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    Business

    Rapid Response

    The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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    Latest Episodes:
    Maria Ressa on how to save democracy from Big Tech Oct 29, 2026
    Show notes

    When truth is under attack, how do you fight back? Nobel Peace Prize-winning journalist Maria Ressa has spent years confronting disinformation and political pressure through her news organization, Rappler. In conversation with Reid Hoffman and Aria Finger, Ressa explores the crises facing truth, accountability, and democracy, and what we can do to help defend them.

    Her new book is The Fight Back: A Citizen's Guide to Standing Up to Dictators.

    This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026 at the Presidio Theatre in San Francisco.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Eric Schmidt scores US vs. China: who’s winning the AI race? Oct 27, 2026
    Show notes

    The AI race between the US and China is the defining competition of our age. Eric Schmidt, former CEO of Google, advisor to the Pentagon, and current CEO of Relativity Space joins Rapid Response live from Masters of Scale Summit to give his most unvarnished assessment yet. He reveals that the gap he once estimated at two years has narrowed to six months. Schmidt also takes on the open source question that’s keeping Silicon Valley up at night, explains why kicking China’s best PhD students out of the country is one of America’s dumbest own goals, and shares the one thing he believes could keep this from becoming a zero-sum game — even if the current political environment makes it nearly impossible.

    This conversation was recorded live as part of Masters of Scale Summit on October 22, 2026 at the Presidio Theatre in San Francisco.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Masters of Scale: Don't be boring — KCRW's Jennifer Ferro on building a brand people love Oct 24, 2026
    Show notes

    Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with Masters of Scale host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring.

    Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Reid Hoffman and OpenAI CFO Sarah Friar on where AI goes from here Oct 22, 2026
    Show notes

    Few companies have as much influence over AI’s trajectory as OpenAI. Reid Hoffman sits down with CFO Sarah Friar to understand the precipice of the moment we are in and the decisions that could shape what comes next for each of us.

    This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026, at the Presidio Theatre in San Francisco.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    REI’s secrets to sustaining a beloved brand and touching grass Oct 20, 2026
    Show notes

    REI has been around for 88 years. Mary Beth Laughton wants to make sure it’s around for 88 more. The CEO of America’s largest consumer co-op joins Rapid Response to talk about what it actually takes to revive an iconic business — without shareholders, without quarterly earnings calls, and with 26 million members who hold you to a higher standard than any Wall Street analyst ever could. She explains why her first act as CEO was to publicly break ties with a Trump cabinet secretary, and how the co-op structure gives REI a kind of clarity that most retailers can’t buy. Plus lessons drawn from Nike, Sephora, and Athleta on what it really means to lead a mission-driven brand when the values are battle tested, not just stated.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    You’re a media company now. Whether you know it or not. Oct 16, 2026
    Show notes

    Barbara Peng spent years running one of the most recognizable brands in business media. Newly out of the CEO seat at Business Insider, she joins Rapid Response for a candid conversation about the state of journalism, the future of trust, and what leaders in every industry need to understand about operating in an AI world. She reflects on her tenure at Business Insider — the pivot back to the brand’s core, the layoffs, the AI-powered paywall that actually worked — and makes the case that media’s resistance to AI isn’t a journalism problem, it’s a business problem. Peng also lands on the insight that may be the most important thing any leader needs to hear right now: it doesn’t matter how fast the technology moves if your organization is too afraid to experiment with it. The sweet spot isn’t the capability. It’s the rate of digestion.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The AI race to save American science and reshape medicine forever Oct 13, 2026
    Show notes

    Renee Wegrzyn spent her career building the future of American science — including ARPA-H, the White House agency created to accelerate health breakthroughs. Then the Trump administration showed her the door. Wegrzyn co-founded Transfyr to tackle what she calls one of the most overlooked issues in science: the magic hands problem. She joins Rapid Response to explain why fixing this unglamorous bottleneck is the prerequisite for everything AI promises to deliver in medicine, what the federal funding cuts are really costing science, and why she can feel the next Sputnik moment coming — even if she can’t quite name it yet.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Airbnb’s bet on an IRL future, with Brian Chesky Oct 09, 2026
    Show notes

    This episode of Rapid Response first aired in 2025.

    Live on stage at Masters of Scale Summit in San Francisco, Airbnb co-founder and CEO Brian Chesky explores what role business could and should play in building the future. He shares his candid perspective on politics, creativity, and AI — taking listeners from Airbnb’s humble beginnings to bold plans for the company’s future. Through a designer’s lens, Chesky also reveals the single question leaders must ask themselves, and explores how best to make tricky decisions in a volatile climate.

    For more conversations like this, join us at this year’s Masters of Scale Summit, coming up October 20-22 in San Francisco.

    Visit the Rapid Response website here: rapidresponseshow.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on the lawsuits and the long game Oct 06, 2026
    Show notes

    Prediction markets incentivize truth. Everything else incentivizes clickbait. That's the core argument Luana Lopes Lara makes for Kalshi — the prediction market platform she co-founded that has gone from $5 billion to $22 billion in valuation in under a year, and is now being sued by New York's attorney general for $36 billion. Luana joins Rapid Response to make the case that Kalshi is fundamentally different from DraftKings — even though 75% of its volume is sports — explain why George Santos got banned for trying to trade on his own congressional attendance, and share what Kalshi's data actually says about the midterms. Plus the Timothée Chalamet dentist-chair ad, what ballet taught her about running a company, and what it's actually like to become the world's youngest self-made female billionaire.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Meet Tilly Norwood and her creator: AI "actor," death threats, and new Hollywood Oct 02, 2026
    Show notes

    What happens when you interview an AI? Bob Safian found out, and while it didn't break out into Cantonese, it was stranger than he expected. This episode is split in two: first, a conversation with Eline van der Velden, the Dutch actress-turned-tech-founder who created Tilly Norwood, the AI "actor" who sent Hollywood into a spiral. Then, Bob sits down with Tilly itself. Eline explains how a personal art project became one of the most controversial figures in entertainment — attracting talent agency interest, death threats, and a global debate about whether AI will kill acting or democratize it. She makes the case that great storytelling still requires human craft, and that the most dangerous thing anyone can do right now is stick their head in the sand.

    Visit the Rapid Response website here: https://www.rapidresponseshow.com/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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