Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career

Latest Episodes:

How to Use Email Marketing for Lead Generation Nov 25, 2022

Show notes

This is our last episode of lead generation tactics using the Targeted with Scale method. In this episode of Real Relationships Real Revenue, we are going to be talking about email marketing. This is an area that has so much more potential than people realize.

Topics We Cover in This Episode:

How to use email marketing as a lead generation tactic
Why this method is so effective
Ways to tackle email marketing

This method is incredibly powerful. The scale you get is huge. It's such a personal way to add value to the lives of the people on your list and it may lead to them sending it along to other people who might find it valuable. You'll be amazed at the results.

To learn more about this topic, make sure to listen to my conversation with Nathan Barry, the CEO of Convertkit. He has some really interesting insights on how to become successful with email marketing.

Resources Mentioned:

Listen to my conversation with Nathan Barry

Using Strategic Partners to Grow Your Business and Deepen Relationships Nov 24, 2022

Show notes

In these episodes, we have been talking about how to use the Targeted with Scale method to meet new people and develop new relationships. In this episode of Real Relationships Real Revenue, we are talking about a method called Strategic Partners. These are people in your circle that are noncompetitive that you can utilize to help you meet new people and deepen relationships.

Topics We Cover in This Episode:

Examples of strategic partners
How to utilize a strategic partnership

Don't go too fast with this method. The key is to go slow. Start with just one partnership. Engage in the conversation and find out how you can help each other in introductory and non-introductory ways. Really take the time to build that trust and it will pay off big time in the long run.

To learn more about this topic, listen to this conversation with Dorie Clark who has great tips on optimizing for interest. She brings so much great energy and I think you'll really enjoy it.

Resources Mentioned:

Listen to my conversation with Dorie Clark

What Value Groups Are and Why They Are So Powerful for Building Relationships Nov 23, 2022

Show notes

In these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I'm sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships.

Topics We Cover in This Episode:

What value groups are
How to create a value group

As the person that puts the value group together, everyone will look up to you and you'll be viewed on a much higher level. You get to choose who to include and who to build relationships with. This type of event leads with networks or relationships and it's incredibly powerful.

If you want to learn more about value groups, make sure to listen to my conversation with Sandy Lutton. She tells the story of how she won a great relationship advantage with her value group.

Resources Mentioned:

Listen to my conversation with Sandy Lutton

Using In-Person Forums to Meet New People Nov 22, 2022

Show notes

In this episode of Real Relationships Real Revenue, we are talking about in-person forums or what some people call roundtables. They're basically one-time events that are in-person. Getting people together to talk about a topic is going to forever be a great way to meet new people and build new relationships.

Topics We Cover in This Episode:

What in-person forums look like
What to discuss at these events
Using scarcity for your event
The importance of following up

You want people that you already know and people that you don't know. That's what makes this a great lead-generation technique and something that fosters new relationships. Get people to come to your event, orchestrate conversations, and then make sure to follow up. The magic is in the follow-ups.

If you want to learn more about roundtables, make sure to check out this conversation with Craig Budner. He has an incredible way of explaining it all and I think you'll really enjoy it.

Resources Mentioned:

Listen to my conversation with Craig Budner

Using the "Targeted with Scale" Method to Grow Your Relationships Nov 21, 2022

Show notes

In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That's because this blends scaled methods. In this episode of Real Relationships Real Revenue, I'm covering the mindset around developing new relationships or rekindling ones that have gone dormant.

Topics We Cover in This Episode:

What targeted with scale means
What I love about this method

In the coming episodes, I will cover the different ways you can use this method. Don't fall into the trap of thinking that you can't meet new people or that you can't do it in a targeted and scalable way. I'm going to show you exactly how to do it in these next few episodes.

If you want a resource that goes into a lot more detail about how to meet people that you haven't met yet, make sure to check out chapter six of The Snowball System.

Resources Mentioned:

Read chapter 6 of The Snowball System

Top Methods and Techniques for Making Targeted New Relationships Nov 19, 2022

Show notes

How do you meet new people in a very targeted way? This week on Real Relationships Real Revenue, we are going to be diving deep into this topic. Making new relationships is really important for anybody, regardless of who you are. You can get introduced to anyone you want to meet if you approach it the right way. In this episode, we cover turning personal relationships into commercial relationships, getting referrals, asking for help, and interviewing others.

Topics We Cover in This Episode:

The importance of establishing new relationships
How to meet anyone you want to
Why people want personal and commercial relationships
How to broach the topic
The importance of making it easy to opt-out
The power of referrals
The proper way to ask for referrals
How to use the Asking for Help technique
The success rate for this technique
What the Interviewing Others method is
How to find the right platform to use
Why this method works

There are a million creative ways you can offer value based on the person you're wanting to meet. Don't be afraid to dive in and try these out. You may end up being surprised by the results because these are really powerful methods.

Utilizing these techniques will drastically improve your chances of success, and not only will you meet the exact people that you want to, but you'll deepen those relationships and grow your book of business and career.

Resources Mentioned:

Check out The Snowball System

Listen to my conversation with Josh Kaufman

Listen to my conversation with Marissa King about referrals

Listen to my conversation with Marissa King about asking for help

Listen to my conversation with James Barclay

How to Meet and Form Meaningful Relationships with the "Interviewing Others" Method Nov 18, 2022

Show notes

This is the final episode about how you can get introduced to the people you want to with the Targeted Method. In this episode of Real Relationships Real Revenue, I'm covering how powerful it can be to interview someone as a way to meet them. This is called the Interviewing Others Method and it is really powerful and simple.

Topics We Cover in This Episode:

What this method is
How to find the right platform to use
Why this method works

This isn't a difficult method to understand - it's actually really simple. You want to find a reason and platform for the interview and make it meaningful. This is an excellent way to get in front of those people that you really want to meet. With it, you'll also get several touch points so that you can deepen the relationship and show them that you're human first and hirable second.

If you want more practical examples of what this method is and how it works, make sure to check out my conversation with James Barclay. He did a great job explaining it.

Resources Mentioned:

Listen to my conversation with James Barclay

How to Use the "Ask For Help" Technique Nov 17, 2022

Show notes

This week, we have been covering how you can get introduced to anyone you want using the Targeted Method. In this episode of Real Relationships Real Revenue, I'm giving another way of how you can make this happen. It's called the "Ask For Help" technique. This method has been around for a while and it is a great way to meet new people and create new relationships.

Topics We Cover in This Episode:

How to use this technique
The success rate for this technique

When you think of asking for help in a way that helps you and helps the new person, you are much more likely to get a yes. Don't falter before you even get out of the gate. You're going to be surprised by this method because it works really well.

In the last episode, I linked to Marissa King, and in this one, I want to link to a conversation with her again so that you can check out where she talks about why asking for help is a relationship-deepener. It's really good and I think you'll really enjoy it.

Resources Mentioned:

Listen to my conversation with Marissa King

How to Ask for Referrals the Right Way Nov 16, 2022

Show notes

We've been covering how you can get introduced to someone you want to meet in a very targeted way. In this episode of Real Relationships Real Revenue, we are diving into the topic of referrals. Referrals have always been around, it's one of the classic ways to meet someone new. Referrals work best when it is ridiculously clear how this introduction is a win for everybody.

Topics We Cover in This Episode:

The power of referrals
The proper way to ask for referrals

Try not to lean on your clients to make an introduction. You can actually harm your relationships if you do this the wrong way. You don't want to make it all about you. You want to make referrals a win for everyone involved.

If you want to dive deeper into the topic of asking for referrals, make sure to check out my conversation with Marissa King. She talks about leveraging your social networks for referrals and I think you'll find a lot of value in our conversation.

Resources Mentioned:

Listen to my conversation with Marissa King

The Friends to Clients Method: How to Make Your Personal Relationships Commercial Nov 15, 2022

Show notes

This week we're talking all about meeting new people that can help you grow your book of business and achieve your goals. In this episode of Real Relationships Real Revenue, we're talking about how you can develop a business relationship with someone that you have an existing personal relationship with. Many people have mental blocks around these types of relationships, but it's important to change your mindset because it's a disservice to your friends if you can help them but don't offer to.

Topics We Cover in This Episode:

Why people want personal and commercial relationships
How to broach the topic
The importance of making it easy to opt-out

If you have commercial solutions that could help a person out in their organization, you are harming them by not bringing it up or not helping them to the fullest extent. So it's important to get rid of the barrier making you believe that you can't help them commercially. The key is to not hesitate to offer, don't try to sell anything, and make it really easy for them to opt-out.

To dive more into this topic, check out my interview with Josh Kaufman. He talks a lot about trust and I think it's a great addition to this episode so make sure to check it out.

Resources Mentioned:

Listen to my conversation with Josh Kaufman

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