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Ranchonomics — Business
Ranchonomics

Welcome to Ranchonomics! Where we empower you to build a better ranch and transform your operation into a thriving business.

This podcast is brought to you by Ranch Right LLC, and together we will look at essential strategies, mindsets, and processes needed to take command of your financials and master the business metrics that make all the difference. If you are ready to start winning at ranching, then you are in the right spot.

With each episode of Ranchonomics, you will hear inspiring success stories, gain simple yet powerful financial literacy tips, and listen to insightful interviews with industry experts and real-life practitioners.

Whether you are a seasoned rancher or just starting out, we believe that managing a ranch shouldn’t mean drowning in paperwork or missing out on valuable opportunities. Our mission is to help you see the link between your daily ranching operations and your financials that allow you to go from chaos to clarity and achieve your goals.

Join us as we explore the intersection of ranching and finance, helping you understand your numbers and make informed decisions that propel your business forward.

Subscribe now and start your path to a more profitable, less stressful ranching experience with Ranchonomics. It’s time to harness the full potential of your operation.

Copyright: © Copyright 2024 John Haskell, Ranch Right LLC

Latest Episodes:

23. How Does Gross Margin Affect Cash Flow with Sarah Delevan Dec 10, 2024

Show notes

Host John Haskell welcomes back Sarah Delavan to continue the conversation on profit margins. We are delving into the impacts of gross margin on cash flow and strategies for reaching higher margins. We discuss the importance of maintaining a cash runway and the role of channel strategies in determining profitability. Sarah shares insight into the intricacies of managing debt effectively and the importance of price strategy and product mix to get the most amount of revenue.

Be sure to listen to Part 1 of this conversation: Episode 22: Let's Talk Gross Profit Margins with Sarah Delevan

Sarah Delevan is a Food Industry Finance Expert and champion of the Good Food Revolution, with deep expertise in small business economics and sustainable food systems. Known for challenging traditional business media narratives and outdated frameworks, she’s revolutionizing how small food businesses approach growth and success by providing financial strategies tailored to their unique needs and values. Combining her hands-on experience as a Good Food Business Owner and Sustainable Food Sourcing Specialist with extensive study in entrepreneurship, accounting, and finance, Sarah brings rare insight to the intersection of profitability and sustainability. Her practical approach helps food entrepreneurs build resilient businesses that thrive while staying true to their mission. Today, she empowers food business owners to reject one-size-fits-all business advice and embrace financial strategies that support both their bottom line and the strengthening of local and regional food systems.

In this episode, we cover:

The importance and impact of gross margin on cash flow
Why businesses need a cash runway
Strategies for improving gross margins
Seasonal business challenges and maintaining cash flow
Thoughts on maintaining cash reserves within a business

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/how-does-gross-margin-affect-cash-flow-with-sarah-delevan-episode-23

Connect with Sarah:

Check out her website
Subscribe to her podcast
Follow her on instagram
Connect with her on LinkedIn
Subscribe on YouTube
Sign up for her newsletter

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

His Cavvy Foundation was established as a way to help families and individuals in the ranching community with serious medical issues. Click below to learn more, apply for assistance, or nominate a family in need.

His Cavvy Foundation

22. Let's Talk Gross Profit Margins with Sarah Delevan Dec 03, 2024

Show notes

In this episode of the Ranchonomics Podcast, host John Haskell is joined by Sarah Delevan to discuss gross profit margins and sustaining a growing business. We explore how borrowing and debt play essential roles in the early stages of a business and discuss strategies for growth without increasing debt. Sarah also shares insights into pricing strategies, cash flow management, and the importance of maintaining profitability to fuel mission-driven progress.

Sarah Delevan is a Food Industry Finance Expert and champion of the Good Food Revolution, with deep expertise in small business economics and sustainable food systems. Known for challenging traditional business media narratives and outdated frameworks, she’s revolutionizing how small food businesses approach growth and success by providing financial strategies tailored to their unique needs and values. Combining her hands-on experience as a Good Food Business Owner and Sustainable Food Sourcing Specialist with extensive study in entrepreneurship, accounting, and finance, Sarah brings rare insight to the intersection of profitability and sustainability. Her practical approach helps food entrepreneurs build resilient businesses that thrive while staying true to their mission. Today, she empowers food business owners to reject one-size-fits-all business advice and embrace financial strategies that support both their bottom line and the strengthening of local and regional food systems.

In this episode, we cover:

What profit margins are
The importance of gross profit margins for business growth
The role of debt in growing and sustaining businesses

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/let-s-talk-gross-profit-margins-with-sarah-delevan-episode-22

Connect with Sarah:

Check out her website
Follow her on instagram
Connect with her on LinkedIn
Subscribe on YouTube
Sign up for her newsletter

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

21. LandTrust with Taylor Moyer Nov 26, 2024

Show notes

In this episode of the Ranchonomics Podcast, host John Haskell is joined by Taylor Moyer to discuss LandTrust and the opportunities it provides for both farmers and ranchers as well as outdoor sportsmen. Taylor shares how LandTrust connects landowners with outdoor recreation enthusiasts, allowing for monetization of various activities such as hunting, fishing, bird watching, and ranch tours. He also provides some insight into the logistics of using the LandTrust platform, the importance of liability insurance, and the significant revenue potential for landowners through LandTrust.

Taylor Moyer is the Landowner Marketing and Partnerships Manager at LandTrust and the owner of Ridgeview Land and Cattle. Taylor is passionate about making agriculture more profitable.

In this episode, we cover:

What LandTrust is and how it works for landowners and sportsmen
The opportunities and for monetization with LandTrust
An overview of average booking rates for various experiences
The benefits LandTrust provides for landowners on their platform

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/landtrust-with-taylor-moyer-episode-21

Connect with Taylor:

Check out the LandTrust website
Email him at taylor@landtrust.com
Follow LandTrust on Instagram @landtrust_hunt
Follow LandTrust on Instagram @landtrust_landowners
Follow LandTrust on Facebook
Follow LandTrust on X
Connect with LandTrust on LinkedIn

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

20. Market Sales with Wally Olson Nov 19, 2024

Show notes

In today’s episode, host John Haskell welcomes back Wally Olson to talk all about market sales and effective selling and buying strategies in the cattle industry. We are discussing the importance of focusing on forward-looking relationships rather than past prices and how using simple math allows you to analyze costs and returns. Wally is also sharing insights into managing inventories, understanding intrinsic values, tax strategies, and strategic approaches for maximizing your profitability.

In this episode, we cover:

Market relationships and the importance of forward-looking relationships
Trusting the math when it comes to selling and buying
Effective tax strategies that can benefit you and your business
Calculating the intrinsic value of cows

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/market-sales-with-wally-olson-episode-20

Connect with Wally:

Check out his website
Wally’s Upcoming Schools

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

19. Why You Want To Be In the Zone with Bob Palmer Nov 12, 2024

Show notes

In this episode of the Ranchonomics podcast, host John Haskell is joined by high-performance leadership expert Bob Palmer. Bob brings a wealth of experience from his work with athletes and business leaders, and is sharing his knowledge on how mental and physical strategies can transform performance not only in sports but in everyday life. We are discussing the Zone Rancher course, what the zone is and how to sustain it, tools for consistent growth, and the importance of high performance in business and in personal life.

In this episode, we cover:

Understanding the mental game in high performance
What the zone is and how to sustain it
Tools for Consistent Performance
The importance of high performance
Family and couples dynamics in leadership

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/why-you-want-to-be-in-the-zone-with-bob-palmer-episode-19

Connect with Bob:

Check out his website
Follow him on Instagram
Check out the Zone Rancher Course
Email him at bpalmer@sportexcel.ca

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

18. The Difference of Owners & Managers and How They Think Nov 05, 2024

Show notes

In this episode, host John Haskell reconnects with Wally Olson to discuss the differences between how ranch owners and ranch managers think. Wally is providing valuable insight into these unique dynamics through his personal experience as a ranch manager and as a ranch lessee. We discuss the importance of resource management for the benefit of all stakeholders and how effective management is essential for ensuring a successful and sustainable business. We also dive into the differences in motivations and long-term goals between owners and managers, why preparedness is crucial in ranching, and the constraints of owning a ranch.

In this episode, we cover:

The owner’s versus the manager’s perspectives
Risk tolerance and motivation
The differences between managing a ranch and leasing and operating your own ranch
How owning a ranch can add constraints

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Wally:

Check out his website
Wally’s Upcoming Schools

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

17. Annual Tax Planning with Jordan Steele Oct 29, 2024

Show notes

In today’s episode, host John Haskell is joined by Jordan Steele to discuss the importance of annual tax planning for those in the farming and ranching industry. Jordan shares the importance of maintaining accurate records throughout the year and potential tax liabilities that come with running a profitable business. Jordan also offers valuable insight into various factors that should be considered in tax planning, including what has already occurred in terms of income and expenses, what is projected for the remainder of the year, and potential strategies to manage tax obligations.

In this episode, we cover:

Using the remainder of the year to prepare and plan for taxes
Strategies for managing tax liabilities
An overview of capital purchases, depreciation, and tax strategies
Why you should fill the bottom tax brackets every year

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/annual-tax-planning-with-jordan-steele-episode-17

Connect with Jordan:

Email him at jordan@ranchingforprofit.com
Ranching for Profit

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

16. Value of Continuing Education with Dallas Mount Oct 22, 2024

Show notes

In this episode of the Ranchonomics podcast, host John Haskell welcomes guest Dallas Mount, to discuss the value of continuing education within the ranching industry. John and Dallas explore why even during financially challenging times, investing in education is crucial for the growth and sustainability of your ranching business.

In this episode, we cover:

That meaningful professional development usually requires stepping away from the daily operations to gain new perspectives and knowledge
Investing in your education should be a part of your annual business plan and budgeted for accordingly
Common reservations and fears about investing in education
Viewing continuing education not as an expense, but as an investment with long-term returns

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/value-of-continuing-education-with-dallas-mount-episode-16

Connect with Dallas:

Follow on Facebook
Connect with on LinkedIn
Follow on Instagram
Website: http://ranchmanagement.com

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Related Episodes:

Episode 4: Applying Sell Buy Marketing in Sheep with Aaron Helmick

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

15. Meat Processing Business with Aaron Reese, Provident Meat Company Oct 15, 2024

Show notes

In this episode of the Ranchonomics podcast, host John Haskell has on guest Aaron Reese of Provident Meat Company in Fillmore, Utah to visit about his meat processing business. Aaron shares his journey of starting a meat processing plant during the pandemic and the challenges faced, specifically navigating government regulations. The discussion emphasizes the importance of effective communication between ranchers and processors, understanding beef grading, and managing expectations.

In this episode, we cover:

Overview of the meat processing business and its complexities
Challenges faced by smaller meat processors in a competitive industry
Importance of understanding beef grading and quality standards
Navigating custom cuts and managing customer expectations
The significance of building strong relationships between ranchers and processors

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Aaron:

Check out their website
Follow on Instagram @providentmeatcompany
Follow on Facebook

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

14. Market Timing with Bob Metzger - Part 2 Oct 08, 2024

Show notes

Today’s episode is part two of a two-part series about market timing. Host John Haskell sits down with guest Bob Metzger to talk about expected returns and market risks to borrowing strategies and tax advantages. Bob shares valuable insights on cattle market dynamics, the importance of long-term investment strategies, and the critical need for continuous learning in the livestock business.

Bob Metzger is an Ag Econ graduate from Oklahoma State. He was formerly Vice President of Investments with A.G. Edwards, the fifth largest brokerage firm nationwide. Bob managed client assets of 180 million using stocks, bonds, mutual funds, and ETFs. Currently, Bob has a ranch in Hugo, Oklahoma and grazes cattle in various locations. He is a devotee of Bud Williams’ marketing and stockmanship.

Make sure to catch episode 13 which was Part 1 of this two-part series.

In this episode, we cover:

The economics of equity investing versus livestock investments
Advantages of attending marketing schools and gaining practical skills
The myth of modern financial struggles
Timeless advice to control what you can and ignore the noise

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/market-timing-with-bob-metzger-part-2-episode-14

Connect with Ranch Right, LLC:

Subscribe on YouTube
Follow on Instagram @ranchrightllc
Follow on Facebook
Check out the website

Resources & Links:

Mentioned in this episode:

At Ranch Right, we help producers slow decisions down just enough to see the real tradeoffs: cash flow, risk, and long-term impact. Better information leads to better decisions—and better sleep. If you want more confidence in the choices you’re making, click below to learn more.

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