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    Business

    Purpose 360 with Carol Cone

    Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today’s big challenges and bigger ideas.

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    Copyright: © TruStory FM

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    Latest Episodes:
    Humanity at its Best: Anti-Corona Zone, Bas Welling, and NEST4US May 11, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

    Today, conversations exploring the best of our own humanity. Natasha Danielovich brings stories from the Anti-Corona Zone. Bas Welling shares Hearts for Healthcare Heroes. And two sisters spread kindness, not the virus, with Nest4Us

    • (00:00) - Welcome to Humanity at its Best
    • (00:11) - Natasha Danielovich • Anti-Corona Zone
    • (09:07) - Bas Welling – Hearts for Health Care Heroes
    • (19:59) - NEST4US

    Humanity at its Best: Asheville Strong, Shifa Free Clinic, and Karen's Third Grade Class May 08, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

    Today, conversations exploring the best of our own humanity with small business care from AshevilleStrong. Dr. Reshma Khan supports the needy with quality free healthcare at Shifa Clinics. And stories from the front line of education with Karen who shares the story of adapting her third grade class — students AND parents — to the new normal with joy and enthusiasm for learning.

    • (00:00) - Welcome to Humanity at its Best
    • (00:08) - #AshevilleStrong
    • (09:02) - Shifa Free Clinics
    • (21:50) - Karen in the Third Grade

    Brewing brighter futures with TRU Colors May 06, 2020
    Show notes

    TRU Colors is a brewery that stands for unity across all kinds of communities—starting by breaking down racial barriers, stopping street violence, and bringing people together (often over a good beer). But this is a brewery unlike any other: TRU Colors was founded by and employs active, rival gang members who come together to do honest work and advance a shared mission to stop gun violence.

    George Taylor, President and CEO of TRU Colors and founder of online beer community Untappd, joined Purpose 360 to share the TRU Colors story. The brewery is slated to open late summer 2020 in North Carolina.

    Listen for George’s insights on:

    • Why founders opted for the brewery model as a way to employ local gang members (and why George considers TRU Colors to be “in the opportunity business”)
    • How the “unpitch” helped forge an authentic partnership between fledgling TRU Colors and Anheuser-Busch InBev
    • How Community Ambassadors and the TRU Work initiative engage gang members in their communities to advance the mission to stop gun violence

    Links & Notes

    • TRU Colors
    • TRU Colors Culture
    • Connect with George Taylor on LinkedIn
    • (00:00) - Welcome to Purpose 360
    • (00:47) - Introducing George Taylor of TRU Colors
    • (03:25) - The Business Model
    • (04:58) - Meeting the gangs
    • (11:12) - The journey
    • (17:18) - Building trust
    • (19:02) - The Path to Prosperity
    • (25:49) - Communicating peace over Zoom... And Madden 2020
    • (30:30) - Finding the Social Impact investor
    • (31:53) - Social impact data
    • (38:25) - The Brand
    • (41:17) - The Start-up Model?

    Humanity at its Best: Mental Health Care in the COVID Era at CAMH May 04, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

    Today Chris Ide, CAMH VP of Corporate and Community Partnerships, joins us to talk about mental health care in the COVID era and what Canada's largest mental health teaching hospital can teach all of us about taking care of ourselves, each other, and our businesses as we look toward rebuilding.

    Links & Notes

    • Managing your Stress and Anxiety by CAMH (iOS • Google Play)
    • Workplace Mental Health Playbook
    • (00:00) - Welcome to Humanity at its Best
    • (01:42) - Introducing Chris Ides
    • (05:53) - Scaling at the speed of pandemic
    • (08:49) - What the public needs: Informed Research
    • (10:51) - Mental health strategies
    • (14:15) - Strageties for the business community
    • (16:49) - 3 Insights

    Humanity at its Best: Idealist, Maggie Stone, and Ozanam Charitable Pharmacy May 01, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

    Today, conversations exploring the best of our own humanity from Ami Dar and Idealist. Maggie Stone tells us of her campaign to bring joy to senior citizens at A.G.Rhodes. And Ozanam Charitable Pharmacy is working hard to keep the uninsured healthy through the COVID-19 crisis.

    • (00:00) - Welcome to Humanity at its Best
    • (00:11) - Ami Dar – Idealist
    • (18:33) - Maggie Stone and A.G. Rhodes
    • (26:17) - Sharee – Ozenam Charitable Pharmacy

    Humanity at its Best: Buddy Benches and Sending Smiles, The Maven Project, and Simms Fishing Products Apr 30, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

    Today, conversations exploring the best of our own humanity from Buddy Benches and Sending Smiles with Sammie Vance, The Maven Project, and a timely pivot that keeps people working and giving back with Simms Fishing Products.

    • (00:00) - Welcome to Humanity at its Best
    • (00:06) - Buddy Benches and Sending Smiles
    • (06:48) - The Maven Project
    • (23:40) - Simms Fishing Products

    Humanity at its Best: Local Support, Dining at a Distance, and US Bank Apr 29, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

    Today, conversations exploring the best of our own humanity from Ireland with LocalSupport.ie, Dining at a Distance, and US Bank.

    • (00:00) - Welcome to Humanity at its Best
    • (00:08) - LocalSupport.ie
    • (03:36) - Dining at a Distance
    • (17:42) - US Bank

    Responding to COVID-19: A Conversation with JUST Capital and US Bank Apr 28, 2020
    Show notes

    Two previous Purpose 360 guests joined us to talk about the evolving corporate response to COVID-19. Martin Whittaker, CEO of JUST Capital, and Reba Dominski, EVP, Chief Social Responsibility Officer, and President, US Bank Foundation, shared their insights and experiences in the midst of the pandemic.

    Listen for Martin and Reba’s insights on:

    • How JUST Capital sees COVID-19 putting the “stakeholder capitalism” movement to the test
    • How US Bank moved quickly to support its employees, customers, and communities—and direct a $30 million donation to relief efforts
    • What the business world will look like post-COVID-19, from the workplace to the communities where companies operate
    • (00:00) - Welcome to Purpose 360
    • (00:53) - Introducing Just Capital and US Bank
    • (03:30) - Just-ness in the era of COVID-19
    • (07:44) - North Stars and the Data Behind Them
    • (18:19) - The Polls
    • (21:58) - Reopening the World
    • (26:32) - 3 Insights
    • (30:37) - How do we demonstrate purpose going forward?
    • (34:08) - Humanity
    • (35:46) - Introducing Reba Dominski
    • (36:01) - What is US Bank doing to respond to COVID-19?
    • (36:46) - Community Possible and making decisions at speed
    • (40:45) - Communication
    • (42:52) - If you're feeling behind
    • (44:20) - The post-COVID world

    Communications in a Time of Crisis with Kith’s Bill Coletti Apr 14, 2020
    Show notes

    Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.

    To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:

    • The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.
    • The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.
    • Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.

    Links & Notes

    • Kith
    • Bill Coletti on LinkedIn
    • Resources + Insights from Kith
    • (00:48) - Introducing Bill Colletti
    • (04:14) - About Kith
    • (06:02) - COVID-19 Crisis Communications
    • (11:34) - Moving Forward
    • (16:56) - The Risk Matrix
    • (20:22) - Getting Involved on Short Notice
    • (22:59) - Smart Generosity
    • (25:40) - What can communicators do right now?
    • (32:59) - Major League Baseball on finding their way back to normal
    • (36:42) - Bringing back the most impacted industries
    • (41:12) - Three Key Insights

    Humanity at its Best: Petr, Tom, and Oregon Apr 09, 2020
    Show notes

    Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy. Please join us by sharing your story: email the team at p360podcast@gmail.com.


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