Product Chats Podcast

Latest Episodes:

How Businesses Today Kill Innovation Sep 15, 2016

Show notes

Join Pragmatic Marketing instructor Kirsten Butzow as she explores the three main traps that keep companies from delivering truly innovative products: culture, focus and discipline. Find out what many of today’s companies are doing wrong, and what you can do to enable innovation within your organization.

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Why Pricing Shouldn’t Be an Afterthought Sep 08, 2016

Show notes

Pricing conversations often occur far too late in the product development process. But if you want to create more profitable products and product portfolios, it’s important to incorporate pricing concepts from the outset. Pragmatic Marketing instructor Mark Stiving discusses why pricing conversations should be more than an afterthought when you launch a new product. He also discusses the role pricing plays when customers decide between your product and a competitor’s and why the question “is it worth it” is all about product differentiation.
If you’d like to learn more about practical strategies for optimizing revenue, check out our Price course.
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How To Reinforce your Company’s Value With Content Marketing Sep 06, 2016

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A good content marketing strategy should reinforce what your company does. And when your company sells its thoughts and expertise, content marketing becomes even more critical. Join Rebecca Kalogeris, vice president of marketing at Pragmatic Marketing, as she discusses how to get the most out of each piece of content, reach the largest audience and why the best content marketing is often the least obvious.
Our goal is to provide the content you need in the format you want to help you create and market products that drive revenue. Completing our short survey, and providing your honest, unfiltered feedback, will help us do just that. Take survey »

Should You Price to Compete or Differentiate? Aug 18, 2016

Show notes

There are no easy answers about where you should set your pricing in relation to your competitors. But the answer could be found in how fast your market is growing, according to Pragmatic Marketing Instructor Mark Stiving. Find out more in this week’s Pragmatic Live podcast.
Want to learn more about how to price your products to optimize profitability? Check out our Price course.
Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

Customer Advisory Boards: Top 10 Questions Aug 11, 2016

Show notes

We welcome Gavin Nathan, senior consultant and partner of Ignite Advisory Group, to answer the top 10 follow-up questions posed by listeners of our recent webinar, Creating and Managing a Successful Customer Advisory Board Program.

If you would like to learn more about customer advisory boards, read the article by Gavin’s colleague, Rob Jensen: Why Advisory Boards Matter, featured in Pragmatic Marketer. And for more information on CABs, email Ignite at info@igniteag.com.

If you have a question or feedback, we’d love to hear from you! Email us at experts@pragmaticmarketing.com.

Blurring the Lines Between Product and Brand Aug 04, 2016

Show notes

As the lines between product and brand become increasingly blurred, our guests discuss why—at least in terms of the user experience—it makes sense to build your company brand into the product from the outset. Join Robert Wallace, executive vice president of marketing at Tallwave and Jesus Ramirez, vice president of product at Tallwave, as they talk through the challenges product management and marketing pros face in building an appropriate product tone that resonates with customers.
Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

Setting Pricing By Region Jul 28, 2016

Show notes

Should you set different prices depending on the cost of living in a set region? Pragmatic Marketing instructor Mark Stiving looks at the techniques you can implement to charge different prices to different people without rocking the boat.
Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

The 5 Aspects of Customer Profiling Jul 21, 2016

Show notes

Do you know your customers well enough to create a product they actually want to buy? Paul Schwada, author of 8 Blocks: The Critical Realities for Growing Any Business and manager partner of Locomotive Solutions, discusses key aspects of profiling your customers. You’ll discover how to objectively perceive your customers’ desires, rather than what your company may have in mind for larger market segments. You’ll also learn how to gain key insights from understanding why customers hesitate to buy your product, or why and how they use your product. Paul identifies five main facets of customer profiling that will help you set better expectations for your market segment while continuing to grow your business.
Read Paul’s article, 8 Blocks: The Critical Realities for Growing Any Business featured in Pragmatic Marketer.

Beta Testing 101 - Part II Jul 14, 2016

Show notes

Centercode’s director of marketing , Emily Hossellman, is welcomed back to share even more effective strategies for beta test management. You’ll learn how data collected during beta testing can help with different elements of your product, from dev to QA to support to marketing. Emily also discusses how you can use beta testing to make data-driven decisions and integrate the voice of the customer throughout the product development lifecycle.
Find detailed resources on beta testing on Centercode’s website.
Got a question or feedback? We’d love to hear from you! Email us at experts@pragmaticmarketing.com.

Implementing the Pragmatic Marketing Framework Jul 07, 2016

Show notes

So you’ve just come back from a Pragmatic Marketing training and are wondering how to create a market-driven environment and implement the Pragmatic Marketing Framework at your company. Pragmatic instructor Steve Gaylor gets us started on some ways you can get your organization thinking strategically and focus everyone on the market.

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