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    Business

    Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

    If you’re fed up with the non-stop solopreneur grind… I’m so glad you’ve found The Promote Yourself to CEO Show!

    Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.

    Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

    Advertise

    Copyright: © All rights reserved Racheal Cook MBA 2020

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The Numbers of a 6-Figure Business Sep 21, 2017
    Show notes

    Today we're breaking it all down and talking about the numbers. We're going to talk about exactly what it means to have a six figure business.

    If you happen to catch last week's episode on a big enough business then maybe you went through the process I shared with you to figure out what size your big enough business is and there were really two parts to determining the size of your big enough business.

    This is the business. It is a perfect size for you so that you can enjoy your life right now. This is a jumping off point. It doesn't mean your big business can't grow.

    And in last week's episode, I talked a lot about the growth trajectory my big business has gone as I've grown as an entrepreneur as I've transitioned different life stages and things have kind of shifted and evolved for me personally.

    Click here.

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    How to Reduce Your Stress to Dollar Ratio Sep 14, 2017
    Show notes

    Let's dive into how to reduce your stress to dollar ratio in your business.

    This is a concept that has completely transformed the way I approach my business everything from how I market my business how I run my business behind the scenes.

    For every single offering that you have you have to be aware of the fact that there is a level of stress associated with it.

    Read more here.

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Why a Big Enough Business is the Key to Designing a Business and Life You Love Sep 07, 2017
    Show notes

    Today, we’re talking about why a big enough business is the key to designing a life and business you love.

    As an entrepreneur who teaches other entrepreneurs how to design a lifestyle business, I have to say that I see a lot of hype. Not a day goes by when my Facebook newsfeed doesn’t include some variation of:

    • “Reach and make millions,”
    • “Don’t let your small business make you small minded,”
    • “How I made seven figures in 10 months and you can to.”

    As someone behind the scenes, with my own clients and my business BFFs, my colleagues and peers; I know that what we see on social media and on people’s fancy websites, it is just part of the picture.

    We talk all about the end results. You know, those dollar dollar bills. We might get a glimpse into their real lifestyle, which of course, is complete with fancy, lavish vacations and expensive cars.

    It’s so easy to believe that bigger is better, that a six, seven or eight figure business equals finally having that freedom that we’re all seeking. But here’s the problem...

    http://www.rachealcook.com/episode64

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Episode 63: TMI - Why You're Stuck and Overwhelmed Aug 31, 2017
    Show notes

    Today, we’re talking about how to much information can be keeping you stuck and overwhelmed. Let’s dive in.

    It’s no secret that I am a complete lifelong student. Nothing makes me happier than learning something new. Learning just excites me. My favorite time of year is back to school.

    A bouquet of fresh pencils and a brand new clean notebook is my love language. You will find my nose in a book any day of the week. But, too much information could actually be one of the biggest reasons why so many entrepreneurs are kind of stuck in this entrepreneurial purgatory where they’re not making any progress in their business.

    This really hit home for me not too long ago. I was having a conversation with an incredibly smart woman who had a brilliant idea for her business. This is somebody who is highly educated.

    She has all the advanced degrees, she has all the certifications and that desire to learn. That predisposition to educating herself first had followed her into her business. But it was actually at her detriment.

    Click here to read more.

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Episode 62: Why More Hustle Isn't the Answer Aug 24, 2017
    Show notes

    There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout.

    When I look at the statistics that 80% of new businesses shut down within the first few years, I really feel like I have some strong support on this one.

    Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

    For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

    http://www.rachealcook.com/episode62

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Episode 61:: How to Work with The Dream Team Aug 16, 2017
    Show notes

    When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on".

    And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me."

    So today's conversation is so incredibly important. It's all about setting expectations and having clear communication.

    www.rachealcook.com/episode61

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Episode 60: How to Build The Dream Team Aug 10, 2017
    Show notes

    Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team.

    You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes.

    I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space.

    www.rachealcook.com/episode60

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Episode 59:: Are You Ready for the Dream Team? Aug 03, 2017
    Show notes

    Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes.

    Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business.

    Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team?

    www.rachealcook.com/episode59

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    Episode 58: Keeping it Simple as You Scale Your Business with Denise Duffield-Thomas Jul 20, 2017
    Show notes

    I have some important questions to ask you today.

    • Do you ever wish that you didn't have to deal with money?
    • Have you ever had a hard time quoting a price to a potential client?
    • Or, have you ever struggled to say, "hey, I need you to pay me" now?

    These are common challenges that a lot of entrepreneurs face, but we don't seem to talk about it a whole lot. That's why I wanted to introduce you to my dear friend and Money Mindset Mentor, Denise Duffield-Thomas.

    Denise is somebody who just inspires me, I've absolutely loved watching her business over the last five or so years, because not only has she really started an important conversation around Money Mindset for women entrepreneurs.

    I hope you enjoy this incredibly insightful conversation with Denise about making your money work for you, around money mindset, and around how less really can help you earn more.

    Let's dive in.

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


    57: Evolution of the Entrepreneur Catherine Middlebrooks Jul 13, 2017
    Show notes

    If this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey.

    What makes this summer series different is we are not talking about the highlight reel. We're not talking about how they went from being bankrupt to being a millionaire seemingly overnight.

    We are talking the real journey, the hard decisions, the sleepless nights, the frustrations when you want to just throw your laptop out the window, because this is the reality of being an entrepreneur.

    I feel like so many entrepreneurs in those first few years would just hang in there and really figure it out for themselves if they knew that the hype that you hear, the highlight reel stories that are out there, those are the exception, not the rule.

    For every 100 entrepreneurs, there might be one you have that zero to six figures overnight or zero to seven figures in a year story. For the vast majority of entrepreneurs, that's just not the case. That doesn't mean you did anything wrong. It means there is a lot that goes into being an entrepreneur.

    It's going to take some work. It's going to take some clarity. It's going to take being willing to show up even when it gets hard.

    Today, we are wrapping up this entire interview series talking to Catherine Middlebrooks of brb yoga. There are so many nuggets that she is about to share that I really hope you catch as we go through this conversation. I'll share with you this, Catherine has absolutely blown me away.

    Let's dive in!

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!


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