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    Arts

    Proof to Product

    Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth – especially if you make and sell physical products!

    Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.

    If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.

    Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

    Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

    Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs – one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.

    Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

    Advertise

    Copyright: ©Katie Hunt

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    Latest Episodes:
    224 | Find Hidden Money in Your E-commerce Shop with Reese Spykerman | Design By Reese Nov 02, 2021
    Show notes

    Your business has a lot of moving parts. It's easy to let opportunities to make a little extra money (or eliminate sneaky expenses) slip right past your radar. So how can you optimize your revenue and minimize those "leaky pipe" expenses? The answer is right on your website!

    In this episode, I'm talking to e-commerce conversion expert Reese Spykerman about all the hidden places you can find extra money in your business. She'll share her tips for crafting a beautiful and functional e-commerce website, and we'll chat about a few of the trends we're seeing in the online business world right now.

    You'll learn:

    • Where to find extra money (and sneaky expenses) in your ecommerce business
    • Why you might be doing your business a disservice by making your website too pretty
    • How to put yourself in your customers' shoes and make them feel understood

    For full show notes, resources and a transcription, please head to bit.ly/PTPEp224

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    223 | Budgeting & Forecasting for Product Development with Katie Hunt [LABS sneak peek] Oct 26, 2021
    Show notes

    You want to develop a new product, but how do you know how much to spend on supplies? It can be tricky forecasting for upcoming product drops, especially for products you've never sold before. But with the right data, you can make educated estimates about your upcoming products to order supplies and budget with confidence.

    In this episode, I'm sharing a sneak peek into one of our monthly coaching calls inside the Proof to Product LABS program. During these calls, I answer pre-submitted member questions about how to run - and grow - a product-based business. In this call, I helped members forecast their spending for project development and budget for upcoming launches - even years in advance.

    You'll learn:

    • How to budget for product development and repeat launches
    • Tips for managing your books when you're buying supplies well in advance
    • Strategies for forecasting your next year's spending and revenue

    For full show notes, resources and a transcription, please head to bit.ly/PTPEp223

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    222 | Repurposing Your Instagram Video Content with Natasha Samuel, Shine with Natasha Oct 19, 2021
    Show notes

    Do you feel like social media is a chore? Many people I talk with find Instagram to be draining but know it's an important part of their sales and marketing so they keep posting and creating content. But what if using Instagram could be a way for you to begin meaningful conversations with your audience?

    In this episode, I'm joined by Natasha Samuel, host of The Shine Online Podcast and an Instagram Strategist that helps small businesses shine online. Natasha shares Instagram trends you should pay attention to, how to use video to showcase your products, strategies specifically for product based businesses and why even introverts can create videos with confidence.

    You'll learn:

    • Instagram trends that are working for product based business owners
    • How to use Videos and Reels to showcase your products
    • Strategies and tools to help you create meaningful content on Instagram

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp222

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    221 | What It Takes to Run A Brick & Mortar Business with Jen Palacio, Tiny Turns Paperie Oct 12, 2021
    Show notes

    If you're like many of the people in our LABS and Paper Camp communities, you've probably pondered the idea of opening a brick & mortar shop for your business. In this episode, you'll hear from Jen Palacio, owner of Tiny Turns Paperie, a brick & mortar shop in Somerville, MA.

    Jen uncovers what brought her to the idea of opening her own brick & mortar shop and some of the misconceptions people have about having a physical store. She talks about how she intentionally set boundaries and the shifts she made during COVID to ensure her business survived. She also shares her thoughts looking back and why she wishes she had prioritized hiring a team sooner.

    You'll learn:

    • The top misconceptions about having a brick & mortar shop
    • Why hiring support is critical to growing your business
    • Shifts she made during COVID that helped her growth

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp221

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    220 | Navigating Supply Chain Issues, Shipping Delays and Labor Shortages with Katie Hunt Oct 05, 2021
    Show notes

    The upcoming holiday sales season is upon us! The worldwide shipping delays, supply chain issues and labor shortages have been causing some massive challenges for small businesses everywhere, particularly for physical product businesses. Take a listen to hear my 5 action steps you can take to prepare yourself so you don't face as many disruptions in your sales as we head into the holiday season.

    You'll learn:

    • How widespread the supply chain, labor shortage and shipping delay issues are
    • The 5 steps you can take to prepare for the holiday sales season
    • Why clear communication with your customers is so important

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp220

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    219 | Visibility Isn't Your Problem With Brittney Lynn, Human Connection Agency Sep 28, 2021
    Show notes

    Think visibility is your problem? It's probably not! In this episode, I am welcoming back third-time guest, Brittney Lynn, CEO of the Human Connection Agency. We break down the core fears people have about being visible and how to make the most out of your visibility.

    Brittney drops so many gems from her public relations knowledge about pitching, how to prioritize visibility and why the world needs your message. She and I chat about how PR has been during the pandemic and how you can use PR to reach your goals whether that be growing your brand authority or getting more sales for your business.

    You'll learn:

    • The 2 primary reasons why visibility isn't your problem
    • How to leverage press opportunities to benefit your business
    • Every place you should share your press wins

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp219

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    218 | Over 50% Of Her Annual Profit Comes From One SKU With Megan Fowler, Brown Parcel Press Sep 21, 2021
    Show notes

    If you've been itching to grow your business then you'll love today's inspiring episode with Megan Fowler of Brown Parcel Press. In 2020, Megan's business exploded and she saw over 300% growth. Even more impressive, just one SKU accounts for over 50% of her business' annual profits.

    In this episode, Megan shares how she leaned into her passion and ultimately started her now thriving business. She talks about her strategies for loving on her customers and how she's leveraged both our Paper Camp and LABS communities (along with a lot of hard work and determination) to build the business she has today.

    You'll learn:

    • Why it's okay to stand out and not fit the "industry norms"
    • How growth is possible (even during the most challenging years)
    • Why experimentation is a key component to business growth

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp218

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    217 | How to Exit and Sell Your Business with Chelsea Clarke of Blogs for Sale Sep 14, 2021
    Show notes

    Whether you're in the infant stages of your business or you've been running it for 10+ years, you might've had the thought at one point or another of making an exit.

    Selling your business can be an appealing thought, but is it right for you? In this week's episode, I had a conversation with Chelsea Clarke of Blogs for Sale and Her Paper Route. Chelsea explains everything you need to know about selling a business and her tips on how to prepare your business for an eventual sale.

    You'll learn:

    • The process of selling a business from listing to closing
    • 5 tips to get your website ready to sell
    • The most common mistake business owners make when selling their business

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp217

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    216 | Feeling Stuck In the Messy Middle? with Katie Hunt Sep 07, 2021
    Show notes

    The messy middle.

    It's not a particularly fun place to be in business.

    It can be fraught with feelings of doubt, fear and imposter syndrome. While at the same time, it is a phase of business where tremendous growth happens and confidence builds.

    What is the messy middle?

    The messy middle is when you're no longer a brand new business owner, eager with optimism and endless energy to tackle your to dos. In the messy middle, you've likely seen some success, but you haven't cracked the code on how to optimize or scale your business and you still have several goals you're working towards completing.

    When you're in the messy middle you're stretching yourself as an entrepreneur — trying new sales channels, creating new products, developing new systems to streamline and possibly experimenting with hiring help.

    In the messy middle you're learning to lead, refining your vision for the business and making an awful lot of decisions day in and day out to keep the business moving forward.

    The messy middle has its highs and its lows.

    But a common thread I see amongst small businesses who are in the messy middle is this…

    They are trying to do too many things at one time.

    Listen in for encouragement and advice on why focus is what you need, including:

    - Being in the messy middle is nothing to be ashamed of, and you are definitely not alone.

    - Sometimes the answer is right in front of us and it is a simpler solution than we realize. Get fresh eyes on your business.

    - Give yourself space to really assess and identify what you want to accomplish with your business. When you know what you want, you can build a plan.

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp216

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


    215 | Growing a Multi-Faceted Business while Managing a Chronic Illness with Morgan Swank, Morgan Swank Studio Aug 31, 2021
    Show notes

    The challenges of running a business can be numerous. For those living with chronic illness, there are even more nuances to navigate, especially when it comes to listening and working with your body's natural rhythm.

    In this episode, I was joined by Morgan Swank of Morgan Swank Studio. Morgan is a longtime student of our LABS community and a Paper Camp alumni. She and I discuss what led to her decision to start her paper goods brand. Morgan also gives us insight into what it's like to be a business owner with a chronic illness and her journey of licensing her products in big retail stores.

    You'll learn:

    • Why self-awareness and grace are an important part of entrepreneurship
    • How to identify licensing opportunities
    • How time blocking can make you more productive

    For full show notes, resources and a transcription, please head to BIT.LY/PTPEp215

    For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

    Mentioned in this episode:

    Take the free quiz!

    Map out your next 90 days here: http://prooftoproduct.com/quiz


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