Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Latest Episodes:

How to Set Goals You Can Actually Follow Through On Nov 19, 2020

Show notes

In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on.

As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy:

Attract
Engage
Nurture
Invite
Delight

Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE

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🎤 Thanks for listening! I'll see you next week!

Is Your Business by Default or by Design? Nov 18, 2020

Show notes

Is Your Business by Default or by Design?

Panic is not a business strategy. If your business is constantly in emergency mode, it might be because your business is running by default instead of by design. When you begin to run your business by design, it starts to run like clockwork.

As we start to strategically plan our year, we will consider:

What is your personal definition of success?
Fine tune who we want to work with next year?
What is your revenue goal?
What products, programs, or services will you offer to hit your revenue goal?
Gain insights by looking at your last 10 clients. What did they buy, how much did they spend and where did they come from?

Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

What does your dream 2021 look like? Nov 17, 2020

Show notes

Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021.

We’ll be asking ourselves the following questions:

One year from now, what do you want to see different from what is happening today?
What are the areas we want to upgrade in life, relationships, health, and hobbies?
How can we upgrade our business?
What do our finances look like in our business and what do they need to look like to sustain the upgrades we want?

Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE

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Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready To Plan Your Best Year Ever? Nov 16, 2020

Show notes

We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working?

We’ll be going through 2020 month by month asking these 3 questions:

Total revenue - How much money came in?
What drove revenue?
What was your focus?

Then we’ll ask ourselves the following key questions:

What worked this year?
What didn’t work this year?
What held you back this year?

Make sure you have your challenge workbooks downloaded here: http://www.rachealcook.com/BYE

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Your Best Year Ever Starts Next Week Nov 12, 2020

Show notes

I have a very special announcement! Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th.

This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strategies work best FOR YOU.

http://www.rachealcook.com/BYE

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Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Values Based Marketing with India Jackson Nov 05, 2020

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If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another. So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your marketing strategy.

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🎤 Thanks for listening! I'll see you next week!

How to Build a Content Strategy for Your Business with Abby Herman Oct 29, 2020

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We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.

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🎤 Thanks for listening! I'll see you next week!

Three Ways to Grow Your Audience Online Oct 22, 2020

Show notes

If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you.

And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then…

But how do you grow your audience?

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How 100 Conversations Helped Mado Hesselink Find Her Dream Clients Oct 15, 2020

Show notes

This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover:

Who ACTUALLY has the answers of where your business should go next, and how to get access to them to prepare for your next move.
The tactical methods of talking to 100 different people - how to find them, what programs will help you the most, and ways to start the conversation.
How to simply ask people for what you want, and why it’s a muscle that you need to flex regularly to be the most successful CEO possible.

You’ll be surprised how much you can learn from these simple conversations, and how much it can really help you grow your business. After hearing Mado’s story, you’ll be ready to take on the 100 conversation challenge, too.

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Why Your Marketing Isn't Working Oct 08, 2020

Show notes

If you want more visibility, all you need to do is show up on Instagram.

We’ve all heard that before, right?

And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results.

I’ll let you in on a secret - the answer isn’t MORE Instagram!

I’ve seen so many amazing women entrepreneurs struggle with this exact same problem, so if this sounds all-too-familiar, you’re not alone.

This week, I’m so excited to be kicking off a series on Promote Yourself to CEO about all things marketing. You’ll learn:

Why more isn’t always better in terms of marketing, and how you can actually cut through the noise instead of just making more of it.
How to get more customers taking the action steps you’re looking for - clicking links, commenting on your posts, and purchasing your services - and why you might be making this less likely with your current approach.
The real, strategic way to build more trust with your clients that doesn’t involve any trendy tips or tricks so that you can avoid the feast or famine cycle.

It IS possible for your marketing to be fun, clear, and effective, but it might be a little unsexy.

If you’re ready for real results, this episode is for you!

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!