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    Health & Fitness

    Private Practice Success Stories

    My name is Jena Castro-Casbon, MS CCC-SLP (of The Independent Clinician and The Private Practice Solution).

    I am part of a group of private practitioners who have taken client care into our own hands.

    We are skilled clinicians who pride ourselves on providing high-quality care to our clients and their families.

    We are fighting against productivity requirements, administrative red tape and unnecessary restrictions.

    We started our own private practices to take control of our professional and personal lives. Of our schedules. Of our incomes. Of our future.

    We work hard for our clients but on our terms.

    We believe in helping others – but also helping ourselves.

    We’re not interested in competing with each other. We hope that we all make it.

    We are successful private practitioners and these are our stories.

    Thank you for taking the time to listen to this interview.


    See acast.com/privacy for privacy and opt-out information.

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    Latest Episodes:
    Dawn Moore's Private Practice Success Story Nov 22, 2021
    Show notes

    Everything is figureoutable.

    Do you believe that? I do!


    My guest, Dr. Dawn Moore, does too, so she is joining me to share her private practice success story. We talk about how she got started, how she grew, and the challenges that she has faced along the way.


    Dr. Dawn Moore ClinScD., CCC-SLP, COM® is the founder of Expressions Speech, Language, & Myofunctional Center in Burlington, North Carolina. She is a certified and licensed Speech-Language Pathologist holding the Certificate of Clinical Competence from the American Speech-Language-Hearing Association (ASHA).


    Additionally, she is a Certified Orofacial Myologist® through the International Association of Orofacial Myology (IAOM). Dr. Moore has over 23 years of experience in Speech-Language Pathology, earning her clinical doctorate in 2018.


    For 15 years, she practiced in the schools of North Carolina as both a clinician and Lead SLP with recognition as a Teacher of Excellence and expanded into pediatric private practice in 2010, serving children of all ages. Her main interests include orofacial myology and speech sound disorders (articulation, phonological delay, and apraxia). She uses her own program, Let’s Hear It For /R/! which was the subject of her doctoral capstone, to correct the difficult /r/ sound. For phonology, she uses and teaches others how to use Barbara Hodson’s Cycles for Phonology due to the success she continues to have with the program.


    Dr. Moore became a Certified Orofacial Myologist (COM®) after struggling to find help for her own daughter with a severe tongue thrust. Through this training and practice, she is presenting across the country educating SLPs, orthodontists, ENTs, and dentists about the impact myofunctional disorders have on speech, feeding, chewing, breathing, and dentition.


    In Today's Episode, We Discuss:

    • Transitioning from the schools into private practice
    • The learning curve that comes with billing
    • Finding the right people and the right clients for your private practice
    • How to get your name out there and get referrals
    • Making your private practice work with the help of SLPAs
    • Learning from others and applying those lessons to your own practice


    There are times when Dawn mentions challenges associated with private practice throughout this episode, but keep in mind that everything is figureoutable. When you hit a roadblock (which you will) it's worth trying to figure out a way around it.


    If it was easy all the time, everyone would do it! What separates those who are successful from those who are not is persisting versus giving up when things get difficult.


    One of the best ways to be successful in private practice is to make sure that you have a network of people who can support you. My programs offer a community of like-minded private practitioners who help you navigate the bumps and celebrate the wins.


    To learn more about how I support private practitioners at all levels of private practice, visit www.independentclinician.com to see how I can support you too!


    Resources Mentioned:

    www.expressionsspeech.ciom

    https://www.facebook.com/expressionsspeech

    https://www.facebook.com/expressionsseminars

    www.expressionsseminars.com

    www.whereisyourtongueresting.com

    independentclinician.com/building-a-practice-with-slpas-jessicas-story


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Private Pay vs. Insurance: Which Should You Accept? Nov 15, 2021
    Show notes

    Should you take private pay or insurance for your private practice? There are pros and cons to each of these options!

    In this episode of the Private Practice Success Stories podcast, I'm discussing the options and helping you decide which route to go.


    I want you to know that there is no one way to do it, and you get to choose which one feels best for you and for your community. You can always start with private pay and then branch out into becoming an insurance provider later if you need to increase your volume of clients!


    I've helped over 10,000 SLPs start, grow, and scale successful private practices using both private pay and insurance, so I am answering your questions about billing, how to decide which payer sources to accept, and more.


    In Today's Episode, We Discuss:

    • What I recommend to most SLPs
    • Deciding what your rate is with private pay
    • Which option allows you to start your private practice quicker
    • The pros and cons of payer sources
    • What a superbill is and how it works for practitioners and families


    Getting paid in private practice is really important because the business needs money to support it, but remember, you get to decide which sources you accept and you can always change your mind later!


    In the Start Your Private Practice Program, we teach SLPs how to bill for private pay insurance, Medicare and Medicaid, and how to give superbills, so whichever route you choose, you will know exactly how to do it.


    If you want more information on how to start a private practice step by step, head over to www.independentclinician.com to sign up for one of my free trainings or one of my paid implementation programs!


    Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.


    Resources Mentioned:

    www.independentclinician.com


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Balancing Her Life, Her Telepractice-Based Private Practice and her TpT Business with Martha Horrocks Nov 08, 2021
    Show notes

    Do you want to create a business or businesses that help pay the bills, but also make sure that you have a work-life balance?

    You’re going to love this episode with my guest, Martha Horrocks, because she is doing exactly that!

    Martha has a private practice, a TpT business, AND a Boom Learning business, but she intentionally keeps her businesses smaller and more manageable to make sure that she's maintaining a work-life balance.


    Martha is the owner and speech-language pathologist at Martha Speech, LLC - a pediatric private practice that serves children across Maine via teletherapy. Martha will be celebrating the one-year anniversary of her practice in November! She also shares resources and ideas related to her passion (fluency disorders) on her professional Instagram, Martha Speech, and creates materials for SLPs on Teachers Pay Teachers and Boom Learning.


    In Today's Episode, We Discuss:


    • Choosing your own adventure as a private practitioner
    • Learning where you are most effective as a clinician
    • Creating the business that serves you and your community
    • Why success doesn’t always mean having a huge private practice
    • Word of mouth, SEO, and more marketing strategies
    • Why it’s okay to start small with private practice


    I love that Martha is not only passionate about both of her businesses, but they pay the bills and allow her to have the balance that was missing when she worked in the schools.


    Private practice isn't just a work setting, it's a vehicle to help you get what you want and also help the people around you get what they need.


    If you've been thinking about private practice for a while and you are inspired when you finish listening to this episode to learn more about it, make sure that you visit www.independentclinician.com to get more information about The Start Your Private Practice Program (the same program Martha went through!)


    Resources Mentioned:

    www.marthaspeech.com

    www.instagram.com/martha_speech

    www.teacherspayteachers.com/Store/Martha-Speech

    wow.boomlearning.com/author/marthaspeech


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    How to Put Yourself Out There with Amanda Modrowski Nov 01, 2021
    Show notes

    Do you struggle with putting yourself out there? Does this affect your ability to market your private practice or hold you back completely from starting one? Do you have so much going on in your life that you can’t even begin to believe that having a successful private practice is in the cards for you?

    Unfortunately, all of these feelings are pretty common. To help you with that, I am joined by Amanda Modrowski in this episode because she has overcome all of those feelings. She is going to share her story and share some pretty incredible marketing strategies and tips too.


    Amanda Modrowski is a Speech-Language Pathologist who has worked in almost every setting in her career. After working in multiple settings, she realized that none of them let her practice speech pathology in a way that fulfilled her and didn't add mountains of paperwork or stress to her life. So, Amanda went looking for another option and found it when she discovered Jena's SYPP program.


    After slowly beginning in 2018 to get her “ducks in a row” while working full-time in a public school system, she finally pushed past the fear and went full-time into private practice in the summer of 2020. Since getting her first client, she has never second-guessed her choice and has never felt so happy and fulfilled working with her private clients.


    In Today's Episode, We Discuss:


    • Creative ways to get paid
    • How to market your services
    • How you can use your time wisely to build connections
    • Getting past the fear of putting yourself out there
    • Using business cards, brochures, flyers, and more
    • Getting prepared and starting small
    • Pushing past fear to find your niche
    • Making more of an impact
    • Tips for starting a private practice during a busy season of life



    If you have a lot of things going on in your life and you needed to hear that it is possible to start a private practice even with a lot of distractions OR if you’re experiencing a little bit of imposter syndrome and fear, I really hope you find this episode inspiring and motivating.


    A mentor of mine once said, “you can either let your kids be the excuse or the reason,” and Amanda is a great example of someone who started her private practice, put herself out there, and is now on my mentor team helping other students just like you get started.


    If you want more information about The Start Your Private Practice Program (the same program Amanda went through!) visit www.IndependentClinician.com! We are approaching our goal of helping 1,000 SLPs start their private practices this year, and I want you to be one of them! Every private practice starts with one client. Amanda's did, and yours will too.


    Resources Mentioned:

    www.IndependentClinician.com

    www.enhancingcommunicationtoledo.com

    www.facebook.com/enhancingcommunication

    www.instagram.com/enhancingcommunication


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Building a Telepractice Company with Glory Lichon Oct 25, 2021
    Show notes

    Have you ever thought about building a telepractice? Have you thought about being the CEO of a telepractice?

    My guest in this episode, Glory Lichon, did just that, so she is joining me to share her story!


    ​​Glory Lichon is an Air Force veteran that started Glow Bright Therapy in April 2019 with the encouragement and support of her husband Brian Lichon (also an Air Force veteran). Due to the burnout in the schools, Glory made the difficult decision to leave after five years of being a school SLP. During that time, Brian encouraged her to start their own practice with a mission to fulfill the need of providing accessible services through the online delivery model.


    Glow Bright Therapy is a veteran-owned telepractice with a mission to provide accessible and effective services to children and families in need of support. They truly believe in not only providing evidence-based therapy, but also building meaningful connections and relationships with the families they serve because that is also an integral piece to supporting our families. They believe in not only supporting and helping the kids they serve, but also empowering the parents in knowing how to help their children at home.


    In Today's Episode, We Discuss:

    • The benefit of telepractice due to its accessibility
    • What it looks like to start a private practice that offers telepractice
    • The difference between telepractice in the past and telepractice now
    • Navigating private pay and insurance
    • How to communicate your value confidently
    • Moving out of therapy and into the CEO role
    • Working through mindset blocks as a new CEO


    Glory is a member of one of my higher-level programs, and it has been wonderful to watch her private practice grow. She has been listening to the podcast and utilizing the resources that I have for SLPs for years now!


    I am so impressed with how she's built a private practice that works for her, her family, her community, and even communities and states that she doesn't live in by bringing telepractice services to people who need them.


    If you have an existing private practice, are beyond the beginner level, and looking to grow your private practice, head on over to www.growyourprivatepractice.com to learn more about the higher-level programs that I offer and apply!


    If you are just getting started, visit startyourprivatepractice.com/waitlist to get on the waitlist for the Start Your Private Practice program. This is the only step-by-step program designed specifically for speech-language pathologists who are ready to be business owners (even with absolutely no prior business knowledge).


    Resources Mentioned:

    www.growyourprivatepractice.com

    startyourprivatepractice.com/waitlist

    www.glowbrighttherapy.com

    www.facebook.com/glowbrighttherapy

    www.instagram.com/glowbright_therapy

    www.instagram.com/talk_ingtoddlers


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    How to Get More Word of Mouth Referrals By Positioning Your Practice The Right Way Oct 18, 2021
    Show notes

    Why are some private practices popular, in demand, and constantly getting new referrals and others are working hard, spinning their wheels, and barely getting any inquiries?

    It all comes down to word of mouth!


    In this episode, we're talking about word of mouth marketing and one of the major things that you need to focus on in order to get it.


    Word of mouth marketing is what I like to call the “holy grail” of marketing, and it is something that really can benefit those of you who are hitting roadblocks.


    Keep in mind, this is a more advanced marketing strategy for those that are looking to grow, but it is an important one.


    In Today's Episode, We Discuss:


    • What word of mouth marketing is
    • What happens if you don’t position yourself optimally
    • How your positioning impacts your practice
    • Why you should change your marketing to reflect your positioning
    • How the Grow Your Private Practice coaching program can help you


    When it comes to your private practice, what do you want to be known for? What do you want people to think of when they think about you and your practice? I really want you to think about these questions and answer them honestly.


    Positioning your private practice isn't something that happens overnight, but it is something that you can control.


    I hope this episode gives you a little taste of what you can expect from my Grow Your Private Practice coaching program. We have a lot of conversations just like this one in the program, but we don’t just talk about it, we take action on it!


    If you think this episode is helpful and you're interested in learning more about the Grow Your Private Practice coaching program, head on over to Instagram and send me a DM @independentclinician with the word “grow”. We will talk about if it is the right fit for you!


    If you want help to grow your private practice by increasing your client base, income and team, visit www.growyourprivatepractice.com to learn how we can help.



    Resources Mentioned:

    www.growyourprivatepractice.com


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Offering Hippotherapy Through Private Practice with Madeline Boe Oct 11, 2021
    Show notes

    You can start a private practice that plays to your strengths and interests. This means that you can offer something outside of the box!

    Madeline Boe, my guest in this episode, did just that! She offers Hippotherapy through her private practice, so she is joining me to talk all about how she got started and why she decided to offer something a little different.


    Madeline Boe is the owner of Unbridled Abilities, a private practice that provides speech-language pathology services for children and young adults in Western Wisconsin and the East Metro (MSP). Unbridled Abilities provides speech services in natural environments including family homes, community parks/libraries, local storefronts, and job sites. Additionally, services may be provided within a farm setting where horses and other animals can be used to help clients achieve their goals.


    Madeline has attended continuing education through the following organizations in order to safely and successfully utilize animals and equine movement as a part of her treatment plans: the American Hippotherapy Association (AHA), Horse Powered Reading and the Professional Association of Therapeutic Horsemanship (PATH) International.


    This is the perfect story for those of you who want to get a little bit more creative with private practice and incorporate more of what you love with your students and in your community.


    In Today's Episode, We Discuss:


    • The many possibilities there are when deciding on the direction of your private practice
    • Advice for leaving the school setting
    • How to be flexible for families and yourself but also have boundaries
    • The importance of trusting the timing of your private practice
    • The pros and cons of having a larger caseload
    • Thinking outside of the box when it comes to funding



    Madeline got her start in my program, the Start Your Private Practice program, and this is a wonderful example of a student who created a private practice that is perfect for her and her community.


    If you want access to the exact same program and resources that Madeline had to get started, make sure you sign up for the waitlist for The Start Your Private Practice System and join when we re-open. We only open enrollment a few times a year so make sure you’re on the list. Head on over to startyourprivatepractice.com/waitlist to sign up and get notified when we re-open.


    Remember, you were meant to help people - but don’t forget to help yourself too.



    Resources Mentioned:

    https://www.unbridledabilities.com/

    https://www.facebook.com/unbridledabilities

    startyourprivatepractice.com/waitlist



    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Offering Courses and Clinical Services as a Specialist with Autumn Reed Henning Oct 04, 2021
    Show notes

    Are you thinking about starting a specialty-based private practice? Do you already have one?

    In this episode, I am talking to an SLP celebrity, ​​Autumn Reed Henning, about how having a specialized business and private practice has really helped her increase her impact and find success fast as a private practice owner.

    Autumn R. Henning, MS, CCC-SLP, COM®, IBCLC is a certified and licensed Speech-Language Pathologist with a Certificate of Clinical Competence from the American Speech-Language-Hearing Association (ASHA). She is a Certified Orofacial Myologist® through the International Association of Orofacial Myology (IAOM), and she is an International Board Certified Lactation Consultant.


    Autumn specializes in orofacial function and development throughout the lifespan. She works with infants to adults in her private practice, Chrysalis Orofacial in Greenville, SC. She also has trained thousands of professionals from varying fields internationally in her E3 Model of Care and flagship course TOTS: Tethered Oral Tissues Specialty Training.


    In Today's Episode, We Discuss:

    • Teaching others what is working for you
    • Creating resources that you wish that you had
    • Networking opportunities that can help your private practice
    • Struggles when you’re trying to predict your growth
    • Running a specialty-based private practice
    • The best way to advertise
    • Finding the right people for your team


    One of the biggest takeaways from this episode is that you get to decide what you want to do, who you want to serve, and how you will help them. If you find something that you really like to do and you're good at it over time, you might also want to teach other people how to do it too just like Autumn and myself.


    Teaching allows both Autumn and myself to have a much bigger impact than either of us could if we stayed at the local level, which is one of the reasons why we do it. To check out Autumn’s training, consulting, resources, and more, visit her website at www.chrysalisorofacial.com!


    Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.



    Resources Mentioned:

    www.chrysalisorofacial.com

    www.facebook.com/chrysalisorofacial

    www.instagram.com/chrysalisorofacial1


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Ready for a Change? Start a Private Practice Just Like Jamie West Florida Sep 27, 2021
    Show notes

    Do you ever feel like you aren’t being challenged enough or you are ready for a change?

    It's an interesting feeling when you start to feel restless as an SLP. It’s like you're going through the motions and you know what to do, but you're no longer challenged or excited by it.

    Jamie West Florida is joining me in this episode because she felt that exact same way before she started her own private practice with the help of the Start Your Private Practice Program. Jamie and I are really digging into this feeling as well as what you can do as an SLP if you relate to it.

    Jamie has been a speech-language pathologist since 2012. Upon graduating, she has worked in different settings, including schools, home health, an ABA clinic, and a private clinic. With a family with a strong small business background, she was always drawn to the idea of private practice, but years of fear of failure held her back. After some pep talks from her peloton and the support of her family, she decided to just go for it! Slowly, over the last 3 years, she went from one private client on the side up to a home-visit-based caseload and recently, into a brick-and-mortar where she sees children for speech-language therapy, dyslexia intervention, and runs various camps!

    In Today's Episode, We Discuss:

    • Gaining confidence one client at a time
    • Building the type of private practice that you want
    • Specializing in dyslexia as an SLP
    • Creating a business that can run without you
    • Planning for growth in your private practice
    • Making decisions with you and your family in mind


    I love Jamie’s energy, drive, and commitment to working with a clinical population that she's interested in and inspired by.

    Remember, if you're looking to try something new like a private practice, it's best to be in a community of people who are going through the same things to get support and guidance from. The Start Your Private Practice Facebook Group is such an awesome place for that!

    Want to follow the SAME program that Jamie followed to start her private practice? Visit www.startyourprivatepractice.com/waitlist to get on the waitlist for when we open enrollment


    Resources Mentioned:

    www.startyourprivatepractice.com/waitlist

    www.westworkslearningcenter.com


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook


    Did You Learn Anything About Private Practice in Grad School....? Sep 20, 2021
    Show notes

    Did you learn anything about private practice when you were in graduate school?

    If not, you're not alone, and it's not your fault that you don't know anything about starting or growing a private practice.

    There are actually only two SLP grad programs that have a practicum, not even a full course in private practice...

    In this episode, we are talking about why that is and more importantly, what you can do about it.

    In Today's Episode, We Discuss:

    • The reason more and more SLPs are interested in private practice
    • Why the gap for learning how to go into private practice feels so big
    • Why it’s not too late to learn how to start a private practice
    • Resources that are free to help you get started

    It's time to think about your goals and finally take control of your professional, personal and financial life. Private practice is the only way to do that.

    Remember, just because you didn't learn about private practice in graduate school doesn't mean that you can't learn about it now.

    With my help, you'll learn things about billing and insurance, marketing, the legalities, how to make your own website, and how to finally get that freedom, flexibility, fulfillment, and finances that you desire and deserve.

    The best way to get started is to pick out a freebie on my website - I have so many! You can also follow me on Instagram or join my free Facebook group called SLP Private Practice Beginners!

    Visit IndependentClinician.com to learn more about resources to help you start, protect and grow your private practice.


    Resources Mentioned:

    SLP Private Practice Beginners Facebook Group

    IndependentClinician.com


    Where We Can Connect:

    Follow the Podcast

    Follow Me on Instagram

    Follow Me on Facebook



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