Product Chats Podcast

Latest Episodes:

How Can You Charge Different Customers Different Prices? Feb 04, 2016

Show notes

Pragmatic Marketing Instructor Mark Stiving addresses one of his favorite frequently asked questions. Charging different prices to different customers can help you maximize profits, but how can you do it effectively?

What You Need to be a Rockstar at Work Jan 28, 2016

Show notes

Experience is important to consider in job offers and promotions, but some personality traits may be even more compelling. Join Pragmatic Marketing instructors Paul Young and Mark Stiving as they analyze the seven traits of rock stars at work. Paul goes beyond the premise of his Pragmatic Marketer article "The X Factors" to offer additional insight on how to be more effective in product management and marketing.

Building & Communicating Corporate Strategies Jan 21, 2016

Show notes

Learn how to align your departments’ activities with initiatives that support an effective cooperate strategy. Pragmatic Marketing instructor, Steve Gaylor will help you discover the key elements for building corporate strategies, and how to get your entire team to focus on objectives in alignment with that strategy.

To learn more about corporate strategies, and several other product marketing topics, visit pragmaticmarketing.com

Secrets to Great Advisory Boards Jan 14, 2016

Show notes

It can be challenging to create and manage an advisory board. In this podcast, Eyal Danon, founder and president of Ignite Advisory Group, shares tips for building an effective advisory board and identifies mistakes to avoid when hosting an advisory meeting. He also shares logistical details like the optimum number of members and who they should be. And he discusses the importance of limiting discussion topics to ensure that you have enough time to focus on key initiatives.

Competing with Free Offerings Jan 07, 2016

Show notes

It's a pretty well-known fact: People would rather get something for free than pay money for it. Pragmatic Marketing Instructor Mark Stiving takes a look at pricing models that allow you to differentiate from your competitor's freebies.

marketing, pricing, product management

Marketing with a Purpose Dec 17, 2015

Show notes

Are you marketing with a purpose or simply practicing random acts of marketing? If you don’t have your personas, positioning and purpose clearly defined it’s most likely the latter. Join Pragmatic Marketing instructors Mark Stiving and Jon Gatrell as they discuss how these three P’s represent some of the most important parts of marketing. Then listen in as they dig deeper into personas: how buyer and user personas differ, and what you can do to jump start your persona creation efforts.

Best Practices for Analytics and Metrics for Product Roles Dec 10, 2015

Show notes

Do you know the difference between analytics and metrics? Pragmatic Marketing instructor Jon Gatrell gives us his take on both and how product teams can use them to achieve their product goals.

Defining Roles and Sharing a Common Set of Priorities Nov 19, 2015

Show notes

Join Pragmatic Marketing instructor Steve Gaylor as he speaks about how to utilize a gap analysis tool to achieve alignment throughout your organization and prioritize activities within your company to get everyone working toward the same goals.

Raise Prices Without Upsetting Customers Nov 12, 2015

Show notes

Pricing is not a set-it-and-forget-it activity. Sometimes you raise your prices. On this episode of Pragmatic Live, Pragmatic Marketing Instructor Mark Stiving examines how you can do so without hurting current customer relationships.

How Do Product Teams Get Measured? Nov 05, 2015

Show notes

So you’ve got your product team in place and they’ve implemented your plan from top to bottom. Now what? How do you define success? Pragmatic Marketing instructor Jon Gatrell takes time out to discuss a few metrics that may be helpful in determining your individual and company’s success.

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