Real Estate Investing Mastery Podcast

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Latest Episodes:

Scaling to $50 Million Per Year In Land Investing with Willie Goldberg » 1170 Sep 14, 2022

Show notes

Willie Goldberg is one of the biggest land investors I know. When you hear his numbers, you’re going to be blown away. He’s doing some amazing things, and this will actually be the third time he’s been on the show with me. One of the things Willie’s got going on is a hiring system for VAs called R Hire that you can check out through the link below. He’s had a ton of success with his own team of VAs and has a great system to share, including an assessment tool that’s changing the hiring game. Having a solid VA team in place is one of the best things to have, whether you’re into land or houses.

Willie shares his process for finding sellers and how he chooses a market. We chat about his marketing strategies and how he decides whether to use cold calling or a direct mail campaign. We also talk about pricing and leveraging data to find buyers. Willie has some great advice and tips for investors that are just starting to do land deals. Many of my students have money questions, specifically how to get money to do deals, and Willie shares his recommendations on how to save and get started with less. We wrap up by talking about raising capital and what Willie has to offer potential investors. If you want to get in touch with Willie to find out more, shoot him an email below.

What’s Inside:

—Willie’s system for hiring VAs.

—Tools and tips for finding markets and sellers.

—Advice for new land investors who need to raise capital.

Advanced Land Investing Strategies with Travis King - Part 2 » 1169 Sep 12, 2022

Show notes

This is part two of my podcast with Travis King. Here, we’re diving into more detail about land investing and some of the tools and resources, and systems that Travis uses. He's been doing this for a long, long time, and so we're going to be talking into that. One of the most common questions I get is how to pick a good market when there are so many to choose from. According to Travis, the sweet spot is two states or less and we get into all of the reasons why. The beauty of land investing is that it doesn’t have to be in your backyard, and with today’s tools and tech, you can do deals anywhere.

With houses, we often talk about finding the buyers first, because it’s easier to sell buyers what they want rather than what you have. Travis talks about how you can do the same thing with land and how to build a campaign. We talk about what you should do as a beginning investor if you’re just getting started, and one of the things Travis teaches his students is to target rural vacant land and residential buildable lots. Lastly, we take a deep dive into some of the latest technology, tools, and marketing tips you can use to make your land business a success.

What’s Inside:

—Why you should focus on two states or less when choosing a market.

—Strategies to use if you’re a beginning land investor.

—Tech and tools to make your land investing business a success

Advanced Land Investing Strategies with Travis King - Part 1 » 1168 Sep 09, 2022

Show notes

Travis King has been doing land longer than I have. He's a beast. He's got a great reputation in the industry, and he was recommended to me by a friend, so I wanted to get him on because I've seen him around for a long, long time. He started doing land deals in Montana back in 1999 when he was just a year out of high school. Travis and his wife focused on houses and house investing for that next decade, but it all came crashing down in 2008. He took some time off real estate to regroup and then started learning about flipping land as a business model. Today, he’s crushing it as a land investing expert and coach with well over 7 figures of land investment deals under his belt.

Travis talks about how he finances his deals and how he got started. We also talk about how he initially found his leads and the lists he used, since the same great tools we have today just weren’t around. Travis shares how he likes to target properties, the difference between rental and residential lots, blind letters, and subdivisions. We couldn’t fit this great conversation into one episode, so make sure you tune into part two where Travis shares more secrets from his land investing empire.

What’s Inside:

—How Travis switched from a housing focus to vacant land.

—The tools Travis used to start up his land investing business.

—How to target deals, price campaigns, and do blind offers.

New Market Challenge Day 5 - Finding Buyers For Your Deals Sep 07, 2022

Show notes

So far in our New Market Challenge, we’ve talked about how we choose our markets, how we put together our marketing strategies, how we make offers, and how we talk to sellers. Day five of our challenge is all about finding buyers for your deals. There are different ways to do it depending on whether you’re flipping houses or land. The goal is to make sure that your numbers are good. If they’re wrong, you’ll learn that from the buyer. If you’re well networked and understand where and what your buyers are buying, you’re going to have an easier time.

Buyers come and go, and you need to be networking all the time. Some of the most important folks to get in front of are cash buyers, realtors, property managers, and wholesalers. Gavin and I show you some examples of how we gather intel with the right tools. One of the most fundamental tips is that you’ve got to answer the phone. If you like money, you’ll need to pick up those calls because you never know who’s on the other end. You also always need to be marketing for buyers, whether that’s direct mail, a cold calling campaign, or something else that works for you. Gavin and I also walk through some examples of how to have conversations with buyers once you’ve targeted them.

What’s Inside:

—Who to network with to find buyers.

—Why do you need to answer your phone.

—How to talk to buyers and what to ask them.

New Market Challenge Day 4 - How To Make Offers And Evaluate Deals Sep 05, 2022

Show notes

Day four of our New Market Challenge is all about how to make offers and evaluate deals, specifically for houses. We already covered how to make offers for vacant land, which is super easy. It’s kind of the same for houses, and really all you have to do is figure out what you can sell it for and then offer less. It doesn’t have to be complicated. Sometimes the best way to do this for both houses and land is to look at your potential price and understand who you’re selling to. Landlords, rehabbers, and retail buyers all buy properties at different prices.

Gavin walks through how to use services like Zillow or Redfin to look at sold properties and form your estimates. We’ll also take a look at some example deals and show you how to make an offer. It’s key to look at the location and how much work needs to be done, as well as how long a property’s been on the market. You can also grab realtor information from the web and see if you can uncover more information through them as well. There are all sorts of ways to come up with offers, and Gavin and I share our favorite formulas. Don’t be afraid to make lowball offers and don’t worry about offending people. If it doesn’t give you butterflies in your stomach, it might not be low enough.

What’s Inside:

—Why it’s important to know who you’re selling to.

—Walkthrough of how to use Zillow or Redfin to come up with pricing.

—Factors to consider when pricing and evaluating potential deals.

—Tips for using PropStream and Freedom Soft.

New Market Challenge Day 3 - Talking To Sellers and Making Offers Sep 02, 2022

Show notes

On the first day of our challenge, we talked about taking the markets and how to pick the right counties. On day two, we talked about the marketing we’re doing. Gavin’s doing a combination of direct mail, cold calling, and texting, and I’m doing mostly direct mail and sending simple letters to sellers. On day three of our New Market Challenge, we’re diving into how to talk to sellers and make winning offers. Even in this crazy environment, we’re starting to see higher seller motivation, as many sellers are lowering their prices out of fear. So much of real estate is about mindset, and in a recession, people tend to panic.

As we head into the fall season, it’s the best time to get deals under contract because sellers are thinking your competition is backing off. If you plug in and get yourself hyper-focused and lean into your marketing, you’re going to get plenty of deals under contract and set yourself up nicely for the winter. We talk about the four pillars that we’ve covered in the past, which include uncovering seller motivation, their timeline for selling, the condition of the property, and the price. Getting these four key pieces of information can help you put together the best offer possible. I’ll also show you some real leads coming in for vacant land and walk through an example of a blind offer.

What’s Inside:

—Why seller mindset is a driving factor in real estate.

—How to use the four pillars to make a great offer.

—Walkthrough of a blind offer for vacant land.

New Market Challenge Day 2 - The Marketing Plan (How To Get Leads) Aug 24, 2022

Show notes

Day 2 of our challenge and we are seeing a lot of promising progress. Today, we’re tackling what I think is the most enjoyable step in the process – marketing. Yesterday, we showed you the market or county we were going into and in this episode, we will show you what we’re going to do for the marketing.

A lot of people think that getting leads is hard, takes a lot of time and needs a lot of money. Over the years of this podcast, I have always taught that our marketing strategy isn’t something fancy, complicated or above you. It’s actually easy…you just have to approach it from a mindset of “how CAN I do this” instead of “I can’t do this.”

So, Gavin shares his marketing strategy targeting motivated sellers in the housing market he’s selected. He’s doing skip tracing, cold calling, text messaging and direct mail. Gavin shows how he put together a list through skip tracing and how he’s running the same list through marketing THREE different ways to get the most deliverability rate possible. Why is he taking the same list and marketing 3 ways? It’s because each person has a different marketing language. One may respond to a cold call, while another would rather respond to a text and there are some who would get intrigued with a direct mail offer. He hasn’t even started with the texting and direct mailing as of yet and has only done 5 hours of cold calling a day before this episode. Guess what? He’s already gotten 4 leads with one being very close to closing the contract.

With houses, it’s super important that you answer the phone live especially if it’s a direct mail lead. It’s a challenge to get people on the phone and when you do, you have to talk to them live. With vacant land, the competition is not as stiff so you can direct them to voice mail but you have to make sure you call them back.

Now, going into my vacant land marketing. I’m doing something a bit different here. A lot of land investors like to send blind offers and you make a ton of people mad with that. The advantage of that is the low offers and you don’t need to talk to anybody until they see your offer. The draw back is you have to send a lot more mail to get leads. What I’m doing is you don’t have to send as much mail but what I want is to get as many people to call me as possible because 75% of your deals come from follow up. You can get more deals with less marketing if you have more leads to work on.

I share how the land neutral letters I send out make this possible and show the whole process including how I do my settings, track data for leads and compare the market value with my offer price. We send the letter and they go to voicemail. This is all done and automated in Freedomsoft.

When you use automation delegation for your marketing, things are happening while you’re busy and leads are generating while you’re doing something else.

If you want lifetime access to the recordings, private Q&A coaching calls, our Contracts and Document Package, and many more freebies, you have to have VIP Access. We’re taking all this down from the Facebook groups next week. Go to NewMarketVIP.com.

What’s Inside:

—Gavin talks about the marketing strategy he’s doing now.

—Primary results from Gavin’s cold calling.

—Land neutral letters for getting leads in vacant land.

—How I set up my marketing automation in Freedomsoft.

—Our VIP offer for lifetime access.

New Market Challenge Day 1 - Picking Our New Markets Aug 23, 2022

Show notes

Welcome to the New Market Challenge Day 1! Today we will be talking about the virtual markets that we are targeting for houses and for vacant land. And our goal for this challenge is to teach you and show you everything that we’ll do if we lost it all and had to start over from scratch. You can take what we do and copy it to your own REI business.

Gavin and I take turns dissecting our step-by-step process on how we picked our markets for this challenge. Gavin talks about the things he looks out for when looking at the housing market and he first looks into his network to find a partner in the specific market location he’s looking at. Once he finds the right partner, he goes into the data about zip codes, areas where there are good buyers-buy-in ratio, population, etc., and he analyzes those against his numbers. Gavin discusses further the steps he takes to narrow down these numbers to get to the markets with the most potential for deals & profit using Freedomsoft and List Source.

But how do you know it’s the right market? Gavin says that it’s easy to identify the market that you SHOULDN’T go into versus identifying the market that you should go into. There are more good markets than the bad markets. His pro tip: do trade your hard high-end market for another hard high-end market. There’s too much tough competition there. But at the end of the day, your consistency of taking action if what’s going to get the deal – not the market.

Moving on to vacant land, numbers are also important and like the housing market, you want to find the areas that has a lot of activity. I show you how I do my research for vacant land through Land Watch. What we’re looking for is cheap, rural, recreational, vacant land out in the sticks. So essentially, you filter out your searches based on those 4 criteria. You narrow down to the top 10 counties and run those through Zillow and/or Redfin to identify exactly how many ‘solds’ a county has. The thing about vacant land is you want to have at least 15 counties listed in your pipeline to start marketing to. You want to select a county that has investor activity. That’s it. That’s how I select a market in vacant land – by looking closely at the activity.

I’m sure you still have a lot of questions after this session and you can get more support from Gavin and me if you get the VIP access. If you’re VIP, you get Lifetime Access, VIP-exclusive Q&A calls, FREE software, FREE strategy call, and more! Go to NewMarketVIP.com.

And if you’re not in the private Facebook group where we’re doing this challenge, you still have the chance to get in there by signing up at NewMarketChallenge.com. Access to that will only be open this first week so don’t delay! We’ll see you there.

What’s Inside:

—Gavin shares his process in selecting a housing market.

—How Gavin analyzes the numbers and narrows them down.

—I talk about vacant land and my selection process.

—The 4 things I look for in vacant land.

—Our VIP offer for lifetime access.

What Would We Do If We Had To Start Over From Scratch? New Free Virtual Market Challenge Aug 17, 2022

Show notes

Yes, we are doing another New Market Challenge! We’ve done this challenge before where we ask ourselves, “What would we do if we had to start over again from scratch?” This makes us put into perspective what market would we go to, what marketing would we be putting into place and what strategies would we make use of. So, Gavin and I are going LIVE into two virtual new markets, doing houses and vacant land deals, marketing, and documenting this entire process.

This challenge will be 30 days in total and at the end of 30 days (or less), we aim to have at least one deal in house and vacant land under contract. Gavin will be taking on the housing market and I will be diving into vacant land – everything new, everything done as if we are starting from scratch.

We’re peeling back the curtains and showing you all the step-by-step process Gavin and I would follow absolutely FREE! We’ll be live for 5 days starting August 22nd and then weekly for 30 days of follow-up.

This is time sensitive! So if you want to set your REI business up for success for the rest of 2022, go to NewMarketChallenge.com now.

What’s Inside:

—What Gavin and I would do if we had to start all over.

—We share our step-by-step process in doing deals virtually.

—Our upcoming New Market Challenge.

Bad News Never Gets Better with Time » REI In Your Car » 1167 Aug 15, 2022

Show notes

Right now, I’m going through some stuff with my kids regarding money owed for a car situation, and I don’t know whether to deal with it or just let it go. But one of my friends just told me something profound. He said that bad news never gets better with time. Uncomfortable situations and discussions don’t go away when you put them off and continuing to push them away just prolongs the inevitable. You’re going to have to deal with things eventually, so why not face them head-on?

I’ve learned this from my own experience as well. When I owed the IRS a ton of money in back taxes and penalties, I was just burying my head in the sand and not dealing with the problem. I was trying to take care of it on my own before anyone found out about it, and it backed me into a corner. Eventually, I was forced to deal with it, and admitting that I needed help was the first step. The sooner you ask for help, the sooner you can get out of whatever problems you’re facing.

What’s Inside:

—Why time passing doesn’t make bad news any better.

—Why you should ask for help as soon as you need it.

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