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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

    • Apple Podcasts
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    Latest Episodes:
    190 | 10 Lessons Learned Through 10 Years in Business with Katie Hunt Feb 09, 2021
    Show notes

    Hey friends! This week marks the 10 year business birthday of Proof to Product! It was 10 years ago that I opened up enrollment for my first program that is now Paper Camp. I didn't have a website, email list and Instagram wasn't even a thing yet.

    Things have sure come a long way since then and I am so glad that I trusted my gut and stuck with it. Since 2011 we've helped thousands of product based business owners get their products on the shelves of their favorite retailers, big or small!

    In this episode, I am walking you through the 10 lessons I've learned over the last 10 years in business.

    ON TODAY'S EPISODE:

    • How I started my business and realized there was a proof of concept
    • 10 lessons I've learned through 10 years in business

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    189 | How Art Can Inspire Change and Positive Action in the World with Danielle Coke, Oh Happy Dani Feb 02, 2021
    Show notes

    Hey friends! I am so excited for today's interview with Danielle Coke of Oh Happy Dani. If you lived through the year of 2020 and are active on social media, I'm willing to bet that you've seen Dani's beautiful and impactful art making waves across the internet.

    Dani is an illustrator, social justice advocate and entrepreneur. Her illustrations aim to make complex issues more digestible and provide practical ways to help others make a difference in their spheres of influence. Dani also is the founder of a social media agency, So Happy Social where she helps positive mission-based brands use social media for good.

    In this episode, Dani and I chat about what 2020 was like for her as her illustrations began to go viral online. She gets into how she stays inspired to create, her process for creating new illustrations and how she holds boundaries with her audience. Her episode is a strong reminder that art is powerful and can inspire change and positive action in the world.

    ON TODAY'S EPISODE:

    • How Dani got started as an illustrator
    • Her experience with starting her social media agency
    • How her post went viral during the rebirth of the Black Lives Matter movement
    • Dani's advice for people who want to inspire their own audiences
    • The biggest concerns she had after going viral
    • How she remains creative while processing and centering herself
    • The feelings she has about sharing messages on racial injustice, being an ally, systemic racism, etc.
    • Why you have to do what you want, even if "nobody else is doing it"
    • What Dani is more hopeful for in 2021

    For Full Show Notes and Resources, head to bit.ly/PTPEp189

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    188 | Providing Comfort for Grief and Loss Through Products with Janine Kwoh, Kwohtations Jan 26, 2021
    Show notes

    Hey friends! It's no secret that grief is hard. It comes with so many unexpected feelings and emotions.

    My guest in this episode, Janine Kwoh, the owner and artist behind Kwohtations is no stranger to grief. Her own loss is what inspired her to create a product line to comfort people dealing with the pain of losing a loved one.

    In this episode, we chat about her business and how she took it from a hobby to side hustle to her full-time gig. She also shares her experiences running her business as a one-woman show.

    Janine and I chat about her process (she actually letterpress prints each card on an antique printing press and hand paints them all). She even shares her advice for other entrepreneurs and how lack of knowledge can sometimes be a benefit as a business owner!

    ON TODAY'S EPISODE:

    • What her mission means to her and how it came about
    • How Janine uses her life experiences as the anchor for her products
    • The response she's gotten from her product line
    • What identity means to her
    • Her transitions from hobby to side hustle to full time in her business
    • Why you have to work on your mindset constantly as a business owner
    • Her production process for her products
    • Janine's long term vision for her business
    • What types of products Janine creates
    • Her advice for people who are building their businesses
    • How not knowing how to do things can benefit you as an entrepreneur
    • Janine's self-help book that she's working on

    For Full Show Notes and Resources, head to bit.ly/PTPEp188

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    187 | How should I follow-up after a wholesale order with Katie Hunt Jan 19, 2021
    Show notes

    Hey friends! We all know that follow up is a key part of the sales process. But what about after you've received and shipped the order? Should you follow up then? What should you say?

    These are the questions that commonly pop up within our Paper Camp community so I wanted to share with you on this episode. I've had conversations with hundreds of buyers about their follow up preferences and the large majority of them don't like follow-ups after orders.

    Take a listen to hear what you should do instead to help foster purposeful relationships (while making their lives easier)!

    ON TODAY'S EPISODE:

    • Why the majority of buyers don't like follow-up check-ins
    • What you should do INSTEAD of following up
    • Four ideas for adding value and creating meaningful touchpoints

    RESOURCES:Paper Camp Proof to Product LABS

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    186 | Ethical Sourcing with Christy Asper, Paper Baristas Jan 12, 2021
    Show notes

    Hey friends! Have you ever considered how the products you use on a day-to-day basis are made?

    In this episode, I was joined by Christy Asper of Paper Baristas to talk about her journey of finding ethical manufacturing partners.

    Paper Baristas is a paper goods company run by Christy and her husband Jon. They started their business to create ethically sourced products by beautiful people for a beautiful cause. They are on a mission to help fight modern-day slavery in the supply chain industry.

    Christy shares some of the biggest takeaways she's encountered on her journey to ethical sourcing. She gives us insight into her biggest accomplishments and how she defines success in her business. Christy also shares her own experience as a Proof to Products Lab member and what big benefits she's had from being a part of the program.

    ON TODAY'S EPISODE:

    • What prompted Christy to start her business
    • The biggest challenges she faced in growing her business
    • What kinds of questions she was asking her manufacturing partners
    • Red flags that prevent her from working with a partner
    • Why she's passionate about putting out ethical products
    • How she incorporates ethical manufacturing into marketing
    • The big problem with modern-day slavery and manufacturing
    • What she's most proud of in her business
    • How Christy defines success within her business
    • The biggest benefit of being inside of Labs
    • What she's working on creating right now

    For full show notes and resources, visit bit.ly/PTPEp186

    l they do and use their business as a platform to give back while doing what they love. Their desire to sustainably source has made a tremendous impact in what they create and how they create. Paper Baristas products are proudly made with fair trade practices, a love for details and value on the lives of the people creating their products.

    CONNECT WITH CHRISTY AND JON:

    Website: https://www.paperbaristas.com/

    Facebook: @paperbaristas

    Instagram: @paperbaristas

    Twitter: @PBaristas

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    From the Archives | 167 | Marketing for Virtual Tradeshows with Katie Hunt Jan 07, 2021
    Show notes

    Hi Friends, Happy New Year! This week on the podcast we're rerunning three of my top podcast episodes focused on sales & marketing for wholesale. If wholesale is a revenue stream that you're working to grow, I invite you to join me for Paper Camp. Head to prooftoproduct.com/papercamp to get all the details and join our waitlist so you're the first to hear when doors open.

    ---------------

    Hey friends! As more and more of you are dipping your toes into the world of virtual tradeshows I've been receiving questions on how to build out strategic marketing plans for these events.

    That's why today I am exploring the tactics you can implement to help reach more of your wholesale customers at a virtual tradeshow event. You'll learn how you can determine if a virtual tradeshow is the right fit for you and your budget. I discuss using a tiered outreach system and all of the different avenues I recommend using (plus tips for optimizing each one!)

    ON TODAY'S EPISODE:

    • Questions to ask yourself when considering attending a virtual tradeshow
    • Why I recommend a tiered outreach system
    • The importance of email marketing and getting in touch with your leads
    • How you should be utilizing snail mail before and after the show (and things you can include in mailings)
    • How to leverage your social media and tips for what to post, repurposing and being active
    • Why you should be customizing your online showroom
    • How you can make the most out of your marketing by making sure that your branding is cohesive and aligned with your overall marketing strategy

    For full show notes and resources, head to: bit.ly/PTPEp167

    Join the Paper Camp E-Course Waitlist!

    Since 2011, we've helped thousands of brands get their products on the shelves of their favorite shops - big and small. Our Paper Camp alumni can be found in Target, Nordstrom, Container Store, Barnes & Nobles, Urban Outfitters and independent boutiques around the world.

    In Paper Camp we teach industry standards for product development, pricing, where to source your products and wholesale sales & marketing strategies. And, this fall we're adding some special content for how to navigate wholesale during covid. Specifically, how to reach out to stores without feeling slimy or salesy, how to market for online trade shows and how to leverage online tools for more sales.

    Paper Camp sells out every time we offer it, so be sure to jump on the waitlist to get first dibs on tickets!

    Registration closes August 29th and class starts August 31st!

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    From the Archives | Katie Hunt talking all things wholesale on Creative Biz Rebellion Jan 06, 2021
    Show notes

    Hi Friends, Happy New Year! This week on the podcast we're rerunning three of my top podcast episodes focused on sales & marketing for wholesale. If wholesale is a revenue stream that you're working to grow, I invite you to join me for Paper Camp. Head to prooftoproduct.com/papercamp to get all the details and join our waitlist so you're the first to hear when doors open.

    ---------------

    Big thanks to Kelly and Caroline for having me on their show. If you're not already familiar with Creative Biz Rebellion, go check it out. Kelly and Caroline do an amazing job of supporting product based businesses through their programs and podcast. They were also guests on Proof to Product — visit the links below to find them over at Creative Biz Rebellion and here on Proof to Product.

    Links:

    Creative Biz Rebellion

    Proof to Product with Caroline Hull (Ep 45)

    Proof to Product with Kelly Parker Smith (Ep 56)

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    From the Archives | 144 | Coaching with Katie Hunt: When should I launch to wholesale? Jan 05, 2021
    Show notes

    Hi Friends, Happy New Year! This week on the podcast we're rerunning three of my top podcast episodes focused on sales & marketing for wholesale. If wholesale is a revenue stream that you're working to grow, I invite you to join me for Paper Camp. Head to prooftoproduct.com/papercamp to get all the details and join our waitlist so you're the first to hear when doors open.

    ---------------

    Hey friends! We're going to be switching things up a little for today's episode. I've decided that once a month we'll be airing a live coaching session with one of my coaching clients or a Paper Camp alumni on the podcast. It'll be a short, hot seat format coaching session where the guest will talk about what they're working on and what they need help with. I'll be giving them my candid off the cuff advice, recommendations and even some homework because we're all about taking action!

    For our first live coaching episode, I was joined by Paper Camp alumni, Shirlee Fisher of Quiet Lines Design. She has a few hesitations and questions about the timing of her launch and the wholesale market. We work through the three things she needs to prepare and make ready before the launch so she can launch her products confidently.

    In this episode, we chat about lining up your launch with the release cycles of the stationery industry, why having 40+ skews will help you get more customers and why sometimes you have to wait until things are ready.

    ON TODAY'S EPISODE:

    • How Shirlee got started in her business, Quiet Lines Design
    • What she's currently working on in her business and what she needs help with
    • Planning to launch to coordinate with certain events and cycles
    • Why you need to feel confident in what you're creating
    • Why the PTP team recommends having 48 skews during Paper Camp
    • How sometimes it's necessary to wait until things are ready
    • The biggest fears that Shirlee has about product launches
    • Katie's homework for Shirlee and listeners
    • Getting strategic with a tiered outreach approach to building relationships

    For full show notes and resources, head to bit.ly/PTPEp144

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    185 | 4 Questions to Jump Start Your Strategy Planning with Katie Hunt Dec 22, 2020
    Show notes

    Hey friends! Have you started your 2021 strategy planning yet? This was a question that I asked my Proof to Product LABS community and 55% of people who responded said yes while 45% answered no.

    I know this year has been very different and the thought of planning for next week or even next month can lead to total overwhelm but yearly business planning is essential for your business' livelihood.

    That's why I walked you through 4 steps to getting started with a simple business audit including 3 questions you have to ask yourself when strategizing for the new year! This is phase one of strategy planning and I shared phase two inside of the LABS community so if you want to hear that be sure to join our community and look out for the December group coaching replay.

    ON TODAY'S EPISODE:

    • What's holding some people back from strategy planning for 2021
    • 4 steps to doing a simple business audit
    • The 3 questions to ask yourself when reflecting on the year
    • How to set 3-4 overarching priorities for your business

    RESOURCES:Paper Camp Proof to Product LABS

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

    To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

    WRITE A REVIEW

    Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

    FOLLOW PROOF TO PRODUCT

    Follow Proof to Product on Instagram for the latest updates.

    JOIN OUR EMAIL LIST

    If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

    SHARE

    Be sure to share Proof to Product with all of the product based business owners that you know!

    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    184 | 18 Million Thanks with Juliana & Ryan Kissick, Good Juju Ink Dec 15, 2020
    Show notes

    Hey friends! You're in for a fun episode today. I have Juliana and Ryan Kissick on the show to chat about their business, Good Juju Ink. Juliana founded Good Juju Ink in 2014 and the company is now run by herself, husband Ryan and their dear friend Marina Lieban.

    The trio attended Paper Camp Conference in 2018 and it has been so much fun to watch their business blossom since. I was thrilled to talk to them in this episode about an amazing campaign they've been working on since the start of the pandemic called 18 Million Thanks.

    You'll hear how they've incorporated a give-back program into their business model, their experience working with sales reps and the challenges they've faced as their business has grown. Juliana and Ryan share their perspectives on how they divide their responsibilities among each other and how you can get involved in their campaign to send handwritten thank-you notes to America's 18 million healthcare workers.

    ON TODAY'S EPISODE:

    • Their why behind the brand and the products they create
    • Ryan's thoughts when Juliana said she wanted to start Good Juju Ink
    • The best piece of advice Juliana got in the early stage of her business
    • How Juliana, Ryan and Marina came together and their roles within the business
    • How the 18 Million Thanks campaign came about
    • Their process for getting this campaign started
    • How you can get involved with the 18 Million Thanks campaign
    • How good Juju brings even more good juju
    • What they have coming next in their business

    RESOURCES:

    Fat Bunny Press

    National Stationery Show

    Sugar Paper

    Etsy

    Paper Source

    Paper Camp

    MEET JULIANA: Based in Oakland, California, Good Juju Ink was founded in 2014 by CEO Juliana (Juju) Kissick. Good Juju Ink's greeting cards, desktop stationery, home goods, and gifts harken a storybook nostalgia, frequently highlighting intricate flora and fauna while tonally striking the delicate balance of funny but tender, silly but sweet. With regard to manufacturing, only the highest quality of printing processes are utilized, including foil-stamping, letterpress, hand-stitch binding, and die-cutting. Good Juju Ink strives to be eco-friendly across all of their paper products, and a portion of all proceeds goes to Good Juju Ink's partner charities.

    CONNECT WITH JULIANA:

    Website: https://www.goodjujuink.com/

    Facebook: @goodjujuink

    Instagram: @goodjujuink

    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you'll receive the support, education and accountability to move your business towards your goals.

    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

    SUBSCRIBE

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    ABOUT PROOF TO PRODUCT:

    Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

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