burke, an entrepreneur and CEO of Microcasting. Their Customer Engagement Platform helps attract, convert, engage and retain customers and prospects. Their e-learning platform places a strong emphasis on both customer and learner engagement. Additionally, he highlighted how this e-learning leverages as a thought leadership tool to engage with customers, prospects, and partners, specializing in this approach to drive meaningful connections and business growth. Furthermore, you'll learn: - Effectivity of an "Interview Method" - Benefits of being on their Membership site https://microcasting.com/membership-solutions/ Special offer from the guest: 50% OFF discount for the first 3 months! Code: SUMMERSPECIAL https://microcasting.com/learning-center-2/

Ep. 9: Story Magnets: How to Be Human In An AI Driven World Aug 24, 2023

In this episode...

We interview Cody Burch, entrepreneur, coach, and digital marketer, who shares how powerful telling stories through emails is and how it'll help you grow your audience and business.

You'll learn:

- how to connect with your audience via email

- how sending an email helps your business grow

- how to come up with an engaging email every day

Special offer from the guest: Use promo code REBL to save 20% on the Story Magnet Workshop https://storymagnetworkshop.com/.

#marketing #digitalmarketing #emailmarketing #storytelling #marketingagency #contentmarketing

Ep. 8: How to Sell More by Saying Less With the ABT Agile Narrative Framework Aug 10, 2023

In this episode ... We interview Park Howell, the Founder of The Business of Story. He consults, teaches, coaches, and speaks internationally helping business, brand, sales, and marketing leaders excel through the stories they tell. You'll learn: - what the ABT formula is - how this simple formula helps clients to tell their stories - what the first steps are to connect with your audience Special offer from the guest: 30% off The ABTs of Agile Communications™ - quick online course including a free digital copy of our book "The Narrative Gym for Business." https://businessofstory.com/ Passcode: rebl-abt (all lowercase)

Ep. 7: The Power of Traditional Marketing and Networking Jun 29, 2023

In this episode ...

We interview Brandon Hawkins, Chief Revenue Officer at CFO Hub. CFO Hub solves turnover in accounting departments nationwide and in London.

They provide strategic CFOs for M&A and growth companies as well as support for Government contractors large and small.

Check out this episode to learn more about CFO Hub, and how offline marketing and networking helped grow a multi-million dollar company.

Special offer from the guest: A free GAP Analysis of your accounting infrastructure, data room, and readiness for audit or sale. Contact Brandon at bhawkins@cfohub.com.

Ep 6: BBB Resources for Entrepreneurs and Small Business Owners in San Diego Jun 22, 2023

In this episode ...

We interview Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau in San Diego. She's a fierce advocate for equal access and opportunities for all entrepreneurs, and she's not afraid to blaze new trails.

With her team, she creates initiatives and programming that empower entrepreneurs and provide them with the resources they need to succeed. She also oversees Ignite sparked by BBB, a 6300 sq foot coworking and meeting destination in Kearny Mesa.

Check out this episode to learn how entrepreneurs can benefit from BBB's small business program.

Special offer from the guest: A free week of coworking in BBB Ignite space exclusive for our listeners. Just reach out to Sam at samantha.scholl@bbbcommunity.org

Ep 5: What Can a Chamber Do For Your Business Jun 15, 2023

In our next episode...

We sit down with Jamie Johnson, Solana Beach Chamber of Commerce Executive Director. For almost 20 years, Jamie Johnson has gained broad work expertise in a range of managerial, executive and executional roles. Known by many as the “go-to gal”; she finds personal joy in discovering solutions to people’s problems. Areas of expertise include leadership and execution in Project Management, Operations, and Marketing.

In this episode, you'll learn ...

- Who should join a Chamber of Commerce

- How a Chamber of Commerce can help you as a member

Special offer from the guest: Special offer from the guest: Just added many more benefits for our members. Contact us today to learn more about how we can be a true partner to your business.

Ep. 4: The Power of Mentorship and Community: Fueling Success for Business Owners Jun 09, 2023

In our next episode... We sit down with Brenda Jo Robyn, Competitive Edge Insurance Founder. We talk about mentorship, and how having a community can help you as a business owner. Special offer from the guest: Contact Competitive Edge and they can provide a free high-level risk assessment to help develop your successful roadmap for growing your business with purpose. https://compedgeins.com/ INFO@COMPEDGEINS.COM

Ep. 3: Making the World Better, One Tequila Seltzer can at a Time Jun 01, 2023

In our next episode ...We sit down with Alice Chen, MEXI Craft Tequila Seltzer Co-Founder and CEO.

Alice shares about MEXI and how it changed the seltzer industry and gives valuable entrepreneurship insights.

Special offer from the guest: Use promo code "AVENTURE10" for 10% off: https://mexiseltzer.com/

Ep. 2: Social Media and Lead Generation May 25, 2023

In our next episode of REBLutionize Your Marketing, Your Business, Your Life Podcast ... We speak with Julia Block Pearson, Stratos Creative Marketing CEO. Stratos is a social media agency that creates organic content and ads that generate new leads. In this episode you will learn: 🎙️ How does the combination of paid ads, organic social, and email marketing drive leads 🎙️ What is one thing business owners should be doing on social media Special offer from the guest: Get 101 social media prompts: https://stratoscreativemarketing.com/resources/

Ep. 1: Get Your Marketing Right with a Marketing Checklist May 18, 2023

In this episode ...
We speak with Mike Ruman, MarketingChecklist.com Owner. Mike helps businesses get their marketing right, every time, with a marketing checklist.
In this episode you will learn:
🎙️ What does local SEO mean for small businesses
🎙️ What is helpful in AI for businesses to utilize
🎙️ What should business owners and entrepreneurs pay attention to in the next few months
Special offer from the guest:
Get Your Free Ultimate Marketing Checklist.

REBL Marketing Business Interview with Thor Eaks, CEO and Owner of Eaks and Company CPA firm. Nov 18, 2020

Today we speak with Thor Eaks, CEO and Owner of Eaks and Company.

What is the topic you will cover during your interview?

Business strategy for businesses for 2021 considering the pandemic and the new presidency.

Please provide me 3 questions I can ask you during the interview.

How are businesses in general considering 2020 so far and a new president?
How are businesses going to be affected by the new presidency?
What advice can you give business as they start the new year?

Call to Action – What do you want people to do after they view the video?

I want people to create a 2021 plan. A strategy that plans for huge success in 2021!

Follow up to How to Connect after a Virtual Meeting with Note Cards Nov 06, 2020

This is a follow up to our REBLutionize Your Marketing tip of the day episode on How to Connect after a Virtual Meeting with Notecards. We had a great question come from a listener who asked, "What if you don't have the person's contact info to send the notecard to.

Listen to this quick episode on how to LinkedIn to find people's contact info.

REBLutionize Your Networking!

If you want to learn more about how REBL Marketing can help you, please visit us at https://reblmarketing.com/ or call us at858.848.7325.

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