Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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**Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs**

If you’re fed up with the non-stop solopreneur grind… I’m so glad you’ve found The Promote Yourself to CEO Show!

Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.

Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

Latest Episodes:

56: Evolution of the Entrepreneur :: Hannah Branigan Jul 11, 2017

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🎤 Thanks for listening! I'll see you next week!

55: Evolution of the Entrepreneur with Veronica Grant Jul 05, 2017

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In the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada.

Now, we're going to have a conversation with Casey's business BFF, Veronica Grant. This is one of my favorite things, seeing my students find each other and really cheer each other on. What I love about Veronica, without giving it away, is how she really learned to listen to the people that she's serving, to figure out the right next step for her and her business.

You ready? Let's dive in.

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EP: 54 Evolution of the Entrepreneur:: Casey Berglund Jul 03, 2017

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Today, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three.

Not too long ago, I was having a little Skype date with my dear friend and client Casey Berglund who is just incredible as you're going to hear in our conversation.
We were catching up and we were saying, "I can't believe it's been a couple of years now that we've known each other," and that I've seen these incredible changes in her business and these tweaks and pivots she's taken along the way that now she is so incredibly happy and fulfilled and excited about her business.
But it didn't happen overnight, it took some work. It took really rolling up her sleeves, and it took making some hard decisions doing hard things is a big part of this journey.
What she said to me after we had this little catch up date, I was so excited about what she's been up to in her big cross-country road trip. She's going to tell you all about in our conversation, but what really came to mind and what she said was,
"I wish I would have heard more stories about this journey and not the highlights but really the hard moments, the hard decisions the times where you really have to lean into the challenge and you lean in with so much faith that you can make it happen.
That would have helped me so much more. More people need to hear about what we just talked about this journey over the first few years."
That's what this series is. Casey is of course the person who came up with this great idea as we were checking in with each other a few months ago, so I'm so excited to kick off with Casey Berglund. I hope you enjoy this conversation.

Let's dive in.

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

52: Make the Most of the Summer Slowdown Jun 21, 2017

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Understanding these natural seasons of your business can really set you up for success and help you to take off running in the fall.
For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients and revenue.
Whether we're just juggling our own family during that time, or it's a time of year where our own students and clients are off on vacation and they're not thinking about coming in to see us or to work with us, it can feel really easy to slip into those lazy days of summer.

I want you to know that the summer slowdown is a perfect time to build your business.

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

51: Stay on Track with a Mid-Year Review Jun 15, 2017

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About six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year.

The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart goals, but by June chances are your goals, your priorities, things going on in your business, might have changed.

I want you to know that this is totally normal.

When you are a solopreneur or you’re running a small business where you are the one in charge of pretty much everything going on, things can shift pretty quickly.

A goal that you might have set in January might not be a priority anymore.

There might be a new opportunity you decided to go for, there might be a new product or program or service you decided to create. Things can change very quickly when we’re running these small businesses.

Today I wanted to take time today to walk you through a process that I do around this time of year - a mid-year review.

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

50: Why You Need to Measure What Matters to Achieve Your Business Goals Jun 07, 2017

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49: What a Fixer Upper Can Teach Us About Building Sustainable Businesses Jun 02, 2017

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48: Is Your Business Sustainable? May 24, 2017

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Is your business sustainable?

This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class called Break Free from the Feast or Famine Cycle.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

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47: Break Free From The Feast or Famine Cycle May 17, 2017

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Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

46: How I Plan My Business Around My Family Life May 11, 2017

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I wanted to share with you today a little bit about how we manage to plan the business around our family, because this is our focus.

It hasn’t been an accident.

But I have to say that looking back over it, I could give you a lot more perspective now on what worked, what didn’t work, and how I continue to move forward as the mom of three little people.

My little people now, the twins, Julie and Alex, are seven. They’re going into second grade this year. It’s really exciting. My littlest guy, Mitchell, is four. He’ll be going into preschool next year. It’s been quite an adventure having these little people.

I hope this will help anybody, not just mom entrepreneurs, but dad entrepreneurs, too.

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Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!