TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months Oct 18, 2024
    Show notes

    Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

    Chapters

    • 00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
    • 00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
    • 00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
    • 00:04:01 - Time for the Big Reveal: Case Study of the Day
    • 00:05:32 - Why Creative is Your Secret Weapon in Marketing
    • 00:08:53 - The Sales Slump: Identifying the Problem
    • 00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
    • 00:17:08 - Data to the Rescue: Leveraging Insights for Growth
    • 00:20:46 - Getting Creative with Your Audience Targeting
    • 00:22:16 - Speaking Your Audience's Language: The Real Game Changer
    • 00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
    • 00:23:14 - New Customers, New Profits: The Key Metrics That Matter
    • 00:25:05 - Creative Strategies That Move the Needle
    • 00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
    • 00:37:28 - Fine-Tuning Your Creative for Maximum Impact
    • 00:45:21 - Case Study Wins and What’s Next for Growth
    • 00:46:51 - Wrapping Up: Final Thoughts and Takeaways

    LINKS AND RESOURCES:

    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • Smart Marketer Live
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual


    Declassified: Secret Meta Ad Creative Strategies Revealed! Oct 15, 2024
    Show notes

    Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results.

    Chapters

    • 00:00:00 - Kicking off Perpetual Traffic (Livestream!)
    • 00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy
    • 00:02:55 - Why Your Media Buying Needs Creative to Succeed
    • 00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign
    • 00:08:18 - Creative Breakdown: What Drives Performance?
    • 00:11:54 - Tapping into Emotional Power: Ads That Connect
    • 00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative
    • 00:21:42 - How Collaboration Sparks Better Creative Strategies
    • 00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments
    • 00:30:02 - The Importance of Iterating and Troubleshooting Campaigns
    • 00:33:49 - Engagement Metrics: Understanding Your Audience’s Reactions
    • 00:35:08 - Deep Dive: Metrics That Reveal Ad Success
    • 00:37:33 - Case Study: Using Ad Cloning to Maximize Performance
    • 00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact
    • 00:43:59 - Q&A Segment: Ad Strategies and Key Insights
    • 00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms
    • 00:52:11 - Quick Tips for LinkedIn Advertising Success
    • 00:56:59 - Wrapping Up: Insights for Future Campaigns

    LINKS AND RESOURCE:

    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    Meta Vs. Google: Enemies No More? How They Work Together with John Moran Oct 11, 2024
    Show notes

    Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.

    Chapters

    • 00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran
    • 00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success
    • 00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future
    • 00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies
    • 00:03:37 - Meta Ads Evolution: From Creative Testing to Mastery
    • 00:06:42 - Scaling Like a Pro: The Power of Cloning Campaigns
    • 00:09:52 - Unlocking a New Creative Testing Methodology for 2024
    • 00:13:03 - Data-Driven Insights: Analyzing Results to Optimize Campaigns
    • 00:15:05 - Insider Tips: Advanced Techniques for Meta’s Creative Testing
    • 00:20:00 - Open Targeting Secrets: Maximize Your Campaign Reach
    • 00:28:10 - Audience Deep Dive: Open Targeting Secrets You Need to Know
    • 00:33:17 - Campaign Strategy Breakdown: Inbound vs Outbound Success
    • 00:34:48 - Scaling at Scale: The Blueprint for Creative Testing in Meta
    • 00:36:13 - Q&A: Best Practices for Google Shopping Feeder Strategy
    • 00:37:38 - Q&A: Device Bid Adjustments to Optimize Traffic
    • 00:39:41 - Q&A: Cold Traffic vs Warm Traffic—When and How to Target
    • 00:40:40 - Q&A: Feeder Strategy and Search Terms—What Works Best
    • 00:48:31 - Q&A: How to Nail Omni-Channel Media Strategies for Maximum Reach
    • 00:49:04 - Q&A: Pro Tips on Meta Campaign Setups for Big Wins
    • 00:54:34 - Final Thoughts and Q&A: Optimizing Hotel Campaigns for Success

    LINKS AND RESOURCES:

    • Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry Oct 08, 2024
    Show notes

    AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

    Chapters

    • 00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing
    • 00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist
    • 00:01:15 - The Power of AI: Why Most Marketers Get It Wrong
    • 00:03:23 - Russ’s Journey: From Boredom to AI Pioneer
    • 00:10:01 - How to Build Your Own AI Marketing Hub
    • 00:15:32 - Customize AI to Speak Your Business’s Language
    • 00:17:52 - Practical AI Hubs: Why Your Marketing Needs One
    • 00:20:50 - Solving the Cold Start Problem with AI Content Creation
    • 00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub
    • 00:23:53 - Supercharge Copywriting and Content Creation with AI
    • 00:25:22 - Data Integration: How AI Can Elevate Your Marketing
    • 00:28:03 - Real-World Applications: Why AI is the Future of Marketing
    • 00:29:17 - Context is Everything: AI Efficiency Explained
    • 00:31:40 - The Future of AI: Where Marketing is Heading
    • 00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI

    LINKS AND RESOURCES:

    • Join theCLICK
    • Russ Henneberry on LinkedIn
    • Untouchables
    • Digital Marketing For Dummies (For Dummies (Business & Personal Finance)
    • Claude AI
    • ChatGPT
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


    The 5 Laws to Achieve Your Dreams: Bob Burg’s Proven Formula Oct 04, 2024
    Show notes

    Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.

    Chapters

    • 00:00:00 - Welcome to the Show
    • 00:00:34 - The Secret to Real Success
    • 00:01:17 - What is The Go-Giver?
    • 00:02:50 - The Mindset Shift: From Getting to Giving
    • 00:04:19 - Applying The Go-Giver to Business and Marketing
    • 00:07:16 - The Five Laws of Stratospheric Success
    • 00:07:53 - The Law of Value
    • 00:15:05 - The Law of Compensation
    • 00:17:56 - The Law of Influence
    • 00:21:01 - Storytelling for Business Success
    • 00:22:02 - The Importance of Authenticity
    • 00:24:11 - Misconceptions About Authenticity
    • 00:28:02 - The Law of Receptivity
    • 00:31:05 - Final Thoughts and Resources

    LINKS AND RESOURCES:

    • Bob Burg Website
    • Books Written by Bob Burg
    • Influence: The Psychology of Persuasion
    • The New One Minute Manager
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) Oct 01, 2024
    Show notes

    Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

    Chapters

    • 00:00:00 - Unlock $1,000 in Value with Wicked Reports
    • 00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal
    • 00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic
    • 00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?
    • 00:12:26 - Building a Winning Funnel Block by Block
    • 00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It
    • 00:25:04 - Traffic Columns: What You Need to See for Growth
    • 00:26:43 - Attribution Woes: Are Your Numbers Lying?
    • 00:27:29 - Current Trends and Cost Insights You Can't Ignore
    • 00:28:24 - The Power of New vs. Repeat Customers in Scaling
    • 00:30:50 - Delayed Conversions: Hidden Value in Your Data
    • 00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales
    • 00:36:26 - CAC to LTV: Unlocking the Growth Formula
    • 00:38:30 - Getting Ready for Black Friday: What You Must Know
    • 00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

    LINKS AND RESOURCES:

    • WICKED REPORTS + PERPETUAL TRAFFIC
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • About Advantage lookalike
    • Episode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
    • Get more people to your website.
    • Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    How to Create a Killer AI Chatbot in 4 Steps Sep 27, 2024
    Show notes

    Ralph and Lauren are discussing the challenges of balancing business growth with client work, all while managing travel and life on the go. They share tips on how leadership meetings can keep your team aligned and reveal exciting announcements about their own businesses. Ralph and Lauren also break down the growing role of chatbots and AI in handling customer service, including when to introduce them and how they can save time and money. Tune in to hear examples of how AI is transforming business operations and what you need to know to stay ahead.

    • 00:00:00 - Perpetual Traffic Podcast Kick-Off
    • 00:00:14 - Meet the hosts: Ralph Burns & Lauren E. Petrullo
    • 00:01:42 - Balancing work and travel: Secrets from Lauren's European tour
    • 00:06:25 - Major business milestones ahead
    • 00:09:00 - Why leadership meetings are critical for scaling success
    • 00:11:52 - Striking the perfect balance: Client work vs. business growth
    • 00:19:02 - Revolutionary email management hacks
    • 00:20:33 - Exploring the power of chatbots and AI in modern business
    • 00:21:31 - How to assess if your business is ready for a chatbot
    • 00:22:29 - Case studies of chatbots that transformed customer experiences
    • 00:23:19 - Training your chatbot for maximum efficiency
    • 00:24:41 - Chatbots 2.0: How they’re evolving with AI
    • 28:56 - Why every business needs a knowledge base
    • 00:31:55 - Chatbot legality: What you need to know
    • 00:36:20 - Wrapping up with insights and a sneak peek into future episodes

    LINKS AND RESOURCES:

    • Asian Beauty Essentials
    • The Loft 325
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Virtual Boss: A practical guide for masterfully leading and managing remote teams
    • Traction: Get a Grip on Your Business
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    3 Essential Marketing Performance Indicators You’re Not Using…But Should Sep 24, 2024
    Show notes

    Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away.

    Chapters

    • 00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
    • 00:01:05 - Welcome to the Perpetual Traffic Podcast!
    • 00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
    • 00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
    • 00:03:22 - Why New Website Visits Are Your Secret Weapon
    • 00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
    • 00:08:33 - Mastering Wicked Reports: How to Drive New Visits
    • 00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
    • 00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
    • 00:19:39 - The Untapped Power of Cold Traffic
    • 00:20:40 - Essential Metrics for Forecasting and Budgeting
    • 00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
    • 00:24:46 - Making Smarter Decisions with Wicked Reports
    • 00:29:08 - Campaign Analysis: Performance Over Time
    • 00:36:57 - Wrapping Up: Final Thoughts and a Special Offer

    LINKS AND RESOURCES:

    • WICKED REPORTS + PERPETUAL TRAFFIC
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • Wicked Reports
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    (Part 2)How to Use TikTok Ads The Right Way to Grow Your Business Sep 20, 2024
    Show notes

    Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.

    Chapters

    • 00:00:00 – Welcome to the Perpetual Traffic Podcast
    • 00:00:34 – Connecting with Perpetual Traffic on Telegram
    • 00:01:26 – Genealogy Surprises
    • 00:02:15 – Introducing TikTok Guests
    • 00:03:50 – TikTok's Measurement and Attribution
    • 00:10:15 – The Power of Long-Term Attribution on TikTok
    • 00:16:31 – TikTok's Evolution and Lead Generation
    • 00:21:45 – Lead Generation Strategies on TikTok
    • 00:27:00 – Data Connections and Measurement Tools
    • 00:33:15 – Introduction to Reporting and Conversion Studies
    • 00:34:39 – Framework for Data Connections and Testing
    • 00:35:44 – Expanding Partnerships and Ecosystem
    • 00:38:25 – Practical Examples of Measurement Tools
    • 00:40:28 – Importance of Incrementality Testing
    • 00:45:10 – Incrementality Testing and Real Business Results
    • 00:52:24 – TikTok Shops and E-commerce Integration
    • 00:55:53 – Final Thoughts and Recommendations

    LINKS AND RESOURCES:

    • Grow Your Brand with TikTok Ads
    • Get the TikTok Performance & Measurement Checklist!
    • Tier 11 on YouTube
    • Attribution Overview
    • Shopper Approved
    • KnoCommerce
    • Bahar Bozdogan on LinkedIn
    • Sheraz Amin on LinkedIn
    • Meet TikTok Symphony, our new Creative AI suite
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    Which ‘Clicks’ Should I Care About in Digital Marketing? Sep 17, 2024
    Show notes

    Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

    Chapters

    • 00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
    • 00:01:22 - Kicking Off the Final Chapter on MPIs
    • 00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
    • 00:03:49 - CPC Breakdown: What Are You Really Paying For?
    • 00:05:53 - Instant Forms and the Meta Metrics Mystery
    • 00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
    • 00:13:35 - Deconstructing Click Metrics for Better Ad Performance
    • 00:17:59 - Unlocking the Power of Instant Experience Ads
    • 00:25:55 - Mastering Full Funnel Advertising Strategies
    • 00:31:52 - Wrapping Up with a Call to Action and What’s Next

    LINKS AND RESOURCES:

    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 on YouTube
    • Clicks (all)
    • Know the difference between "Clicks (all)" and "Link clicks"
    • Troubleshoot the difference between link clicks and outbound clicks
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Previous 1 16 17 18 19 20 51 Next

    Related Podcasts

    How I Built This with Guy Raz

    1

    How I Built This with Guy Raz Business
    Planet Money

    2

    Planet Money Business
    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    3

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters Business
    BiggerPockets Real Estate Podcast

    4

    BiggerPockets Real Estate Podcast Business
    The Smart Passive Income Online Business and Blogging Podcast

    5

    The Smart Passive Income Online Business and Blogging Podcast Business
    A Thousand Natural Shocks With Gabe S. Dunn

    6

    A Thousand Natural Shocks With Gabe S. Dunn Business
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights