Power Hour Optometry

Latest Episodes:

The Power Hour 6/26/19 Jun 27, 2019

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This week, Gary discusses taking advantage of failing and why ODs shouldn't be afraid to fail. Fostering a culture of creativity means that sometimes plan will fall apart and things don't work out.

The Power Hour 6/12/19 Jun 13, 2019

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Patient testimonials can work for your practice…but only if you use them to your advantage. Gary gives you the scoop on how to get better patient testimonials and what to do with them.

The Power Hour 6/5/19 Jun 07, 2019

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Scleral expert, Dr. Elise Kramer, shares her tips on how to bring this specialty into your practice.

The Power Hour 5/29/19 May 31, 2019

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In what may be the shortest Power Hour episode ever, in only about 5 minutes Gary will discuss a 5-minute technique that will have a profound and lasting impact on your practice.

Many practices have reported this simple 5-minute technique is one of the best things they've ever done in their practices!

The Power Hour 5/22/19 May 25, 2019

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Looking to kick your marketing into high gear? Learn what DOESN'T work. Find out the top marketing blunders seen in most practices. This week on Power Hour, Gary outlines the most common marketing tactics that don't work.

The Power Hour 5/8/2019 May 10, 2019

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Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a practice and opening cold.

The Power Hour 5/1/19 May 02, 2019

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Find out how fear of failure and resistance to change can take a toll your practice. This week, Gary talks about the top 7 "should haves" and how they can lead to regret.

The Power Hour 4/24/19 Apr 24, 2019

Show notes

Guest Stephen Hamilton from Walman Instruments in a previously recorded episode gets you up to speed on: • New vs. used • Extended warranties: good or bad idea? • Workflow considerations • ADA compliance • Effect of recent company mergers • Best time to buy

The Power Practice 4/17/19 Apr 18, 2019

Show notes

Asking staff answer the phone with a script is a mistake. No matter how skilled, they will sound like they're reading from a document instead of delivering personal information.

Instead, staff who take phone calls should know the practice intimately enough to respond to any calls.

Find out how to train your staff to answer the phone like a human, not a robot.

The Power Hour 4/3/19 Apr 04, 2019

Show notes

It might seem elementary, but being able to communicate effectively to your patients may be the most important factor in building a practice. Communication skills can have a major influence on the success of a practice.

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