Power Hour Optometry

Latest Episodes:

The Power Hour 2/22/17 Feb 23, 2017

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Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice. What works, what doesn't, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show.

The Power Hour 2/15/17 Feb 16, 2017

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Barney Dougher, President of HOYA Vision Care, Americas, joins the show to give his opinion on how eyecare's biggest merger ever may affect your practice and the industry. Our last show on this topic had our largest listening audience ever and we expect this episode to be even BIGGER!

The Power Hour 2/8/17 Feb 09, 2017

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You've worked really hard to get patients to come into your practice. Are you working as hard to make sure they never leave . . . and come back when they should? This episode of the Power Hour is dedicated to what Gary calls, "the lifeblood of EVERY business and practice." Learn why it's so important and then how to make yours better – regardless of how you actually do it! Which are better? Postcards or text messages? Robo-calls or real people calling? Does pre-appointing matter? Be ready take notes for this episode! What you hear Wednesday night, you'll start using Thursday morning!

The Power Hour 2/1/17 Feb 02, 2017

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Inventory is a major expense for a practice yet one that rarely gets any attention beyond – "There's a hole on the board – I guess we need to fill it with something." On this episode of the Power Hour, Gary takes your calls and shares easy strategies to help you control what for most practices, is arguably the biggest potential profit generator – or potential profit loser – in a practice.

The Power Hour 1/25/17 Jan 26, 2017

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On a recent Power Hour episode, Gary shared strategies for hiring a great team. But what happens after they're hired? Learn how to get alignment with your practice values and ways to get procedural things to stick! If you commonly say to staff, "We just went over that exact thing in a staff meeting!" then you'll want to tune in to this episode.

The Power Hour 1/18/17 Jan 19, 2017

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Reuters news and other historically reliable news sources recently reported a proposed merger between Essilor and Luxottica. Howard Purcell, O.D., F.A.A.O., DIPL., Senior Vice President of Customer Development at Essilor, joins a special news breaking edition of the Power Hour. Callers speak to Howard and learn about how this breaking news will affect the industry.

The Power Hour 1/11/17 Jan 13, 2017

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A recent landmark court case for a New York Yoga Studio may have far reaching consequences on how doctors pay their associates. The concept of Independent Contractors and how they can work in your practice is the topic of the next episode of the Power Hour. Join attorney Elizabeth Harlan who argued the case on behalf of the Yoga Studio, that their employees were indeed independent contractors. It's an important topic for any doctor who has an associate or might hire one in the future!

The Power Hour 1/4/17 Jan 05, 2017

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On the first Power Hour of the year, Gary talks about starting at step one of practice team building: hiring a great team. Hear some great strategies you can use the next time you need to hire someone – which as you'll hear on the show – might not be as far off into the future as you might think! If you're a new practice owner or a seasoned veteran, you'll get a lot of benefit by listening to this first episode of 2017!

The Power Hour 12/21/16 Dec 22, 2016

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On the Oct 26th episode, Gary discussed "Part 1" about how to use public speaking to grow your practice. Listen to Part 2, on this episode of the Power Hour. Learn everything, from content development to presentation style to creative ways to use Power Point (or NO Power Point) or Prezi, how to deal with questions and difficult audience members, suggestions for handouts and a lot more.

You already talk to patients every day and are great at it. Why not do the same thing in your community and talk to prospective patients? Learn how to make your own presentations more dynamic and memorable!

The Power Hour 12/14/16 Dec 17, 2016

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The Power Hour welcomes Maureen Cavanagh on this episode. A 24 year industry veteran, Maureen heads up this important group whose mission is to enhance and promote the leadership role of women in the ophthalmic industry through networking and peer support. Maureen talks about what the association brings to its members and the industry as well as their goals for 2017.

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