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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    209 | Should I Invest In an In-Person Trade Show Right Now with Katie Hunt Jun 15, 2021
    Show notes

    Are in-person trade shows worth it right now? This is a question that came up in my community recently in my LABS group coaching call. Jodi, a member of Proof to Product LABS was feeling unsure of where to focus her efforts: trade shows? A big marketing push?

    In this episode, I am going over my 4 ideas for this client to help her meet her goals within her budget. As more things begin to reopen it's no surprise that many are wondering where they should invest their time and energy.

    You'll hear why you should first get clear on your bigger picture goals. I also go over my ideas for the suggested opportunities she could pursue along with the pros and cons of each.

    ON TODAY'S EPISODE:

    Why you should keep your goals top of mind when investing in your business [2:05]

    Should I invest in an-in person trade show as the world starts to open up after Covid? [2:29]

    My 4 ideas for Jodi meet her goals while staying within her budget [3:58]

    The pros of doing a trade show [4:26]

    Questions and cons to consider for trade shows [5:07]

    What a road show is and the benefits of this option [5:43]

    The cons of a road show [6:36]

    Why I suggested a marketing campaign for her [7:16]

    The pros of a big marketing push [8:03]

    The cons of investing in a larger marketing roll out [8:30]

    Why she should consider hiring an in-house salesperson [9:25]

    Benefits of hiring someone to do sales in-house [9:36]

    The downsides of hiring someone for in-house sales [11:02]

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP209

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. ​It's my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    208 | How winning the Minority Business Women's Grant fast forwarded her business with Tiffany Grimes, Posterity Paper Jun 08, 2021
    Show notes

    Think back for a minute to April of 2020. We're all on lockdown from the pandemic and figuring out new routines and ways of life. Now, imagine that you're launching a business for the first time all while homeschooling your children and your business is taking off very quickly…

    This was the reality for Tiffany Grimes, founder of Posterity Paper. After winning the Minority Business Women's Grant her business accelerated - she was able to collaborate with brands like A Beautiful Mess and Kids Made Modern.

    ON TODAY'S EPISODE:

    What products she sells and her primary customers [3:25]

    What it was like starting her business in the midst of April 2020 [4:37]

    Challenges she faced when she launched her business [6:32]

    How adopting creative practices and making meaningful connections has supported her growth [7:29]

    How Tiffany incorporates "heart drops" into her life [10:22]

    Her experience of being selected for the Minority Business Women's Grant [11:55]

    What's surprised her about herself as a business owner [13:58]

    How winning the grant changed the trajectory of her business [14:52]

    How having support has changed her mindset on hiring [17:10]

    Tiffany's thoughts on how this experience will change how she invests in her business [18:04]

    Her licensing project with Black Joy Paper [20:24]

    Tiffany's experience with Paper Camp [22:41]

    What led to her decision to attend Paper Camp [23:44]

    What she's focused on next in her business [29:54]

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP208

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    Welcome to Proof to Product Jun 07, 2021
    Show notes

    Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our Paper Camp alumni, speakers and friends share their successes, struggles and how they've made difficult but important transitions in their business to continue growing. You'll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

    Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    207 | Why She Closed Her Successful Business with Tammie Bennett, Show Up Society Jun 01, 2021
    Show notes

    Closing one chapter and deciding to put an end to things is never easy. Whether that's discontinuing a product line that was close to your heart or even shutting down your business entirely. In this episode, I had a conversation with Tammie Bennett of Show Up Society.

    Tammie is a creative entrepreneur and mindset coach who closed down her business at the height of its success. In fact, during the pandemic, her business, Tiger Pocket Press tripled and had tremendous growth but that success didn't change her mind about where she was headed next. She followed her intuition and decided to close her product based business so she could help people through coaching.

    ON TODAY'S EPISODE:

    All about her business she closed, Tiger Pocket Press

    What made her come to the decision to close her product based business

    Why she started her podcast,

    How she told her customers about closing and her process for getting rid of inventory

    What she did on the coaching side to prepare for this transition

    Her plan for services to offer and how to package her services

    Why entrepreneurs and creatives tend to struggle with decision fatigue

    Her thoughts on why newer entrepreneurs might be more fearless

    Her tiny daily habits she does every day

    What clients she typically works with and what she helps them through

    Why this coaching work is important to Tammie

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP207

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    206 | How Far You Have Come with Morgan Harper Nichols May 25, 2021
    Show notes

    How often do you take a step back to look at and soak in the goodness of how far you've come? That's exactly what guest, Morgan Harper Nichols encourages us all to do as she joined me to chat about the inspiration behind her new book, How Far You Have Come.

    Morgan and I also dive into setting boundaries and upholding them, how she maintains being true to herself on Instagram and why she's a big advocate for collaboration.

    ON TODAY'S EPISODE:

    What inspired Morgan to write How Far You Have Come

    How it felt to go back and relive experiences as she wrote about them

    Her experience getting diagnosed with autism

    How she sets and holds healthy professional boundaries

    What project she's most proud of

    How she keeps her Instagram authentic to her

    The heaviness of social media and its impact on people's mental health

    Her advice for creatives working to make their big goals a reality

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP206

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    205 | Three Positions to Hire For In Your Product Business with Katie Hunt May 18, 2021
    Show notes

    Are you wearing all of the hats and juggling all of the balls in your business? That might be a sign that it's time to hire help and bring on support.

    Your time as an entrepreneur is so valuable and you want to make sure that you are focusing on what you do best. Recently, my mastermind retreat clients and I got together virtually for a retreat and one of the big topics that came up was hiring. This has also been a hot topic within my Labs community so I wanted to create an episode to chat about it.

    In this episode I talk about the pain points that lead to reactive hiring, why you need to shift your mindset about hiring and the 3 key areas you should hire for first in your product based business.

    ON TODAY'S EPISODE:

    Pain points that cause entrepreneurs to do reactive hiring

    Fears that people have about hiring help

    What 3 key areas you should hire for first

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP205

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. ​It's my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting May 11, 2021
    Show notes

    Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business?

    In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn't) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram.

    Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand!

    ON TODAY'S EPISODE:

    What bigger brands are doing that smaller brands should pay attention to

    Why big brands are "humanizing" their marketing efforts

    Data you should be tracking and how you leverage that in your marketing strategy

    Why you need to be ruthless when looking at your numbers and data

    What data points seasoned business owners should look at

    How to leverage data for positive change in your business

    Tech tools you can use to see the ROI from marketing activities

    What data you shouldn't care about tracking

    Maureen's tip on optimizing your brand

    How to get comfortable with integrating data into decision making

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP204

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    203 | How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber May 04, 2021
    Show notes

    Hey friends! Considering additional revenue streams for your business? Ever thought about licensing? It's true that most of the seasoned product based businesses have multiple arms of their business: they might sell wholesale, retail, license art, have a brick & mortar shop or offer drop shipping….. there are a lot of ways to build a profitable, sustainable business.

    That's why I brought on Stacie Bloomfield. Stace has an abundance of experience in licensing and has been creating artwork for brands and products since 2009. Her brand, Gingiber, has products sold in more than 800 stores. In 2020, Stacy began educating the creative community about licensing through her course Leverage Your Art AND she published her first book!

    ON TODAY'S EPISODE:

    How she didn't always envision the business she runs today

    Her path of starting her business

    How she stumbled across her first licensing deal

    Why you have to think of pitching as a numbers game

    What artists need to prepare prior to pitching licensing deals

    How Stacie approaches her art licensing

    The pros and cons of licensing your art

    Best strategies for getting in front of licensing partners

    How to put your best foot forward when negotiating licensing deals

    Ranges you can expect for rates for one off designs

    How she had to adjust her business model in 2020

    What she wishes she knew before licensing her artwork

    Tools and systems she uses in her business

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP203

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    202 | Community & Coaching in LABS with Janine Kwoh, Kwohtations & Christy Asper, Paper Baristas Apr 29, 2021
    Show notes

    Hey friends! The doors to Proof to Product LABS are wide open. We are welcoming a new class to our community so on the podcast this week we wanted to highlight the growth of our community and how we've enhanced the program throughout its first year.

    In this episode, I am joined by two people you might recognize if you're a longtime listener of the show, Janine Kwoh of Kwohtations and Christy Asper of Paper Baristas. Both of these ladies are founding members of our LABS program and have been active participants in our monthly masterclasses, group coaching calls and our peer masterminds and coffee chats.

    ON TODAY'S EPISODE:

    What Janine loves most about LABS

    Her favorite and most impactful masterclass

    An aha moment Janine has had since joining LABS

    The benefits of LABs she's enjoyed most

    Why she enjoys the community aspect of being in the program

    Christy's favorite class in LABS

    Her aha moment that she had from LABS

    The benefits that Christy's noticed from the community and coaching

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP202

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    201 | LABS Celebrates One Year with Madeline Hunt Apr 27, 2021
    Show notes

    Hey friends! This episode is a little different today. The roles were reversed and I was in the passenger seat as I was joined by my daughter, Madeline for an interview. Madeline asks me some of the most commonly asked questions I get about the Proof to Product LABS as we head toward the one year anniversary of the program. Take a listen to get a peek inside of what we do inside of LABS.

    ON TODAY'S EPISODE:

    Why Katie started Proof to Product LABS

    When she started thinking about creating LABS

    Her favorite part about LABS

    What 3 things she's added to the program since it started

    How LABS is different from Paper Camp

    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP201

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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