Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Leslie Samuel: From Professor to Blogger Aug 25, 2020

Show notes

There is a famous saying that goes something like this: “focus on the most important things, and everything else will fall into place.” Here at Harmon Brothers, we’ve tried hard to build a culture that encourages our employees to allocate their time to things that matters most...and it isn’t always work.
For this episode, I sat down with Leslie Samuel, Fox 35 contributor and founder becomeablogger.com. He tells us how his faith and family have guided him on his journey to success. He also tells us how he got a coveted job as a professor without a doctorate and why he left that job in 2014.
1:25 How Leslie went from a teacher to a blogger
8:05 Why Leslie is open about his faith
9:43 the moment Leslie bolstered his faith
15:15 Leslies from POOP to GOLD moment
You can find links to Leslie Samuel’s website and other ways to get in contact with Leslie Samuel below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Tim Sykes: How I made 5.6M from Penny Stocks Aug 20, 2020

Show notes

Timothy Sykes tells us how Penny Stocks have given him the life he wants and why he spends more time teaching then he does trading. He also gives advice to others who want to get into penny stock trading and shows people how it is different from trading on Wall Street.
1:00 The right advice for getting into money stocks
6:00 The retirement mentality of stock trading
10:15 How Tim affords to live while giving back
12:00 What happened when Tim lost $500K
16:49 The two thought processes of trading
20:10 How to get your toe in the water for stock trading
22:42 How to bar hit ect your life to be true to the life you want to live
You can find links to Timothy Sykes website below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Timothy Sykes here
www.timothysykes.com

Dave Gerhardt: The power of building an audience Aug 18, 2020

Show notes

Have you ever wondered what comes first, sales or building an audience?
Recently I interviewed one of my marketing mentors, Dave Gerdhart, Chief Marketing Officer at Privy and former VP of marketing at Drift. He tells me why building an audience is the most important thing that a start-up can do before launching a product. He tells us how building a brand can help drive product demand and how he got over 1,000 people to his first event at drift.
You’ll also learn:
How to learn from the experts in marketing
Dave’s from POOP to GOLD moment
How Dave has perfected his marketing skills
Click below to listen to this week’s episode.
And don’t forget about Thursdays episode where we meet up with famed penny stock trader, Tim Sykes. Tim will teach us how he went from stock trader to stock teacher.
To Sharing Better Stories!

Michelle Miles: How to operate with constraints Aug 13, 2020

Show notes

Have you ever noticed that sometimes the biggest changes in our life can happen so slowly that you don’t even recognize them? Michelle Miles directs the short film, How I Got Here to visually display that experience.
00:50: How I landed on How I Got Here
7:58: What the piece means to her
11:02 How symbols add to the movie
11:57/12:18: Michelle’s from POOP to GOLD moment
16:00 How Michelle has turned a negative into a positive
18:10 The next job
You can find links to Michelle Miles website and Instagram handle below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Michelle Miles here:
www.Michellemiles.com
https://www.instagram.com/michellenmiles/?hl=en

Viveka Von Rosen: From Serial Entrepreneur to Serious LinkedIn Expert. Aug 06, 2020

Show notes

This week Daniel Harmon talks to Viveka Von Rosen, a Linkedin expert and author of Linkedin Marketing: An Hour A Day and LinkedIn: 101 Ways to Rock Your Personal Brand!. Viveka shares three ways to spruce up your linkedin profile, some LinkedIn influencers everyone should follow, and how shedding an unhealthy relationship will often lead to better opportunities.
02:08: Viveka discovers social media
05:28 Viveka’s Poop to Gold moment
07:41 Sunk cost fallacy in life and relationships
09:23 How to satisfy LinkedIn’s new algorithm.
10:40 How to build a good LinkedIn profile
You can find links for Viveka’s LinkedIn and all the other places to get in touch with her below.
If Harmon Brothers piques your interest, don’t forget to grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Viveka Von Rosen here:
https://vengreso.com/our-team/viveka-von-rosen
https://www.linkedin.com/learning/instructors/viveka-von-rosen
https://www.amazon.com/LinkedIn-Marketing-Viveka-von-Rosen/dp/1118358708

Rachel Pedersen: From Mom to Master of Social Media Aug 04, 2020

Show notes

This week Daniel Harmon talks to Rachel Pedersen, a social media extraordinaire. Rachel shares how she learned to utilize all platforms of social media, how she uses Tik Tok to funnel her fans to her other platforms, and how her responsibility as a mother motivated her to reach new heights in her career.
04:27 How Rachel got started in social media consulting
06:54 How Rachel uses Tik Tok to build a more engaged fanbase
09:09 Rachel’s Poop to Gold Moment
12:57: How being a mom fuels Rachel’s career
You can find links for Rachel’s Tik Tok channel and all the other places to get in touch with her below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Rachel Pedersen here:
https://rachelpedersen.com/ (home website)
https://www.tiktok.com/@themrspedersen?lang=en (Tik Tok)
https://www.instagram.com/themrspedersen/?hl=en (Instagram)
https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw (Youtube)

Natalie Koltun: How to get the media to write about your product Jul 31, 2020

Show notes

Ever wondered how to get your product in the news? For this episode, we sat down with Industry Dive editor, Natalie Koltun. She tells us what she looks for when deciding whether or not to write an article for a company. She also shares with us her strategy for ethically marketing a product that won’t be released for another 4 years.
3:44 The ethics behind marketing for a product that may not come out for another 4 years
6:00 The favorite part of her job and the most challenging part of her job
8:00 Advice for entrepreneurs who want to be in the news
9:40 How writing a book peaked her interest in marketing
12:00 Natalie’s from POOP to GOLD moment
16:12 How much time she spends on her articles
You can find links to Natalie Koltun’s LinkedIN profile and twitter handle below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Natalie Koltun Here:
https://www.linkedin.com/in/nataliekoltun/
https://twitter.com/natalie_koltun

Jim Ferrell: It's time to turn traditional thinking on it's head Jul 30, 2020

Show notes

How do you stay out of your own head and client focused in that all-important sales pitch? Listen to how one organization fighting for its survival took a pitch opportunity and turned traditional thinking on its head to land a ten-year deal and launch its global presence.
1:49 How self deception effects the creative process
5:43 Where the name Arbinger comes from
9:17 Jim Ferrell’s from POOP to GOLD moment
18:14 How focusing on helping an executive during a pitch won Jim his first big contract
You can find links to Jim Ferrell’s LinkedIN profile, book and website below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Jim Ferrell Here:
https://www.linkedin.com/in/james-ferrell-b621b65
https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776/ref=nodl_

Nate Sandell: How the #twizzard campaign brought snow inside the Mall of America Jul 29, 2020

Show notes

Have you ever heard of the #twizzard? In this episode, Benton Crane sits down with Nate Sandell, social media manager for the Mall of America. He tells us how he used the #twizzard to interact with customers and help them have an unforgettable shopping experience. He also shares how his company handles creativity while working with different departments
1:10 what makes the Mall of America special
5:39 How to transition from sports broadcasting to social media
7:35 How to make a singular story out of many separate pieces
9:30 How the Mall of America uses twitter to make it snow inside on Black Friday
12:54: How the Mall of America creates creativity
17:20 How user generated stories impact the bottom line
22:37 Nate Sandell’s from POOP to GOLD moment
You can find links to Nate’s LinkedIN profile and the Mall of America twitter handle below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Nate Sandell Here:
https://www.linkedin.com/in/natesandell
www.twitter.com/mallofamerica

Dana Malstaff: The Power of Asking the Right Questions Jul 28, 2020

Show notes

Malcom Forbes said “The smart ones ask when they don’t know. And sometimes, when they do.” Today Benton Crane interviews Dana Malstaff, founder and CEO of Boss Mom. She talks about the power of engaging your audience through asking meaningful questions. She tells us how asking the right questions has helped her grow a grassroots movement with moms all over the world.
3:27 Why “diving in” can be very helpful in advertising
5:47 When Dana realized her book could be a business
10:55 Dana’s from POOP to GOLD moment
15:25 The top things people struggle with in business and how to overcome it
21:18 How to be a Super-Connector
You can find links to Dana Malstaff’s website and her LinkedIN, Facebook and Instagram Profiles below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Dana Malstaff Here:
https://www.instagram.com/danamalstaff/?hl=en
https://www.linkedin.com/in/danamalstaff
https://www.facebook.com/BossMomDana/
https://boss-mom.com/

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