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    Health & Fitness

    PT Pintcast – Physical Therapy

    PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.

    Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

    Advertise

    Copyright: © PT Pintcast LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The Hidden Costs of Bad Hiring in Healthcare Jul 10, 2025
    Show notes

    In this episode, we sit down with Christian, a top-tier healthcare recruiter and the mind behind one of the largest LinkedIn communities for rehab professionals (170K+ members). Christian pulls back the curtain on what really drives hiring success for physical therapy clinics — and what’s quietly sabotaging it.

    If you're a PT clinic owner, healthcare manager, or even an overwhelmed therapist stuck doing HR between patients, this episode will change the way you look at recruiting forever.


    Leading in the AI Era Jul 09, 2025
    Show notes

    What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.

    Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.

    In this episode, we cover:
    • Why mentorship might be holding you back, and how coaching is the unlock for growth
    • A powerful story from the FDNY that reshaped Jimmy’s view of leadership
    • The real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holes
    • Why stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PT
    • How to think about AI as a force multiplier instead of a threat
    • What JJ means by: “The future will reward people who are uncomfortable in the right ways”

    This episode will leave you thinking differently about how you lead, speak, and grow in your career — and it might just spark the shift you didn’t know you needed.

    Guests: J.J. Kuczynski and Lucas VanEtten


    3 Guerrilla Marketing Moves Every Physical Therapist Should Steal Jul 08, 2025
    Show notes

    Episode Highlights:

    • Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
    • Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
    • AI Personalization: Automate video personalization to scale.
    • Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
    • Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
    • Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.

    Tools & Resources Mentioned:

    • Vistaprint (Golden Tickets)
    • AI video creation tools
    • Geofencing ad platforms
    • “Doctor Is In” pop-up blueprint (coming soon!)

    APTA Future of Rehab Therapy Summit: PREVIEW Jul 07, 2025
    Show notes

    Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:

    - The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths

    - The power of *unpacking* a career before diving in

    - 5–10% innovation boosts that actually stick—no panaceas

    - Why PTAs and digital tools are set to shoulder more care (and business!) load

    - The importance of leaning into *unsafe* zones first — “luck favors the bold”

    Tune in from DC as we head to the summit—expect insights, surprises, and actionable predictions!


    From Cancer to Clinics: How Cynthia Built a PT Empire with Grit and Grace Jul 03, 2025
    Show notes

    How do you build a thriving physical therapy business in the middle of Manhattan while surviving cancer—three times—and undergoing a lung transplant? You lean on grit, community, and the undeniable will to live, love, and lead.

    Meet Cynthia, a force of nature in the PT world and beyond. In this powerful conversation, Cynthia shares:

    • Her experience as a three-time lymphoma survivor
    • Starting her first PT clinic at age 29 with a platinum Amex and a dream
    • How Team in Training and endurance sports became both personal therapy and business rocket fuel
    • The leadership lessons she learned scaling seven NYC clinic locations
    • Why building a practice is a lot like training for a triathlon: painful, joyful, and always worth it

    You’ll hear about resilience, self-talk, business mistakes, and the moments that shaped her as a healer and leader. Whether you’re a clinic owner, PT student, or just someone navigating adversity—this one’s for you.

    ⏱️ Chapters / Timestamps:

    00:00 – Intro: Why PTs Make Great Storytellers

    00:22 – Cynthia’s Life-Defining Grit

    02:50 – Starting a Practice After Cancer

    05:30 – Business Failure, Then Business Boom

    08:00 – Treating Patients Through Chemo

    10:30 – A Second Diagnosis and Choosing Fertility

    13:40 – Endurance Training as Healing

    17:00 – Building Client Cohorts Through Triathlons

    19:15 – Coping Mechanisms and Self-Talk

    23:00 – Leadership Lessons from Scaling in NYC

    25:10 – Strategic Partnerships: Can’t Do It Alone

    27:30 – Building a Brand That Heals and Inspires


    Build a 7-Figure PT Network with Guerrilla Marketing Strategies Jul 01, 2025
    Show notes

    Physical therapists: tired of relying on referrals that never come? Discover how concierge PT and podcast host Dave Kittle uses high-trust networking events to fuel cash-pay patient growth, referral partnerships, and collaborative opportunities — all without traditional ads.

    Learn how to structure the perfect dinner event, avoid overdoing your outreach, and build lasting relationships with providers and businesses in your area.

    Chapters:

    00:00 - Intro: Why Relationship-First Marketing Wins

    03:12 - Why Guerrilla Marketing is the New Standard

    07:45 - Dinner Strategy 101: Who to Invite, What to Ask

    15:22 - The “High School You” Question That Stops People Cold

    20:40 - How Table Layout Impacts Conversation Dynamics

    27:51 - Don’t Overdo It: The Anti-Scavenger Hunt Rant

    34:00 - Luxury Personal Training & MSO Partnerships

    39:20 - How to Collaborate Without Competing

    43:12 - Creating a Rise-Together Provider Network


    Why 50 Podcast Downloads Matter More Than You Think Jun 30, 2025
    Show notes

    In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?

    Dave shares insights from nearly 20 years of podcasting experience, including:

    • Why 50 downloads could outperform 5,000 YouTube views
    • What makes a podcast “successful” beyond numbers
    • The case for audio-first content and short-form video
    • Real-world examples from niche creators (including chameleon breeders

    The Future of PT: Salaries, Burnout & AI with Heidi Jannenga Jun 26, 2025
    Show notes

    Heidi Jannenga returns to PT Pintcast to break down the 10th annual State of Rehab Therapy Report. This year’s conversation covers the bright spots—like salary growth and the increased adoption of hybrid care—and the hard truths about burnout, job-hopping, and the pressure on clinic margins. Heidi also shares how AI is already reshaping clinical workflows and why hybrid care will likely become the new standard.

    We also spotlight the work of the Rising Tide Foundation, which is helping bring more diverse students into the PT profession with scholarships, networking, and mentorship.

    What You’ll Learn:

    • Key takeaways from the 2024 Rehab Therapy Report
    • The current state of PT salaries and student debt
    • Why burnout and clinician turnover remain big issues
    • How AI and hybrid care models are shaping the future
    • The impact of the Rising Tide Foundation on the profession

    Links & Resources:

    • Rising Tide Foundation: rising-tide.com
    • Heidi Jannenga: WebPT

    Subscribe to PT Pintcast:

    • Apple Podcasts
    • Spotify
    • YouTube

    Ditch Insurance, Build Freedom: Cash Practice Strategies That Work in 2025 Jun 24, 2025
    Show notes

    In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.

    Whether you’re a new grad or a seasoned PT, this episode will reshape the way you think about the future of physical therapy and entrepreneurship.


    From 2 to 162 Clinics: How Smart Marketing Scales Physical Therapy Practices Jun 23, 2025
    Show notes

    In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.

    We cover:

    • Why every patient experience is a marketing moment
    • How to measure ROI without obsessing over it
    • Using EMR data to improve campaigns
    • Partnering with local communities (not just physicians)
    • Tactical advice for solo PTs to get started

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