Profitable Mindset

Latest Episodes:

#179: How to Sell Your Farm Products in This Economy Aug 17, 2023

Show notes

Click HERE For Farm Marketing Bootcamp Invite When you hear me say, "Farmers deserve to be able to charge profitable prices." Do you believe me? Or do you get blasted with doubts like...

"People are struggling - I can't raise my prices."
"I just need to sell MORE so I can keep our prices where they're at."
"I'm already priced high - I can't raise my prices anymore."
"I just need to become more efficient on my farm to have more profit."

Self-canceling like this is so common - and it breaks my heart. The farm products you sell - from flowers to veg, meat to milk... are transforming lives everywhere. But if you can't make money at it, you'll eventually go out of business, leaving your community scrambling for a substitute. One of the biggest struggles I help farmers overcome is to finally get consistent cash flowing on their farm - AND at a profit. >>You'll get a big leg up on how to do that in episode 179 of the Profitable Mindset Podcast HERE. Getting cash flowing on your farm is not what you thought the process would be. Today's episode will offer a perspective that'll help you shift to building your profitable farm with much more ease. The farmers in the 5X Your Farm Sales program who implement the coaching and marketing training learn to raise their prices - sometimes by double - and then still sell out. It's a learned skill to build a profitable, sustainable farm. It's not a matter of having the best products around. You've got to develop the mindset and marketing skills that'll support your business. Tune in to Episode 179 above and then... ...plan on joining us inside 5X Your Farm Sales in October. You'll spend the next 12 months learning the business skills you need to be successful and be here serving your community for the long run. Charlotte

#178: 5X Your Farm Sales: Registration Open This Week Only Aug 09, 2023

Show notes

Read about 5X Your Farm Sales HERE We're taking new farmers into the exclusive 5X program today. Don't miss out on being a part of the most popular high-growth program for farmers. Here's what's inside the 5X Program:

Expert group coaching with me weekly
6 private 1-on-1 coaching sessions for the year with our 1-1 coaches
Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more
One group coaching call per week with our resident therapist/coach
Advanced marketing strategies training teaching the process my clients use to double, triple, 5x & 10x+ their sales
Learn the 5-Day Focused Sales Launch
Access to a private Facebook group where you'll meet fellow farmers - watch the success they're creating with this program and you'll get to success even faster
Exclusive copywriting coaching each week with our expert copywriter and author to level up your marketing
A brand-new practical planner for you to organize your time and life. With a handy tracking tool to keep you on top of everything.
Step-by-step guidance - what to focus on first, second, third, etc.

You have our full support to grow your farm sales inside our exclusive farmer's community. Click here to learn more and sign up. Enrollment is only available until this Friday, May 5th, at midnight PT. Discover what happens inside 5X Your Farm Sales

Farmers are sending one email and making $2,000…before, they struggled to sell anything.
Or sending one email and making $25,000.

Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. How? Because she studied the Advanced Marketing Strategies program. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing and struggling to move them. Imagine how the rest of your year will go when it's all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Because they're committing to doing the work. They work actively to focus on their mindset and marketing for one year. I know you're no stranger to labor. If you want these outcomes (and you're ready to put in the work) sign up for my program. 5x Your Farm Sales, a Marketing and Mindset Program for Farmers.

The farmers I'm giving weekly feedback to are selling out in ONE email, which used to take them months
They're selling more in ONE WEEK than they used to sell the whole season
They're raising their prices to make a 40%+ profit, finally

Your income will NEVER outpace your personal development. Our coaching is crucial to your farm, life, and emotional success. Not only are my clients making more money, but this happens, too…

No longer feeling burned out
Working reasonable hours
Setting firm boundaries
Scheduling daily free time for themselves (Yes, even with all the kids, all the farm projects)
Feeling present with their family every day

5X'ing your farm sales isn't all about the money. It never is. Yes, money solves a lot of immediate problems. But 5X'ing your farm sales becomes about so much more like…

Paid off mortgages
Husbands and wives able to quit day jobs and be home full-time on the farm
Healed marriages
Healed relationships with parents and in-laws and kids
No more monthly bill juggling because there's always enough in the bank
Finally taking a family getaway during the busiest months of summer... with NO guilt

And more. The average person will 5X their sales. Some less, some more, it depends on your commitment to the training, The more profit your farm makes, the more you can do for your community, your family, and yourself. Click here to discover more. Enrollment just opened and will only be available until this Friday, August 11th, at midnight PT. Don't miss this, Charlotte PS: Reply to this email if you have questions - I'm more than happy to answer Click here to check out 5x Your Farm Sales, a Marketing and Mindset Program for Farmers.

#177 Free Training: Six Tools Farmers Need To Build A Profitable Farm Aug 03, 2023

Show notes

Click HERE for 6 Tools Farmers Need to Build A Profitable Farm Does the following sound familiar?

You're working too hard for not enough return.
You're doing many things, but not moving forward at the rate you should.
You're sacrificing family time, but there's no payoff for the constant sacrificing.
You're not making the money you need or thought you should.

After teaching farmers to make money for over a decade, I've identified the top six tools you need to combat this and build a profitable and sustainable farm business. >>Click HERE to Sign Up and Learn the 6 Tools on Aug. 8th Learning to build a profitable farm is not just about making money. Sure, many of you can hustle and overwork to make money, but the stress and exhaustion are getting to you. Most farmers quit at this point. You've got to learn to do it a different way. You can learn the skill of building a farm from a place of calm and balance. If you don't learn today to farm with this ease, balance, confidence and good relationships, there's no future place you get to (a certain amount of financial income, for instance) that will feel any better. The brain does not work this way. In this free training, I'll share with you what does work. You'll learn how to access the tools that will help you fulfill your farm dreams. Your life dreams. The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible. Many people think farming is not a lucrative endeavor. My clients prove them wrong every day. My clients are selling out, often at the highest prices around. They've studied with me and coached hard with me to learn these tools. I'll teach these live on August 8th, at 10 AM Pacific. A replay will be sent out when you sign up if you can't attend live. You can view this class through August 12th. Learning and implementing the six tools on 8/8 will change your life. Your relationships. Your business. You'll want to be there, watch and learn. Click HERE to sign up even if you can't make it at 10 Pacific - you'll get the replay. When you attend the free training, learn the six tools, and commit to implementing them over the next year with me, here's what my clients tell me is happening:

"My relationship has never been better."
"We're the highest price producer at the market and the only one that sells out consistently, thanks to what we learned from you."
"I've learned I can have time for myself daily, even amid this busy, demanding farm."

And I will also help you learn how to create that in your life. Sign up and attend "Six Tools Farmers Need To Build A Profitable Farm" on August 8th. Yes. FREE. (replay sent same afternoon) Let's go. Click HERE to Sign Up See you there, Charlotte

#176: How This Team of Elite Coaches Supports You In Building a Profitable Farm Jul 27, 2023

Show notes

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Today, you'll meet my team of coaches who work with farmers each week, supporting you in calming down your days, improving your relationships, and finally making a profit in your farm business. I hand-picked this team, pulling from many qualified candidates - they are the best coaches on the planet for farmers. And they've got a treat for you today! I asked each of them to come up with some common struggles they coach on, and they're sharing those solutions with you in this episode of the Profitable Mind Podcast. Each of the 5x Coaches has a unique set of skills and today, they share a few ideas that will help you uplevel your life and business. Elana works with our farmers in private 1-1 sessions, so you can address issues you might not want to talk about publicly. Sandy has been a Marriage and Family Therapist for 28 years - she helps farmers each week transform some of the most difficult relationships that are often enormously challenged because we often live AND work together as farm families. Gemma's our resident copywriter and author and gives direct feedback each week on your marketing pieces or web pages so you can sell more products. Together we're a force creating a group of farmers who are unstoppable in what they can achieve. Listen to Episode 176. These are your coaches for the next year inside 5x Your Farm Sales. Plan on joining us August 8th for a year of coaching and marketing training and turn your life and business around. Life is short. It's precious. It's YOURS to do with what you want. Together, my coaches and I will help you plan your dream life and then create the plan while we support you in executing your plan. See you in this episode AND in 5X Your Farm Sales. Let's go. Warmly, Charlotte

#175: How This Flower Farmer Increased Her Price by 30% and Still Sells Out Jul 20, 2023

Show notes

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Three days before her wedding, flower farmer Colleen Taugher sat down with me to record this podcast episode. She was calm, balanced, energetic, and stress-free. Even during the busy flower season! Plus designing her own wedding bouquets. She credits the 5x Coaching program with allowing her to easily and calmly plan her wedding, do all her flowers, and take off for a 10-day honeymoon. All while managing a busy flower farm and employees and fulfilling her floral design orders. And she's making more money than ever in her business this year. You see, over the past year in the coaching program, she's learned to increase her prices by enough to hire help and still make a profit. She credits the Time Management class I teach with balancing her ADHD brain. She is no longer in constant reaction mode on her farm. She could get off the "hamster wheel" she felt she was running on in the past. Life's too short to be stressed and overwhelmed. She started with the 5X time management program, and Colleen went from feeling frantic and overwhelmed to farming and wedding planning, feeling fun and balanced. With my program, she learned to be realistic with her schedule, and her brain calmed down. She implemented the coaching and teaching and became much more productive. And. Did I mention Raising her prices up-leveled her customer base. The bargain hunters dropped off, and more enthusiastic people eager to pay her higher prices showed up instead. You'll be inspired by what Colleen has done in the past year with coaching. Listen to her success by clicking the link above. Plan on joining us in 5X Your Farm Sales in August! When you implement the teaching and coaching, you'll create success in your life and business that you never imagined possible. Working harder does not make you more money. Otherwise, every farmer would make tons of money - NO ONE works harder than farmers. Listen to Colleen's story of success. Then let's make yours a reality, too. Charlotte

#174: Why It's So Hard To Make A Living Farming - The Most Important Thing to Shift Jul 13, 2023

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Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Most farmers think it's normal to be stressed, overworked, and struggling financially. This is what they know and see around them, so they accept this is just how it is. But, do you know that up until the depression, farmers were considered highly esteemed members of society who created lots of wealth with their farms? >>Click The Link Above to Learn Why It's So Hard To Make A Living Farming They paid for their kids' college. They bought some of the first cars manufactured. They traveled the world. My great-grandfather owned the largest beef cattle ranch in the the Northwest. He had 13 different meat markets. He was a wealthy man. He was highly respected in our community. But something changed early in the 1900s that created today's environment of farmers in poverty. Some on food stamps and public assistance to continue the family farm. Once you know the history I share on the podcast today, this perspective shift will help you feel eager to build your own profitable farm. My clients are creating a new reality where they can have a work-life balance and make a good living farming. >>Tune in to episode #174 And Learn the First Steps to Building a Profitable Farm

#173: How These Farmers Are Making More Sales Than Ever Using Email Jul 06, 2023

Show notes

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th It's soo disappointing when you send an email or put up a social media post to sell your meat, milk, flowers, or vegetables. And then crickets. You don't sell a thing. Or at least, not as much as you expected. You instantly feel frustrated. Or defeated. Or sad. You make it mean you did something wrong, or it should've worked, and it didn't and that's a bad thing… >>Click the link above to hear how I address this - and the fix, on the podcast today. This is a totally normal and default reaction for lots of farmers. But it's super problematic. Because when you try to sell, and you sell nothing, the way the brain works is then you're stuck taking all sorts of un-useful actions. You end up signing up for more work! Maybe you add a sales outlet like another farmers market or drop location or different packaging. Or you offer a discount. The bottom line, if you don't fix your default response to sales fails, you'll do yourself and your farm in. Eventually, you won't make enough money for the work to be worth it. >>Click the link above and tune into Episode 173 and learn how to recover quickly from sales fails Let's get your farm profitable. Charlotte

#172: The Two Biggest Mistakes You Make When Trying To Make More Money Jun 29, 2023

Show notes

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Last week a farmer showed up for coaching stressed because she wasn't making enough money to hire enough help. She feels like she's on a hamster wheel, wearing herself out but not getting anywhere. She was even wondering if she should just quit, it seemed hopeless to her that she could ever make enough money. I know you get this! And I've got you. I've coached on this a hundred times in the 5x program and the solution is on the podcast today. >>Click the link above to Listen to Episode 172 on the Profitable Mindset Podcast One of the beautiful benefits of the 5X Coaching program is that business coaching on this topic is always available. It's a click away. In about 15 minutes, we sorted through why she was wearing herself out and how to fix it. Before we solved the problem, she was trying to do two things that most of you do when you need to make money. These two things DON'T work and I explain why on the podcast. It seems logical that they should work, but I've been doing this work with farmers for a decade and there's only ONE way to make more money in situations like this. Tune in so you can get your farm profitable, too. So many farmers don't do the personal development work to get profitable, so they think it's impossible to build a profitable farm. It absolutely IS possible, but you've got to grow yourself and your skills. There's no way around that step. It's hard work. The hardest work you'll do is to grow and develop yourself - and then your farm. But remember - I've got you. I teach you how step by step. >>Click the link above to Listen to Episode 172 on the Profitable Mindset Podcast Then, be ready to join 5x Your Farm Sales when it opens for registration on August 8th.

#171: Free Training: Three Simple and Do-able Steps to Get Your Website Making You Money Jun 21, 2023

Show notes

Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells

A few years ago, a rancher who owns two different 10,000-acre cattle ranches wanted my help because his website wasn't making him money.

When I looked at his website, it looked like a Hollywood-produced movie! It was spectacular.

My guess is it cost around $100,000 for that site.

And he still wasn't making money.

That's because it's not the fancy design or the website platform that makes your farm profitable.

Your site will work on (most) any platform and doesn't need to be anything fancy, as long as you include the three crucial and simple things I'm teaching in Thursday's free website training.

==>>Click HERE to Sign Up, Replay Available Same Day<==

You'll learn what you must include to have an effective, money-making website.

It's happening at 10 AM PT; the best part is that you can implement these skills immediately.

There'll be a replay available for one week.

I'll teach for about 45 minutes, and then I'm bringing two farmers on camera with their websites to get in-real-time feedback.

If your website is not bringing you consistent, paying, and repeat customers, you'll want to sign up and attend next week's free training.

Click HERE to sign up and get YOUR site driving more sales

(Yes, there'll be a replay sent out afterward.)

Charlotte

#170: Your employees aren't as productive as you are - what next? Jun 08, 2023

Show notes

Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells

I know this is driving a lot of you crazy!

Last week a farmer showed up to our coaching call frustrated because her employee takes 2 hours to milk the cows and it takes her 50 minutes.

Then, a vegetable farmer said his employee takes twice as long to harvest a row of beans and misses half of them.

>>Click the link above to Learn What To Do When Your Employees Aren't As Fast/Good as You

When you make yourself feel frustrated because you think your employees should be working harder, smarter and just overall better….

…you cause yourself even bigger problems.

From this place of frustration, you end up doing more of the manual labor because, well, let's face it, "if you want a job done right, you gotta do it yourself" comes to mind.

From this place of frustration, I hear from some of you that you're finding other jobs for the employee that are NOT what you hired them for, because you end up doing the milking and the harvesting. And all the things.

From this place of frustration, when you DO try to go inside and work on marketing or some other money-making activities, you're looping and spiraling on so many negative thoughts you can't focus.

See all the problems you create for yourself when you think employees should be as productive as you are.

I've got a solution on the Profitable Mindset Podcast today. Episode 170.

Tune in HERE and learn the first step to fix this problem.

I think you'll find the solution surprising.

It's NOT that you have the wrong employees and have to fire them all and start over.

The BEAUTIFUL thing about this solution is - it's 100% within your control.

Tune in and learn how to manage your employees and yourself when they aren't working as hard or as efficiently as you.

You're not alone.

And we can all fix this.

See you in episode 170.

Charlotte