Profitable Mindset

Latest Episodes:

#196: How to Handle the Uncertainty of Farm Life With Calm Instead of Anxiety Feb 08, 2024

Show notes

Click HERE to Reinvent Your Farm Marketing: Free Training I don't have to tell you this: Building a farm is so much more than deciding what to raise and then selling it. It's an emotional experience - full of: Doubt, anxiety, stress, worry, confusion, guilt, and so many more emotions. So one of the most important skills you'll need to learn if you want to last long-term is how to manage for these emotions that will make you want to shut down. Not how to suppress them. Or ignore them. Or pretend they're not there. But you'll need to learn how to contend with these not-so-feel-good-emotions. Today on the Profitable Mindset podcast, we tackle one of them - I teach you how to manage for anxiety when things are so uncertain in life. If you want to experience freedom, prosperity, and happiness on your farm and in life, I'm going to hand you the formula that works for farmers daily inside my coaching program. This is a proven playbook for managing your anxiety. Stressed and anxious about the uncertainty of life and farm? I got you. We're in this together. Warm Hugs, Charlotte

#195: How to Stop Self-Sabotage Feb 01, 2024

Show notes

Click HERE to Reinvent Your Farm Marketing: Free Training This week, a farmer requested my coaching after living in anxiety for two weeks, looping on thoughts. She was beating herself up for having said 'no' to a request. Even though she felt good about it in the moment, later she felt guilty! >>Hear the Solution to Self-Sabotage in Episode 195 I'm certain she's not alone. So many of you tell me you struggle with looping thoughts, keeping you up at night. Or haunting the back of your mind during the days. Please know - that you don't have to live with looping thoughts - we cleared it up in our 30-minute coaching session. Plus, she now has the skill of preventing it in the future. Self-sabotage shows up in many ways - and many farmers aren't even aware - they're so used to living with it. But this bad habit keeps you stuck, not moving forward, not reaching your goals. Self-sabotage sucks up so much of your time. It also impacts your mental health. Awareness is the first step since you can't fix what you're unaware of. Today on the podcast, I will show you how to recognize it first, and then I give you the simple fix. >>Listen NOW to finally stop looping on thoughts keeping you stuck. Warmly, Charlotte

#194: How and Why It's Crucial to Get Yourself on Your Farm's Payroll Jan 25, 2024

Show notes

Click HERE to Reinvent Your Marketing - Free Training April 22nd Many farms run on the free labor of women. To be fair, men aren't immune, either. When was the last time you got a paycheck from your farm? >>Tune into How and Why It's Crucial to Pay Yourself on your Farm Working for free on the farm was modeled for me growing up. Mom drove truck all day long during wheat and grass seed harvest with us 3 kids bouncing around on the long bench seat (seatbelts were non-existent.) She did the books and the payroll. All for free. Not to mention, mom kept the household going year 'round. She never got a paycheck from the farm. When I started my own farm in 2009, writing myself a check wasn't a priority. But I quickly realized I had to figure out how - it was my sole source of income to pay the mortgage! If I wanted to keep my kids home, I had to learn the skills to pay myself on my farm. Don't just 'hope' you'll get to a point where you get paid someday. "Hope" doesn't write the paychecks. Paying yourself means learning a set of skills, so you manage the finances in a way that gets you a paycheck. Today on the podcast, you'll hear about one farmer's journey from not being paid for the past 8 years to wanting to quit and now learning the skills of paying herself for her work. It's not sustainable to work for free long-term. >>Click HERE to listen to episode 194 and learn to make your farm and life sustainable Farmers learn these money-making skills inside 5X Your Farm Sales. I can't wait to share it with you! Warmly, Charlotte

Free Training: 3 Steps To Your Profitable Farm Jan 11, 2024

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>Free Training: 3 Steps to Your Profitable Farm You've worked hard to figure out the farming side of things, growing flowers & vegetables and raising animals. But then, if you're like most farmers, you're overwhelmed trying to figure out how to find and keep customers who will pay your higher-than-grocery-store prices. Your website, if you even have one, isn't making you money. It's exhausting to constantly explain your prices (even if you're just in your head explaining them to yourself!). You might even resent that people don't value your hard work and your sacrifices to keep your prices low. Well, guess what? I will show you exactly how to find and reach customers who are happy to pay a premium for your product. And you'll learn how to do it in ways that are inexpensive and simple. I've spent over ten years helping farmers build profitable farms, and I want to see you succeed. That's why I'm inviting you to my free training - Click HERE for Three Steps to a Profitable Farm in 2024. You'll learn:

Where to find customers that are happy to pay a premium for your product
How to figure out which of your customers is most likely to value your product and reach more customers just like them, and
How to quickly build relationships with your customers in a way that primes them to buy from you

And so much more! It's all happening on January 15th at 10 AM Pacific/12 Noon CT/1 PM ET. Sign up below to get the link and access the limited-time replay. Click HERE to sign up for the webinar and get the Three Steps to a Profitable Farm. This is the same foundational process Beth used to go from $4,000 to $6,000 in sales last year. And the same foundational process Carole used to go from $200,000 in sales to $1,000,000 in a year. See you on January 15th! Sign up to get the replay even if you can't attend live. Here's to a farm life you love! Cheers, Charlotte P.S. I love helping farmers sell out of their products. It's one of my favorite things to do. So it really made my day when Elaine shared: "Thanks to the mindset and strategies I've learned from you, I SOLD OUT with ONE sales email, worked far less, and made 77% more revenue." It really is possible to sell more flowers, veggies, meat, and milk using the tips I'm sharing in this webinar. This IS the room to be in.

#193: How This Farmer Got To Profit in Three Years Jan 04, 2024

Show notes

Like many farmers, Melissa Marks homeschools her 6 kids and runs their farm including attending farmers markets in the growing season.

Unlike most farmers, however, Melissa's days are very intentional, thoughtful, well-planned, and the whole family stops every Thursday at 4 PM for a volleyball game.

Listen to Melissa's full story on the Profitable Mindset Podcast today.

She learned how to create this beautifully orchestrated life using the strategies, coaching, and classes I teach in 5x Your Farm sales, my signature year-long coaching program now home to 270+ farmers.

Before starting coaching with us, Melissa was overwhelmed, overscheduled and overworked.

She knew from listening to my podcast that if she tried to grow her farm business while still overwhelmed, she would just grow the overwhelm, NOT any profit. She really took note when I said if you grow your farm business, you grow your 3 biggest problems.

She knew her big problems were overwhelm, lack of time management and marketing skills.

She joined the 5x program about a year and a half ago, calmed her life down, and now is delighted and fulfilled with what she's created.

Their sales have doubled.

They've raised their prices several times and are now making money.

They continue to have money to invest in infrastructure.

Her 20 year marriage has never been better - Melissa is now truly best friends with her husband. Something she thought was only social-media hype when she saw other women posting about "he's my best friend."

Listen to her success story on the podcast today.

5x Your Farm Sales opens for registration on January 15th.

Don't take just my word for it - please listen to Melissa's testimony and see how this is possible for you, too.

From Melissa:

"The 5x Coaching Program is the best money I've spent, ever.

This program WILL change your life.

As long as you're willing to invest time listening to the coaching calls each week, conveniently on a private podcast, you can't help but to start to implement things.

It's hard work, but it becomes easy to follow through when you start seeing what a difference it makes in your life, your family's lives, and your farm business.

There's no better way to spend our money every year.

I could never NOT be in this coaching program growing my mind and improving our family and business."

Be Inspired by Melissa on the podcast today.

Happy New Year and let me help you make '24 your best year yet.

Warm Hugs,

Charlotte

#192: This is Your 2024 Business Marketing Plan Dec 22, 2023

Show notes

Click HERE for my Free Training: 3 Steps to Your Profitable Farm – LIVE January 15th. If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. Listen Above For Your 2024 Business Marketing Plan What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In Episode 192 of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end, your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make informed decisions, so you can stop guessing or hoping. The next couple questions will tell you exactly what you need to focus on for 2024 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 190 and 191, part 1 & 2, and you'll be armed with everything you need to make 2024 your most successful year yet - financially AND for the highest quality of life. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And THIS podcast episode is the roadmap to making that happen. See you inside, Charlotte

#191: How to Make More Money Using This 2024 Farm Marketing Plan (part 2) Dec 14, 2023

Show notes

Click HERE for my Free Training: 3 Steps to Your Profitable Farm What if you knew exactly what to do for the next 12 months to create the farm biz of your dreams? That's what my year end planning episodes will help you do. Part 2 (of 3) is Right HERE on the Profitable Mindset Podcast Today This episode will help you if -

you're doing all the things you think you should be - but you're not fulfilled
you have a lot of things you need/want to sell - which do you focus on? Which ones are right?
You work long hours and hope there's a place in the future where you make enough money that you don't have to work as much.

The full video training of this is in 5X Your Farm Sales and today I'm sharing part 2. Click the link above to listen to part 2 and start planning your most profitable and fulfilling year. Farmers often end up in two camps -

they're not making money, overworked, overstressed, and wonder if they should give up
they're making money - but overworked, overstressed, and wonder if they should give up

The farmers who implement the coaching I offer learn to build sustainable farms from the get-go so they don't end up burnt out and quitting. I've put together 3 podcast episodes that'll help you create a farm life you love vs. the constant drain most farmers experience. If you've already built a farm but don't truly love it - that's okay! This plan will help you turn that around. There IS hope. Tune in and listen to part 2, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above to listen to episode 191 and start the first steps to create your profitable, sustainable, and fulfilling 2024 on the farm.

#190: How to Create and Reach Your BIG Farm Dreams for 2024 Dec 07, 2023

Show notes

Click HERE for my Free Training: 3 Steps to Your Profitable Farm - LIVE January 15th. It's usually this time of year many of my clients start to panic and think…

"It's almost the end of the year, where in the world did the time go?"
"What did I actually get done this year?" ("not enough")
"Did we make enough to get through the winter?"
"What projects were left unfinished?"
"How do I make next year better?"

After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2024. Part 1 of this unique marketing plan you've probably never heard of before is below: Click the link above to listen to part 1 and get started planning your most profitable year ever. Over the years, I've learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business but a business that is fulfilling. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 7 years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired. Click the link above to listen to episode 190 and create your profitable, sustainable and fulfilling 2024 on the farm

#189: How and When to Diversify Your Farm Dec 01, 2023

Show notes

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you've got a diversified farm and you're overwhelmed, overstretched, overbusy - please know you're not alone. You CAN turn things around. Truth is, you MUST turn it around or you'll do yourself and your farm in. (98% go out of biz by year five, losing lots of $$. Let's fix this.) This is my life's work - helping farmers turn their money-losing farm ventures into sustainable lifestyles. Here's the challenge - as farmers, we know a diversified farm is what's best for the soil, the animals, and our communities. Pastures dotted with grazing cows followed by scratching chickens define nutrient dense food! We've read and heard monocultures in agriculture are unsustainable. Acres and acres of just one veg or one flower -- lettuce, for instance - means lack of disease controlling species. So then far more chemicals are needed to get the product to the customer. But we cause ourselves problems when we confuse the end with the means. If we try to start our farms with diversification of products and sales, we'll do ourselves in. First - what do I mean about diversified? A diversified farm means you're selling: 1 - More than one thing (chicken, beef, eggs, flowers, veg, classes, events, etc.) 2 - To more than one type of person (wholesale customer, retail customer, trying to reach all the people) 3 - In more than one place (online, at markets, on your farm, on FB, IG, Youtube, Tiktok… all the places) I teach a very specific process to my clients in 5X to get their farms profitable. The process is simple. It works. My clients who implement the process turn around their losing ventures. But most farmers outside of my program won't implement it. Because it goes against what they see every other farmer doing! Today's episode of the Profitable Mindset Podcast will shed light on how & when to diversify. And - getting inside my coaching group is crucial - the hardest thing you'll do in trying to build a successful farm is go against what you see everyone else is doing. But you must if you want to succeed. I'm here to help. See you in Episode 189 of the Profitable Mindset Podcast. Warm hugs, Charlotte PS: 5x Opens Up Again in January - plan on joining. 👏

#188: The Sneaky Way Family and Society Hold You Back On Your Farm, and How to Fix It Nov 09, 2023

Show notes

Click HERE for Farmers Coaching Farmers - Coach Certification Training On the podcast today you'll hear from two of my certified coaches who share how coach training has turned their lives around. Karen wanted the freedom of making a living with her own business. But after a few years she was still not making money and was overworked, stressed, and hopeless. She didn't see how she'd ever be able to make money doing what she loved. This is not to "blame" at all - but Karen was raised like many of us are. She was taught by well-meaning adults in her life to avoid making mistakes - at all costs. She was sent the message that, "mistakes are bad and a reflection of you - just don't do it." (Heck - I've even caught myself parenting my kids that way! It's so common!) Because of this conditioning, Karen lived in constant fear, doubt, and self-criticism that's plagued her for almost 60 years. Constant doubt and fear kept her stuck not doing things she KNEW would help her business. She started my coach training six months ago and is now a certified coach. She implemented what I taught week after week. An hour a week with me, then working through the material in her own head in between class. Her confidence grew magnitudes - unlike anything she's ever experienced. She's a different woman. She's a self starter now. She no longer fears doing something wrong - a fear she's let rule her for decades. Her life was so small since she lived in constant fear of doing something wrong. "I used to dread going to work. I'd panic seeing certain people." "I KNEW there was a better way to live, but I didn't know how, until I met Charlotte and found her coach training." "I live light and free today. I no longer take things as a personal attack - something I used to do regularly, my whole life." Notice the people in Karen's life haven't changed. SHE's the one who's changed. Imagine no longer worrying about what others think of you. That's the ultimate freedom in life. My coaches get to live that freedom. You can too. Consider this - farmers who take my coach training repeatedly tell me it's the BEST investment they've ever made in their life. Hands down. And it's for you, too. It includes a free year of 5X Your Farm Sales. It will blow your mind. Every relationship in your life will improve. You'll make money in your business. There are 10 spots left. Grab one. Love, hugs, and let's change your life together. You got this. Charlotte

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