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Proof-of-PR — Technology
Proof-of-PR

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I’m your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today’s comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success.

This — is Proof-of-PR.

Copyright: © Crypto Token Talk 2018

Latest Episodes:

Proof-of-PR Episode 10: Bitcoin Communications Powerhouse Aubrey Strobel On The Art of Social Strategies Sep 26, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

In our tenth episode, our host Kelley Weaver, CEO of Melrose PR sits down with PR and communications maven Aubrey Strobel to discuss her journey to Bitcoin, how she's grown her social and editorial networks, the need for more robust social strategies in the digital age, the humanitarian side of Bitcoin, and so much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 9: Josh Hubberman on the Intersection of Culture and Blockchain Sep 12, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

In our ninth episode, our host Kelley Weaver, CEO of Melrose PR sits down with fellow entrepreneur Josh Hubberman, CTHDRL Co-Founder / Partner to discuss building the bridge between Web3 tech that can solve Web2 problems, visual identity for a brand, how blockchain tech is like a new paintbrush, the creative intersection of tech and digital design, and so much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 8: TechCrunch Reporter Jacquelyn Melinek on Autonomy in Journalism & the Symbiotic Relationship with PR Aug 29, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.

In our eighth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Jacquelyn Melinek, Senior Crypto Reporter at TechCrunch to chat through the importance of knowing what makes a good story versus being assigned a story, why having a good read on people is paramount in journalism, being a free bird when it comes to social media, and so much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 7: Joe Nakamoto on Covering Bitcoin Only at CoinTelegraph and BTC Adoption IRL Aug 15, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.

In our seventh episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Joe Nakamoto, Bitcoin journalist at Cointelegraph. Kelley and Joe dive into his old-school approaches to journalism, why trust between reporters and PR professionals is paramount, the ethical fine lines of using ChatGPT/other AI tools, and why loads of salt water is the key to great hair. You won't want to miss this one!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 6: Kelsey McGuire on Marketing in the Web3 Space and Transitioning from Web2 Aug 01, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.

In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey dive into the challenges of marketing and PR in an ever-changing media landscape and how titles can pigeonhole career trajectories.

Tune into this episode to also hear how to successfully cut through the noise of chaotic media cycles and why Kelsey feels the title CGO better encompasses the role of a marketer in Web3.

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 5: Cory Klippsten on Using PR and Twitter to Drive a Strong Media Presence Jul 18, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.

In our fifth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cory Klippsten, CEO of Swan.com who has been featured in CNBC, Bloomberg, Yahoo! Finance, NYT, WSJ, and more. Kelley and Cory dive into how he's developed strong relationships with reporters and become a go-to resource when there's breaking news across the crypto and Bitcoin industries.

Tune into this episode to also hear how Cory leverages his Twitter presence, navigates time sensitive media cycles and has grown an exceptional team.

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 4: Isabel Foxen Duke on the Press Launch of Bitcoin Ordinals Jul 04, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.

In our fourth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Isabel Foxen Duke, Ordinals Advisor and previously Comms Director for the Ordinals Core team to discuss the unique PR tactics Isabel leveraged to make Ordinals the most talked about Bitcoin story in years. Kelley and Isabel discuss how to harness the power of passionate communities on both sides of the crypto divide, how to hook a reporter, the latest trends in mass adoption messaging, plus much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 3: Cam Thompson on How to Build Effective Reporter Relationships in the Space Jun 20, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our third episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cam Thompson, Web3 Reporter at CoinDesk.

Kelley and Cam discuss objective reporting, crypto being here to stay, why you shouldn't ghost reporters who DM you, the importance of maintaining reporter relationships, and much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 2: Hailey Lennon on Building Twitter Influence in Bitcoin & Web3 Jun 07, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In this episode, our host Kelley Weaver, CEO of Melrose PR sits down with Hailey Lennon, Partner at Brown Rudnick, President of Crypto Connect and renowned crypto Twitter persona.

Kelley and Hailey discuss working in the Bitcoin space for several years, navigating challenges on a professional and personal level, and the opportunities associated with building a strong personal brand on Twitter.

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Proof-of-PR Episode 1: Abram Smith on How to Effectively Navigate a Crypto PR Crisis Jun 06, 2023

Show notes

Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our first episode, host Kelley Weaver, CEO of Melrose PR, sits down with Abram Smith, Vice President at Greenbrier Partners, who leads their crypto division.

Kelley and Abram discuss common mistakes and PR tips for navigating a crisis, how social media plays an important role in crisis comms, devising policies to navigate new territory presented by AI, and much more!

To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

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