Real Estate Insiders Unfiltered

Latest Episodes:

Portals, CRMs & AI: The Future of Real Estate with Andrew Wild Dec 03, 2025

Show notes

Andrew Wild was Zillow's 60th employee. He spent 15 years helping build the portal giant before leading enterprise strategy at Tom Ferry, Final Offer, and now Lofty. In this unfiltered episode, James and Keith sit down with Andrew to unpack what he's learned across every corner of the real estate industry.

From the evolution of portals to the rise of agentic AI, Andrew shares sharp, candid insights on where the business is headed—and what agents, brokers, and platforms need to do to stay relevant.

They dig into:

Why agents still matter (even with AI)
How CRMs must evolve into outcome-driven ecosystems
Where portals like Zillow, Realtor, and Homes.com go from here
The fatal flaw in most agent follow-up systems
What consolidation, lawsuits, and shifting margins really mean for the future

Whether you're portal-obsessed or AI-allergic, this episode will challenge what you think you know about the next chapter of real estate.

Links mentioned during the episode:

https://youtu.be/SXKQSQVkL8A

https://youtu.be/I4VUBMamHuY

Connect with Andrew on LinkedIn.

Learn more about Lofty on LinkedIn - YouTube - Facebook - Instagram - TikTok or online at lofty.com.

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This podcast is produced by Two Brothers Creative.

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Agent Series 14: From Rockstar Agent to Real Estate Influencer Dec 01, 2025

Show notes

What happens when a top agent goes all-in on content? You get Ricky Carruth. In this episode, James and Keith catch up with one of the most followed real estate influencers online—and unpack exactly how he built his social empire.

Ricky shares the full playbook: from cold calls and a weekly email list to millions of views across Threads, Instagram, and Facebook. He opens up about the mindset shift from closing deals to creating legacy, and how anyone (yes, anyone) can start growing their brand without a dollar in ad spend.

You'll hear:

Why AI will replace agents who don't adapt
His 10-posts-a-day Threads strategy
How to test content like a growth hacker
Why organic beats paid every time
The only metric that matters: trust

This episode isn't fluff. It's tactical, raw, and filled with real steps you can take to own your voice—and own your market.

To join Ricky's Join the 2-Day Content Challenge follow this link: https://zerotodiamond.com/content-challenge

Connect with Ricky on LinkedIn - Instagram - X - Facebook and online at carruthteam.com.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

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This podcast is produced by Two Brothers Creative.

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The Core of Massive Growth and Wealth Nov 26, 2025

Show notes

Phillip Cantrell, founder of Benchmark Realty (2,000 agents with $5 billion in sales), shares his blueprint for building a massive fee-based brokerage from the ground up, starting with one desk in his living room. A self-professed "98% left brain" analytical thinker, he discusses overcoming a career-crushing failure in 2008, the crucial concept of "the power in the pause," and his philosophical core: money is the scoreboard of service to others. He offers unvarnished advice for anyone considering selling their business.

Links mentioned in the show:

Episode with Dan Duffy: https://www.youtube.com/watch?v=SuQLi0ELOFY

For Phillip's book check out: https://www.phillipcantrell.com/

Connect with Phillip on Instagram - Facebook - LinkedIn.

https://www.instagram.com/phillipcantrell.realestate/

https://www.facebook.com/phillip.cantrell.crb

https://www.linkedin.com/in/phillipcantrell/

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This podcast is produced by Two Brothers Creative.

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Agent Series 13: Cracking the Code on the Client's Lifetime Value Nov 24, 2025

Show notes

Amy Stockberger, CEO of Amy Stockberger Real Estate, shares her groundbreaking Lifetime Home Support (LHS) model, which generates repeat and referral business. She details how her team of "serverpreneurs" converted every cost center into a profit center, generating $385,000 annually from 110 vendor partners. Amy reveals the crucial flaw in her previous business and shares her firm's rule for AI adoption: if employees aren't using AI first, they are being "irresponsibly unproductive".

https://www.zillow.com/agents/showcase/

Follow these links for resources mentioned in the show:

Top 10 VIP Items

HST Framework

Competitive Analysis

Connect and learn more about Amy on Instagram - Facebook. And online at amystockberger.com, lifetimehomesupport.com, amystockberger.com/press.

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jessica@inman.com

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

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This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Agent Series 12: Why Unapologetic Authenticity Is Your Only Sustainable Marketing Plan Nov 19, 2025

Show notes

Kris Lindahl, a three-time bestselling author and CEO, shares his inspiring journey from being a teacher to building a brokerage with billions in sales. He offers candid insights into how his early life trauma fuels his emotional intelligence and desire to give back. Kris reveals his secret to creating an "inescapable brand," starting with his infamous "hostage video" and the two months of excuses he made before finally publishing his content. His core advice: invest in finding a mentor who has already made your mistakes.

https://www.zillow.com/agents/showcase/

Links mentioned in the show:

https://youtu.be/rQ1edhtDLOw

Connect with Kris on LinkedIn and check out krislindahl.com & connectwithkl.com.

#1 Best Selling Book- Arms Out

https://a.co/d/aNhUAts

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This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Inside Nykia Wright's Master Plan to Fix NAR and Rebuild Trust Nov 17, 2025

Show notes

Nykia Wright, CEO of NAR, delivers a masterclass in organizational turnaround, detailing the newly approved strategic plan. She candidly discusses the past dysfunction, the challenge of replacing a third of the staff with "A players," and the three pillars of the roadmap: organizational health, external pressures, and stakeholder expectations. Nykia shares her goal of shifting NAR from a reactionary body to a proactive partner, demonstrating accountability down to the molecular project level.

Follow this link for the 2026-2028 Strategic Plan:

https://www.nar.realtor/about-nar/2026-2028-nar-strategic-plan

Links mentioned in the show:

Nykia's first appearance on REIU: https://youtu.be/vEGGAgMr01M

Stay up to date with NAR on YouTube - Facebook - Instagram - LinkedIn - X and online at nar.realtor.

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This podcast is produced by Two Brothers Creative.

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Why 88% of Agent Conversations Never Make it to the CRM Nov 12, 2025

Show notes

Dan Foody, CEO and co-founder of Cloze, dives deep into the data behind agent communication failures. He reveals that 88% of conversations never enter the CRM, leading to massive lost opportunities. Dan explains his vision for the future, where AI uses customer data to identify what's important to them in the moment. He warns that agents risk losing their sphere to the "Zillows of the world" unless they master personalized outreach and transform their relationships into a sustainable differentiator.

Connect with Dan on LinkedIn.

Learn more about Cloze on X - Instagram - Facebook - LinkedIn - YouTube or online at ai.cloze.com.

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jessica@inman.com

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

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This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Agent Series 11 - The Leads Don't Suck, You Suck: An Unfiltered Guide to Online Lead Conversion Nov 10, 2025

Show notes

Parker Pemberton and Liz Rein (former attorney) from Pemberton Real Estate share their vulnerable and inspiring journey of failure, comeback, and entrepreneurial bravery. They explain their unconventional decision to move from a massive team to an independent brokerage, breaking down their "elective services" model that keeps agents productive. They share their high-volume metrics $829 million, 2,200 transactions and reveal why agents must focus on becoming "findable on ChatGPT" to succeed in the AI-driven future.

Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience, featuring stunning photography, video, virtual staging, and SkyTour, helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.

https://www.zillow.com/agents/showcase/

Connect with Liz on Instagram - Facebook.

Connect with Parker on Instagram - Facebook.

Learn more about Pemberton Real Estate on Instagram - Facebook and online at join-pemberton.com and pembertonhomesteam.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show, send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

The Blueprint for Authentic Social Media Storytelling Nov 06, 2025

Show notes

Beverly W. Jackson, VP of Brand and Product Marketing at Zillow, joins the show to discuss her mastery of brand storytelling. She explains the critical difference between data and insights, and how Zillow uses culture and emotion, not just search, to connect with consumers. Beverly provides agents with a tactical, step-by-step guide to developing their personal brand, from selecting the right gear and platforms to using their vulnerability and lived experience to attract clients.

Connect with Beverly on LinkedIn.

Kits to get started:

This kit has everything you need: microphone, phone stabilizer, LED light and more for under $200.
If you have a bit more to spend, this is another great option, with everything you need for less than $900.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/

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Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod

Link to website: https://realestateinsidersunfiltered.com

This podcast is produced by Two Brothers Creative.

https://twobrotherscreative.com/contact/

Agent Series 10: The Strategy to Save Canceled Listings and Improve Success Rates Nov 04, 2025

Show notes

George Laughton, founder of The Laughton Team (200 agents, $900M+ volume), details his journey from a terrible investment start in 2006 to running one of the US's top teams. He shares his systems for anticipating market shifts, his philosophy of making friends with what he fears (like iBuyers), and the team's structure based on interdependence. He unveils his Reverse Offer Playbook for saving canceled listings and stresses that consistent investment in self-development is the only way to sustain success at scale.

https://www.zillow.com/agents/showcase/

Here is a sample link to the toolkits we discussed on the podcast.

https://reverse-offer-toolkit-1j1j8rk.gamma.site/

Connect with George on LinkedIn.

Learn more about The Laughton Team on Instagram and online at myphoenixhomesearch.com.

Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1

To learn more about becoming a sponsor of the show send us an email:

jessica@inman.com

You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/

Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.

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