Stay ConnectedPT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy.
Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Copyright: © PT Pintcast LLC
Rob Panariello has done it all — from strength coach at St. John's to Director of Health & Performance for the Carolina Panthers, to co-founding one of the largest PT practices in the country. In this episode, he shares:
???? HERO CLIP MOMENT: "There’s a big difference between routine... and commitment."
???? LIGHTNING ROUND GAME: Name That Coach! Rapid-fire quote game: Did this come from Parcells, Vermeil, or Lou C?
???? SPONSOR PLACEMENT:
Healthcare has this adorable belief…
“If we just explain our value clearly enough, people will understand.”
No.
The internet doesn’t reward explanations.
It rewards proof.
In this episode, we break down the legendary Will It Blend? strategy and why a blender destroying iPhones generated hundreds of millions of views — and what that teaches healthcare, PT clinics, associations, and tech companies about earning attention.
Because here’s the uncomfortable truth:
Most organizations don’t have a marketing problem.
They have a demonstration problem.
If your AI reduces denials… show me.
If your clinic transforms lives… show me.
If your association builds better clinicians… show me.
This episode unpacks:
If you’re tired of shouting into the void… this might be your pivot.
Hear from the storytellers behind LAMP’s TED-style leadership session at CSM 2026. These PTs aren’t just talking about leadership—they’re living it through deeply personal stories of rediscovery, burnout recovery, and professional pivots.
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???? TED-Style Session Info: Thursday, Feb 12 · 2:00–3:30 PM at APTA CSM 2026
???? Why Listen: Whether you’re a new grad, student, or seasoned PT, these stories will remind you why you started and help you lead from within.
In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what’s actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet.
Key TakeawaysWhat happens when physical therapists decide the clinic isn’t the finish line — it’s the starting point? In this roundtable discussion, Lindsay, Kelly, and Todd dive into how PTs can lead from any position — whether you’re a student, a staff clinician, or in the C-suite.
They get real about imposter syndrome, leadership guilt, CSM session picks, and why bringing your own chair to the table might be the most powerful move of your career.
In This Episode:
Sponsors:
Larry Benz, John Childs, and Tim Flynn join Jimmy to tackle some of the most urgent—and uncomfortable—questions in physical therapy. Are we educating students into a broken system?
Why do most PTs say they wouldn't want their kids to become PTs?
And what would it take to fix this before the next generation gives up?
From the burden of tuition to the unintended consequences of accreditation rigidity, this episode pulls no punches. It's a high-stakes conversation with voices that have shaped PT education, and who believe it's time to reshape it again.
Topics Discussed:
Featured Guests:
Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:
This isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint.
CHAPTERS:
00:00 Intro: The Attention Economy in PT
04:22 RTM Is Free Money (But No One Uses It)
09:45 What We Can Steal From ESPN 8: The Ocho
14:36 Clinic Games & CrossFit Leaderboards
19:52 The Real ROI of CSM Booths
26:11 Medicare Edition: The Floor is Lava
31:22 Alternative Halftime Shows & Fake Game Testing
36:44 Clinic vs Clinic: Building a PT Leaderboard
43:00 Final Thoughts: Outrun the Bear, Not the Pack
LINKS & RESOURCES:
This episode will challenge how you think about rehab, performance, and your role as a PT.
Vikash Sharma — founder of Perfect Stride Physical Therapy and Running for Life — lays out a powerful argument: PTs are perfectly positioned to lead the health ecosystem, but most are playing way too small. He explains why strength training is non-negotiable for runners (and humans), how to treat beyond the injury, and the mindset shift new grads need.
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???? SPONSORS
???? PRE-ROLL: Brooks IHL – world-class residencies & fellowships → https://brooksihl.org
????️ MID-ROLL: EMPOWER EMR – fast, flexible, PT-designed software → https://empoweremr.com
????️ END-ROLL: U.S. Physical Therapy – build your PT career → https://usph.com
Most clinics say they need "more marketing."
But what they actually need is a plan that works.
Andrea Cheney is a healthcare strategist who’s spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn’t work in healthcare marketing—and what actually moves the needle.
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Andrea also shares:
???? Mic Drop Moment: "Don’t send an email just to send an email."
Dr. Lisa Flexner — educator, leader, and founder of Flex Health Consulting. Catch her at CSM 2026 delivering three sessions on workplace culture, substance use in patients, and weight bias in PT.
This episode covers:
Guest Info:
CSM 2026 Sessions:
Sponsor Shoutouts:
Our TOPPODCAST Picks 
