Real Estate Marketing Dude

Latest Episodes:

Authenticity, Media & Branding Into Client Attraction with Sean Cahan Nov 27, 2019

Show notes

If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick with it, stay true [...]

Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker Nov 22, 2019

Show notes

So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche? Brian Loebker is an accomplished real [...]

How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte Nov 16, 2019

Show notes

We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? Paige Schulte is a real [...]

Attracting Clients Through Passion & Serving with Benjamin Ross Nov 09, 2019

Show notes

Are you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, the best way to attract clients is to follow your passion and make service a fundamental [...]

How to Socialize Your Way to Success with Jimmy Rex Oct 29, 2019

Show notes

What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business? Known as The Social Realtor, Jimmy Rex leads the top [...]

Don t Script Your Leads, Date Them with Dale Archdekin Oct 26, 2019

Show notes

You walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and jump straight to the sale? What if we stopped reciting scripts [...]

Generating Business Through Customer Service & Branding with Sean Zalmanoff Oct 19, 2019

Show notes

How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or [...]

How to Get Listings From Your Sphere Of Influence with Christopher Stafford Oct 08, 2019

Show notes

At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with their sphere of influence! So, what strategies [...]

Stand Out Personal Branding with Peter Lorimer Oct 05, 2019

Show notes

The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it [...]

Why Embracing Investors Makes You a Better Agent with Andrew Greer Sep 23, 2019

Show notes

Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house. [...]

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