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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2) Mar 11, 2025
    Show notes

    Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively.

    Chapters:

    • 00:00:00 - Kicking Off: Hiring Smarter, Not Harder
    • 00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy
    • 00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think
    • 00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook
    • 00:06:33 - How to Craft Outreach Messages That Actually Get Responses
    • 00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time
    • 00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours
    • 00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring
    • 00:27:08 - The Must-Ask Questions That Reveal True Experience
    • 00:28:20 - AI & Automation: The Hiring Game-Changer You Need
    • 00:29:51 - AI vs. Human Judgment: The Future of Recruitment
    • 00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step
    • 00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success
    • 00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision
    • 00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them
    • 00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process

    LINKS AND RESOURCES:

    • JazzHR
    • Episode 674: Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again!
    • Episode 663: How to Make Your Present Better by Making Your Future Bigger
    • Email Josh
    • Tier 11 on YouTube
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual


    (Replay) New Customer Acquisition: How Much Can You Afford to Pay? Mar 07, 2025
    Show notes

    How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you’re struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen.

    Chapters:

    • 00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer?
    • 00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial
    • 00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV)
    • 00:08:15 - How to Calculate CLV Using a Basic Formula
    • 00:10:45 - Breaking Down CLV for Different Business Models
    • 00:12:10 - How Long Does It Take to Earn Your CLV?
    • 00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean
    • 00:17:54 - Transition to Determining Customer Acquisition Cost (CAC)
    • 00:26:40 - Finding the Right Balance Between CLV and CAC for Growth
    • 00:29:52 - Key Takeaways: The 3:1 Rule for Scaling Profitably

    LINKS AND RESOURCES:

    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/


    [eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit Mar 04, 2025
    Show notes

    In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.

    Chapters:

    • 00:00:00 - Breaking Down a Real Business Audit
    • 00:00:27 - Protecting Confidential Business Insights
    • 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands
    • 00:01:38 - The Crucial Metrics That Drive Profitability
    • 00:04:05 - Subscription Models & Amazon Strategy: A Case Study
    • 00:07:02 - Actionable Fixes to Increase Profitability
    • 00:09:00 - Identifying Churn Patterns and Retention Challenges
    • 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs
    • 00:12:30 - Strategies to Improve Subscription Retention
    • 00:14:15 - Pricing Adjustments for Profitability
    • 00:16:00 - The Role of Amazon in Customer Acquisition
    • 00:18:20 - Balancing Direct Sales and Amazon Growth
    • 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales
    • 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility
    • 00:25:00 - Implementing a Sustainable Paid Traffic Strategy
    • 00:27:45 - Email and Organic Strategies to Boost LTV
    • 00:30:10 - Preparing for Scaling Without Losing Profitability
    • 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart

    LINKS AND RESOURCES:

    • Episode 666: The 5 Step Formula to Determine Your nCAC
    • Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
    • Get Your Marketing Performance IndicatorsTM Checklist Now!
    • Tier 11 on YouTube
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    How Meta Ads Manager Is Lying to You & What You Can Do About It Feb 28, 2025
    Show notes

    Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today​.

    Chapters:

    • 00:00:00 - Enter the Perpetual Traffic Arena
    • 00:01:58 - Digital Marketer & The Founder's Board Blueprint
    • 00:05:24 - Masterminds: The Hidden Growth Accelerator
    • 00:06:06 - AI’s Customer Service Takeover
    • 00:15:27 - Data: The Make-or-Break Factor
    • 00:18:02 - Meta’s Audience Segmentation Secrets
    • 00:26:44 - The Ad Set Performance Lab
    • 00:27:51 - Audience Segmentation vs. Attribution Windows
    • 00:29:38 - Ads Manager: Audience Setup Masterclass
    • 00:31:33 - Data Integrity & Attribution Warfare
    • 00:36:50 - Meta’s Attribution Minefield
    • 00:39:42 - Tier 11 Data Suite: Your Competitive Edge
    • 00:49:53 - The Final Word: What’s Next?

    LINKS AND RESOURCES:

    • Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update
    • Episode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from META
    • Episode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
    • Episode 666: The 5 Step Formula to Determine Your nCAC
    • Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
    • Get Your Marketing Performance IndicatorsTM Checklist Now!
    • Tier on YouTube
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1) Feb 25, 2025
    Show notes

    Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week), to break down the real way to find and keep A+ players. Forget the “gut feel” hiring disasters—you’ll get the step-by-step playbook for building a team that actually scales your business. Whether you're looking to offload the 80% that’s draining your soul or you just want to stop hiring people who “seemed great” but ended up ghosting you in three months, this episode is your new best friend. Oh, and there may or may not be some good-natured roasting of Josh’s Australian pronunciation of "HR."

    Chapters:

    • 00:00:00 - Welcome to Perpetual Traffic
    • 00:00:47 - Flashback Files: What You Missed
    • 00:01:59 - Enter Josh Hill: The Hiring Architect
    • 00:02:46 - Military Precision Meets HR Strategy
    • 00:04:23 - Hiring Without Core Values? Good Luck
    • 00:07:35 - The Blueprint for Hiring Excellence
    • 00:12:19 - The Three Phases You Can’t Skip
    • 00:16:12 - The Map That Prevents Hiring Chaos
    • 00:18:35 - Emotion vs. Logic: The Ultimate Hiring Battle
    • 00:21:14 - Employees as Subscribers, Not Just Hires
    • 00:22:49 - The Clone Trap: Hiring Yourself Over & Over
    • 00:25:33 - Gut Instincts vs. Process: The Hiring Gamble
    • 00:28:17 - AI, Automation & The New Hiring Reality
    • 00:29:48 - Hiring Regrets: Expensive, Inevitable, Avoidable
    • 00:32:46 - Your Best Recruiters Are Already on Payroll
    • 00:38:22 - The Job Board Mirage vs. The Headhunting Goldmine
    • 00:40:02 - How to Win Over Passive Candidates
    • 00:42:30 - Keep This Conversation Going

    LINKS AND RESOURCES:

    • Email Josh
    • Tier 11 on YouTube
    • Get Your Marketing Performance Indicators™ Checklist Now!
    • Tier 11 Jobs
    • Perpetual Traffic on YouTube
    • Tiereleven.com
    • Mongoose Media
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


    Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It Feb 21, 2025
    Show notes

    In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran’s meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually be tracking to scale profitably without burning cash.

    He breaks down the real numbers that matter, including NCAC (New Customer Acquisition Cost) and why relying on in-platform ROAS is basically trusting a magic 8-ball to run your business. Cameron also pulls back the curtain on Tier 11’s Data Suite vs. Meta’s Conversions API (CAPI), showing just how much revenue brands are leaving on the table when they don’t have full visibility into their customer journey. Plus, he shares his step-by-step approach to creative testing, scaling without panic, and avoiding the biggest mistakes eComm brands make.

    If you’re running paid media and want to know the difference between profitable scaling and expensive guessing, this is the episode for you. Grab your notepad—this one's packed.

    Chapters:

    • 00:00:03 - Introduction to Perpetual Traffic Podcast
    • 00:00:57 - Importance of Tier 11 Live Sessions
    • 00:02:14 - Meet Cameron Campbell: Media Buying Expert
    • 00:02:39 - Understanding Meta Ads and Data Strategies
    • 00:05:23 - Technical Insights: CAPI vs. Data Suite
    • 00:08:07 - Challenges in Data Accuracy and Optimization
    • 00:24:49 - Tier 11 Data Suite: A Comprehensive Solution
    • 00:32:19 - The Problem with ROAS
    • 00:33:08 - Exploring Meta Ad Account Data
    • 00:35:41 - The Importance of Accurate Data
    • 00:37:12 - New Customer Acquisition Metrics
    • 00:39:47 - Practical Application and Case Study
    • 00:45:58 - Q&A Session
    • 00:59:22 - Concluding Remarks and Next Steps

    LINKS AND RESOURCES:

    • Tier 11
    • Mongoose Media
    • Tier 11 Jobs
    • Perpetual Traffic
    • Marketing Performance Indicators™ Checklist
    • Perpetual Traffic on YouTube
    • Tier 11 on YouTube
    • Connect with Lauren on Instagram
    • Connect with Ralph on LinkedIn
    • Follow Perpetual Traffic on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


    Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two) Feb 18, 2025
    Show notes

    Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing tongue commercial to Tubi’s bizarre cowboy skin-hat fiasco, they break down which brands took big swings and which ones completely missed. Plus, they dig into the politics creeping into the Super Bowl, the unexpected Ontario ad (yes, Canada bought a Super Bowl slot), and the massive flex that was Tom Brady’s $2M watch deal. Whether you love ads, hate ads, or just want to know which ones made Ralph’s skin crawl, this is a breakdown you don’t want to miss.

    Chapters:

    • 00:00:00 – The Return: Ralph & Lauren Take on Round 2
    • 00:00:39 – The Ads That Made Us Cringe (Seriously, Why?)
    • 00:02:27 – Effective But Uncomfortable: Ads We Hated but Remembered
    • 00:05:49 – Tugging at the Heartstrings: The Emotional Plays That Hit (or Missed)
    • 00:13:45 – When Ads Get Political: The Ontario Ad, Trump, and More
    • 00:19:26 – The Biggest Letdowns: Ads That Flopped Hard
    • 00:25:01 – What We Learned: Key Marketing Takeaways from Super Bowl 2025

    LINKS AND RESOURCES:

    • Best Super Bowl 2025 Commercials Ad Meter Ranking
    • Breast Cancer Super Bowl Commercial with Wanda Sykes
    • Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show
    • Watch All the Ads of Super Bowl 2025
    • The 10 Most Viewed Super Bowls of All Time
    • Ontario Commercial Highlighting Contributions to the USA
    • Charted: The Rising Cost of Super Bowl Ads 1965-2025
    • Tier 11
    • Mongoose Media
    • Tier 11 Jobs
    • Perpetual Traffic
    • Marketing Performance Indicators™ Checklist
    • Perpetual Traffic on YouTube
    • Tier 11 on YouTube
    • Connect with Lauren on Instagram
    • Connect with Ralph on LinkedIn
    • Follow Perpetual Traffic on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One) Feb 14, 2025
    Show notes

    Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes flipping the script on shock marketing to Tom Brady’s Duracell-powered longevity, they chat about what worked, what flopped, and what brands should do after the big game to keep the momentum going. Whether you’re here for the ads, the strategy, or just to hear Ralph admit that Lauren might be funnier than him, this one’s for you. Stay tuned for part two coming soon!

    Chapters:

    • 00:00:00 – Perpetual Traffic Enters the Chat
    • 00:00:47 – Football? Or Just an Ad Delivery System?
    • 00:03:42 – Why Super Bowl Ads Are Basically the Oscars for Marketers
    • 00:04:08 – Kendrick Lamar, X’s & O’s, and a Halftime Show Divided
    • 00:06:19 – Shock, Awe, and Millions of Ad Dollars at Play
    • 00:08:56 – The Most Talked-About Commercial (Hint: Boobs & Wanda Sykes)
    • 00:12:33 – Did Novartis Just Win the Super Bowl? Or…?
    • 00:17:18 – Post Malone, Shane Gillis & Bud Light’s Redemption Arc
    • 00:20:43 – NASCAR's Big Swing & The Demographic They’re Betting On
    • 00:26:29 – Tom Brady, Duracell, and the Most Unexpectedly Brilliant Ad
    • 00:28:57 – Wrapping It Up: The Ads That Worked, The Ones That Flopped

    LINKS AND RESOURCES:

    • Best Super Bowl 2025 Commercials Ad Meter Ranking
    • Breast Cancer Super Bowl Commercial with Wanda Sykes
    • Leslie Jones Stops Your Annoying Relatives from Ruining Thanksgiving | The Daily Show
    • Watch All the Ads of Super Bowl 2025
    • The 10 Most Viewed Super Bowls of All Time
    • Ontario Commercial Highlighting Contributions to the USA
    • Charted: The Rising Cost of Super Bowl Ads 1965-2025
    • Tier 11
    • Mongoose Media
    • Tier 11 Jobs
    • Perpetual Traffic
    • Marketing Performance Indicators™ Checklist
    • Perpetual Traffic on YouTube
    • Tier 11 on YouTube
    • Connect with Lauren on Instagram
    • Connect with Ralph on LinkedIn
    • Follow Perpetual Traffic on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025 Feb 11, 2025
    Show notes

    Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode!

    Chapters:

    • 00:00:00 – When Two Marketers Walk Into a Podcast...
    • 00:00:27 – The New Year Hype Is Fading—Now What?
    • 00:01:12 – The Four C’s That Separate Winners from Wishers
    • 00:02:47 – Why 10X Goals Force Better Decisions
    • 00:05:52 – Stories That Prove Small Thinking Won’t Cut It
    • 00:09:19 – The Moment Commitment Gets Real
    • 00:16:38 – Courage & Capability: The Price of 10X Growth
    • 00:19:35 – Your Why Is Either Fuel or Dead Weight
    • 00:23:22 – The Takeaway That Could Change Everything

    LINKS AND RESOURCES:

    • Episode 663: How to Make Your Present Better by Making Your Future Bigger
    • 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
    • Tier 11
    • Mongoose Media
    • Tier 11 Jobs
    • Perpetual Traffic
    • Marketing Performance Indicators™ Checklist
    • Perpetual Traffic on YouTube
    • Tier 11 on YouTube
    • Connect with Lauren on Instagram
    • Connect with Ralph on LinkedIn
    • Follow Perpetual Traffic on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    Trump’s Tariffs: The Marketing Opportunity & Impact Revealed Feb 07, 2025
    Show notes

    The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!

    Chapters:

    • 00:00:00 - The Perpetual Traffic Takeoff
    • 00:01:57 - Tariffs, Taxes & Turmoil
    • 00:03:33 - The Hidden Tax Nobody Talks About
    • 00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
    • 00:08:02 - Finding Gold in Market Mayhem
    • 00:09:55 - Business Survival Mode: Activated
    • 00:12:37 - Marketing Gymnastics in an Economic Earthquake
    • 00:19:04 - The Next Big Shockwave—Are You Ready?
    • 00:20:22 - Mic Drop, But Not Really—Your Move!

    LINKS AND RESOURCES:

    • Tier 11
    • Mongoose Media
    • Tier 11 Jobs
    • Perpetual Traffic
    • Marketing Performance Indicators™ Checklist
    • Perpetual Traffic on YouTube
    • Tier 11 on YouTube
    • Connect with Lauren on Instagram
    • Connect with Ralph on LinkedIn
    • Follow Perpetual Traffic on Twitter

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.activecampaign.com/


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