Purpose 360 with Carol Cone

Latest Episodes:

The Logistics of Purpose with Lineage Logistics Jul 21, 2020

Show notes

Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond.
Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:

How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tables
How purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners
How Lineage leverages its purpose and capabilities to tackle a massive social problem: food waste
The impact of purpose on recruiting and talent retention, as well as employee engagement

Links & Notes

(00:00) - Welcome to Sean & Megan from Lineage Logistics
(04:37) - Sean's & Megan's Journey to Lineage Logistics
(10:07) - Creating a Culture
(13:59) - Finding Their Purpose
(16:28) - Employee Excitement
(19:39) - Purpose in Recruitment
(22:13) - Recognition
(23:11) - Unlocking Employee Potential
(27:00) - COVID-19 & Lineage Logistics
(35:00) - Greg's Videos
(37:00) - Servant Leadership
(39:33) - Turning the Org Chart on Its Head
(40:47) - Growing Through Acquisition
(45:36) - Key Insights About Developing Your Purpose
(51:34) - Final Words

NRG Powers Purpose Jul 08, 2020

Show notes

Every time we switch on a light, we make an impact on the environment. While most of us have limited choice in our energy providers, NRG’s 3.7 million customers can feel good about the company powering their lives.
NRG is a publicly-held energy company with a purpose to bring the power of energy to people and organizations. The company’s social impact platform, positiveNRG, engages employees, communities, and nonprofit organizations around NRG’s purpose, to drive impact at home and around the world. Purpose 360 welcomed Jennifer Brunelle, Head of Charitable Giving at NRG, to share the company’s purpose journey.
Listen for Jennifer’s insights on:

How purpose guides NRG in transforming the energy sector through a radically customer-focused approach
How positiveNRG engages and empowers employees at all levels of the organization to mobilize them in their home communities
The evolution of charitable giving, and how purpose allows NRG to up-level giving efforts strategically to be more impactful

Links & Notes

(00:00) - Welcome Jennifer Brunelle from NRG Energy Inc.
(05:00) - About NRG
(05:55) - The Evolution of Charitable Giving
(11:21) - Jennifer's Thoughts on This Evolution
(12:39) - Discovering NRG's Purpose
(15:34) - Creating a De-Carbonized Future
(20:23) - Positive NRG
(22:11) - Employee Response to Choice
(24:53) - Purpose Guiding Actions for Racial Justice
(30:38) - Response to COVID
(35:44) - Three Insights
(38:13) - The Last Word

Deloitte’s Michele Parmelee Shares the Power of People + Purpose Jun 23, 2020

Show notes

Professional services powerhouse Deloitte has always believed in the power of its people to provide outstanding insights and competitive edge. Deloitte was also one of the first of the Big Four to deeply integrate purpose into its business, leading to transformational change for the organization and its clients.

To talk about the power of people and purpose, we welcomed Michele Parmelee, Deloitte Global’s aptly-titled Chief People and Purpose Officer. Michele shared Deloitte’s purpose journey, including how the organization uses purpose as a guide to reinvent itself and its services in a rapidly-changing world.

Listen for Michele’s insights on:

The role of purpose in Deloitte’s talent strategy, and why people choose to work at (and stay with) Deloitte because of its values
How purpose builds trust with clients and enables Deloitte and its people to work with integrity
Deloitte’s WorldClassambition and how the initiative empowers their people make an impact around the world
The critical importance of industry research, including the long-running industry benchmark Deloitte Millennial Survey

Links & Notes

(00:00) - Meet Michelle Parmelee, Chief People and Purpose Officer from Deloitte Global
(02:20) - The Numbers
(02:51) - Michelle's Journey With Deloitte and Her Title
(05:18) - The Structure of Deloitte
(05:58) - The Company's Leadership Position
(08:12) - Deloitte's Purpose
(10:55) - Developing the Values
(14:41) - Becoming a Great Storyteller
(16:18) - Purpose as a Magnet
(19:04) - Talent As Related to Purpose
(20:57) - World Class
(23:09) - Hands-On Opportunities – Volunteering
(25:10) - Involving Their Clients & Partners
(26:35) - Helping Clients During COVID
(32:34) - Role of Purpose in the New Normal
(35:44) - Their 2020 Survey
(38:28) - Purpose Counseling for Clients
(39:38) - Themes in Action Areas
(42:02) - Traits for People & Purpose Officer
(44:51) - Final Thoughts

Humanity At Its Best: FIRST Robotics Teams Jun 09, 2020

Show notes

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.

Today, conversations exploring the best of our own humanity focusing on several FIRST Robotics teams – The Iron Mosquitos from Babbit, MN, The Thunderbots from Sacramento, CA, and The Bionic Wolves from Chicago, IL.

(00:00) - Welcome to Humanity at its Best
(00:11) - First Robotics Team – The Iron Mosquitoes From Babbit MN
(12:14) - First Robotics Team – The Thunderbots From Sacramento CA
(28:30) - First Robotics Team – The Bionic Wolves From Chicago IL

New York Life Foundation’s Heather Nesle & Maria Collins on Grief and Bereavement During the COVID-19 Pandemic Jun 08, 2020

Show notes

New York Life has a long-term commitment to a difficult issue: childhood bereavement. As a life insurance company, aligning with bereavement is entirely authentic, and the company has made great strides to provide support and comfort to grieving children and their families.

During the COVID-19 pandemic, the issue of bereavement has only become more acute. Heather Nesle, President of New York Life Foundation, Vice President Corporate Responsibility and Maria Collins, Vice President of New York Life Foundation, joined Purpose 360 to talk about New York Life’s innovative efforts to give back during COVID-19.

Listen for Heather and Maria’s insights on:

How New York Life quickly scaled up The Brave of Heart Fund, a $100 million joint initiative with Cigna to provide cash and mental health resources to the family members of essential workers who have died of COVID-19.
Why New York Life created The Golden Sweater, a children’s picture book (with accompanying resources) that helps children cope with the bereavement journey.
How New York Life is going above and beyond to provide COVID-19 support services to employees, customers, and their loved ones—from expert Q&As to resources to ease social isolation.

Links & Notes

(00:00) - Welcome to Purpose 360
(00:55) - Heather Nesle and Maria Collins – New York Life
(02:21) - Social Purpose Focus and Who New York Life Is
(04:33) - Brave of Heart Fund & Cigna Partnership
(06:33) - Pivoting to Create the Idea
(08:25) - When They'll Distribute Funds
(09:29) - Bringing Their Knowledge to Help People
(14:01) - Top Recommendations
(18:32) - Insights Into Activating Their Purpose More Powerfully
(21:32) - Grief as Integrated Part of Culture
(22:47) - The Golden Sweater

08:46 Jun 02, 2020

Show notes

The shows of RashPixel.FM, including Purpose 360, are silent this week in support of all those who stand and fight for justice, equality, and peace. Thanks to the Cult 45 Podcast team for starting up this Podcast Blackout movement with this episode.

#BlackoutTuesday #PodcastBlackout #TheShowMustBePaused

Consider lending your support to the following organizations, each working to end police violence and defend those impacted by it.

Humanity At Its Best: GroceryHero & Caregiver Support Technologies May 26, 2020

Show notes

Today, conversations exploring the best of our own humanity. Elliott Charbonneau and Luca De Blasis deliver food and support to frontline medical heroes with GroceryHero. And Tom Masterson talks tech with Caregiver Support Technologies.

(00:00) - Welcome to Humanity at its Best
(00:10) - Elliott & Luca – GroceryHero
(12:47) - Tom Masterson – Caregiver Support Technologies

TCS’s Balaji Ganapathy on Harnessing Purpose, People, and Technology May 19, 2020

Show notes

Tata Consultancy Services (TCS), part of the Tata Group, takes its leadership position seriously. As one of the leading information technology companies in the world, TCS embraces a profound role in harnessing the power of technology to drive significant change in society.

Balaji Ganapathy, Global Head of CSR and Chief Social Responsibility Officer for TCS, joined Purpose 360 to talk about TCS’s legacy as a purpose-driven enterprise, and how the company is reinventing the role of businesses to serve and support society.

Listen for Balaji’s insights on:

Why “purpose is the new tech,” and how TCS is creating inclusive and diverse pathways for women, youth, and marginalized groups through its CSR efforts
The power of the 4C’s (intellectual capital, technology capital, human capital, and financial capital) and cross-sector partnerships to create shared solutions to business and societal problems
How purpose helped TCS act swiftly in the face of COVID-19, both to build business resilience and meet the immediate needs of employees and their communities around the world
Why Tata Group founders believed they were not in the job of building business, but in building nations, and how that translates to TCS’s commitments to uplift communities and the people who live in them today

Links & Notes

(00:00) - Welcome to Purpose360
(01:02) - Balaji Ganapathy from TCS
(05:37) - Harnessing the Power of People, Purpose, & Technology
(07:41) - Purpose Is the New Technology
(10:52) - TCS's Ethos & Values
(13:39) - The Best of TCS
(16:42) - Value in Initiatives & Employees
(23:09) - Recruiting & Retention
(28:46) - Employees as Societal Champions
(31:50) - TCS Response to the Pandemic
(37:25) - Taking On the New York Marathon
(40:51) - Employee Volunteerism
(44:29) - Community Engagement
(45:32) - Who He Admires
(48:03) - Team Size Around the Globe
(48:48) - Three Trends Shaping Our Practice in This Space
(51:28) - Wrap-Up

Humanity at its Best: NYC Together, Pearl Babies Memories, and Hospital Heroes May 14, 2020

Show notes

Today, conversations exploring the best of our own humanity. Dana Rachlin digs deeper with NYC Together. A story of healing with Pearl's Memory Babies. And Hospital Heroes supports healthcare workers with volunteers willing to share homes, meals, and caring.

(00:00) - Welcome to Humanity at its Best
(00:08) - Dana Rachlin – NYC Together
(23:22) - Sandy & Shanon – Pear's Memory Babies
(40:05) - Keith – Hospital Heroes

Procter & Gamble is a force for good and a force for growth May 12, 2020

Show notes

P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future.

Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world.

Listen for Damon’s insights on:

How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brands
How purposes guides innovation across the organization, from global operations to brand-level improvements
Why P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizens
The importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagement
How the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities

Links & Notes

(00:00) - Welcome to Purpose 360 • Damon Jones, Procter & Gamble
(03:38) - The Numbers
(04:08) - Purpose as Table Stakes
(07:46) - The Social Purpose Tipping Point
(12:06) - How do you integrate communications and the brand?
(16:29) - Diversity
(21:48) - Important measures in purpose-driven work
(24:48) - On Agreement – "Keeping everyone happy has never been the goal."
(30:49) - Responding to COVID-19
(36:32) - "Returning" to Work
(39:08) - Assisted Shaving
(43:13) - Connecting mission to supply chain
(46:59) - Three Insights
(49:11) - Who are your heros?

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