Product Chats Podcast

Latest Episodes:

Key Results from the 16th Annual Pragmatic Marketing Product Management and Marketing Survey Apr 21, 2016

Show notes

Our very own VP of marketing, Rebecca Kalogeris, shares some impressive nuggets she uncovered from of our 16th Annual Pragmatic Marketing Product Management and Marketing Survey. Rebecca also discusses how the data compares to previous surveys and possible trends we may see from future surveys.
Click here to view and share these survey results!

Follow-Up Questions to Falling in Love with Your Personas – Part II Apr 14, 2016

Show notes

Once again, we welcome back Johnathan Lucky to answer even more follow-up questions from viewers of our very popular webinar Falling in Love with Your Personas.

If you haven’t listened to Part I of this podcast, click here.

Read Johnathan’s article, Personas: The Journey, featured in Pragmatic Marketer.

Follow-Up Questions to Falling in Love with Your Personas – Part I Apr 11, 2016

Show notes

In this week's podcast, we welcome back product management and marketing professional Johnathan Lucky to answer questions from viewers of February's outstanding webinar Falling in Love with Your Personas. For even more insight on understanding and using personas, watch for Part II on 4/14.
Read Johnathan’s article, Personas: The Journey, featured in Pragmatic Marketer.

The 30 Day Launch Plan – Week 4 Mar 31, 2016

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Join Pragmatic Marketing instructor Dave Daniels for the final episode in his four-part series about creating a simple, 30-day plan to improve product launches. In this episode, Dave discusses six points to consider when evaluating market segments, and how to identify the best one for your organization. He also shares ways to use internal and external resources to execute your launch plans quickly while continuing to optimize revenue. Listen Now!

Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch training course and other Pragmatic Marketing courses here.

The 30 Day Launch Plan – Week 3 Mar 17, 2016

Show notes

Join Pragmatic Marketing instructor Dave Daniels for week 3 of his simple, 30-day plan for improving product launches. In the third episode of his four-part series, Dave discusses how to identify the gaps in marketing assets in order to provide the tools your buyers need on their journey to purchase your product. He also shares even more details from week two about organizing cross-functional teams to assess the best approach to communicating with your market. Listen Now!

Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4 See more information about our Launch Training course here.

The 30 Day Launch Plan – Week 2 Mar 10, 2016

Show notes

Join Pragmatic Marketing instructor Dave Daniels as he discusses his simple, 30-day plan for improving product launches. Dave identifies the key elements necessary for creating a successful launch plan and tips for avoiding the common pitfalls of launch failures. In the second episode of his four-part series, Dave discusses how to fully understand your buyer personas, and ensure that you convey a compelling message that will resonate with them. He also shares best practices for organizing cross-functional teams to reach a higher level of launch readiness.
Check out the rest of the series:
The 30 Day Launch Plan Part 1
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4
See more information about our Launch Training course here.

The 30 Day Launch Plan – Week 1 Mar 03, 2016

Show notes

Pragmatic Institute instructor, Dave Daniels, has developed a simple, 30-day plan to help you improve your launches by identifying the key elements necessary for creating a successful launch plan and avoiding the common pitfalls of launch failures. In this first part of the series, Dave discusses how to create internal launch goals and focus your efforts on key market segments. Listen now! Check out the rest of the series:
The 30 Day Launch Plan Part 2
The 30 Day Launch Plan Part 3
The 30 Day Launch Plan Part 4

See more information about our Launch Training course here.

Internal Partners: Understanding Sales Personas Feb 25, 2016

Show notes

Join Greg Alexander, CEO of Sales Benchmark Index, as he identifies the key personas in an internal B2B sales environment, and learn how to leverage these personas to build a more successful sales strategy.
To subscribe to the SBI magazine, and get the latest on business news and thought leadership, create your MySBI account here.

How to Optimize Usability Test Interviews Feb 18, 2016

Show notes

Peter Hughes, founder and lead consultant at Ascest, discusses how to effectively apply lessons learned from usability test interviews to a broader audience. Learn key techniques for creating an environment where interview participants will feel more comfortable and open up.
Want even more information? Order Peter’s 26-page printed guide “How to Interview Like a Pro” at UXinterviewsecrets.com (free for Pragmatic Marketing community members, you just pay shipping) or read Peter’s article, Reduce the Risk of Product Failure, featured in Pragmatic Marketer.

Follow Up Questions to Aligning Your Product and Sales Teams for Success Feb 11, 2016

Show notes

CEO of Sales Benchmark Index, Greg Alexander is welcomed back to answer several questions from viewers of last month's lively webinar, Aligning Your Product and Sales Teams for Success. Watch the webinar here.

Stay tuned for another podcast with Greg Alexander on Feb 25th!

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