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    Government

    Purchasing Truth

    Truth in Politics. Is it even possible to discuss truth in a safe way in a polarized United States? It is hard to imagine a safe conversation with your friends, co-workers, and family discussing the nation’s biggest issues. What it would be like to listen to and watch political discussions without the current reactivity, meltdown, or withdrawal? By listening in on the Purchasing Truth podcast with host Bill Stierle and moderator Tom, you will experience a discussion on why the restoration of the conversation about truth with perspective leads to a productive conversation in a partisan nation. This podcast will address the use of language by our leaders and in the news that has been dividing us, distracting us, splitting us, and keeping us from the unity we desire. An image of Norman Rockwell’s Thanksgiving in a distant American past reflects an American ideal captured in the little girl’s face as she experiences family members leaning in for connection that welcomes and accepts diverse opinions. At that time, people held vibrant conversations that reinforced unity without the discourse breaking the family apart. Today, America is very different. Freedom of speech and the technology age has brought a diversity of expression and access to instant information. Regrettably, it has also allowed for the expansion and amplification of marginal versions of truth and unverified opinions. With so many voices pulling for our attention, how can we accurately assess the reality or danger of all the things we hear? This results in issues being used to create enemy images of each other and keep us in a state of disconnection that generates fear and anger. Each side is looking for a mistake or angle to exploit and sow dissent. Political truth is lost as identity politics and limited beliefs about party objectives are marginalized. Having safe conversations about our versions of truth has been lost. Truth is not absolute. It changes and evolves when we search for and learn new things. The good news is we can have a better, safer discussion about what’s leaning towards false, partial-truth, or a full version of the truth and develop the ability to separate them from each other. In a world where the media is controlling the narrative, it’s more important than ever to dissect the messages that are shoved in our faces on a daily basis. Together, Bill and Tom sift through the information and data that is available, providing clarity and guidance, and return to a place where honesty and integrity mean something. Bill Stierle is a thought leader in the integration of emotional intelligence and brain research. With over 27 years of speaking, training and executive consulting expertise, Bill’s content and contributions are being felt daily inside the world’s top business schools, Fortune 500 companies, nonprofits, and government institutions. His extensive knowledge in communication and human development provides fresh insight on motivation, conflict reduction, professional productivity, organizational performance, and individual effectiveness. His thought-provoking, dynamic trainings provide content-rich, practical information that leaves a lasting impact on his audiences. Join Bill and Tom as they lead you to explore and engage truth in a different way. Discover language strategies, concepts, and skills that will move you closer to the truth as they tackle politics, leadership, health care, business, and many other areas that affect us all. Don’t just accept whatever information comes your way. Learn how to approach and process it from different angles and protect yourself against the truth being hijacked. In a world of uncertainty, massive cable, network, social media, and leadership propaganda, Purchasing Truth is a place where messages and motivations become clear. Make sure your truth can’t be purchased. Join us.

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    Copyright: © Copyright 2019-2020 Bill Stierle. All rights reserved.

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    Latest Episodes:
    Gun Sales Stoke Fears: Marketing Success by the Gun Lobby Jul 05, 2022

    The gun lobby only wants the best for their biases. They don't want their gun taken away so they're going to cheer on, even the most outrageous of bills. Politicians are actually thinking about militarizing schools and the amount of resources you need to do that is not even doable. Join Bill Stierle as he and Tom give their perspective on the tragic event that happened in Texas. Gun laws and policies need to change and it's up to the politics to do that. Exactly 17,199 deaths that have happened this year were through gun shootings. Something needs to change.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Real Motives Of The Buffalo Shooter: Freedom Of Speech And The Grey Areas Of Truth Jun 30, 2022

    A recent tragedy occurred with the suspect now being dubbed as “The Buffalo Shooter.” What were the motives behind this live-streamed attack on civilians? Bill Stierle and Tom dissect the “The Great White Replacement” surrounding the issues and dive deeper into the real motives of “The Buffalo Shooter.” Was it an act bred from a basic need of respect? How does this reflect on our freedom of speech? What are the grey areas of the truth and why is it important for us to talk about them? Get into an insightful conversation with Bill and Tom by tuning in.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Defining Freedom from a Patriotic Perspective Jun 28, 2022

    Many words change meaning as time passes. Bill Stierle and Tom choose a word with an oversaturated meaning and focus their discussion on defining freedom. The duo talks about freedom from a patriotic perspective, emphasizing how it slowly veers away from individual rights and privacy. They explain how freedom becomes synonymous with liberty because of setting aside accountability and long-term consequences. Tom also shares how some establishments forced him to pay only using credit cards, opening his eyes to how simple systems can take away one's freedom to make choices.



    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Double Standard of Accountability and the Fall of Nobility in America Jun 16, 2022

    One of the biggest challenges faced by our country today is accountability. Be it from celebrities or politicians, there is a range of issues that need to be discussed and dealt with. Bill Stierle and Tom sit down to discuss what it is that creates such conflict and dissonance in the morals and values that we uphold as a nation. Why does a double standard exist? Why are laws enforced for others and excused for some? Listen in for a thought-provoking discussion on nobility and restoration of values in America.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Russia-Ukraine Invasion: Seeking Out the Truth Jun 14, 2022

    With the rising conflicts between Russia and Ukraine, why is it that the people of Russia don't see the truth? How is Putin controlling the message so comfortably? Fake news has always been a hot topic of discussion because it can amplify people's biases. News media outlets have so much power in today's world. They can shape a nation and its beliefs. Join Bill Stierle as he and Tom go over Ukraine and the truth perspective. They also talk about freedom of speech and how the truth exists, you just have to seek it out. Start believing in what is true today!


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Understanding Domination Paradigm through the Roe v Wade Leak May 10, 2022

    Politico published a leaked draft ruling of the US Supreme Court that overturns the landmark Roe v Wade decision protecting women's right to abortion. This brings Bill Stierle and Tom's discussion towards the domination paradigm. The two discuss how people of authority tend to overpower others, killing individualism and one's ability to decide for themselves. Bill and Tom talk about how conservatism in the United States is slowly turning into power play and how the domination paradigm applies to other current events, primarily the Russia-Ukraine War.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    How Speaking up on Social Media is Making America Stupid Apr 19, 2022

    Is America stupid? That’s the question Bill Stierle and Tom try to answer as they dissect an article by Jonathan Haidt. Yes, more people are now speaking up but on the other hand, there doesn’t seem to be a lot of discourse going on. Bill and Tom then also dive deep into how this divisiveness and lack of debate and civil discourse is only amplified by social media. How does our language impact our message? How can we elevate our communication for learning and turn social media into a platform for the exchange of ideas instead of clash?


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Why Trump is Better than Putin with Making Marketing Messages Stick Mar 29, 2022

    Marketing your message as a politician is key. This is the reason why Donald Trump was able to get 74 million people to vote for him. Trump knows his message and he's been refining it through every rally. Whether you like it or not, Trump is better at making messages stick than Putin. Join Bill Stierle as he and Tom talk about brand messaging in politics. They go through the Russian invasion of Ukraine and how Putin's narrative differs from Trump's. Learn how Trump crafts his messaging and how to stand up to it.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Getting Past the Rear View Mirror of Governance Mar 22, 2022

    For the past several years, the United States has governed its people from a Rear View Mirror. Instead of calling for progress, politicians have been inviting everyone to go back and reclaim something familiar (and comfortable) from the past. Bill Stierle and Tom discuss how to go beyond this tragic leadership style and pay more attention to ushering a better future. They present campaign slogans of US Presidents that summarize either their past-minded or forward-looking administrations. The two also talk about how the current media narrative dampens Russian aggression in its ongoing war with Ukraine and the impact of President Volodymyr Zelenskyy's leadership style on this conflict.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Toilets, Taxes & Truth: Mazars Versus Trump and the Importance of Documentation Mar 15, 2022

    In light of recent news surrounding Mazars’ termination of their relationship with the Trump organization, many now question the eligibility of decades worth of documentation. Donald Trump’s previous statements on the ineffectiveness of American toilets when it comes to flushing have also resurfaced and are being interpreted in a new light. Was Trump flushing documents down the drain? In this episode, Bill Stierle and Tom unpack the news and share their thoughts on this revelation regarding the previous presidency. What are the next moves for both sides? Will the Trump organization turn this into a marketing opportunity? How will this affect Republicans and Democrats? What can we do to uphold the Record-Keeping act with better integrity? Answer these questions as you listen to their discussion.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Dissecting America’s Crisis on Upholding Integrity Mar 08, 2022

    When the UK Parliament found out that PM Boris Johnson ignored lockdown rules by attending several parties, they were ready to kick him out of office. In just one pivotal event, the British government did something most US politicians would not even try: upholding integrity. Bill Stierle and Tom look into recent events that reveal America’s problem in seeking and standing up for the truth. They talk about how Donald Trump’s unceasing campaign for the Big Lie influences how people embrace integrity. Bill and Tom also emphasize why freedom of expression must never set aside accountability and fairness.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Puppet Master: How Manipulation is Used in Media Mar 01, 2022

    In this episode, Bill Stierle and Tom discuss the Netflix docu-series, “The Puppet Master.” Specifically, they dissect the methods of manipulation the “ultimate conman” used to explain the events that led to his eventual release after his arrest. The two elaborate further on how the media uses language and communication to manipulate its audiences. They cite the recent incident between Tucker Carlson and Ted Cruz as a prime albeit more nuanced example. Tune in for an interesting conversation that tackles how news outlets are now putting emphasis on high ratings versus integrity.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Long Arm of The Law: Lessons from the Expert in Avoiding Accountability Feb 22, 2022

    Most of us want to win and get all the things we want. We want to be able to say what we want to say. But what happens when your opinion steps on another person’s beliefs? What happens if you don't look at it as an opportunity to step up and into integrity but as an opportunity to win? Listen in as Bill Stierle and Tom discuss what happens to society when money evades accountability.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Differentiating Interpretation From Fact: Unpacking A Viral Vaccine Meme Feb 15, 2022

    A picture is worth a thousand words or, in this case, a thousand interpretations. Recently, a viral Facebook meme illustrating vaccine requirements for employees made its round on the internet. For today's episode, Bill Stierle and Tom share their two cents on the matter. They unpack the messaging behind the post and discuss how and why such varying and divisive opinions came up from a single image. Join them for an insightful conversation on interpretation versus fact and freedom and independence versus consideration for others.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Spreading Like Wildfire: Fighting Misinformation with Empathy Feb 08, 2022

    How do you communicate with someone who has different views from you? How do you find empathy and wade through those difficult conversations? In any business, misinformation is a make-or-break thing. Most believe that, “The customer is always right,” but does that mean that the customer's truth supersedes reality? In this episode, Bill Stierle and Tom share their insights on the spread of misinformation across different industries, especially in politics. Listen in as Bill and Tom tackle what has become of our beliefs and how to cultivate empathy and compassion amidst skepticism.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Conspiracy vs. Transparency: Finding Truth in Misinformation Feb 01, 2022

    With everything going on in the news, it’s hard to pinpoint which ones are true. Bill Stierle and Tom talk about the mounds of misinformation presented to the world today. Most of the people around us have different belief systems. What’s worse is, nobody wants to admit that they’re wrong. Listen in as Tom and Bill share how important it is to filter through misinformation at the height of the pandemic.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Purchasing Truth: A Look Behind the Scenes Jan 25, 2022

    Bill Stierle and Tom get into tons of in-depth discussions about various topics to prepare for the Purchasing Truth podcast. Sometimes, they are so compelled with their conversations behind the scenes that they wish they had the record button on. And they did that with one of their brainstorming sessions. Listen to this jam-packed discussion from December 2021 that is simply too good not to share, giving you a sneak peek of how they produce just a single episode. Bill and Tom talk about why most Americans are unhappy with how the Biden Administration is handling the economy despite being the strongest in the world today. They also dive into the division caused by the Big Lie, explaining how it will continue to thrive if people disregard logical reasoning in favor of emotional impact.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Truth and The Music Man Jan 18, 2022

    Truth is often the enemy of the music man. Truth exposes the cracks in the marketing message of political pundits, yet why are we leery of the truth? Bill Stierle and co-host Tom look at how people can choose to believe in a marketing message couched in familiar terms, even when it is in opposition to what is true. We take an unflinching look at how Donald Trump uses marketing and engagement to stoke the public opinion despite a losing legal battle and why people are often convinced by his message. Take a dive with Bill and Tom as they explore truth in modern times.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Dangers of Americans’ Addiction to Fast Food Language Jan 11, 2022

    Human beings are easily affected by the fast food word salad that marketers, politicians and media use, and Americans are no different. We are addicted to cheap, "fast food" language in place of healthier language, and remain unaware that fast food language is designed to outrage and indoctrinate. Join in the conversation as Bill Stierle and Tom discuss how CNN, Fox News, and other media outlets litter the truth with their opinions until the listeners are left grappling in the dark because they can no longer distinguish what are facts and what are opinions. We need to pay attention to what our leaders are saying and how close it is to the truth. Tune in to recalibrate your thinking closer to the truth!


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    How We Can Prevent The Cutting Down Of The Tree Of Democracy Dec 14, 2021

    So many things are happening that are changing norms and expectations, especially in our current political climate. We see these things slowly chipping away the tree of democracy every day. In this episode, Bill Stierle and Tom discuss the big D of democracy in America, how it is being cut down, and how to prevent its destruction. When people try to hold onto things from the past and monopolize our democracy, we move farther away from its true essence—which is about inclusion. Bill and Tom go further and provide examples, tapping into the day of Donald Trump’s inauguration, the censure of Paul Gosar, the impassioned speech of Alexandria Ocasio-Cortez, and more. Join them as they search for Democracy's healing truth.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Truth About Media Exposure: How Integrity Is The Price Some Pay Dec 07, 2021

    Putting a controversial message out into the world is an easy way to attract lots of media exposure and name recognition. In this episode, Bill Stierle and Tom discuss how some politicians say ridiculous things in their attempts to garner the attention of going viral. These people are willing to sacrifice their integrity in order to increase the likelihood that you will recognize their name and vote for them. Ted Cruz attacking Big Bird is an example of someone attempting to use controversy for his own advantage. That’s not what America needs: We need somebody who cares about integrity and accountability and is a good person who actually wants to help America. Don’t miss this episode!


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    How Brand Memory Affects Conflict And Decision Making Nov 30, 2021

    Certain things are immediately recognizable—McDonalds, the Marlboro Man, the Coca-Cola logo. The power of brand memory and recognition keeps these at the forefront of our minds, and it's often the same for politicians and other known personalities who have built their brands. So, how does recognizing a brand change how we respond? In this episode, Bill Stierle and Tom discuss and analyze how brand recognition works and how it affects our conflict resolution and decision-making skills. Listen for more great insights from our hosts as they go about finding the truth about branding.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Corporate Patriotism: Marco Rubio’s Challenge To Business Leaders in America Nov 23, 2021

    Is corporate America becoming less patriotic by identifying as a “citizen of the world”? In today’s episode, Bill Stierle and Tom share their thoughts on Florida Senator Marco Rubio’s “inflammatory” piece for The American Conservative discussing a Marxist revolution in corporate America. The op-ed contains claims against this shift which paints all corporate leaders as anti-American. The two ponder on the intent and implications of Rubio’s statements and share their take on the new generation's perspective on politics. Tune in as they dissect the piece and expound with their own take on the matter.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Political Marketing 101: Why Today’s Politicians are Sending a Damaging Message Nov 16, 2021

    A lot of politicians these days need to go back to school and take a communication class. The amount of damaging messages being passed around in political marketing is increasing daily, and damaging political careers. To succeed in politics, and in life, you have to learn how to properly send a message so that your people will stay loyal to you. Learn more about political marketing and messaging with your host Bill Stierle. Join Bill and Tom as they discuss what recently happened at the Ted Cruz and Merrick Garland hearing. Listen to their takes on it today!


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Loyalty, Identity and Recognition: The Side Effect of Beliefs Oct 19, 2021

    Everyone has beliefs that are part of their personal viewpoint. Identity and belief are often tied together, and people will die for their beliefs. In this episode, Bill Stierle and Tom discuss how beliefs affect our worldview, especially in today’s COVID-19 world. Tom talks about his experiences with other parents at his daughter’s schools and how their beliefs led many to oppose the mask mandates. Bill analyzes why people struggle with change and why our beliefs cause us to stop changing and growing. Listen in to Tom and Bill’s insights and see where you stand in these issues.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    It's All About The Eyeballs: How Engagement Drives Discourse Oct 12, 2021

    Engagement has always been the currency for creating anything, be it content, product, service, news, etc. Without eyeballs, there is no profit. In this episode, Bill Stierle and Tom discuss how this concept has become detrimental to how we frame our news, drive discourse, and make money. Everyone wants to see the car wreck. But are these large companies and media outlets stepping over the line? Keep your ears glued as Bill and Tom tackle the Facebook whistleblower, Newsmax, and how businesses value engagement and profit over purchasing truth.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    The Chain Of Command In Truth: A Dive Into Peril Sep 28, 2021

    Have you ever wondered what happened during the events that happened on January 6 and thereafter? Where does the truth stand when it comes to the attack on the Capitol? Bill Stierle and Tom discuss the truth and the chain of command in the government by diving deep into Bob Woodward and Robert Costa’s book, Peril. They discuss all sorts of different perspectives on the book, including the revelations that came out after January 6th and the insurrection that happened during the transition from former president Donald Trump to President Joe Biden. Tune into this episode and learn valuable insights to ponder on and help you understand the truth behind the chain of command in the government and the key people that affect it, be they from inside or outside of the rule of law.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Communicating Truth Past Bias And Hubris : The Anti - Vaccination Movement Sep 21, 2021

    The current anti-vaccination movement depends on certainty and bias that leads to hubris. How do you effectively communicate truth to change their minds? In this episode, Bill Stierle and Tom discuss how certainty breeds bias and hubris. They talk about communication and how we need to communicate the truth better if we want to sway the thinking of others. Tune in for more insights from Bill and Tom as they wade through current events in search of truth.


    Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

    Think Before You Speak: Words Matter and Influence the Way People Think Sep 14, 2021

    Words matter. The words that are coming out of your mouth, your parent's mouth, the President's mouth: They all matter, and they impact people. The huge anti-vax issue in the United States is a good example of this. People are being influenced in their behavior and health because of what a few individuals say about the vaccine. Things would go better if people would be more careful with what they say because the truth is in the ears of the listener. Whatever you hear, it will actually be up to you to believe or not. Join your hosts Bill Stierle and Tom as they talk about the power of words. Learn how the COVID situation isn't going to change if the narrative keeps going this way. Learn how to be informed and to believe in the narrative that serves you today.


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    How the Media Structures News: Disinformation vs. Misinformation Sep 07, 2021

    Is the media tailoring the news to misinform or disinform? In today’s episode, Bill Stierle and Tom discuss how information is being portrayed in light of the recent events with Florida’s COVID surge and the decision not to implement mask mandates. Information is all around us and is something that constantly circulates. But whether or not the information we receive and give out is truthful is harder to discern. Bill and Tom dissect the difference between misinformation and disinformation using statements made by public officials in recent news as prime examples. They also discuss the importance of structure and narrative and how it can create distance from the truth if done poorly, whether strategically or not. Keep your ears glued to hear more about their views on what’s happening and the media’s responsibility in spreading information.


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    Tribalism In Business And Politics: What Happens When Team Loyalty Comes Before Truth Aug 31, 2021

    The tribalism and loyalty of people to their “teams” is one of the issues plaguing us, stopping rational discourse in business and politics. Many place loyalty before truth and this causes division in America. In this episode, Tom and Bill Stierle discuss how team loyalty is causing damage to Team America. We hear about the testimony of Capitol Police on the events of January 6th, and the unfortunate response of several Fox News anchors. Bill and Tom talk about accountability, identity and why we need to place these aside in favor of the American identity. Tune in for thought-provoking conversation as only Bill and Tom can deliver.


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    How to Change a Belief: Truth and Communication Today Aug 24, 2021

    Deeply-held beliefs are often what cause divisions between people. What does it take to change a belief? We discuss this question as Bill Stierle and Tom talk about changing belief structures, especially in today’s pandemic world. They discuss how belief structures are constructed and how a belief can be challenged and ultimately, changed. Tune in for another thought-provoking discussion from Bill and Tom.


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    The Impact of Spreading Misinformation on the COVID-19 Crisis Aug 17, 2021

    As the world enters the vaccination stage of the COVID-19 pandemic, it now faces a brand new battle: the fight against people spreading misinformation. With all the different beliefs surrounding the vaccine, many people's lives are put at stake. Instead of highlighting why this medical intervention must be prioritized, everything is focused on stirring outrage and sparking heated arguments. Bill Stierle and Tom discuss how some news networks and social media sites deliver partial truth just for the sake of boosting online engagement, even if it means messing with the facts. They also talk about why personal beliefs are so hard to influence or change depending on the people who influence them or the places they get their news from.



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    The Demon-Haunted World: Carl Sagan’s Prediction for 2021 Aug 10, 2021

    In 1995, an astrophysicist by the name of Carl Sagan wrote a book predicting how the population would continue to pursue truth in a technology-driven world. Unbeknownst to many, his predictions from twenty-five years ago are exactly our reality today. On today’s show, Bill Stierle and Tom break down an excerpt from Carl Sagan’s book, The Demon-Haunted World: Science as a Candle in the Dark. They discuss the main points of his prediction and the impact technology and the monopoly of power have on how people find and advocate for truth. Pertinent to this, they also delve into the implications of the billionaire space race and the division in how people are viewing the election fraud controversy. Stay tuned to hear more about Carl Sagan’s unsettling revelation.



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    COVID Vaccine And The Flat Earth Mindset Aug 03, 2021

    The facts are unequivocal. There is now enough data to suggest that vaccinated people tend NOT to get sick, be hospitalized, or die from COVID-19. But if you’ve been following Purchasing Truth for some time, you would know that there is almost nothing facts can do to change beliefs. Despite the overwhelming evidence we now have, millions of Americans still have that flat earth mindset around COVID and the vaccine. While many beliefs are harmless, this one is far from it. It has serious implications on the nation’s ability to fully recover from the pandemic. What will it take for people to move away from their flat earth mindset and objectively confront the truth? What sort of authority can sway them to abandon their misguided beliefs born out of doubt and skepticism? Bill Stierle and Tom discuss.


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    How Diverse Perspectives And Difficult Conversations Lead To Progress Jul 27, 2021

    You can’t smooth one surface without creating friction from another, and you can’t create harmony by singing only one note. The same goes for people having conflicting opinions. On today’s show, Bill Stierle and Tom discuss how having difficult conversations is the only way to create progress in a path to the truth. They tackle why difficult conversations are getting harder to have and what role social media has played in this dynamic. There is beauty and integrity in a diversity of perspectives, and it is important we embrace and utilize that to progress as a nation.


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    Is CNN Part of the Truth Problem in the Media? Jul 20, 2021

    Fake news, clickbait, and irresponsible journalism have been common problems in media that have now injected themselves into the norm. When it comes down to who is responsible, it can only fall on the hands of media outlets whose job is writing and disseminating the news. In this episode, Bill Stierle and Tom dive deep and share their thoughts on how major news outlets are doing their job in portraying the truth and its impact on citizens, especially voters. They highlight Jim Acosta's question to former President Donald Trump and discuss how language and wording affect how news is reported and received.


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    Objective Truth vs Subjective Truth Jul 13, 2021

    Now, more than ever, in a political climate filled with so much division, it is crucial to have the ability to discern what is subjective and what is objective. Bill Stierle and Tom discuss the difference between subjective truth versus objective truth and offer examples in multiple contexts such as business and politics. As people consume more information from various sources, the lines get blurry, and belief often takes precedence over facts. That’s why it’s important to draw the line as you build your own perspective, political or otherwise.


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    A Seed of Doubt Can Purchase the Truth Jul 06, 2021

    A seed of doubt can purchase the truth. In this episode, Bill Stierle and Tom discuss the right-wing website, Revolve, and how it implied that the FBI planned the January 6th attack. It planted skepticism by posing multiple questions to the readers. In doing so, it leads readers away from knowing whether the accusation is true or not and instead makes you focus on the hypothetical. Didn’t we see this in the early 2000s when the auto industry conspired to put out messaging that planted seeds of doubt into people's minds about electric vehicles, and they managed to kill the budding industry? Join in the conversation and be vigilant regarding doubt and skepticism.

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    Playing To The Crowd: Dissecting A Reporter's Fight Or Flight Situation Jun 30, 2021

    When people get into a fight or flight situation, truth is sacrificed in favor of comfortable, yet false, positives. Bill Stierle and Tom dissect Gary Tuchman's conversation with Pennsylvania Republican State Sen. Doug Mastriano, focusing on the reporter's struggle to control the conversation. They discuss how people go to great lengths to challenge the truth just for the sake of getting one controversial soundbite. Emphasizing the power of compassion and empathy in public perception, they explain how these forces can be used to get out of a tight spot. Bill and Tom also detail how this particular scenario illustrates how the human mind's logical side completely shuts down when overridden by emotions and personal beliefs.


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    Truth and The Great Replacement Conspiracy Theory Jun 15, 2021

    The January 6th Capitol insurrection was a divisive moment in recent history that has scarred the country’s heart and soul. Changes in society have spurred many to believe in the great replacement conspiracy theory, yet what is it, really? Our host Bill Stierle and his co-host, Tom, discuss the events of January 6th and the surprising results of the research of Mr. Robert Pape on the insurrectionists. Bill and Tom analyze why the events of January 6th happened: Join in as they look at things from a different perspective and share their insights on these events.


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    Integrity And Accountability Under Attack – Do You Believe America Will Care About The Truth Again? Jun 08, 2021

    Taking a close look at our government and politics can pull out a lot of dirt. With everything that’s happening in the country right now, do you believe that America will care about the truth again? Bill Stierle and Tom get into a hot discussion about the issues surrounding the country and how disconnected the government and businesses are from integrity and accountability. Both entities would rather protect their brand names and the institution, than to be held accountable for something they didn’t do correctly or well. Along with these different societal groups, Bill and Tom believe that we as a people are not learning from past issues and that people are often saying and doing things that are out of alignment with integrity. If all of this continues, what type of values do you think America is going to step into?


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    Why Our Emotional Reactions Can Be Problematic When It Comes to Dealing With The Rule Of Law Jun 01, 2021

    How does a person’s emotional reactions relate to dealing with the rule of law? Bill Stierle and Tom discuss what happened in an episode of Last Week Tonight with John Oliver, talking about the incident involving a man who called 911 for assistance in a robbery taking place at his neighbor’s home. They highlight the impact of the man’s emotional reaction to the situation and the 911 operator’s lack of communication skills to deescalate the caller. The caller escalated emotionally and eventually shot and killed the robbers. Bill and Tom discuss this incident in relation to Stand-Your-Ground-Laws that brings perspective into play as to why these laws are problematic, especially in a society where there are so many injuries and deaths due to gun violence.


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    How Liz Cheney's Advocacy for Truth Shifts Public Perception May 28, 2021

    Republican Liz Cheney is currently on a brave advocacy campaign for truth. Her calling out of Donald Trump and decision to choose a different path from the GOP resulted in the House of Representative ousting her from leadership. Bill Stierle and Tom delve into this path she currently treads, reflecting she pulls into the spotlight the importance of the rule of law and her work in unraveling the truth amid the messy political rifts. They touch upon Trump's messaging, which continues to put a flawed brand on his own party and the entire country. Bill and Tom also enumerate situations where the public is put under a curse and spell of messages, from the ongoing pandemic to the complicated unrest in Afghanistan.


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    The Power of Belief Messages in America's Complicated Identity May 26, 2021

    Everyone has their own versions of the truth because of the belief messages they have heard (or created) and accepted as truth. One topic will always be refuted by another because they either believe it so much or are aggressively against it. Sadly, the entire nation is saturated in this kind of messaging, and therefore putting America into further political imbalance. Bill Stierle and Tom discuss how belief messages play a significant role in the internal war happening within the Republican Party and its followers. They delve into the still-ongoing battle against the supposed election fraud and how this mindset is directly influenced by Donald Trump's political branding. They also look at this on an individual level, talking about how the people's perception of truth is affected by this endless government dispute.


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    The Power Of Being Controversial: How Political Figures And The Media Use Controversy To Their Advantage May 07, 2021

    Everybody loves an occasional controversy, but they quickly become toxic if left unchecked. Bill Stierle and Tom continue their conversation about the power of acting controversial, this time elaborating on how political commentators’ opinions on politics can leave a rather lingering bitter taste in the mouth of the general public. They also highlight how controversial people, both in politics and media, use their power to their advantage without considering the impact they have on the people they are supposed to be serving. Join them for a healthy discussion on the news media and political figures that is always the talk of the town.


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    Tucker Carlson and The Power of Controversy May 04, 2021

    Tucker Carlson said “If you see a child wearing a mask, call the police because that’s child abuse.” Who would’ve thought that saying something controversial would actually be considered as a marketing strategy? Tucker Carlson, whether you like it or not, knows how to rile up an audience. Businesses these days would intentionally spout controversial statements just for attention. As the saying goes, “Any press is good press.” Learn how to harness the power of being controversial with your hosts, Tom and Bill Stierle, who are more than ready to tackle some controversial statements.


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    Why Videos Don’t Always Portray the Truth - The George Floyd Effect Apr 30, 2021

    Just because something's on video doesn't mean it is the absolute truth. In this episode, Bill Stierle and Tom discuss the George Floyd incident and how different the outcome would have been if we didn’t have the video footage. In this video-based society we live in, we have different messages coming in from different directions. As a result, our perception and our perspective get skewed depending on the media we’re feeding on. What we need is to have awareness of how videos affect our society. With that in mind, we need to bring our best selves forward at all times.


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    Injecting Bias Into The Hailstone Principle Apr 27, 2021

    The previous episode of "Purchasing Truth" taught us how something as small as a speck of dust can expand out of all proportion and become a big, powerful communication hailstone. This is especially true when it comes to the words we speak, particularly when they come from the mouths of influential people. As if things can't get even more out of hand, try injecting some bias into that messaging hailstone, and you'll see how great much trouble it can create. In this episode, Bill Stierle and Tom tackle the relationship between the hailstone principle and bias. They discuss it in relation to the Derek Chauvin Trial and the communication mess that happened after Representative Maxine Waters talked to reporters about the event. Learn the weight our words hold as they get passed on to others and then they inject their own meaning into them.


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    The Impact of the Hailstone Principle in Today's Society Apr 23, 2021

    A few words in a catchphrase can gain weight if they are repeated over and over again, gaining momentum, and causing a huge impact once they hit the intended recipient. This hailstone principle is a popular strategy in marketing, allowing businesses to convey their message to the audience without the need for lengthy materials. However, it can be used beyond brand building into influencing population behaviors in other realms. Bill Stierle and Tom go deeply into how many politicians take advantage of the hailstone principle to solidify their movements, ideologies, and platforms. This strategy is evident in the still-roaring battle over claims of fraud in last year's presidential election. Bill and Tom discuss the hailstone principle's effect on government fundraising programs, immigration policies, and the way politicians create their own "branding.”


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    Truth and Beliefs about Debt: No, We're Not Going to be Enslaved by China Apr 20, 2021

    There's a prevailing belief about debt that if you're steeped in it, it's a bad thing. Bill Stierle and Tom discuss how this belief may be true for personal debt, but that's not necessarily true for business debt and government debt. Businesses and governments often have to get into a lot of debt to get the economy running – producing businesses and creating jobs. Large companies like Amazon and Uber took on a tremendous amount of debt before they started hitting gold. In this episode, Bill and Tom discuss the different levels of debt, why we should know how the different levels of debt work differently, and how the rumor that we're going to be enslaved by the Chinese because of the national debt is nowhere based in truth.


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    The Infrastructure Bill Debate: How Should Infrastructure be Defined? Apr 16, 2021

    The United States needs certain structures for it to run effectively, but it seems like the nation doesn’t necessarily agree on what constitutes infrastructure. For the Republicans, the proposed infrastructure bill is nothing but a government spending spree. For the Democrats, the bill is critical for facility buildup and also for job-creation. What we have as a result is a debate where one side is trying to limit the definition of infrastructure into a narrow category, while another side is trying to make it as inclusive as possible. Just how broad can we get when it comes to infrastructure? Which projects should be seen as essential if we are to consider future development? Listen in as Bill Stierle and Tom share their thoughts on this pressing issue.


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    The Two Sides of the Presidential Press Conference Apr 09, 2021

    The American Presidential press conference is one of the sought-out activities for the general public to observe because of its subtle surprises. Every word and punctuation mark from President Joe Biden will be labeled for everyone's ears. While that sounds collectively obedient, not everyone listens to affirm: it may be that they are waiting for a slip of tongue to amplify and create unexpected tensions from a statement that was intended to be to be kind. In this episode, host Bill Stierle and co-host Tom provide a healthy discussion about potential questions and topics to president Biden. Join in the conversation - any topic and response is possible!


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    The Truth About Our Social Responsibility for the Environment Apr 06, 2021

    We were all taught not to pollute our natural environment, however, as societies proceeded to grow and expand, we gradually slipped from our original promises to our surroundings. Letting our environmental responsibilities fall away has exacerbated the problem to the point that we are no longer in the prevention phase of our environmental obligations. In this discussion, Bill Stierle and Tom share their viewpoints about preserving the environment and recycling our trash. Many environmental rules have been implemented to lessen our "trashy" crisis, from offering recycling bins to taxing violators. Protecting our shared environment is not just an individual oath, and we need to address the current situation. Join the discussion and understand all of the aspects of what we can do to improve the environment and save what is left for future generations.


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    Facing Mistakes the Right Way Apr 02, 2021

    Every action and every deed as a politician is etched into people's minds. Realism tells us that people will only recall the wrong and immoral parts of every situation, even when someone is still in the process of facing a mistake. Is there a conventional way to conveniently handle and own up to mistakes and issues? A wrong response in those situations could lead to poor impressions in the public's mind. In this episode, Bill Stierle and Tom discuss the path politicians might take to turn the tables in their tightest, most problematic situations. Join in the conversation to learn possible scenarios where an erratic and unintentional action leads to branching plots, and identify which response when facing a mistake could also be applied in current situations to lead to better potential outcomes.


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    How Our Leaders Shift Our Moral High Ground Mar 30, 2021

    Society's overall moral high ground is like a goalpost that constantly moves from one place to another throughout the years. Without it firmly rooted to the ground, many situations we typically considered wrong or unacceptable in the past may become tolerable today. Bill Stierle and Tom discuss the many possibilities of how such an ever-changing and evolving moral compass can shape – and divide – society and the nation, especially with political leaders actively contributing so much to these shifts. They further emphasize the challenges of this constant shifting by presenting the vast differences among how people approach and receive different public issues. Among the cases they present are the sexual allegations against Andrew Cuomo and Harvey Weinstein, Brian William's fabricated helicopter crash, and the flaws in President Trump's COVID-19 response.


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    When Only the Soundbite Matters Regardless of the Truth Mar 23, 2021

    When only the soundbite matters, will America know what it actually stands for? The media so easily creates a soundbite from a sliver of truth and then spins a narrative it wants to promote, while the listeners choose which narrative best fits their biases. In this episode, Bill Stierle and Tom discuss how Ted Cruz misrepresented the American Rescue Plan, making an outrageous claim that millions of illegal immigrants will receive stimulus checks, which is largely untrue. You can easily observe how the media on both sides takes their desired soundbite and handles it from a position of outrage rather than from a position of observation and disseminating important, factual information to the public. Listen and become aware of the lying schemes that plague the American media today.


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    Counter-Messaging the Pied Piper: Donald Trump’s Effective Messaging and What to Do About It Mar 19, 2021

    Donald Trump has resurfaced in the public eye at the CPA Conference and rolls out his greatest hits of labeling and diagnosing everyone who he sees as a threat. In this episode, Bill Stierle and Tom dive deep into Donald Trump's effective messaging and how people, particularly the Republican party, can act to take the flute out of the pied piper's hands. They talk about counter-messaging and the struggles the Republican party faces while discussing Republicans Ted Cruz and Ben Sasse and how they interface with Trump's attacking narrative. At the end of the day, what we need is for the country to heal and move forward. Listen in to this conversation for some great insights on how we can move beyond the Pied Piper, Donald Trump.


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    FOMO: Creating Conflict to Keep Loyalty Mar 17, 2021

    Conflict creates tension. However, there’s a lot of money that can be made by offering something for sale, taking the opportunity to buy away, and then injecting the fear of missing out into a person so they buy. Although conflicts keep loyal followers close, when you’re buying and investing in an upset, there’s a big probability you won’t become a repeat buyer. In today’s show, Bill Stierle and Tom explore the relationship between conflict and loyalty and the role that accountability plays in all of these.


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    The Truth about American Capitalism: How the System Fails the People in Supply and Demand Crises Mar 09, 2021

    Capitalism, done the American way, has a way of messing up with people when it comes to serious supply and demand situations. We have seen this unfold during the early days of the pandemic, when the government tried to structure its messaging in such a way that people wouldn’t panic-buy masks and short the supply, which was very much needed by health workers. We have seen it again more recently when Texas stores literally had their shelves emptied by weather-panicked citizens. These situations often put to question the American public’s conception of the relationship between capitalism and government regulation – a discussion that often devolves into a fruitless tug-of-war in the capitalist-socialist dichotomy. How will this dynamic play out during the current efforts at vaccine distribution? Bill Stierle and Tom see some parallels that are quite interesting to explore. Join them as they share their thoughts.


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    The Many Consequences of Media Hyper Exposure for the Republican Party Mar 05, 2021

    The power of media and public information is undoubtedly powerful - especially in today’s digital age - and it has all been magnified by the pandemic. As this time of hyper exposure – and hypersensitivity – will probably continue for the foreseeable future, the Republican Party is challenged to walk on media eggshells. Bill Stierle and Tom talk about the lasting impact President Donald Trump left on the GOP and how it affects the entire party's reputation among the American people. This scrutiny has been exacerbated by the recent outcry involving Republican Senator Ted Cruz leaving the people of his home state of Texas in the middle of a harsh winter storm and energy grid failure to vacation in Mexico. There is a huge contrast between self-service and public service, particularly regarding what elected politicians must do for their constituents in order to avoid negative public perception.

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    The Brilliance of Mitch McConnell and other Reflections on Trump’s Impeachment Mar 03, 2021

    The drama of Donald Trump’s second impeachment is over and it’s interesting how the criminal courts are going to deal with the people who were responsible for the insurrection. For what it’s worth, the trial has shown two very different kinds of leadership. On the one hand, we have the Democrats under Nancy Pelosi, who are consistently missing on every opportunity to get a home run in their messaging. On the other hand, we have the uncannily brilliant performance of Mitch McConnell, who somehow made it appear to the world that he is taking the right stand, when he clearly isn’t taking any. Bill Stierle and Tom discuss these events that reflect the larger trends of division within the Republican Party and ineffective messaging on the part of the Democrats. So, what happens now? The weeks and months that follow will surely be interesting.


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    Sacrificing The Truth To Win At The Expense Of The Greater Good Feb 26, 2021

    Bill Stierle and Tom continue to feel disheartened as senators are clearly determined to acquit Donald Trump in the second impeachment trial at the expense of the greater good. It seems they are willing to sacrifice the truth and America's constitution for their political survival. How can America regain its integrity when trust and respect are thrown out of the window? Who will hold value and accountability above selfish political ambitions? Join in the conversation as Bill and Tom discuss the need for integrity and empathy to keep this nation afloat.


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    The Leadership Vacuum Of Donald Trump’s Second Impeachment Feb 23, 2021

    As the Senate is about to commence Donald Trump’s second impeachment trial, it has become clear that the former president is willing to throw his supporters under the bus to escape culpability in the Capitol storming incident. What does Trump’s “bad apples” argument say about his leadership? In this episode, Bill Stierle and Tom discuss the leadership vacuum that is taking form as Trump’s place in history is being debated. Just how valid is the “bad apples” argument? How is it going to affect Trump’s image from the perspective of his followers? Join in the discussion and reflect on what this means for the prospects of unity in the highly-polarized political atmosphere we live in today.


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    America's Silent Civil War: Our War Of Ideologies And Its Cost To Truth Feb 19, 2021

    Most Americans like to think of themselves as ideologically-free and treat “ideology” as a dirty word that they would never apply to themselves. But the fact that there are polarities in the country over this and that issue is the strongest indication that we live and breathe ideologies. There is a silent civil war going on – one that is fought in the realm of ideas and belief systems. It is a war where both sides hold on dearly to their biases as if their lives depended on it. We see this all over the place, from pro-Trump vs. anti-Trump, Republican vs. Democrat, socialist vs. capitalist – the list goes on. Listen in as Bill Stierle and Tom make the case for why we should learn how to live with these polarities and engage in healthy dialogue so that we can move together as a nation without the risk of descending into an actual civil war.


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    Relativism: The Purchasing of Truth Through Perception in Donald Trump’s Impeachment Trial Feb 09, 2021

    Truth is relative, and a big part of that relativity is a person's perception. What one person believes will be relative to their beliefs about how they perceive something as true. Where this relativity starts to become dangerous is when people fail to consider the full range of truth or experiences possible in the human condition. In this episode, Bill Stierle and Tom talk about the purchasing of truth in terms of that relativism. Using the example of the impeachment trial of Donald Trump, they discuss how much action has been taken because of the things that have been said, such as the riot and siege on the Capitol. They dig deeper into the ways doubt and skepticism have been planted and the impacts on the efforts in Congress to hold Trump accountable for it all.


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    Truth and the Republican Party Split Feb 05, 2021

    Is the Republican Party going to split into two factions? As recent events show, the party is certainly not in unified. The move by Arizona Republicans to censure Jeff Flake, Doug Ducey and Cindy McCain over “disloyalty” to former President Donald Trump shows just how much the party is moving in conflicting directions. Bill Stierle and Tom discuss how this division does not bode well for the party’s future, reminding us of how another split caused the Republican Party to lose against Bill Clinton in 1996. How a new split happens, or if it happens at all, will certainly make unity for the entire country much more difficult to achieve. What are your thoughts about this? Follow this discussion for some insights.


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    Political Amnesia After The Elections Feb 02, 2021

    Now that the US presidential election is over and Joe Biden finally takes the helm as chief, America shifts into its political detox phase. It may be a time to heal and unite: it is also a time of potential political amnesia. Bill Stierle and Tom discuss how Republicans might resort to simply pretending that the Trump era did not happen at all in an attempt to regain their reputation. They also talk about the implications of the gradual minimization of disinformation as a result of the former president's indefinite ban from Twitter. Bill shares his experience watching Biden's inauguration on Fox's News coverage, noting how Karl Rove chose to focus on just one single statement from the new president's lengthy address to emphasize the Biden administration's possible weakness.


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    Truth And How To Deal With Soundbites In Congress Jan 29, 2021

    Now that Donald Trump has lost his megaphone on social media after being censored by the big sites, his supporters in Congress ought to realize that they have to be more accountable for the soundbites they try to put forward. That’s far from being the case, however, as some of these recent examples show. If you were to listen to the hearings on Donald Trump’s second impeachment trial, you would be in for a treat – a circus show that beautifully demonstrates how we should NOT communicate. How can our representatives practice more effective communication geared towards team politics? Bill Stierle and Tom demonstrate.


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    The Alarming Dangers Of Reverse Entitlement Jan 26, 2021

    Every one of us is entitled to more things than one, and sometimes, we take them for granted. However, falling into the depths of reverse entitlement is another topic entirely, and it may lead to uncalled actions and horrifying results. Bill Stierle and Tom look back once again to the violent riot at Capitol Hill on January 6 and how reverse entitlement played a massive role in this unfortunate moment in US history. They go deep on how literalists may have been influencing them all this time, and why these two forces will forever challenge any ideology and philosophy that go against them. Justice, culture, and equality are up on what may be their greatest challenge ever.


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    Following The Breadcrumbs That Lead To The Capitol Hill Storm Jan 22, 2021

    Just six days into the new year, the entire United States was rocked when a huge mob stormed Capitol Hill to stop the certification of presidential votes. When we follow the breadcrumbs left by this disastrous event, we may discover them leading to President Trump and his allies, all calling on people to resort to violence. However, some of his most loyal followers are rather literal in determining and searching for the truth, and therefore dismiss the conclusion that Trump and his associates hold any responsibility. Bill Stierle and Tom discuss how a more in-depth analysis of evidence is needed to fully understand the vehement attack on one of the nation's most important government institutions and how this event may result in a huge division within the Republican Party and the country as a whole.


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    Words Matter: The Marketing Of January 6th Capitol Violence Jan 19, 2021

    January 6th was the day violence erupted in the US Capital, when a mob of Donald Trump supporters charged the Capitol building. If there is one positive benefit anyone can gather from this event, it is an understanding of how powerfully our words matter. This was evident throughout Trump’s presidency, including the day that his words sparked this attack. Bill Stierle and Tom reflect on this recent event in relation to language and communication. They also talk about Barry Black's closing prayer from the joint session of Congress on January 7th, and the important points that remind us all of the weight of our words and how we can call for healing and unity in a divided nation. Join them as they discuss the power of our words at all levels of civic life and how we can restore the truth.


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    How Empathy Lines Could Have Saved (And Shortened) Trump's Perfect Phone Call - Part 2 Jan 15, 2021

    When everyone thought President Donald Trump couldn't surprise us any longer we hear his recorded phone call with Georgia's Secretary of the State Brad Raffensperger. Many are flabbergasted at the length of the call and with its borderline mob boss feeling. The course of the call could have been changed (and dramatically shortened) if empathetic communication had been put into good use. Bill Stierle applies his knowledge in communication to dissect Raffensperger's responses to the President, explaining where empathy lines could have been inserted to possibly alter the conversation's tone. Meanwhile, Tom reflects on how this one-hour conversation could add yet another smear to Trump's image, atop of his poor pandemic response and the undermining the weight of his many pardons.


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    After Truth: Disinformation And The Cost Of Fake News Purchasing Truth From The Viewer Jan 12, 2021

    Almost everyone with access to the Internet is online, relying on what is displayed on the screen for news and “facts.” Coupled with this huge shift in the way we gather news is the dissemination of fake news. After teasing listeners for a couple of episodes, Bill Stierle and Tom finally go deeply into the documentary film After Truth: Disinformation and the Cost of Fake News. They talk about the overwhelming amount of information accessible to us and how it has made us vulnerable to having our beliefs and truths purchased. Bill and Tom provide insights into the film, Including the role of the media, our political leaders, and even military liaisons in spreading disinformation, and how we can fight back to reclaim the truth.


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    Purchasing Truth And The Impact Of Disinformation On Our Ideals, Votes And Emotions Jan 08, 2021

    Although the news media is designed to deliver dispassionate facts to the public, ratings and viewership numbers are still rooted in emotions. The impact of disinformation is undoubtedly significant when doubt and skepticism are sowed for the sake of influencing these numbers. Bill Stierle and Tom sit down to dissect how disinformation is spread, even in the mainstream media, just to pique our interest and emotions, leading consumers to convoluted opinions and perspectives. They focus on how this plays out in the search for potential fraud in the aftermath of the US presidential elections, dividing the nation in votes and in ideals.


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    The Flat Earth Mindset And The True Impact Of The Pandemic Jan 05, 2021

    The year 2020 has been defined in large part by the COVID-19 pandemic. Despite its obvious impact on the world’s economy, health and well-being, there are still people who routinely underplay or even deny the existence of the threat. It’s an amazing testament to the selectivity of the human brain that a person can literally sit a few blocks away from a food line and still think the virus “isn’t as bad as some people made it seem.” This is due to the same quirk in our brains that explains the many people who believe that the earth is flat. Bill Stierle and Tom begin this episode with a profound discussion of how this mindset prevails in many Americans and how it causes a conflict between the need for safety and the need for freedom that shouldn’t even be an issue for us. Listen in and reflect on how we can enable ourselves and the nation to deal with this massive problem more effectively.


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    Purchasing Truth And The Demand For Eyeballs: Developments On The Voting Systems And The Role Of Media Jan 01, 2021

    The power of repetition is in how it makes a statement look like a fact, and the same can be seen occurring when it comes to purchasing truth. When everyone around you has bought into something, no matter whether you join in or not, you can still easily be influenced by it. In this episode, Bill Stierle and Tom talk about the purchasing of truth and the demand for eyeballs, particularly in regards to the recent Republican claims and events regarding the rigging of the national elections. They discuss the developments in the Smartmatic and Dominion Voting Systems and the demands for retraction. Taking us deeper, Bill and Tom then tap into the team mentality and identity that is playing out in the media, how the truth gets hijacked, and where sensationalism and loyalty win over the truth.


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    The Power Of Repetition In Selling Truth Dec 25, 2020

    When statements get repeated, they get amplified and magnified, creating a larger impact than what it initially could. This is especially true and even dangerous when it comes to truth. As the quote goes, “repeat a lie often, and it becomes a truth”. Bill Stierle and Tom dive deep into how repetition keeps showing up, highlighting its power and why it makes something alive. Pinning it down to recent events, they discuss the ways President Donald Trump today continues to beat the drums about election fraud. They talk about the messaging of uncertainty, using anticipation, the role—or the lack thereof—of media, and more.


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    Protecting Truth From False Claims: A Case For The Voting System Companies Dec 22, 2020

    It has been a month since the elections. Yet, claims of fraud in the voting system have made the elections seem unending. What is the truth, and how can you protect it from false claims? In this episode, Bill Stierle and Tom discuss how Donald Trump’s claims about the voting system, with the help of his surrogates, have stretched on and created big issues among other companies. They talk about Smartmatic and Dominion’s fight against defamation. They also talk about society’s penchant for villains and how doubt and skepticism about authenticity complicate truth.


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    The Firewalls Of The Republic Against The Purchasing Of Truth Dec 18, 2020

    We are never rid of interesting things happening in our country. We’re still in the midst of President Donald Trump trying to cling to power. In this episode, Bill Stierle and Tom go in-depth into an interesting New York Times article that talks about the three key firewalls that saved the Republic from Donald Trump. In particular, they dive into ethics versus legal, the line people do not cross, and how the purchasing of truth with our biases and beliefs on the line can become powerful. They then talk about how much the Republican Party has changed since Trump and why, even more so, there is a need for a restoration of truth and trust.


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    The Victimhood Culture: Using Tragic Sympathy To Replace The Truth Dec 15, 2020

    Language and communication are fickle things. It changes over time, depending on where you sit. We can see it now with President Donald Trump, sitting in a very different place than where he has been in the past. In this episode, Bill Stierle and Tom tackle this in relation to what the President said at the rally in support of Republican senators Kelly Loeffler and David Perdue. Pointedly, they talk about how he used the victimhood culture in his languaging, using it to purchase truth for his favor. Bill and Tom then discuss the role of the media, the fairness narrative, how tragic sympathy replaces truth, and more.


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    Truth And The Dignity Culture: Going In-Depth Into Gabriel Sterling’s Impassioned Plea To Donald Trump Dec 11, 2020

    One of the recent events that shocked many recently is Republican Gabriel Sterling’s, Georgia’s top election officials, very impassioned plea to Donald Trump. Long overdue but still needed to happen, he asked them to tone down the rhetoric and violent talk. In this episode, Bill Stierle and Tom discuss this recent talk of the town and what it says about truth and the dignity culture. Many politicians only hold on to values during elections. Truth gets forgotten, and our identity becomes more valuable. See how it unfolds in this episode and find out what better way we, particularly our leaders, uphold the truth.


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    Professional Ethics Vs Personal Beliefs: Waking Up To The Truth Dec 08, 2020

    Most people don't really want the truth. They just want constant reassurance that what they believe is the truth. With what we see happening in our society right now, people don't seem to care so much about the truth as much as they care about believing that they are right. Join Bill Stierle and Tom on today’s podcast as they tackle professional ethics versus personal beliefs, digging into the difference between what is legally true and what is a personal belief. Have you ever had a belief that you discovered was not true? Find out how you can deal with that situation by tuning in to this episode.


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    Truth And The Last Days Of The Trump Presidency Dec 01, 2020

    Whether Donald Trump concedes to defeat or not, the writing on the wall says that he is not going to be in the White House come January 21st, 2021. In fact, things are starting to happen right now that signal the end of the Trump era. What is Trump’s team doing in the last part of their performance? What becomes of the Trump voter who has become so heavily-invested in him? Bill Stierle and Tom put themselves in the shoes of this 80 million strong cohort for a while to see things from their perspective as Trump lives out the last few weeks in what he passes off as a presidency.


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    Truth And Emotional Management Nov 27, 2020

    These days, the intersection between truth and information is becoming smaller and smaller, leaving us with nothing but opinions and biases that often clash with one another in spectacular ways. How do we manage our emotions in this era of informational overload and normalized intolerance? In this episode Bill Stierle and Tom discuss the unsettling reality that humanity has lost the ability to process truth from facts simply because of the sheer speed and volume of unfiltered information that bombard us every day. With bit after bit of information validating each of our biases, it has become very easy for unscrupulous powers to hijack people’s beliefs and biases and purchase truth. How does that make you feel? We live in a world full of triggers. Now is the time to learn how to reframe our response to stimuli to avoid being overwhelmed.


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    What (Not) To Say In Thanksgiving Dinner Conversations About Politics Nov 24, 2020

    With the election just recently concluded, a lot of politics is expected to be passed around at Thanksgiving dinner tables all around the country. Some people are looking forward to having these conversations while others are understandably anxious. How do we steer these conversations to actually achieve something helpful instead of starting fights and making everyone uncomfortable? What kind of language do we use or, more importantly, not use during these conversations? How do we de-escalate potentially sticky situations? Bill Stierle and Tom give their take on this.


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    How To Deal With The Election Rift And Meeting Halfway Nov 20, 2020

    As history has proven every time, the election has caused a massive and significant rift in America, from people’s attitude with others to the certain values they uphold. With the Democrats and Republicans divided from each other more than ever, meeting halfway has been challenging but still possible. Join Bill Stierle and Tom as they discuss how people can still agree on the most sensitive topics today despite their political differences. They also delve into the contents of the article No, I Will Not Meet You Halfway, You Must Change, and how adding even a single paragraph can change its aggressive tone to an emphatic one.


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    Biden Win – Restoring Truth And Trust To Unite A Divided Nation Nov 17, 2020

    Many Americans heaved a sigh of relief when it became clear that Joe Biden and Kamala Harris have won the election. But not everyone agrees that it is a cause for celebration. Very much in tune to what they have been doing before Election Day, Donald Trump’s camp continues to sow seeds of doubt and skepticism on the electoral process and results. How can we regain the truth and trust that has been undermined to divide a nation? What is Biden’s best move to effectively counter the doubt and skepticism campaign of Trump and his clique? The rest of the world is watching as this drama unfolds in what is increasingly becoming known as the Divided States of America. Listen in as Bill Stierle and Tom share their thoughts on this.


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    The Fossilization Of Thought, Part 2: The State Of The Elections Nov 13, 2020

    We are fresh from election day, and if there is anything the polls are telling us for certain, it is that our country is as polarized as ever. Picking up from last episode’s discussion on the fossilization of thought, Bill Stierle and Tom now looks at the current state of the elections, how divided the people are, and where truth gets seeped with doubt and skepticism. They also talk about the role of the media and the need for empathy and compassion, especially with the future leader of this country, if we were to move forward as a nation.


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    The Fossilization Of Thought, Part 1: Learning To Recognize Statements Of Truth Nov 10, 2020

    Disinformation and partial truths are running rampant these days, and are easily accessed at that, that it won’t be surprising anymore how we’ll lose our ability to recognize statements of truth as a nation. But just because this is happening doesn’t mean we allow it. In this episode, Bill Stierle and Tom take you into a special series that taps into the fossilization of thought. Here, they talk about how this fossilization is happening among statesmen and government officials and how we can overcome it and start speaking with the truth. Bill and Tom then figure out how to find the balance between being compassionate to what others say and experience and recognizing that what they have are partial truths. Join in as they dive deeper into the discussion.


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    Truth And Cooperative Capitalism: America Must Have A Place For Cooperation, Collaboration, Equity And Inclusion Nov 06, 2020

    Cooperative capitalism is not an oxymoron. It is something we should strive for if we are to move forward as a nation and as a people. We have been so brainwashed by the notion that capitalism and “socialism” are so diametrically opposed that any action that “smells” of the latter is out to destroy the affluent society capitalism has allowed us to build. Bill Stierle and Tom demolish this line of thinking and assert that cooperation, collaboration, equity and inclusion do and must have a place in capitalism. America’s polarized state of affairs is a sad testament of what we need to focus on to bring these things about. Do we want a stable and unified nation? Of course we do. The real question is how do we get past all the divisiveness and let the healing and restoration ensue?


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    The Overarching Message Of The Second Presidential Debate The Mainstream Media Did Not Cover Nov 02, 2020

    The Second Presidential Debate between Donald Trump and former Vice President Joe Biden has been the hot topic these days, just as it is so. However, even with the coverage by the mainstream media, there is still so much that has been missed. In this episode, Bill Stierle and Tom got us covered as they discuss the bigger point of what the debate really accomplished and could have accomplished for each candidate. They talk about each of the candidates' purposes of coming into the debate and the messages that landed in the voters' minds. They also discuss how truth is used in one’s favor and where doubt and skepticism were thrown. Don’t miss the overarching message of the debate, one that especially mattered.


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    The Worst Case Scenario That Could Happen After The Presidential Election Results, Part 2 Oct 30, 2020

    The Presidential election is right around the corner. With it is the fate of the United States America. What would happen if Joe Biden wins? How about when Donald Trump wins? Picking up from the previous episode’s discussion, Bill Stierle and Tom take us into the second part of the worst-case scenario that could happen depending on the election’s result, particularly between the election day and January 20th 2021. They brainstorm the possible things that could happen and what each side would do or say regarding the results. They also tap into what is going to happen across multiple levels—from national to state.


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    Truth And The Worst Case Scenario, Part 1 Oct 27, 2020

    There is a lot of concern, if not outright fear, about what's going to happen after Election Day. Are you ready for the worst case scenario? Whether Donald Trump retains his seat of power or Joe Biden manages to snatch it away from him, there is a decent chance for things to get ugly somehow. People are bound to get furious whichever direction this takes and, believe it or not, each side is pretty much convinced that they are doing what’s best for America. This is where Bill Stierle’s expertise in dealing with conflict comes in handy. Listen in as he discusses these things with Tom on the episode.


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    The Truth Behind Republican Disinformation Oct 23, 2020

    Only a few weeks are left in the run-up to the 2020 presidential elections. As the rivalry between parties and candidates intensifies, so does the disinformation from the Republicans. Bill Stierle and Tom try to wrap their minds around the staggering volume of twisted information out there to see how truth is being purchased. From Donald Trump’s sowing of doubt and skepticism over the voting process to meet his own need for support, his continued underplaying of the impact of COVID-19, Republican efforts to revive the smear campaign against Hillary Clinton, to conspiracy theories around the attempted kidnapping of Michigan governor Gretchen Whitmer. There is so much to unpack in this discussion. Brace yourself and join in.


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    Truth And A Nation In Contempt: Missed Opportunities In The Latest Vice Presidential Debate Oct 20, 2020

    Are you exasperated yet? We are nearing the elections, and it seems like the nation is becoming more and more in contempt. The skill and communication on both sides of the aisle are not effective and cause more division. In this episode, Bill Stierle and Tom catch us up on the current state of the nation and where truth gets lost in using a divisive language that is doing more harm than good, especially at a time where we need more unity than ever. They discuss the latest Vice Presidential debate between Sen. Kamala Harris and Mike Pence and the missed opportunities that could have given people assurance. Tune in as Bill and Tom share their insights and more.


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    Is The Trump Era Over? The Truth About Having A National Breakup Oct 16, 2020

    Are we going through a national breakup? Whether you look at it as a nation being torn apart between Republicans and Democrats, or as a nation struggling to break away from the president that it placed in power, there are so many parallels between what is happening in the country right now and what happens in a marriage that is already on the rocks. Bill Stierle and Tom trade their insights about these parallels and discuss how the way things are going is going to affect Donald Trump’s bid for reelection. The upcoming elections are going to be a defining moment in American history. Will the people carry on in this toxic relationship with Trump or will they finally go through a divorce and pick the pieces up without him? If they do so, will it be for the better? Listen in and find out.


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    Lessons In Communication: Trump Versus Biden Oct 13, 2020

    President Trump and Democratic presidential nominee Joe Biden participated in their first 2020 presidential campaign debate last week. In this episode, Bill Stierle and Tom discuss the debate that’s been dubbed as the most painful to watch in the history of presidential debates, owing mostly to the format and structure – or the lack thereof! – as both candidates, for the most part, ignored the rules and incessantly interrupted each other. Stay tuned to this episode as Bill and Tom dissect the Trump versus Biden debate, and give some lessons in communication that both could have benefited from.


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    The Reckoning Of The Trump Presidency And The Reconciliation Of Our National Identity Oct 09, 2020

    If there is something to be said about the month of September, then it would be the reckoning of the Trump presidency. In this episode, Bill Stierle and Tom talk about President Donald Trump’s defensive September, discussing the recent New York Times story revealing his tax history and the reconciliation that’s about to happen for our national identity. Shoes just keep dropping, and the more we’re peeling back the curtains to really see what is happening. Join Bill and Tom as they go deeper into the role of truth in the coming restoration.


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    Trump Supporters: What Do They Have In Common? Oct 06, 2020

    If you listen to the number of Republicans who are not Trump supporters, it’s fairly easy to grasp why they’re not rallying behind Trump. Trump supporters, however, present a much more challenging task of understanding their message or the things they say. On today’s show, Bill Stierle and Tom take a closer look at Trump supporters and the key traits they share. Tune in to this episode to get hold of the roadmap for breaking down the different traits of Trump supporters.


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    The Pied Piper Of Social Media: Where The Truth Gets Lost, Part 2 Oct 02, 2020

    The recent events happening in the political realm brings a lot of Pied Piper issues to the forefront. On today’s show, Bill Stierle and Tom talk about the new truth and how people can twist themselves to fit the new truth when situations shift. Likening things to the Pied Piper story, they highlight how politicians are turning on their promise and sacrificing integrity for political convenience, situational ethics, and situational truth where the messaging that gets amplified is not helping the country from a collaborative and cooperative place.


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    The Pied Piper Of Social Media: Where The Truth Gets Lost, Part 1 Sep 29, 2020

    It can be very frustrating how people can believe and say the things that they say which are one-sided without even looking at the truth. Worse is when they broadcast it on social media and are influencing people to believe the same. Today, Bill Stierle and Tom explore this Pied Piper of messaging, and specifically look at the way some people are challenging Joe Biden’s mental capacity when it’s also evident from the last four years to suggest that President Trump is off in terms of the pendulum of mental fitness. Truth can so easily get lost. Make sure you’re not following the Pied Piper.


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    Lie, Truth And Coronavirus Sep 25, 2020

    In a recent press briefing, US President Donald Trump was asked why he lied to the American people about the virility of the Coronavirus as he knew it to be back in February 2020. His answer? “I didn’t lie. I didn’t want to start a panic.” This brings the question of how do we define a lie? What is a lie anyway? And how do you communicate the truth? On today’s show, Bill Stierle and Tom take a look at what lie is and compare it to justifiable truth.


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    Rage: The Woodward Recordings And The Fallout Of The Trump Presidency Sep 22, 2020

    Bob Woodward’s latest book on President Donald Trump called Ragehas left so many stunned and shocked with its many revelations. Following excerpts of recordings of some of his interviews with Trump as a pre-release to the book, Bill Stierle and Tom jump on board to talk about the reporting on the Trump presidency as they face the global pandemic that has claimed thousands of lives. They discuss the ways the tapes reveal the emotional disconnect and the purchasing of truth in how the President has downplayed the virus publicly. What is more, they read into the President’s leadership style and the media landscape that has pushed the recordings to come out.


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    Truth And The Freedom Café Sep 18, 2020

    When the need for choice runs into the need for safety, which one will you choose? On today’s podcast, Bill Stierle and Tom look into a recent post published on Reddit called “Freedom to not wear a mask” credited to Kathony Jerauld of Amador City. In the short passage tinged with a hint of sarcasm, the author welcomes everybody to a place called The Freedom Café, emphasizing everybody’s (both customers and employees) capacity to do exactly as they please. Join the conversation as Bill and Tom examine the strong push and pull between the need for choice and the need for safety, the need for independence and the need for community.


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    Finding The Truth In Published Messages Sep 15, 2020

    We can’t believe anything is true just because it’s on the internet. Unfortunately, many people believe things they see on the internet and take them as facts, especially when it's in alignment with their beliefs. On today’s podcast, Bill Stierle and Tom look into the power of published messages and how people perceive them as truth. Using a commercial for a state farm insurance as an illustration, they emphasize how we should all be cautious about the internet and check our biases at the door to really see how much truth is in there.


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    Purchasing Truth Through Message Editing Sep 11, 2020

    With the election looming on the horizon, it is no surprise that there are numerous messages flying back and forth. It's shocking how truth is being purchased on an hourly basis all day long through false messages, false narratives, doctored videos, and quotes taken far out of context. On today’s show, Bill Stierle and Tom talk about message editing and how truth is being purchased through this method. What happens when that message is determined to be wrong or inaccurate? Find out by tuning in to this episode.


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    Truth And The Extent Of Citizen Engagement Sep 08, 2020

    The recent incident of the 17-year old from Illinois who killed a number of people in Kenosha, Washington, has left many shocked. Bill Stierle and Tom take up this current event that presents some pressing issues we're facing in this country and talk about truth in relation to citizen engagement. When should citizens engage? How much is too much engagement? Where do you draw the line? Bill and Tom try to answer these questions and more, touching on the topics of gun violence, police lives, parenting, and racial biases.


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    Free Action From Truth And Free Speech Sep 04, 2020

    In the US, everybody can exercise free speech. People get to say what they want to say, but where do we draw the line? On today’s podcast, Bill Stierle and Tom take a look at Fox News host Tucker Carlson’s statement about the recent Kenosha, Wisconsin shooting that stunned a lot of people both on the left and the right. Carlson appeared to have justified taking up arms in Kenosha. Throwing more fuel to the fire, he also cast a cloud over the authorities and the police by saying they don’t have the protests under control. Join this important discussion about truth, free speech, and free action as Bill and Tom discuss how we, as Americans, can support law and order and justice in a way that aligns with peace, harmony, and cooperation.


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    Truth, The October Surprise, And Donald Trump As CEO For Fox News Sep 01, 2020

    As we near October, people have become even more sensitive when it comes to the truth. In the coming elections, where is the October surprise going to be? How will the truth, or the purchasing of it rather, affect it? In this episode, Bill Stierle and Tom get right down to it. They talk about each of Joe Biden's and Donald Trump's camps, how they frame their messages, counteract them, and prepare for that October surprise. Plus, they also discuss the recent rumor of Donald Trump being offered the CEO position for Fox News. How will the truth be told in that situation? Who can we trust? Bill and Tom answer these questions and more.


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    Truth And The Death Of Curiosity Aug 28, 2020

    Claiming something is true can potentially lead to the death of curiosity. For some people, it can be easy to jump from hearing a claim—especially from someone of power—to believing it as the truth, without taking the time to check. In this episode, Bill Stierle and Tom talk about truth and curiosity and how they go hand in hand, particularly in the world of politics and social media. In contrast, being curious is what actually allows us to find the truth. The hosts talk about the importance of having curiosity now, more than ever, as we get bombarded with so much information in our day-to-day lives. Follow Bill and Tom in this conversation as they explore the topic in relation to the Vice Presidential nominee, Kamala Harris, news media outlets, conspiracy theories, and more.


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    The Kamala Harris Candidacy And The Truth About American Identity Aug 25, 2020

    Joe Biden’s announcement that Senator Kamala Harris will be his running mate for the 2020 election has stolen the news cycle for several days, much to the consternation of Donald Trump’s camp. This is not going away any sooner, either, as this candidacy presses on the throbbing sore of racial relations in America. Bill Stierle and Tom discuss how Kamala’s candidacy pits the Trump supporter’s idea of “American identity” with the reality of racial diversity in contemporary America. They also talk about how Biden and Kamala presented themselves during their debut and what they could have done better to deliver their message across more effectively. This is going to be an interesting election year that will once more put into the spotlight the difficult questions that Americans would rather dodge. This debut is a start.



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    Truth And The Potemkin Village Aug 21, 2020

    A “Potemkin village” signifies any deceptive or false construct, conjured often by cruel regimes, to deceive both those within the land and those peering in from outside. Scarily familiar? We may be experiencing this in America right now, especially with the way truth is being purchased. In this episode, Bill Stierle and Tom dive deep into the stark similarities between how we are doing now and the Potemkin village. They then talk further about how the media is creating a Potemkin village for Donald Trump on a daily basis, especially now with the pandemic.



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    Truth And Police Perspective: The Aurora, Colorado Racial Profiling Incident Aug 18, 2020

    From the police’s perspective, police rules, protocols and procedures are there so that the need for safety and protection of police officers and the need to respect the rights of the community are both ensured. What happens when there is a clash between the supposed need for safety and protection and the right to freedom and presumption of innocence? Bill Stierle and Tom take the recent incident of racial profiling in Aurora, Colorado as an example of how tricky this question can become. Up to what point should rules and procedures be followed strictly? Does the need for safety and protection justify the clear violation of the apprehended persons’ rights? What changes can be done to train police officers to respond to these situations better? These are difficult but necessary questions to tackle as America’s police find itself once more in the spotlight.



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    Truth And The Road To Tyranny Part 2 Aug 14, 2020

    When the government starts to pit freedom and security at each other as if they’re incompatible, you could easily be on the road to tyranny. Bill Stierle and Tom follow up on last episode’s conversation about tyranny and professional ethics, focusing on the issues surrounding Bill Barr’s appearance in front of the House Judiciary Committee to face questions on the Trump administration’s use of force to disperse protests. How do Barr and the Trump administration use sound bites to mislead the public from the real issue? How can such misdirection be counteracted? These are important things that Americans need to understand if they are to stay free of tyrannical rule.



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    Truth And The Road To Tyranny Aug 11, 2020

    Would you know it if you were headed down the road to tyranny? If we take a look the many examples in the 20th century, then the answer would probably be no. As a matter of fact, people under tyranny rarely remember the last time they took a meaningful vote before they were taken over by it. Bill Stierle and Tom share their thoughts on the book, On Tyranny by Timothy Snyder and how it relates to recent events in America. Do the American people truly understand tyranny? Are they unwittingly clearing the path for it to dominate? Are they already under some form of it? You be the judge.



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    Truth, Expertise And The Tenets Of Trust Aug 07, 2020

    One of the most insidious things people can do with power is the ability to use “expert” authority to sway the masses to their version of the truth. This is certainly the case with the viral video of doctors in lab coats talking about Coronavirus and making claims that there is a cure for it and that there is no need to wear masks – contrary to what the Centers for Disease Control and Prevention and other experts are saying. The video quickly became viral hours after release and Donald Trump even shared several versions of it on Twitter. The video was taken down from every major platform for spreading misinformation – to the consternation of some people, specifically Trump’s hardline supporters. Why were these “experts’” opinions squashed? Why was their “expertise” repressed? Bill Stierle and Tom anchor this episode’s discussion on this burning issue.



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    Getting More Truth By Being Specific Aug 04, 2020

    As you may have known by now, there are so many ways that truth can be purchased in our daily lives. Most especially by people in power positions, the truth can easily be made to work for what they need and want others to believe. In this episode, Bill Stierle and Tom talk about how that is being done in Portland, Oregon. They also tap into the role of the media and even the President in creating fear, in being reactive rather than proactive. Standing out from this discussion is the importance of making truth in honesty range by making it specific. Bill and Tom dive in further and explain why this is so.


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    Purchasing Truth Through Conspiracy Theories Jul 31, 2020

    There seems to be a lot of conspiracy theories being propagated. They strive to uncover the “truth” behind some of the biggest news stories, from the JFK assassination and the moon landing to supposed UFO sightings and COVID-19. On today’s podcast, Bill Stierle and Tom take a closer look at some of the most popular conspiracy theories in circulation and discuss how conspiracy theories are a way to indoctrinate people and to purchase truth away from them. Open up your mind, get out of your bubble, and get in touch with the real truth behind these theories as you join Bill and Tom in this episode.



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    Beliefs, Masks, And Education: How We Purchase Truth From Ourselves Jul 28, 2020

    Little do we realize it, but our beliefs have the power to purchase truth from us. No matter what others say, if we are already bought into what we believe, it can be very difficult to see anything else. In this episode, Bill Stierle and Tom talk about how our beliefs shape the truth, especially in the context of the current situation of our children’s education. The on-going talks of school reopening have undeniably brought to the surface differing views about wearing masks, social distancing, and overall safety in this COVID-19 world. Join Bill and Tom as they reflect on the many implications of this situation, reminding us of understanding how our rights should never be at the expense of others.



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    Truth And Mask Wearing: The Need For Safety Versus The Need For Freedom And Choice Jul 24, 2020

    In our quest to find the truth, we also have to recognize that our brain purchases truth away from us by saying things that are not aligned with the truth but are in alignment with the stability and the certainty that a belief provides. This is very much evident in the rip-roaring dialogue about wearing masks amid the COVID-19 pandemic. On today’s show, Bill Stierle and Tom tackle the controversy and the difficulties around mask-wearing and society’s tension going on around this. Is mask-wearing impeding on people’s need for freedom and choice, or is it appropriate? If you’re still divided on this issue, you might want to listen to this discussion.



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    How The Biden Campaign Can Use Trump’s Taxes To Reveal Truth Jul 21, 2020

    What does Donald Trump’s Supreme Court defeat over the issue of his tax returns mean for justice, fairness, and integrity in America? Bill Stierle and Tom give their take on whether the president can use the immunity card to continue evading the subpoenas from the House of Representatives and the Southern District of New York. They also discuss the possible avenues through which Joe Biden’s camp can benefit from this situation. As the nation prepares to decide whether to give him a second term or not, Trump is once more put into the spotlight. Why does he evade the subpoenas? Does he have anything to hide? The truth is yet to come out, but Bill and Tom believe that it eventually will.



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    The Value Of Bad News In Purchasing Truth Jul 17, 2020

    We have reached a point where bad news has become a tool for people in power to distract us from the truly important things. We have seen this constantly in play with President Donald Trump, who seems to be living from the traction of bad news. In this episode, Bill Stierle and Tom dive deep into truth and the value of bad news. They discuss the issue involving the president and NASCAR and what it says about loyalty, truth, getting away with fake news, and marketing and advertising. Why does it seem like the president is aligning himself with the wrong side of history? Why is bad news amplified? How do we keep ourselves sane amidst all of this? Bill and Tom answer these questions and provide great insights that will help us rethink how truth is purchased through bad news.



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    Truth And Time Jul 14, 2020

    When it comes to finding out the truth, one has to have the willingness and the time to research to find out where an issue sits. On today’s podcast, Bill Stierle and Tom talk about truth and time. It’s become increasingly shocking how a lot of people are forming biases without checking on the source of information. Bill and Tom observe how people don’t seem to want to do that much work to determine or care as much about finding out if something is really true because it takes time to confirm. Tune in to this episode to learn the importance of verifying the truth so you can do a better job of getting out of some of the beliefs that are locking you down.



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    Truth, The Sound Bite, And The Overton Window Jul 10, 2020

    We live within a society that is highly polarized in most political issues. Straddling this left-right dichotomy is the Overton window, which represents the range of policies that are acceptable to the mainstream population at a given time. But what happens when you’ve got marketing people in the office? You might see sound bite marketing being used to pull the center of the Overton window towards their side of the spectrum. In this follow-up to the previous episode on sound bites, Bill Stierle and Tom discuss some of the ways that Donald Trump and other politicians are steering policy into a direction that favors their interests. Touching on some prominent polarizing issues such as the Louisiana abortion debate, COVID-19, and mail-in voting, Bill and Tom dissect the administration’s tactics in manipulating the truth to make extreme policies seem normal.



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    Truth And “Only The Sound Bite Counts” Jul 07, 2020

    It’s one thing to campaign for office using sound bites and quite another to engage in sound bite governance. Yet that seems to be a normal thing that some of our leaders do, and the conservative media is helping them get these sound bites across. The sound bite gives these politicians a message that is very easy to promote and readily reinforces the bias and loyalty of their supporters. Whether it’s Donald Trump and his “Kung Flu” label, or Louie Gohmert politicizing the Justice Department, or Rudy Giuliani accusing the Black Lives Matter movement of wanting to steal your houses, the people who use these catchphrases care less about the truth than they do about rallying the support of their mob. Join Bill Stierle and Tom as they expound more on this topic in this conversation.



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    Truth And The Trump Tulsa Rally Jul 03, 2020

    Contrary to Donald Trump’s grand expectations for the Tulsa Rally, the event turned out to be a dud. From the 1 million RSVPs Trump claimed to have received for the event, just under 6,200 people turned up in this highly-marketed mass gathering at the Bank of Oklahoma Center. What will this imply for Trump’s popularity narrative and his presidential campaign as a whole? How will this affect Trump’s image of strength and popularity among his supporters? Bill Stierle and Tom talk at length about how this flop has affected Trump’s marketing campaign and what Joe Biden’s camp can do to capitalize on it. Listen as they analyze Trump’s camp’s attempts to repurchase the truth to their advantage and how these will ultimately fail to prevent the truth from seeing the light of day.



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    Truth And Healing Jun 30, 2020

    Human beings transfer trauma. When violence takes place, it moves down the line until someone decides that they’re not passing it down. This transfer of trauma is generational, and we’re only just beginning to see its effects. This explains why the death of George Floyd sparked so many protests and looting. On today’s show, Bill Stierle and Tom shine a light on this transfer of trauma and how we can stop it and start moving along the path of truth, healing, and restoration.


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    Fighting The Police: Politics, Truth And The Fight-Flight-Freeze Response Of The Brain Jun 26, 2020

    In today’s society, there is so much happening almost every week involving the police. Bill Stierle and Tom find it relevant to address these issues, such as the recent incident in Atlanta with Rayshard Brooks being killed by a police officer. The now-fired Atlanta officer has been charged with felony murder, but people can’t help but feel sad, helpless, and disheartened. Could the situation have been better handled without causing the damage? Had Rayshard Brooks accepted the arrest, would he be alive today? These are some of the questions Bill and Tom try to answer as they dive into the politics, the fight-flight-freeze response of the brain, and the transfer of trauma in these cases.


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    Truth And The Police: Crime Prevention, Overpolicing And The “Defund The Police” Slogan Jun 23, 2020

    What does the “Defund the police” slogan mean? That depends on whom you ask, with the most extreme people advocating for the literal abolition of police departments in cities around the country. Bill Stierle and Tom move away from this extreme towards a more sensible interpretation centered on resource allocation and community support. In many ways, the police are forced to do many things that are not in their area of expertise because of a crime prevention policy that puts too much emphasis on punitive solutions – a fact that has recently come to the fore with incidents of disproportional response and excessive use of force. Bill and Tom believe that this tendency towards overzealous policing can be eliminated by allocating more resources to community-based interventions for crime prevention. Join in as they unravel the complexities one of the most challenging and multifaceted issues in politics – truth and the police.


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    Truth And Communication Traps Jun 19, 2020

    One of the main reasons why Donald Trump gets to purchase the truth from the people is because of the failure of journalists to have a productive and meaningful discourse with him every time he goes to the podium. A lot of times, they walk straight into communication traps that get in the way of the truth. It takes certain skills to be able to communicate effectively with the president – skills which the journalists at the Press Corps do not seem to possess. Bill Stierle and Tom take on the most common traps that journalists fall into when trying to get the truth out of the president, the press secretary or anyone from the administration. Join in this in-depth discussion and listen as they suggest some ways journalists can get around these traps and really get to the truth.


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    Truth And The Media Photo Op Jun 16, 2020

    Donald Trump’s now-viral Bible-holding photo is generally deemed as an extremely offensive political stunt, but there was nothing new about it. Whether from the perspective of the Christian community or the leaders whose careers were being hijacked by their mere presence in the photo, the stunt was a classic case of Trump borrowing respect and credibility from others to justify something he is about to do. Bill Stierle and Tom analyze Donald Trump’s photo op in front of St. John’s Episcopal Church in Washington, DC with a Bible in his hand. The church was damaged when a fire broke out as protests against racism and police brutality raged in the city and across the nation. Bill and Tom talk about how Trump used the photo op as an opportunity to gain respect and credibility as he makes controversial moves around the issue of protest dispersal.


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    Truth, Racism, Violence And Looting Jun 12, 2020

    In the protests and riots resulting from the death of George Floyd at the hands of a police officer, people are fighting against a systemic lack of empathy. The violence brought about by this lack of empathy, even among the most common of people, is terrifying, and is why the people are furious. Bill Stierle and Tom dive into the lack of empathy in the world right now, and its violent consequences. Truth is ultimately obscured by lack of empathy. Tune in to this important discussion.

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    Truth And Brand America Part 2 Jun 09, 2020

    Branding plays a huge part in how truth is perceived and purchased. In Brand America, the way truth is distributed is dependent on loud, attention-grabbing, clickbait headlines that ultimately warp the information contained within. Bill Stierle and Tom continue their deep dive into truth in Brand America. They go into social media—the internet as a whole, for that matter—and its importance in the way truth circulates and is consumed.


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    The Truth and Brand America – Part 1 Jun 05, 2020

    Now, more than ever, Brand America should be built around respectful communication based on information and facts, instead of the name-calling and vicious labeling that dominates the political sphere nowadays. Nowhere is this respectful communication to be found in Ann Coulter’s Twitter rants in response to Donald Trump’s Memorial Day weekend tweet calling for Alabama voters to support Tommy Tuberville instead of Jeff Sessions. She might be on point, but her vicious language certainly does not help her message. In this episode, Bill Stierle and Tom dissect Ann’s name-calling and explain why this kind of communication does more harm than good to the Republican brand and the American brand, for that matter. There is a need to restore Brand America, and a lot of that should come from having civil conversations and respectful communication.



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    Purchasing Truth In The Time Of Trump And Hydroxychloroquine Jun 02, 2020

    As the President of the United States of America, Donald Trump wields a lot of power, and with that power, he has hijacked truth and the use of language. With his touting of hydroxychloroquine as some sort of miracle drug to fight COVID-19, President Trump has set a potentially lethal precedent when it comes to pursuing truth. Bill Stierle and Tom discuss the repercussions of President Donald Trump’s statement on hydroxychloroquine on the truth of the COVID-19 pandemic. The power to arbitrate and declare truths on a stage as public as the President’s is a great responsibility so it is essential for the people to remain vigilant and watchful.



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    Truth And The Political Mind May 29, 2020

    As the presidential election is fast approaching, many of the more conscientious Republicans are jumping on the Lincoln Project bandwagon. The project aims to convince voters that Donald Trump does not represent the Republican vision for the country. However, as Bill Stierle and Tom point out how their messaging may not be very effective in swaying the most loyal of Trump’s followers. In fact, some of it may just feed into Trump’s campaign narrative and strengthen the confirmation bias of the loyalists. Bill and Tom see the need for the Lincoln Project to utilize a strategy of empathy and contrast to get past the barriers in the loyalist mind, unleash the truth, and let the political mind do its work of making a difference.


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    Fighting The Virus Of Language With The Truth May 26, 2020

    How language is used affects the ways people can perceive and purchase truth. Of course, all people use language to meet their own needs and ends, but sometimes, the way they use language belies malice that attacks truth. Bill Stierle and Tom investigate how language is used as a virus by people in power in a way that attacks truth. If you’re interested in the ways people in power deploy language, then Bill and Tom’s conversation is definitely for you.



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    Truth Versus Capitalism Versus Health May 22, 2020

    In the time of COVID-19, every decision made in the public sphere will have consequences on the state of public health. For every business reopening, there will be repercussions, both financial and medical, as people begin to reintegrate into the outside world and possible liabilities increase. Bill Stierle and Tom chat about the state of public health in COVID-19 as driven by the capitalist system. Together, Bill and Tom process some of the decisions of public servants that will surely have an effect on public health. Don’t miss this essential discussion.



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    Carrying The Truth As A Public Servant May 19, 2020

    As citizens, we have our own sets of expectations for public servants, and what they should do, what they should give the people. One of the critical expectations shared by many—if not all—is a deference to the truth grounded in the position of authority and access granted to public servants. Bill Stierle and Tom sit down to talk about the complicated relationship between public servants and the truth. Just like most things, this truth—or at least shards or versions of the truth—is part of a larger narrative that these public servants embody. Bill and Tom’s lively discussion about the nature of truth in the field of public service will surely have you rethinking the words that escape our leaders’ lips, so don’t miss it.

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    Truth And The Emotion Of Shock – Don’t Take The Bait May 15, 2020

    A lot of Americans were overwhelmed with the emotion of shock when Donald Trump suggested injecting disinfectant to protect the body from coronavirus. Though a striking example, it is not the first time the president used shock, albeit unwittingly, at the podium. Bill Stierle and Tom encourage us not to take the bait. The president floats marketing ideas, even though those ideas may not necessarily be the truth. So hijacked are the Americans’ emotions that Bill and Tom see a future wherein the next president will be faced with the challenge of regaining trust in the office as a public servant.


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    Truth And The Purpose Of A Flip Flop May 12, 2020

    We recently see President Donald Trump vacillate on the issue of whether the states should open up their economies as the nation continues to fight against the coronavirus pandemic. A flip flop is not a politician’s best friend as it can cause constituents to question their integrity. Yet the president seems to be doing it now as he tries to take total authority at first and then avoids accountability the next day. Was the recent controversial flip flop intentional or not? If so, what was the purpose behind it? Bill Stierle and Tom attempt to answer these questions and arrive at the conclusion that the flip flop is just another marketing strategy designed to meet Trump’s need for acknowledgment. The show must go on, apparently, and the flip flop is just there to make sure the viewers stay on after the commercial break.


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    Building Certainty And Trust Through Impactful Journalism May 08, 2020

    Information is much sought in times like the coronavirus pandemic to have them come to terms with the truth of the situation. Impactful journalism means being able to draw useful information from people like Donald Trump and Mike Pence as opposed to just allowing them to project themselves in a self-serving monologue. It means depriving them of their pet talking points and cutting to the chase. That is, being in control of the show, interview, or press conference and making the truth come out. Bill Stierle and Tom encourage journalists to develop these skills to change the nature of their engagements with the country’s top politicians and be able to give the people the certainty and trust that they need to feel in this situation.


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    The Strength Of Collaboration: Hijacking The Truth From The President May 05, 2020

    Millions of Americans tune in daily to Donald Trump’s coronavirus briefings expecting to hear much-needed information on the virus and the lockdown, only to be bombarded with the usual “me” narrative of how he is in charge of the situation. There is no collaborative experience in these briefings, and yet collaboration is the very thing we need the most as we go through this crisis. In this episode, Bill Stierle and Tom berate how Trump turns his briefings into cheerleading sessions devoid of substance that is actually of value to the viewing public. Clearly, it is time to hijack the truth from the president. Journalists need to get inside Trump’s “me” narrative and use it to segue into the “we” narrative to change the nature of the coronavirus briefings into something the American people can benefit from.


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    Journalism, Truth, And The Missing Link May 01, 2020

    Looking at the news these days can be discouraging and disappointing, especially with the lack of truth in journalism. In this episode, Bill Stierle and Tom discuss this shortage in the media, comparing journalists to fishes that are pulled in and hooked by a lure. They talk about the missing link in journalism and how journalists approach the government concerning the Coronavirus pandemic. They touch on the difference between sympathy and empathy and how Donald Trump’s responses could have been better. Lastly, Bill and Tom then enumerate the five forms of journalism and how they should be applied when reporting the news to the nation.


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    Scapegoating And Purchasing Truth Part 2 Apr 28, 2020

    The scapegoating strategy has been a go-to tactic of many powerful entities to hide their truths. In this episode, Bill Stierle and Tom talk about the missing factors in the skills of journalists that’s needed to expose illusions. They talk about simple yet innovative methods that can be utilized to expose the lies while showing empathy. Learn Bill and Tom’s insights on how President Trump’s belief system works and know how his words should be understood and broken down. They also emphasize the importance and benefits of stopping the lying narrative in order to bring out the truth.


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    Scapegoating And Purchasing Truth, Part 1 Apr 24, 2020

    In this episode, Bill Stierle and Tom discuss the narratives amidst the Coronavirus pandemic, particularly the White House press briefings on COVID-19 and Donald Trump’s participation. Get to know Tom’s take on how the president is purchasing truth and the scapegoating he is doing by assigning blame or completely ignoring the issue altogether. Bill dives into the way the Press Corp is pursuing information and their lack of preparation knowing how the president attacks these kinds of questioning. Learn what could be a better way of questioning to disarm the landmines and get the president to work and to own something.


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    Shutdown Or Not? Reactions To The Economic Impacts Of The Pandemic Apr 21, 2020

    To shut down or not? Does the economy have to shut down during this current pandemic? Bill Stierle and Tom address this predicament and share their emotions about the decisions made by the US government regarding the spread of COVID-19. Tackling this issue, Bill and Tom brings us to the concept called ‘acceptable losses’ and how it became a dilemma and resistance to political leaders from shutting things down sooner. Read their conversation as they discuss blinder and flat earth mindsets and how we can restore connection while reducing emotional reactions of things.



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    Coronavirus Briefings: Why Journalists Need To Reduce Emotional Reactions To Bring Out The Truth Apr 17, 2020

    More than ever, we need better and truthful communication from our leaders about the COVID-19 pandemic. Disappointingly, what we have are Coronavirus briefings full of unhealthy dialogue between President Donald Trump and the journalists. In this episode, Bill Stierle and Tom dive deep into the current virus communication and how truth is purchased in that process. As frustrating as the situation is, journalists need to know how to work around the President’s way of communicating, recognizing that he has limiting beliefs and that they need to reduce emotional reactions. Bill and Tom set up scenarios that show better ways of communicating, highlighting the importance of being emotionally sober to bring out the truth.



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    The Corona Virus Flat Earth Mindset, Part 2 Apr 14, 2020

    The flat earth mindset is a mindset that, more often than not, ends up being a huge liability to the truth. Especially in the time of COVID-19 and coronavirus, it’s important that the truth be out there, and with a flat earth mindset, the truth gets scrambled. Bill Stierle and Tom discuss the relationship of a flat earth mindset to the ways we perceive and combat the spread of COVID-19, specifically the detriments. A lot of this has to do with the messages that we pick up around us in our daily lives, so especially in a time of crisis, we must exercise constant vigilance.




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    The Corona Virus Flat Earth Mindset, Part 1 Apr 10, 2020

    The global pandemic has taken a toll on all of us, and it is slowly weeding out poor leaders. In this episode, Bill Stierle and Tom talk about the recent Corona virus fiasco and how Donald Trump is handling the situation, sharing a story on how the president answered a reporter which categorized him as having a flat earth mindset. Such mindset is not ideal in any crisis situation, much more in America’s current situation. Using the concept of a car salesperson and a mechanic, Bill and Tom link how marketing and branding do not do well in crisis and emphasized the importance of having the right people handle such a specific dilemma. Join Tom and Bill as they break down Trump’s non-existent wit around a global issue.



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    A Lack Of Empathy Is A Lack Of Leadership Apr 07, 2020

    In the midst of an international crisis like a pandemic, the ways in which people are expressing empathy become much more apparent. People go out there and help out the businesses that won’t survive without their continued patronage because, at the end of the day, their leaders aren’t showing themselves to have the capability to do so. Bill Stierle and Tom talk about expressing empathy in relation to leadership, and how empathy goes hand-in-hand with leadership. People think leadership is simply about making strong statements and getting people to do things, but they’re wrong. Leadership is definitely composed of a unique skillset, and at the core of that is empathy.



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    Conveying The Truth In Crisis Communication In The Midst Of The COVID-19 Pandemic Apr 03, 2020

    Along with the global health crisis we are experiencing around the world is the problem with the truth in crisis communication among our leaders. We are seeing a lot of poor communication about the Coronavirus that is continually spreading and affecting lives. Bill Stierle and Tom get down to the problems in crisis communication that have been affecting how information is absorbed, blurring the lines between truth and misinformation. Bill breaks down five things that should be avoided when relaying information, especially during this time of crisis. On the other hand, he lays down five other ways that could convey T.R.U.S.T. in your words and actions.



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    Purchasing Truth Vs. Party And Facts Mar 31, 2020

    The problem with truth is that it can be difficult to get into scary amounts of honesty, which is why communicating facts is such an intensely specialized skillset. In times of national or international crises, we look to our leaders to give us the truth, but the way this is being done now leaves people more than a little wanting. Bill Stierle and Tom go into the way truths are communicated and how this manifests in real-world, real-time situations. Sometimes, it can be hard to grasp the truth when the delivery is problematic. However, the truth will always be important so we must all learn how.



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    Hijacking Truth In This Time Of The Coronavirus Pandemic Mar 27, 2020

    There is no better way to show a leader’s competence than when they are handling a crisis. If they fail at it, then doubt and skepticism arise among the people, causing truth and trust to become casualties. Bill Stierle and Tom address the elephant in the room that has clearly demonstrated what the leaders in our country are capable of—the current Coronavirus Pandemic. Amidst it all, they examine how truth has been constantly hijacked by those in power and, in turn, how people are reacting in relation to that.



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    The Purchasing Of Truth During Super Tuesday Mar 25, 2020

    A person in power has hijacked and purchased truth when it has deeply penetrated people’s beliefs and biases. No one has done that better than Donald Trump, who seems to be gaining strength among his supporters. Figuring out why he has been gaining steam, Bill Stierle and Tom discuss the idea of the group versus the individual. They talk about how it plays not only in the case of Donald Trump but also to the rest of the candidates. At the core of it is the language used. Bill and Tom explain that deeper in the context of Super Tuesday between Bernie Sanders and Joe Biden.



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    Value-Based Narrative During Campaigns Mar 20, 2020

    Part of being a leader is being a communicator. If you’re still in the running to become one, then it is important not to fall trap into slips of the tongue and ruin your chances. Expanding the last episode’s discussion, Bill Stierle and Tom take a look at how to stay out of the nuance and go after the throat of the question. Especially in this time of heightened election campaigns, they go deep into value-based narratives over issue-based narratives in discussions. They also talk about moving away from the language of judgment, criticisms, or one-upping a lot of tragic narratives inside the debate. Get into this insightful conversation about finding out what really matters to candidates every time they speak.



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    Messaging Leadership: Nuance Discussions And Value-Based Campaign Mar 18, 2020

    After winning the Nevada Caucuses, Bernie Sanders made a blunder during “60 Minutes,” where he commented on Fidel Castro’s literacy program. In this episode, Bill Stierle and Tom reflect on the situation, highlighting the important ways to uphold messaging in leadership. They go deep into why there should not be a room for nuance discussions where polarity could exist. With leadership as a construct delivered by communication, Bill and Tom then explain why a value-based campaign is a way to go than an issue-based campaign. Tune into this episode to spot how narratives are slowly integrated through messaging leadership among presidential candidates.



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    The Case Of Michael Bloomberg’s First Debate Mar 13, 2020

    There probably is no better subject to talk about when it comes to money and purchasing truth than Michael Bloomberg. Disappointingly, his first debate did not go well for him. In this episode, Bill Stierle and Tom look back at the debate and recreates how Michael Bloomberg could have done better. They took the questions thrown by Amy Klobuchar, Elizabeth Warren, Bernie Sanders, and Pete Buttigieg. While at it, they highlight the need to put empathy on labels and diagnosis, fairness and integrity, and picking the value to fight for.



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    Bill Barr, Donald Trump, And Using The Law To Purchase Truth Mar 11, 2020

    Just when you think things could not get any crazier, things escalate every week. Only the last week, we’ve heard of Bill Barr’s interview on ABC talking about Donald Trump and his tweets, along with Roger Stone’s conviction. Amidst all this, what remains is the challenge of facing the fact that the place of leadership can dictate their version of what fairness and justice are. Bill Stierle and Tom get deep into this aspect of purchasing truth. They talk about these recent events and look further into how these people in power use the law to get the things they like.



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    Democrats' Needs For Inclusion Mar 03, 2020

    Who is the superior party in the government? Regardless of who you prefer, the one that has more control is superior. Today, Bill Stierle and Tom talk about Democrats and inclusion. The Republican party has been making loud noises for quite some time, thereby prompting others to scream to have their needs recognized. Discussing Bernie Sander’s speech about his progressive agenda and letting everyone vote, they highlight on the importance of staying out of binary thinking and recognizing how Republicans have painted themselves into a catastrophic corner. It is evident that the Republican’s narrative about justice and fairness directly counters the primary needs for inclusion, cooperation, and harmony that the Democrats are looking to meet. Immerse yourself in this interesting conversation as Bill and Tom share their insights on how people who voted for Trump are stuck in a binary option, and so much more.




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    Republican’s Needs For Party Loyalty Votes Over Truth Feb 28, 2020

    What are your rubrics in voting for a leader? Do you vote based on a candidate’s character, accomplishments, or title? Today, Bill Stierle and Tom share their opinions about the risks of voting against the identity of one party. They discuss how capitalism and its versions have evolved to be more important than the United States Constitution. Moreover, they also talk about how Republicans are not lining up with the truth. Letting people empathize with them and the issues they are concerned about has been a tactic done by this party. Learn how marketing and branding has been used to get people into a space where they start beating up their competitor in a bullish manner, distracting the world from the truth, and voting those who have most likely deceived them.



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    The Freedom Of Speech, The Senate, And The Impeachment Trial Feb 25, 2020

    The freedom of speech and information is critical for a nation’s growth. It is not supposed to hinder people from telling the truth. Today, Bill Stierle and Tom share their thoughts about this topic and how this fundamental right is used in purchasing truth. They talk about the impeachment trial of Trump and how the Senate is handling it. They also talk about what Democrats did during the trial, including what they were doing to the whistleblower. Listen to their conversation about bias and how truth is applied in the biggest law-making body of America.



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    Truth And News Reporting Feb 21, 2020

    Do you have to believe everything you see on the news? Are news stations really reliable these days? Today, Bill Stierle and Tom share their insights about the truth and news reporting. The power of messaging in reaching to a person’s consciousness is monumental. The repetition of a message through looped branding and how these messages become facts and beliefs is how politics has been controlling the people. Bill and Tom also tackle how Republicans are making their ranks grow through these news reports that feed propagandas. They also talk about how Trump used hype to win the elections and how he is such a talented marketer.



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    Protecting Mistakes To Maintain Respect And Self-Worth In Politics And Social Media Feb 19, 2020

    Social media has become a form of protective barrier for people to get their need of being heard met while maintaining physical distance. As a result, people tend to be in a constant combative mode to reinforce a point of view—be that in alignment with the truth or not. Just like President Donald Trump. He meets his needs for respect, being heard, identity, and self-worth through his tweets and responses, even at the expense of the nation’s need for integrity, truth, and respect for others. In this discussion, Bill Stierle and Tom talk about the ways politicians, and even ourselves, protect our own mistakes in order to maintain respect and self-worth. They dive deep into actual online interactions that exhibit this and then touch on the need for a compassionate response in political discourse.



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    Restoring Mutual Respect And Integrity In America Feb 14, 2020

    With so many opposing views, opinions, and information out right now, trying to tell apart fact from fiction has become very challenging. This has also undeniably caused a strain in how people maintain respect and integrity with each other. Bill Stierle and Tom tackle how, in the midst of the current busy political climate, we need to restore some mutual respect and integrity in America. They talk about how you can maintain it and how to tell the truth when it has become increasingly difficult to do so. On the media’s role, Bill and Tom then share how we can discern what has been taken out of context, sinking in deeper into how politicians make meaning and create narratives out of their messages.



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    Seeking Truth: Political Messaging In Modern Media Feb 12, 2020

    The election campaign is running at full speed, and what better time to talk about the reality of political messages than now? In this episode, Bill Stierle and Tom try to uncover the truth in the political messaging in the modern media. They apply this to the current political status on the democratic side, especially with the primary Iowa caucuses. Delving into what makes a message stick inside someone’s consciousness, they investigate the language used in those messages that do so and do not—from Joe Biden, Bernie Sanders, Elizabeth Warren, and Pete Buttigieg, and even to Michael Bloomberg, Andrew Yang, and Ted Cruz. Read between the lines and find out how truth gets purchased in these messages.



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    Agreements, Laws, & Beliefs – Part 2: The Winner Mindset Jan 28, 2020

    Boosting respect, recognition, and self-worth are what most power-seekers do to ensure their place in the world. When these are sought, certain laws are exercised, beliefs put to the test, and truths are challenged. Hosts Bill Stierle and Tom discuss the importance of choices and how the younger generation should be taught how to fight for them. They also talk about how choices can affect violence and awaken the winner's mindset, which is seen in Iran and America’s conflict. There is a race to the top on who will win in the respect and fairness battle, and Bill and Tom are here to shine light on this global event.



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    Agreements, Laws, & Beliefs – Part 1: How They Affect The Way People View Terrorism Jan 24, 2020

    When do you label one as a terrorist? What are your rubrics in considering someone or an organization as bad? Recently, the Trump Administration killed Iranian General Qasem Soleimani. This mishap caused events to spiral, paving way to Iranians standing as one to defend their nation and condemning the US. With the labeling that is being presented on both nations, it is compelling to note who is bad or good. With this dilemma, hosts Bill Stierle and Tom talk about how the language of communication is used in varied ways to either justify or condemn their actions. Learn what Bill and Tom perceive about this recent crisis.



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    Purchasing Truth And The Damage To Trust Jan 21, 2020

    There has been a lot of development in Donald Trump’s impeachment that has the world asking just how much loyalty to him his supporters have – especially in light of the writing in Christianity Today that calls out for Trump’s removal from office and stating that “Christians should not be loyal to Trump.” Hosts Bill Stierle and Tom discuss the consequences of purchasing truth to trust. They tackle how it is damaged by the presence of doubt and skepticism that show up in different ways throughout the entire impeachment process, where facts are definitely not on Trump’s side. Get inside this great episode to follow along the tracks of truth being purchased and seeing it stray farther away from what people initially believed in.



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    Speaking Your Truth Jan 17, 2020

    Words make a difference. Whether it’s an impeachment piece, a Quid Pro Quo, or a town hall that the Congress people or senators are holding, it makes a big difference that you pick words that are going to make a difference. In this episode, hosts Bill Stierle and Tom talks about the importance of speaking your truth and putting aside some of the bias. Tackling the impeachment vote on Trump, they cite Michigan Representative Elissa Slotkin’s vote on impeachment and how she communicated to her district why she had decided to vote for impeaching the president. Communication skills are indeed crucial because certain vibration of words resonate differently with different people.



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    Truth and Scorched Earth Messaging Jan 15, 2020

    Many people are disheartened by the scorched-earth communication that’s going on coming out of the White House with regards to the impeachment vote. When we get into a scorched-earth messaging mindset that we’re currently in, the problem is that a very important value that Americans and other cultures stand for start to get diminished due to the style of languaging coming out of our leaders. On today’s show, hosts Bill Stierle and Tom tackle the scorched-earth messaging and why it’s diminishing the respect or credibility we get when we say, “I’m from America.”



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    Missed Opportunities: Listen To Connect, Not To Respond Jan 03, 2020

    Debates can turn into an annoying question-and-answer session when both sides listen to respond and not to make connections. Worse, they miss opportunities to draft off what the other person is saying and fail to get to the truth. In this episode, Bill Stierle with co-host Tom demonstrates the quickest way to get someone not to lie. Discover how you can create a safe space where truth, no matter how painful, can be told.




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    Truth Scale And Creating Beliefs Dec 31, 2019

    Politicians and the media have made use of language to create false beliefs and illusions, especially with regards to Trump’s impeachments proceedings. Do you have a keen ear to determine which leads you away from the truth? In this episode, let host Bill Stierle and co-host Tom enlighten you on how to filter statements you hear and read through the lens of the Seven Levels of Truth. Discover how a simple observation can be skewed and manipulated to disinform and distract you.



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    Purchasing Impeachment: The Talking Points To Making It Stick Dec 23, 2019

    We cannot ignore the elephant in the room, or shall we say the elephant on Capitol Hill of the impeachment hearing. In this episode, Bill Stierle and Tom address the challenge of purchasing truth surrounding Donald Trump’s impeachment. They talk about the two different sides striving for truth and the ways they both are trying to get it to stick. Tapping on the issues faced by the Republicans, Bill and Tom discuss the talking points they are searching and trying to utilize. Join Bill and Tom as they go further about purchasing the impeachment and how it is giving an extended narrative of division.



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    Bonus EP – You’re Fired!: A Move For A Better Vision For America Dec 18, 2019

    Democrat presidential candidates have all been agreeing on moving to impeach the current US President, Donald Trump, and offering a better vision for America as a nation. Listen to this episode as Bill Stierle and Tom expound upon the current issues we want to solve and why the current president does not appear to have a clear vision of how to solve the real problems the country has moving forward.



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    The Fine Line Between Ethical Awareness And Criminal Awareness Dec 17, 2019

    In America, certain things are missing right now. The lines between ethical awareness and criminal awareness are getting blurry. What is ethical and criminal greatly depends on who perceives it. Now, if truth has been purchased and is manipulated, where can we draw the line? In this, join hosts, Bill Stierle and Tom, as they talk about ethical awareness and how it can be differentiated from a criminal mindset. They put it in terms of the current impeachment process going on and where bribery and the value of empathy are concerned. They further explain how society can restore its view on ethics and create great clarity in the United States.


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    Perspectives Through Team Identity Dec 13, 2019

    With the evidence presented in the news on the Donald Trump impeachment hearings, Republicans who voted for him seem to exhibit a kind of “team identity,” a level of loyalty which they are committed to. No matter what, whether right or wrong, human beings tend to hold onto what they have invested emotionally and mentally. Listen to this episode as hosts Bill Stierle and Tom discuss the psychology of the “team identity” relating to the current Trump scandal.



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    Doubling Down On The Team: Moving The Ethical Line Dec 10, 2019

    In the events regarding Donald Trump’s impeachment investigation, Republicans seem to be purchasing the truth, trying to move the ethical line, in efforts to protect Trump’s integrity. Quid pro quo or bribery, the real question is, how far do we bend the truth and blur the lines of political ethics? Listen to this episode as hosts Bill Stierle and Tom review Trump’s and the Republicans’ identity in the impeachment hearings.



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    Team Identity & Loyalty: Redrawing The Line Between Unethical And Criminal Dec 06, 2019

    In democratic capitalist America, the truth of actions and dealings of people in power are sometimes pushed to the unethical, borderline criminal, in order to push some of their own agenda. What is currently happening in our environment is as soon as somebody makes a mistake, everybody’s on it, especially when that person is on the other team. No matter what your team is standing for, it’s right and the other team is wrong. On today’s show, hosts Bill Stierle and Tom take a look at team identity and loyalty and discuss what the Republicans and Democrats are saying about Donald Trump’s “quid pro quo” call with Ukraine.



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    Purchasing Truth And Triage Dec 03, 2019

    There are some things going on in the US political climate that illuminate the different ways truth can be purchased. One such example is the recent closed impeachment trial for Donald Trump. The said hearings are being doubted by some for being too private, and the issue has been hyped by the media. Join hosts Bill Stierle and Tom as they take a closer look at the Donald Trump impeachment events, the real quest for truth, and how those who voted for Trump cling loyalty to their vote despite the evidences that have been presented.



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    American Values And Purchasing Truth Nov 29, 2019

    Respect should be earned and not just given easily. In America today, as in the case of Donald Trump seated as President, it would seem that the person with the loudest voice gets the most respect from the people. Current politicians capture the nation via empathy and confident self-marketing, and people are subtly hijacked of their American values and true freedom to choose. Listen to this episode as hosts Bill Stierle and Tom discuss how we must be careful to separate confidence from integrity and respect.



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    Purchasing Truth: Cautioning Against Doubt and Skepticism Nov 26, 2019

    In this episode, Bill Stierle and Tom talk about why it’s important to caution ourselves regarding doubt and skepticism. Bill dives into industries planting the seeds of doubt and skepticism through micro-messaging and how it can quickly escalate to something worse. Learn about brand damage, the negative value it creates even in the long-term, and how it relates to the current status quo in the United States today. Bill and Tom then talk about the damages that President Donald Trump has made and its long-term effects on the next administrations.



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    Value Based Narratives To Restore Truth Nov 22, 2019

    People naturally cling to an environment where their beliefs are shared and they feel safe. When people hear someone telling a narrative based on a value that they believe in, they unknowingly move closer towards the person. Bill Stierle and co-host Tom discuss how this type of narrative is being used in politics and how it can be used even better. Bill talks about a strategy on how to make people take you seriously. He clarifies the distinct difference between what context is, as compared to what subtext is, and how to make use of them effectively. They elaborate on some maneuvers that political candidates could be using in order to gain favor and set a firm ground to stand on.



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    Language To Restore Truth Nov 21, 2019

    What do the words truth, integrity, and loyalty mean? In this episode, Bill Stierle and Tom discuss how loyalty plays a part in the restoration of truth and integrity. Touching on the impeachment issues against Donald Trump, they also lay out some comparisons between the administrations of Donald Trump, Bill Clinton, and Robert Nixon. They also take a closer look at compartmentalization in the work environment and the difference between being unethical and being criminal, stressing the importance of working as one nation in restoring America to its former greatness.



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    Bulletproofing Nov 20, 2019

    In this episode, Bill Stierle and Tom talk about bulletproofing your mind and keeping it in a place of observation, void of judgment. Learning how to train your mind to be observant will get you closer to the truth. By being in a place of observation, you pull yourself forward by converting the negatives sent your way to positives through redirecting it back to person who said it. Bill and Tom also take a deeper look at the situation between Hillary Clinton versus Donald Trump, and how Hilary could’ve better enlisted her listeners.



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    Utilizing Micro Messages In Pursuit Of The Truth Nov 19, 2019

    Whether intentional or not, we use micro messaging in our day-to-day conversations. These are subtle messages that we don’t realize have big impacts. Imagine if we can integrate this skill in pursuing the truth on purpose. Bill Stierle and Tom talk about the potential that this tool has in the politics industry. Sharing some real-life scenarios of how events would unfold if micro messaging is used effectively, they discuss the fundamentals and applications of micro messages in making sure that facts remain as they are. They also emphasize why this tool is a must for the journalism industry of America.



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    The Three Card Monte Of Truth Nov 18, 2019

    The three most important pillars where a candidate needs to drive his/her message of truth home are the nation, the community, and the individual. In this episode, Bill Stierle and Tom discuss how these can be used to one’s advantage. They discuss border security and control and how the wall is going to affect America, as well as how Donald Trump has spun these truths in a way to discredit his competition. They use the Three Card Monte in gambling as a metaphor on how it relates to the political climate.



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    Collaboration And Cooperation: Truth And Community Nov 15, 2019

    In this episode, Bill Stierle and Tom dive into truth and community—how the community entrusts its voice, opinion, and stand for truths to the politicians they have elected; and how they’re losing the truth because they’re losing trust. Bill and Tom then talk about the loss of community due to the two sides of the government representatives who are not cooperating and collaborating to move forward as a country. Learn about the narrative and belief system being promoted today in the USA and why this system is not helping the country and the world for that matter. Lastly, Bill shares ways on how to get the truth and trust of the President.



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    Using The Right Words To Buy Your Truth Back Nov 14, 2019

    There are a lot of people that have a way with words, who influence the way you think by carefully choosing the right words to say. Usually, we hear about these people on the news, but sometimes, we vote for them unknowingly. Bill Stierle and co-host Tom emphasize on the fact that simply hearing the right words can change our entire belief. They talk about the different methods politicians make the people believe their personal visions. This episode covers how our leaders’ visions mold how people behave and what they believe by simply speaking the right words.



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    Moving The Goal Post: Punitive To Restorative Nov 13, 2019

    Isn’t it disheartening how race and social status have colored the supposed black and white letter of the law? In this episode, Bill Stierle and Tom discuss the difference between the punitive and the restorative system. They use the college cheating scandal as an example where a prominent celebrity nearly got off with minimum jail time. On the other hand, an African-American mother was nearly sentenced to half a decade behind bars for a much lesser offense. Bill and Tom expose how law and order no longer run the nation unless it is colored by privilege. They ask the question of how the nation is supposed to move into a better system with all the damage already done.



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    Using Communication To Wound Or Heal Nov 12, 2019

    Communication is being used either to wound or heal, especially in the political context of the United States. In this episode, Bill Stierle and Tom tackle how politicians can create the most amount of damage through what they say or how they communicate just because they can, versus how they can help ease and speed up the healing of a wounded nation, race, group, or individual through communication that has many voices or a multi-faceted perspective. They also touch on the authoritarian mindset and how this mindset is wounding America for the benefit, ego, and status of one person.



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    Tricking The Giant: Setting The Vision Nov 11, 2019

    As children, stories made us believe that after conquering your goal, you get to live happily ever after. They didn’t make it clear that after a journey of tricking giants, we’ll have to remember the vision that we started out with. After reaching the top of the glass mountain, Bill Steirle and Tom continues the story of the drummer and what he has to do in order to reach the ever after. This episode covers the necessity of setting the vision and not straying from it. Talking about the real-life scenarios of when leaders experienced having the vision and the effects of ignoring it, Bill and Tom also discuss strategies on how this mindset can be used to help solve modern problems.



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    Tricking the Giant: The Hag’s Tasks Nov 08, 2019

    When we reach the glass mountain, we’re suddenly faced with challenges that we need to conquer. In this episode, Bill Stierle and Tom go back to the story of the drummer as the hag was giving him tasks. In each of the tasks, he is ready to give up until a woman comes along and helps him. Bill and Tom relate this to the presidential candidates and their respective campaigns, reiterating the importance of having a vision and delivering the vision right. They also discuss spacing the message in such a way that it becomes a possibility, not merely an idea to be forgotten.



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    Tricking The Giant & The Hag Nov 07, 2019

    In this episode, Bill Stierle and Tom talk about how politicians create their identity and find their own truths through messaging. Relating the story of the drummer and the hag to politicians running for the presidency, discover what happens to the drummer once he’s on top of the Glass Mountain and speaking to the hag. Also, learn what some leaders do to accomplish tasks and know the difference between vision and progress, and which one is more important.



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    Tricking The Giant: The Glass Mountain Nov 06, 2019

    Knowing how to work with the giants in the media industry can make or break a career in politics. Working with them is one thing, but tricking them is a whole other game. This has been a strategy that has been used, being used, and possibly will still be used in the foreseeable future. Bill Stierle continues his story with Tom on how to reach the top of the glass mountain by tricking the giants. Bill and Tom lay out some of the strategies that previous Presidents have used to gain momentum and dominate the playing field in a subtle but precise way. They also tackle game winning tactics as well as losing strategies.


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    Truth, Differentiation And Tricking The Giant Nov 05, 2019

    There’s this certain fear that comes when we are faced with the possibility of facing our giants. The truth is that we need to wake them up, face them head-on, and trick them into carrying us up the mountain we are trying to conquer. In this episode, Bill Stierle and Tom define what a giant is and how to recognize them, and dive into how we can trick them into being the catalyst for our momentum. They give various examples to drive this point home both in the entrepreneurial and the political world.



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    Money And Truth Nov 04, 2019

    Money influences everything in our world today. It can even purchase truth. In this episode, Bill Stierle and Tom dive into money and truth and how the rich and powerful alter truths, decision-making, economies, criminal justice systems, political systems, and businesses with the use of money. Learn about the unsettling truth in our world of how people create truth that allows people in power to excuse the wrong they’ve done and manipulate the masses to believe a lie disguised as truth. Bill and Tom also touch on people or groups in power purchasing the truth by broadcasting influence and how this affects the masses.

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    Truth Vs. Facts Nov 01, 2019

    With the ease and accessibility of different media platforms, being a victim of fake news isn’t anything new, whether it’s political, religious, or the life of celebrities. The truth which was once absolute can now be bent and changed. Bill Stierle and co-host Tom talk about the real-life effects when the truth is obstructed from the public eye. This episode covers how people of influence have used this strategy to gain favorable outcomes for their party. Bill and Tom also touch on how publicity and the media play big roles in why the facts are being altered and sometimes even hidden.



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    The Impact Of Violence On Truth Oct 31, 2019

    In the aftermath of yet another school shooting, we delve into mental health and its effect on families and children. The truth of it is that there are certain violence and certain truth that arises from the words that we use. We need to be able to recognize the language we use and how that impacts our outlook on life. In this episode, Bill Stierle and Tom attempt to take commonly used words and find them alternatives that fit better and are easier to understand. They also touch a little bit on gun control and how to go about it in a way that is beneficial to the entire nation.



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    Truth And The Authentic Leader Oct 30, 2019

    How does a leader speak? What are the primary qualities of a great leader? In this episode, Bill Stierle and Tom talk about the authentic leader, their primary qualities, and how he or she uses words and phrases that make a difference in the energy of the listener. They also dive into the types of leaders there are and the current leaders of today that point to these types. Tune in to learn about Bill’s insights on how a great leader should present themselves to the public when running for the presidency.



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    More Scary Honesty For America Oct 29, 2019

    Body and oral language are sometimes what separates good leaders from great leaders, and great from excellent. Being able to tell a narrative that will make people join your cause and beliefs are needed in today’s world. This episode covers the importance of being able to communicate effectively. It encompasses how young people react, absorb, and process the language that they hear. Bill Stierle and Tom define what an adult language should be and the power that a narrative holds.



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    Need Driven Communication Oct 28, 2019

    In this day and age of technological advancement, there is an increasing awareness of how we perceive and how we are perceived by our actions. Communication should be focused more on a need to fulfill and less on the emotional reactions caused by the need. In this episode, Bill Stierle and Tom take the argument between Joe Biden and Cory Booker as an example, showing the need to be careful with the language that we use because that can trigger an emotional response in people. They also discuss how apologies are not necessarily the solution when one makes a mistake.



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    Truth Context Vs. Subtext Oct 25, 2019

    There is a huge problem with how our leaders are delivering their messages to the public. This episode is going to be a discussion on truth context versus subtext which is directly related to tweets and statements by the President regarding four congresswomen in the United States. Bill Stierle and Tom unpack each of the statements and share their views. They also talk about how language works, how to listen better, and how to have an effective response. Join these guys as they dig deeper into subtext language, how the president changes context too often, and many other interesting examples and points.



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    Labels And Diagnoses: How They Trap You Oct 24, 2019

    How do labels and diagnoses affect voters? Based on how President Donald Trump is delivering his messages, it can steer people’s belief in the shortest time possible. In this episode, Bill Stierle and Tom talk about the dangers of labels and diagnoses. They talk about how these things affect arguments and stir up emotions that manifest in our actions. They point out how people’s self-worth is attached to Trump as an example. Join Bill and Tom as they have another interesting conversation on label problems and how others, especially democrats, are taking the labeling bait.



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    Accepting VS Judging: Creating Civil Discourse Oct 23, 2019

    Everyone has the freedom to hold on to their own truths and beliefs, but how they react when meeting others with contradicting ideas defines the difference between being accepting or judgmental. In this segment, host Bill Stierle and co-host Tom dive deep on the challenge of having a civil discourse with others about sensitive subjects, political or otherwise. They discuss the ‘how’ and ‘why’ of closing conflicts as opposed to speaking in the language of hypocrisy. Make connections despite disagreements and see the human being in everyone in this episode.



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    Making Impact In A Debate Oct 22, 2019

    Leaders on stage often do not understand their languaging styles and hijack their own speeches. In this episode, Bill Stierle and Tom share their thoughts on the recent debate among the Democrats. Believing that the four horsemen are being used by the current administration to keep us polarized and to keep us opposing each other and not working together, they review the four horsemen of communication apocalypse and where the candidates are probably trapped. Join Bill and Tom in this episode as they use the domino metaphor to explain how to get to your moments of truth.



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    What To Expect This Debate Season Oct 21, 2019

    What is a debate? Today, Bill Stierle and Tom share their thoughts on the debate season. Reviewing its meaning and purpose, they share their ideas on the importance of content rather than knowing who the smarter party is. In politics, there are fake and illusionary leaders. Through debates, these heads are challenged through their words and whether their actions follow after that. Bill and Tom talk about how candidates build their narratives on stage, citing Donald Trump’s tactics on relaying information. They then note that incorporating truth allows you to not only react as a human being but to engage in a human being as well.



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    Finding Truth Amidst Conflict And Racial Bias Oct 18, 2019

    Racial bias has long been an issue in America. In this episode, Bill Stierle and Tom discuss a hot topic revolving around Mayor Pete Buttigieg facing a challenge in his home city of South Bend, Indiana. With this issue, we will talk about conflict resolution with racial tension. The African-American community is furious, wanting Mayor Pete to show that he is on their side, and they’re claiming he should fire the officer immediately. Views of people across the nation have been conflicting, and as tensions rise, so does issues of equality and race. Bill and Tom believe that the value of serving has been proportionalized or hijacked, and the language, thoughts, and behaviors that follow with it. Join Bill and Tom as they share their stand on this controversial issue.



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    Mindreading Is Overrated Oct 17, 2019

    Mindreading has become so overrated that even Donald Trump is using it as a strategy. In this episode, Bill Stierle and Tom continue their discussion on mindreading and why they consider it as a glorified thing in congress. They also discuss empathy and use Mitch McConell as an example of not empathizing with more vital things like the health funding of 9/11 first responders. Moreover, Bill and Tom talk about how media is no longer making things clean anymore, especially for the President himself, how he is so used to being empathized, and how people are no longer taking it. They believe that he is exercising freedom of speech, but what he’s not doing is exercising quality of thought.



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    Being A Healthy Nation With Healthy Truths Oct 16, 2019

    Looping a version of the truth to prevent others from hearing a better version can be detrimental to a nation and its people. In this episode, Bill Stierle and Tom impart to us their insights on how we become a better nation by knowing what is true or not from our politicians. Turning the corner and moving forward in a healthier way as a nation amidst Donald Trump’s regime has become a goal for the congress even among fellow Republicans. They talk about how a lot of Republicans are very upset that Trump is the leader of their party because he is hijacking their ideology. Equip yourself more with the right truths from Bill and Tom as they discuss further the power of influence, communication bullseye, and the power of narratives.



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    The Influence Of Identity And Mind Reading Oct 15, 2019

    The influences that you have gained from others or our environment are forms of investments. This episode tackles how the influences we have gained affect our identities. Together with that, Bill Stierle and Tom talk about mind-reading and show how this is amplified in the legal and political aspect by citing Hilary Clinton being grilled on Benghazi. Tolerating mistakes for the sake of team identity is an example of truth being hijacked. With this idea, we can learn more from Bill and Tom’s insights on how the influence of identity and mind-reading has justified mistakes and how it is all overrated.



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    What Is Confirmation Bias And How Does It Apply To American Politics Oct 14, 2019

    Confirmation bias defines identity or ideology in a very narrow way. Today, Bill Stierle and Tom dive deeper into explaining what it is all about and whether it can be applied in the common context of things or not. They talk about how Donald Trump’s ideologies are getting narrower every day and share their thoughts on congressman Justin Amash and his laws. Moreover, Bill and Tom discuss how confirmation bias can be a weapon to support the narrative you want to portray. Discover more about bias as a whole while Bill and Tom break down the different kinds of bias—from belief bias to that of being a fan.



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    Purchasing Truth And The Strawman Part Two Oct 11, 2019

    What is the Strawman, and how is it related to delivering truth? This follow-up episode on the straw man narrative reveals the crucial details still left undiscussed. Bill Stierle and Tom talk more about it, along with other issues related to purchasing truth. They discuss the Strawman leading in the confirmation basis, how to keep it in place, how it works best for a person, and how emotional load relates to it. On to the deeper politics of things, Bill and Tom note how Justin Amash uses the straw man argument to minimalize himself. Learn more from them as they further explain how confirmation bias gets wired to our brains, how it gets anchored in a way that media and branding are hijacked and get it to move to our desired direction.



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    Purchasing Truth Using The Straw Man Argument Oct 10, 2019

    In this day and age, the government and any powerful organization have the ability to purchase the truth using language and certain mindset techniques. Showing that into play, Bill Stierle and Tom discuss a straw man narrative on having a gun and how the truth is being hijacked and proportionalized. They also provide other great examples of a straw man argument on George W. Bush’s administration, 9/11, and marriage and divorce. They then share insights about the narrative effects of The Mueller Report on Donald Trump. Join Bill Stierle and Tom as they further explain and discuss the true meaning of straw man and help you understand how this card is being played.



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    De-Escalation Of Conflict Language: Show Compassion And Empathy Oct 09, 2019

    The truth is boring. That’s why no matter how hard you throw it to a person’s face, it just doesn’t work. Beyond telling the truth, people in the government and media need to learn the language of de-escalation. How? In this episode, host Bill Stierle with co-host Tom talk about empathy and compassion, and how adopting a quality of listening help you understand another person’s pain points, and communicate accordingly. Bill also discusses how President Donald Trump has successfully become a star in keeping conflicts tight and leading people far away from the truth. Hear Bill and Tom’s banter on techniques on how you can de-escalate The President and make him say ‘yes’ to you – something that his cabinet members should have learned before they slapped him with the truth.


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    Truth And The Communication Apocalypse Oct 08, 2019

    We have to be aware of our language choices all the time especially when we are aiming for respect from others. In this episode, Bill Stierle and Tom introduce the four horsemen of the communication apocalypse and go through them one by one. Emphasizing the need for being aware of our language choices, Bill and Tom show how undisciplined communication like tragic recognition can give anyone a bad name. With this, they go back to their views on how Donald Trump is dragging Democrats into the language narrative. Engage in the conversation with Bill and Tom as they tackle the doom and gloom of the American congress as labels and belittling are increasingly preoccupying the nation’s great leaders.


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    “Emotional Sobriety” In Media, Government, And Conversation Oct 07, 2019

    What is emotional sobriety? Today, Bill Stierle and Tom unpack how emotional sobriety affects our conversations, the media, and the government and politics. Along the way, they review some concepts on micro truths and establishing languages that have value. Bill also presents a roadmap that shows examples of typical conversations in political discourse and proves that anyone can be manipulated through their emotions. Hold on tight as Bill and Tom chitchat on how emotional sobriety can be a weapon towards winning at any discourse with Donald Trump.



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    Hijacking Truth Through The Guilt, Blame, And Shame Cycle Oct 04, 2019

    How Donald Trump has succeeded in his campaigns boils down to the truth being hijacked. This episode deviates a bit from purchasing the truth because it focuses on hijacking it through the particular lenses of guilt, blame, and the shame cycle. Bill Stierle and Tom shows us how others are already being hijacked by the truth but do not see or realize it. Because of tactics done by politicians like Trump, democrats have no ability to break out of the shame cycle and stare it down. Brace yourself for more interesting facts about the truth as Bill and Tom discuss further on proportionalizing truth and how Mayor Pete Buttigieg, being labeled by Trump himself, has dismantled the label and provided an adult response.



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    Clarifying Our Perception, Perspective And Proportion Oct 03, 2019

    In recent episodes, we have been breaking down the Three Ps of Purchasing Truth. Today, Bill Stierle and Tom dive deeper into perception, perspective, and proportion. They intently discuss each and how it all relates to influencing the truth. With a visual representation of how perspective can alter the truth, they help guide you through more tricks on how to elevate what is true. They then use the concept of the cylinder to show how proportionality can be amplified in an untrue manner. Bill and Tom share more about the Three Ps, including how the NRA illuminates their perspectives to the way they want people to see.



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    Scary Honesty For America Oct 02, 2019

    Would you believe that honesty can be a scary concept? In this interesting conversation, Bill Stierle and Tom talk about the honest and different realities going on around our societies that may lead to something scary. They discuss what scary honesty means and why they believe America is surrounded by it—from prescription drugs to reasons why politicians are avoiding honesty in their campaigns. Know more about this concept as Bill and Tom share more details on why there is still partial truth on Donald Trump’s rants and how politicians are already over-tapping the elephant.



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    Diving Deeper On Each Of The Seven Kinds Of Language Oct 01, 2019

    Language is a powerful tool that anyone can use in all aspects of life. In politics, it is either used well or abused smartly. In another interesting episode, Bill Stierle and Tom continue their quest of Purchasing Truth, and this time they impart to us the seven different language types and how language patterns can create a temporary behavior change. With the right tools, anyone can understand how to deal with the language in times of distress and breeze through conflict. Bill and Tom discuss some rules and laws, how they can be skewed, and be created to get down to what the truth is. Peeling through the seven language styles and categories, they show how it can relate to the way politicians like Donald Trump and John McCain present themselves to the nation.



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    Truth And The Problem With Labels Sep 30, 2019

    It’s an okay start to label something because it can help us understand or get a hold of what the other person is saying. The problem with labels is that it’s something that causes people to escalate a conflict. In this episode of Purchasing Truth, hosts Bill Stierle and Tom talk about truth and labeling, specifically the negative side of labeling people most especially in politics, using how Donald Trump labeled the immigrants at the Southern border as an example. They also get down on insurance and branding and how it relates to political branding.



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    Truth Vs. Black And White Thinking Sep 27, 2019

    For the common thinking, it’s easy to understand what black and white thinking is. However, what does black and white thinking really mean that we’re not seeing? In this episode, Bill Stierle and Tom present some very interesting facts about the truth and black and white thinking using the whole climate change debate and an article about electric cars and fuel cars that Tom read as examples to explain more about the black and white thinking. They also get down on truth versus partial truth. Join Bill and Tom as they dive deeper into truth and the true meaning of black and white thinking.



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    Three Stages Of Waking Up Sep 26, 2019

    Gaining a greater sense of what you are feeling inside as well as the feeling of another person is an awareness not everyone possesses. In this episode of Purchasing Truth, hosts Bill Stierle and Tom present the Three Stages of Waking Up and reveal the ways to know where you fall into one of these three spots. They discuss presentations of truth and how crafty manipulations that stir emotions can hijack the truth. Their analogies and illustrations will move you to examine if you are using your adult brain or your kid brain.



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    False Equivalency Sep 25, 2019

    Seeking truth and deciding who and what to believe or not is a common predicament for anyone. In this episode, Bill Stierle and Tom continue their mission on weighing the truth and knowing if we can rely on our nation’s leaders or not. As they talk more on how Donald Trump has continually used labeling in his campaigns to bring down anyone who disagrees with him, they also share their sentiments on why his presidency is problematic and how false equivalence has paved its way to the minds of many. Bill and Tom also touch on how the elephant’s brain agrees with anyone that fits its identity to someone who has established an emotional connection or empathy.



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    The Brain And Purchasing Truth Sep 24, 2019


    Making wise decisions for ourselves has become a difficult ordeal these days especially with all the distractions seemingly influencing us. In this episode, Bill Stierle and Tom present some very interesting facts about how our brains are bent to believe things that others want us to believe. Using the elephant metaphor, they open our eyes to how people of influence steer us towards their branding schemes. Using Donald Trump and Bill Clinton as examples, they discuss how the former is taking branding to a whole new level. Join Bill and Tom as they dive deeper and compare this manipulation to how socialism has been used as a tactic by the enemy and how our brains can be easily tapped.



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    How Perspective Influences Truth Sep 23, 2019

    It is a fact that Americans are allowing the truth to be purchased. This is best demonstrated by the everyday labels that are intensely paraded by big corporations and political characters. In this premier episode of Purchasing Truth, hosts Bill Stierle and Tom talk about our problems with perspective and how much it influences truth. Join Bill and Tom’s powerful conversation about meeting the need for truth, and to understand why your viewpoint has so much value in influencing it. The hosts also get down on the importance of perception and perspective and shed some light on the societal effects of blaming, shaming, labels, and diagnoses.



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