Show notes
Most people when they join an MLM (Multi Level Marketing) are thought all the wrong ways to approach leads.Their uplines "most" of the times have zero experience, so they give them the same copy and paste message that they have been using unsuccessfully for a long time.The reality is that you need to build some time of relationship before going in with the "opportunity"
The good old techniques:
"Would you like to make more money?""Do you leave income opportunities open""If you breathe, this is meant for you..."
This is pure and simple terrible...
What's up, everyone?
Quin here. And I want to give you some quick tips today about what not to do when communicating with your customers, with your leads. Especially when you're trying to network with somebody. Now a lot of these messages come from the very well-known MLM which is multi-level marketing. A lot of people out there do not like multi-level marketing, a lot of people love multi-level marketing. I guess that's just different point of views depending on what side of the fence you're on. Now, one thing in common when it comes to multi-level marketing is the fact that networking, your network is your net worth. So multi-level marketers need to constantly create, generate lots of connections and ie. networking. To do so, some have been trained incorrectly by their uplines and their uplines tell them what to do incorrectly. And of course, this is not a generalization because there's a lot of people out there doing it right, building relationships the right way. But what we all see is a bunch of spam and then all pay because of one. And that's the generalization that happens in life. Humans do that often, right?
So we all get a ton of messages. I get like an unlimited amount of messages come in constantly that are just spammy.
And what I do normally is as soon as I see sometimes the subject says: “Hello, Quin_Amorim,” okay so I know that was a bot that captured either my Twitter or my Instagram. So they go through my Instagram, my Twitter. The scraping bots capture my email, associate the account name with my name and then they message, “Hello, Quin_Amorim” altogether. So automatically, those go directly to the junk folder. Others, I can read you a few. Of course, I'm not gonna name any names. I'm not gonna name companies or anything like that. And here's for example. This one was from LinkedIn: “Hi, Quin. I wanted to know if you're actively seeking venture funding. If so, let me know if you'd like details about applying to present as one of the top innovators at the New England venture summit,” blah, blah, blah. And then signed. And of course, there's a link in there. Now the thing is, this is the very first contact I had with this person. I've never met this person. It is actually an account that doesn't even have a picture. And this is how they start, right? They start the conversation directly with a pitch if I'm looking for venture funding. So this one came through and I didn't reply.
Two days
later, I get a message that just says, “Hi, Quin. I wanted to know if you're
actively seeking venture funding. We're bringing together a large group of
investors to connect emerging companies,” blah blah blah. So basically, the
same pitch a couple of lines and the links at the bottom are different now.
This actually has a URL, that it's going to take me to this summit.
In this case, I did reply. So now there are 2 messages that came in from the
same person. I replied and I said, “Thank you so much for contacting me. I'll
save this link and I'll keep my eyes open.” That's it.
So I get a reply to that. “My pleasure. What round of funding are you seeking
and how much? Let me know if you'd be interested in joining us and I'll send
you more details.”
So again I didn't reply and I get this. “Hey Quin, I wanted to know if you're
actively seeking venture funding. We're bringing together a large group of
investors...” blah blah blah. The exact same message again. So now this, of
course, is obvious it's a bot sending the same copy and paste message to
everybody.
Now this message is now in the spam folder on LinkedIn and I didn't put it there myself. So LinkedIn just sees the account, so many spam messages may be due to reports from other users. And it just goes directly to spam. So stuff like for example, this one. Again, we have never met before. It says, not even a name, “Hello. I hope things are good on your end. I'm growing my financial brokerage and I'm looking for some sharp individuals that are looking to make some additional income on a part-time basis. I wanted to send you a quick message to see if you are keeping your business opportunities open. What is the best number I can reach you?” That's it and it ends. It's not even signed or anything like that. And just so you can visualize this, it's all done in one paragraph, one block of text. There are periods and commas in there but it's all in one block of text. Even the “hello,” hello comma, everything together. Now this, of course, is from somebody I've never met before. And as you can see this sentence here:
“Are you keeping your business opportunities open?”
Same as, “Are you keeping your streams of income opportunities open?” Those kinds of things are taught by uplines that do not know what they're doing. And they probably give these people the copy-paste message. “Use this message because it worked for me once.”
And it doesn't
work for anybody. These kinds of message do not work. I'm going to tell you if
you are in any of those... and this is related to e-commerce of course. This is
business. This is an online business so it doesn't matter that it's not about
selling on Amazon, today this episode. This is just some tips to help some of
you that are probably in the multi-level marketing that are trying to generate
some income to bring into your families
So if you're going to do this, one, immediately stop selling on your Facebook.
Stop trying to sell to your friends and your family. What's going to happen is
that you're going to be the person that nobody wants to hear from. Now, if you
did post on Facebook, you saw who engaged with those comments, who seem to be
interested. You can deal with those friends, that family probably in your
messenger and stuff like that. Give them the opportunity to join that company
to join whatever business you're in. And be upfront with them.
One thing people really love is honesty. So whoever it is that you're dealing
with, doesn't matter if it's somebody you don't know or you know over well it
is very important to you use honesty. You can sell easier when you're being
honest. In speaking against yourself. It's easier to sell when you're being
dishonest and upping yourself or making yourself look better because... you
know people love honesty. People absolutely love honesty, so it is the best way
to go.
Now, when you go to message your contact, your network. When you wanna create
your network, what you're going to do is build a relationship first. First, you
introduce yourself to somebody. “Hey, I just wanted to thank you for connecting
with me on LinkedIn.” Or “Thank you for liking my page on Facebook. I really
appreciate that. Thank you so much!” And leave it at that. End it right there.
The person will probably reply to you. “No problem. My pleasure. I really enjoy
your content,” or something like that.
If they do, you will reply back, “What kind of content brought you here?” or
“What was your favorite thing? I really want to know just so I can keep doing
better, offering more and better content out there.”
So you create a conversation just as if you were talking to another regular
human being. Remember that we're human beings. We do not like being sold to. I
did sales for so many years, in-person sales. I was selling services in oilsands and every time I would have to go
visit a big company, of course, we're talking about multi-million dollars.
Where at the time, I could do more than fifty million in a year just in my own
sales.
And when I would go visit somebody, I would make sure (and take note of this),
I would walk into somebody's office, I would sit down have a coffee, put my
feet up on their desk with them if I've known these people for a while. And do
not talk about business. Never try to sell them anything.
So what I was doing would be for example, and let me rephrase this “put the
feet up on the desk.” If it's somebody I don't know, I walk in their office.
When I have permission to walk in their office, what I would do be take some
coffee, donuts and anything like that and introduce myself. And then leave.
That's how I would start this. And then weekly, I just swing by. “Hey, I'm just
swinging by. Everything's okay?”
And you know, eventually, you start to build a relationship to the point where
I would walk in somebody's office look around the walls. I would see if they
had a picture of a Harley Davidson, picture of their kids, picture of their
Corvette on the wall. So I would start a conversation about. “Oh, a Corvette.
What is that? Is that the 2016? And they go, “Oh no, this is actually the 2017.
As you can see here the headlights are a bit different.” And we start talking
about that.
And because I have a passion for cars, motorcycles. Anything that is a
motorized vehicle, I have a passion for that. So I would seek those things and
start a conversation about it. Talk about their Harley. “So do you do trips
often? Where do you go to?” See if they'd been to places that I've been and
start talking about those places.
You find a passion. If somebody's passionate about something and in their
office where they gonna spend 10, 12, 14 hours a day whatever it is, they're
gonna have pictures of their passion. If that's their wife, their girlfriend,
their kids, their boyfriend, ping pong, pool. Whatever it is. You start a
conversation. You build a relationship and do not talk about work.
...
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